Advertise on podcast: Successful Hairstylists: Your Guide to Getting More Salon Clients

If you rated low in KNOW: https://renlopaofficial.myflodesk.com/localfollowers If you rated low in LIKE: https://renlopaofficial.myflodesk.com/vyi8hffbdr If you rated low in TRUST: https://renlopaofficial.myflodesk.com/5-day-challenge

LISTEN NEXT: https://podcasts.apple.com/us/podcast/155-29-step-checklist-to-create-a-five-star-experience/id1525091177?i=1000671414695 Buy my book! Successful Hairstylists $0.00 on Kindle https://a.co/d/eoZabVH

Other courses you might like: [$17] Stylist Scripts: Hairstylists Guide to Stop Talking to People who Can't Afford You, Handle Tricky Situations, Enforce Boundaries and Build a High-end, Loyal Clientele  [$17] Slow Season Fix: How hairstylists can shorten slow seasons and stop them from happening in the first place [$27] Modern Consultation for a Color-Crazed Clientele 00:00 My Weird Formula for Focus and Consistency 02:14 My $5,000/month Plateau 03:04 Psychological Principle: The Overconfidence Effect 04:24 Example of Overconfidence Effect 06:06 Get CLARITY Around the Activities that Actually Grow your Business 07:19 We ACCEPT that it’s Boring and Mundane (and do it Anyways) 07:40 Affirmations 08:51 We PRIORITIZE the PRIORITIES 12:53 Remember your Why 13:17 Alex Hormozi Quotes

Listen next: https://youtu.be/QhxHkTWEfJE Grab my BRAND NEW Copywriting course so you can know how to talk to new and and loyal clients 😍 https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-you 00:00 Common phrases that are losing you money behind thechair 00:51 PHRASE 1 that is losing you money behind the chair 01:23 Fear/discomfort around rebooking 01:53 PHRASE 2 that is losing you money behind the chair 02:03 Fear/discomfort around silence 02:24 PHRASE 3 that is losing you money behind the chair 02:28 Fear/discomfort around someone thinking we’re beinggreedy 03:02 Instead of selling we sell ourselves short 03:27 Hair stylists are servant hearts who live to helpothers feel beautiful 03:49 Psychology behind why we default to these phrases 05:21 Independent stylists previous salon experiences mayhave turned us off to making offers and focusing on sales 07:46 The number one rule of sales: love what you sell somuch that you feel like people are genuinely missing out without your serviceor product 09:03 Many hair stylists aren’t even using the products theysell at home 10:31 Our clients mirror our energy and enthusiasm 11:36 We assume people buy things for the same reasons as wedo 12:53 The majority of consumers are not practical withhaircare products and services 14:41 We mind our clients wallet for them and decide whatthey “should” spend 17:03 The truth about giving people options – it’s kind andit’s what they’re paying for

Listen next: The 2 Minute Skin Undertone Method https://open.spotify.com/episode/0BHgups97F9ku4ac5ZRJbS?si=2dd780ac058245c3 00:00 How to attract the RIGHT client?! 00:13 The “RIGHT” client alignment 00:38 The “WRONG” client cycle 00:40 Discount chasers, one-timers and asking for servicesyou hate 01:26 DISCLAIMER: At times, the wrong client is right for us 02:25 3 Questions to answer if you’re unsure who your “RIGHT”client is 03:48 My “RIGHT” clients – Shelly and Sheila 06:23 3 Questions to answer to understand who YOU are (and becomethe RIGHT fit for your RIGHT client) 06:39 Six feet, six pack and making six-figures 08:58 How to get your “RIGHT” clients attention 12:27 Give yourself permission to repel some clients If you need help getting fully booked - check out these resources! • Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge • Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠ • Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

