Advertise on podcast: The Writing Podcast

The ever-evolving digital landscape can be daunting, leaving authors unsure of where to focus their efforts. Becky Robinson, founder and CEO of Weaving Influence, shares insights from her book Reach and discusses the four commitments to cultivating online followers. From practical tips to words of encouragement, this conversation is a must-listen for both seasoned and first-time authors seeking to expand their reach in the digital world.   Great Moments in the Episode 4:23 – 6:02    Why many authors fail at  digital marketing. 6:33 – 8: 27    Where to start building your online presence. 8:54 – 10:50    The two-prong approach to driving people to your website. 10:55 – 11:34    What to keep in mind when doing paid advertising online. 11:50 – 14:01    One of four commitments to cultivating online followers: value. 14:10 – 16:25    What value looks like in content and in relationships online. 17:20 – 19:10    Two of four commitments to cultivating online followers: generosity. 19:30 – 23:50    Three of four commitments to cultivating online followers: consistency. 21:45 – 23:50    Four of four commitments to cultivating online followers: longevity. 24:00 – 25:45    Preparing to invest in building your online presence. 26:10 – 28:34    Tap into IRL relationships to build an online presence quickly. 28:35 – 30:04    How to build your online presence with the release of your book—a long-term view. 30:30 – 33:10    Why going viral is not the goal, and the definition of “reach.” 33:13 – 36:52    The value of a fresh, well-written book in your reach and the importance of your story. 37:09 – 40:13    Final remarks about building your digital reach.   Words of the Episode masticate (v): To grind, crush, and chew (food) with or as if with teeth in preparation for swallowing.  vivify (v): To enliven or animate. To endow with life or renewed life. To give new life or energy to.   Connect with Becky Becky's Website: https://beckyrobinson.com/ Reach: https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872/ Weaving Influence: https://weavinginfluence.com/   Follow Journey Sixty6 https://www.journeysixty6.com/  https://www.linkedin.com/company/journeysixty6/  https://www.youtube.com/@journeysixty6writingforpub 

One of the most memorable days for an author—especially a first-time author—is their book launch party. It’s a celebration of the hours, days, months—maybe even years—you’ve devoted to writing your book. A book launch event, however, is more than a party. It’s a strategic move where your word-of-mouth marketing begins.   So just as with your book, it's worth putting effort into its planning and execution. And it also means getting creative. In this episode, Virginia Frischkorn, the founder and CEO of Partytrick, offers insights on hosting successful book launch events.   Great Moments in the Episode 4:50 – 6:20      Tips for not overthinking a book launch event. 6:28 -   7:38     How to prepare your guests for the book launch event to increase attendance. 7:40 -   9:29     The difference between in-person and online events, and how to prepare for both. 9:30 – 10:57    Introducing elements of surprise to your book launch event. 11:00 – 13:07  How to get people excited to promote your book at a book launch event. 13:09 – 14:59  How to successfully use book clubs to create conversation around your book. 14:45 – 17:30  The ins-and-outs of getting people to in-person events, and the danger of bookstore events. 17:31 – 18:24  The benefits of cross-promotional partnerships. 18:25 – 19:43  Why you should do in-person and online events. 20:35 – 23:22  What a broadcast channel is and how to use it to promote your book. 23:25 – 24:37  How to think of social media in terms of your book launch. 24:40 – 27:13  Advice for authors who struggle being in the spotlight. 27:15 – 31:59  Creative content ideas for book launch events. 32:10 – 36:14  Going back to the three basics of planning an event.   Connect with Virginia Her Business, Partytrick: https://www.partytrick.com/about Her Blog: https://www.partytrick.com/blog  The Power of Moments: https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765   Words of the Episode untrammeled: (adj) not deprived of freedom of action or expression; not restricted or hampered. wanton: (adj) deliberate and unprovoked.   Follow Journey Sixty6 https://www.journeysixty6.com/  https://www.linkedin.com/company/journeysixty6/  https://www.youtube.com/@journeysixty6writingforpub   