00:00 Unpopular hair truths no one talks about but everyoneneeds to hear 00:41 Unpopular hair truth #1 “Effortless” is a vibe, not areality 02:21 Unpopular hair truth #2 Peri-menopause and menopausecan change your hair. It’s not in your head and you’re not doing anythingwrong. 03:53 Unpopular hair truth #3 Seasonal shedding is normal(esp. in the summer) 04:02 The three phases of hair growth 05:57 Unpopular hair truth #4 The goal is to LOVE your hairat every age of your life. 06:46 Hairstylists walk our clients through each phase oflife 07:03 Unpopular hair truth #5 Hair is deeply emotional. 08:55 Unpopular hair truth #6 A good shower filter will notsave your $300 color from cheap shampoo 10:20 The issue with online product quizzes and AIrecommendations (most women don’t know what hair they have) 11:30 Unpopular hair truth #7 Only 10% of your hair healthis from what happens in the salon. 90% is what happens at home. 13:36 Unpopular hair truth #8 Natural color still needsmaintenance, natural texture still needs effort. 15:11 Unpopular hair truth #9 You don’t have to follow societalbeauty “rules” DePolo, Jaime. (30 January, 2025). Menopausal Hair Changes. Breastcancer.org. https://www.breastcancer.org/treatment-side-effects/menopause/hair-changesKunz, Michael. (29 April, 2009). Seasonality of hair shedding in healthy women complaining of hair loss. Pubmed. https://pubmed.ncbi.nlm.nih.gov/19407435/10 Hair Care Habits that can Damage Your Hair. American Academy of Dermatology. https://www.aad.org/public/everyday-care/hair-scalp-care/hair/habits-that-damage-hair

Listen Next: How to Stand Out in a Crowded Marketplace: https://open.spotify.com/episode/0kNNyLmiylNtUHEzF61MZl?si=PgxvE9NMS3-Q0-zKxUk_2A 00:00 Become the Go-To Stylist in Your City 00:59 What People Say About You When You’re Not in the Room 01:33 3 Ways to Build a 5-Star Reputation 01:38 1: How to Radiate Warmth, Generosity and PassionOnline and In-Person 03:01 2: How to Cultivate a Positive Outlook (EVEN FORREALISTS) 03:40 Understanding the Energy You Bring to the Room 03:55 Law of Percentages 04:35 Start with Your Why 04:44 3: Walk the Walk 05:09 The 2025 Consumer Wants to Spend Money with Peoplethey Align With 05:31 EASY Content Ideas

Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-sales Watch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA 00:00 Lazy Stylists Guide to Marketing 00:23 How to Understand Your Marketing Funnel 00:52 Do you feel like you don’t have enough time to get allof your marketing done? 01:42 3 things you need to do if you are lazy/busy and don’thave time for marketing your business 01:50 Step 1: Your NOTIFICATIONS vs You 02:28 The schedule I recommend to have time to grow yourbusiness 03:12 Building a business is BORING, you have to do itanyway 03:34 Step 2: Your TIME vs You 04:01 What it REALLY takes to build a successful business 04:26 What NOT to do when you have cancellations, no-showsand reschedules? 04:53 Answer this one question for perspective 05:53 Step 3: Your FOCUS vs You 06:05 7 ways to increase sales in your business every singleday 06:44 Let THESE time-wasters go, immediately

FREE Download: 10 Step Instagram Audit for Hairstylists https://renlopaofficial.myflodesk.com/ Listen Next: Instagram Algorithm[s] Updates for 2025: Hairstylists Edition https://open.spotify.com/episode/3dHTuBLXBvmsoxcsnoFV9g?si=f3021492fa094740 00:00 2 Ways Hairstylists Can Set up their Instagram BIOs toBook More Clients 00:19 FREE GIFT! 10-Step Instagram Audit download 00:41 Importance of Your Instagram BIO 01:18 Common [Shocking] Mistakes Hairstylists Make withtheir Instagram BIOs 03:53 IG BIO Research and Data from LATER 05:36 3 Steps for Your Perfect Instagram BIO 05:48 Approach 1: 3-Step, Plug-and-play Instagram BIO thatAttracts the Right Person 08:45 Approach 2: Results/Promise Instagram BIO 10:49 How to A/B Test Your Instagram BIO 11:13 The Instagram Insights that Matter (Profile Visits vs.New Followers

Watch NEXT: 10 Consultation Questions Guaranteed to Avoid REDO's https://open.spotify.com/episode/0XjuzpvxqsLtXA0nipo4vP?si=a6774abdd85a4e2f 00:00 The 2 Minute Undertone Method 00:56 This will make your Consultation EASIER not Harder 01:21 Common Mistakes Stylists Make Choosing a Hair Colorfor their Clients 02:50 Replicating Inspo Photos is OUT, Custom Haircolor isIN  03:18 Why UndertonesMatter in Wardrobe, Makeup and Hair 05:37 The 2 Minute Method to Find Your Clients Undertones 05:54 The Wrist Method to Find Undertones 07:06 The Quick Eye Visual to Find Undertones 07:36 The Burn/Tan Test to Find Undertones 08:09 The Jewelry Test to Find Undertones  09:57 Gold/PurpleTest to Find Undertones on Darker Skin 10:39 How to Match Colors to Skin Undertones 12:09 Visual Examples of Warm/Cool Red Tones 12:51 Visual Examples of Warm/Cool Blonde Tones 13:51 Visual Examples of Warm/Cool Brunette Tones 14:36 Visual Examples of Vivid Hair Color Tones 15:33 Side by Side of me Warm v Cool 16:55 How to Talk to Your Clients About Colors That willWork Best for Them 18:38 Have These Two Neutral Colors on Hand to Help ColorType Your Client 19:13 How to Strategically use Your Studios Walls to MakeYour Clients Look Their Best 20:02 The Best Lightbulbs to Have in Your Studio to see Trueto Tone 21:04 Why You Should Turn off Overhead Lighting When YouTake Photos of Your Clients Hair 21:33 Everyone Can Have EVERY Hair Color When you Choose the Right Undertones Courses you might like: Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix 528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

LISTEN NEXT: [141] Marketing Campaigns for Hairstylists 00:00 How Hairstylists Can Stand Out ina Crowded Marketplace 01:04 Your Audience Has No Idea What MakesYou Different… it Starts With You 01:33 Why Your Skills Aren’t Enough toSet You Apart 01:44 The Main Places to Look to Find HowYou’re Different 02:09 Personal Example from When I WasBehind the Chair 03:04 How Hairstylists can LOOKDifferent From the Competition 03:17 Audit Your Instagram Feed 03:30 How to Create Visual Interest inYour Feed WITHOUT Straying From Your Specialty 04:00 Answer THIS Question to Find Your VisualContent Gaps 04:35 Examples of Visual Content to Mixit Up 05:17 Why, “I Can Execute Your Look” Isn’tEnough 05:53 How Hairstylists can SOUNDDifferent From the Competition 06:04 This EASY Mindset Shift will ChangeHow you “Sound” in Your Content 06:11 The Fastest Way to Come Off Coldand Guarded 06:20 Let GO of the Things Your DreamClients Doesn’t Care About (Even if Other Hairstylists Do)  06:40 These Two Types of Captions are Boring(and Basic) 07:09 One Quick Way to Generate Tons ofContent 08:13 How Hairstylists Can Use VARIETY toStand Out From the Competition 08:26 Your Instagram Feed as a Playlist –No SkipsIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! Courses you might like: Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix 528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Listen to Next: [156] RANT: Posting Photos vs Creating Content 00:00 iPhone Photography for Hairstylists: Book More Clients with Better Pics 00:37 About Ren Lopa and her new *Winter* Color Season Makeover 01:08 WARNING: Do not use TRYING to take better photos as a way to procrastinate (I see you) 01:53 Lighting Tips to Take Shinier, True to Tone Client Photos with Your iPhone 02:03 Do THIS Lighting Exercise in Your Salon Suite 02:37 Do THIS Lighting Exercise if You Use a Ringlight  03:06 How Overhead Lighting Effects Your Photos 03:25 How to Position Your Ringlight to Get the BEST ClientPhoto 03:57 The 2-SECOND Tip to Eliminate Blurry Photos, LightHalos and Overexposed Light 04:43 Turn on These 2 iPhone Camera Settings for BetterPhotos 05:58 This Little Known Camera Secret to Get CLEARLY Focused Photos  07:26 Can Filming in Video Get You BETTER Photos? 08:35 Weird Little Tweaks to Film More Interesting Videos(Quickly + Easily) 09:37 The Hair Finishing Tricks I Used on SET ShootingCommercials for Popular Brands 10:48 How to Quickly ADD Contrast and Dimension to YourClients Hair (Even When You Don’t Have Time to Fully Style it) 12:58 BONUS: iPhone Photo Edits to Make Your Photos POP and Look True to Tone If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge • Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠ • Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠  • Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠ • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠ COURSES YOU MIGHT LIKE Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix 528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/ Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good #independentstylist #hairstylist #framar #behindthechair #haireducation

00:00 01:06 I ran Ads for Hairstylists, Salons, CosmetologySchools and Hair Influencers for 4 Years 01:55 Which Platform to Choose to Run ADS 02:51 Instagram User Statistics 2025 03:46 My 3 Biggest Lessons I Learned Running Ads for 4 Years 03:50 ADS Lesson #1 for Hairstylists: Don’t Start From Scratch 05:13 ADS Lesson #2 for Hairstylists: Be Yourself in Your AD Copy 06:54 Plug and Play AD Headline Example 08:36 ADS Lesson #3 Small Variations WIN! 10:40 BONUS ADS TIP: The 2 MUST HAVE Custom Audiences You Should Create in Your Audience Manager LISTEN NEXT: [160] SALES SECRETS FOR HAIRSTYLISTS https://open.spotify.com/episode/6LiEl4Uf2HIuS7iqAbjRep?si=h-g7_KEmTpK6VOw5VyktEw If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge • Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠ • Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠  • Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠ • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠ COURSES YOU MIGHT LIKE Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix 528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/ Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good #independentstylist #hairstylist #framar #behindthechair #haireducation

00:00 00:33 The 4 Parts of This Hairstylist Business Training 01:15 Part 1: Income Statistics for Women in the BeautyIndustry and the General Workforce 06:21 Part 2: Why 3 Clients per Day 09:47 Part 3: 6 Tips to Reach 3 Clients Per Day in YourSalon Suite 19:50 Part 4: BONUS TIP: Behavioral Brain Science forHairstylists to Follow Through and Reach Their Goals Hey Successful Hairstylists! This week we're talking about a simple strategy to reach your goals faster!! I'm sharing... The current income statistics and benchmarks inour industry and across the countryWhy 3 clients per day can set you up for success6 tips to achieve 3 clients per day FASTA BONUS TIP from behavioral brain science LISTEN NEXT: [161] 5 Instagram Stories to Book Clients this Week! https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=5775c625c93f4bc8 If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge • Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠ • Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠  • Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠ • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠ COURSES YOU MIGHT LIKE Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix 528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/ Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good #independentstylist #hairstylist #framar #behindthechair #haireducation

01:46 The 3 Consumer Behavior Changes in 2025 that Will Impact the Beauty Industry 01:51 Consumer Behavior Change 1: Buy Now Pay Later use Among Adults 03:25 Consumer Behavior Change 2: Loyalty is Waning 04:18 2 Things Hairstylists Can do to Keep Clients Loyal in 2025 06:30 Consumer Behavior Change 3: Buyers Impacted by Inflation are Seeking Deals 09:01 Technique Driven Marketing to Value Driven Marketing 09:42 Quick Exercise 10:30 4 Non-Discount Promoti ons Every Hairstylists Should do in 2025 10:40 Non-Discount Promotion 1: Personal Shopper Experience 14:28 Non-Discount Promotion 2: Personalized Recommendations 15:28 Non-Discount Promotion 3: Creating a Loyalty Program 17:53 Non-Discount Promotion 4: Product Bundling If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge • Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠ • Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠  • Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠ • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠ COURSES YOU MIGHT LIKE Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix 528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/ Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good