In the realm of nonfiction writing, facts and information reign supreme. They are critical to educating and persuading your audience. To do this, however, your writing must have emotional resonance. Storytelling is an elemental way to emotionally engage and connect with your reader. But nonfiction writers often feel insecure when it comes to creative storytelling. Expert storyteller and writing coach Jordan Rosenfeld explores how to write stories into your nonfiction writing to create a lasting impression on your audience.   Great Moments in the Episode 8:11 – 10:25  What a scene is and how to engage readers with scenes in your nonfiction writing. 10:28 – 12:15  How to not get hung-up on the exact details when telling stories in nonfiction. 12:20 – 12:58  How to use metaphors, similes, and imagery to wake up your nonfiction writing. 13:29 – 14:22  Alert the reader when you are telling a memory to the best of your ability. 14:42 – 16:00  An example of exceptional storytelling in nonfiction writing. 16:10 – 17:59  Signs your sentences are tripping up each other; the importance of cadence; how to make your sentences come to life. 18:18 – 18:44  Signs you are overwriting. 19:05 – 21:00  How to create suspense in nonfiction writing—so you keep the reader turning the page. 21:10 – 22:38  Four qualities of a page-turner, including embracing conflict and an opposing point of view. 22:52 – 26:30  Why emotional resonance is important to all types of nonfiction writing. 26:35 – 28:15  How to begin improving your storytelling in your nonfiction writing.           29:28 – 31:58  How to sustain a persistent writing life.   Connect with Jordan Jordan's website: https://jordanrosenfeld.net/ How to Write a Page Turner: https://www.amazon.com/How-Write-Page-Turner-Craft-Readers/dp/1440354340 Make a Scene: https://www.amazon.com/Make-Scene-Revised-Expanded-Powerful/dp/1440351414   Words of the Episode mé·tier: an occupation or activity that one is good at. belay: to protect a roped lead climber from falling by controlling the rope, usually a belay device (a mechanical device used by belayers to increase braking force when belaying).   Follow Journey Sixty6 https://www.journeysixty6.com/ https://www.linkedin.com/company/journeysixty6/  https://www.youtube.com/@journeysixty6writingforpub   

There’s a story behind every successful family business and enterprise. Some families will write a book. But some families might find a documentary is the best way to capture the family story. In this episode, Dave and Melissa will help you explore why a documentary might be a better vehicle than a book. They also offer 7 tips on how to create a compelling documentary that best tells your family’s story.   Great Moments in the Episode 5:15 – 8:35       The limits of a book for capturing your family history. 9:05 – 11:45     Tip 1: Start with preliminary comprehensive research. 11:44 – 13:55   What a “through line” is in a documentary. 17:00 – 18:25   Tip 2: Start with a script. 18:30 – 20:02   The script as a plan for shoot day. 20:05 – 23:36   Tips for writing a script, including scenes where something is at stake. 23:37 – 24:00   Danger or relying on post-production editing without a script. 24:20 – 27:30   Tip 3: Building trust with your interviewees. 27:46 – 30:14   Tip 4: The first take is often the best. 30:15 – 31:10   The problem with teleprompters. 31:15 – 34:02   Tip 5: You can never have enough b-roll. 34:42 – 36:30   Tip 6: Know when you need a partner. 36:40 – 39:30   Tip 7: Create a book to complement your video. 39:35 - 41:45    Why invest in a family history documentary.   Words of the Episode bauble (n): a small, decorative sphere hung from a Christmas tree. tippet (n): in fly fishing, the end section of a tapered leader, the part that attaches to the fly.   Follow Journey Sixty6 https://www.journeysixty6.com/  https://www.youtube.com/@journeysixty6writingforpub  https://www.facebook.com/journeysixty6  https://www.linkedin.com/company/journeysixty6/ 

If you’re stuck in the book writing process, you’ll want to tune into this episode. Bestselling author, speaker, ghostwriter, and book coach Stacy Ennis offers practical systems for developing your voice, focusing your book idea, and how to land a coveted spot as a TEDx speaker.   Great Moments in the Episode 2:35 – 9:58   Strategies for packaging nonfiction principles as fiction. 12:00 – 13:43   A formula for writing a good article quickly. 13:45 – 15:39   Why you might be struggling with your book's big idea. 15:40 – 18:10   The elements of a great hook. 18:11 – 21:05   Defining voice and advice for developing your voice. 21:06 – 23:17   Strategies for developing the craft of writing. 23:45 - 26:42   What to expect when you work with a ghostwriter. 26:36 – 29:18   A system for organizing your book idea. 29:19 – 32:20   Where book writers get it wrong in the book writing process. 32:25 - 42:15   Strategies for landing and preparing for a TEDx talk. 42:16 – 44:35   A formula for writing a good talk.   Words of the Episode align (v): place or arrange (things) in a straight line.                                                                                        fustian (n): pompous or pretentious speech or writing.   Find Stacy Check out Stacy's website here: https://stacyennis.com/ How to Get Selected for a TedX Talk: https://stacyennis.com/how-to-get-selected-for-a-tedx-talk/   Follow Journey Sixty6 https://www.journeysixty6.com/  https://www.youtube.com/@journeysixty6writingforpub  https://www.facebook.com/journeysixty6  https://www.linkedin.com/company/journeysixty6/ 

You have a great idea and you’ve written a terrific book, but that’s only the first step in the book writing journey. How do you sell the book and use it to extend your thought-leadership platform and your business? Ryan Frederick, author of “Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life,” shares how he leveraged his book after its publication. He provides insights into the development of an online assessment, workshops, and courses. More importantly, Ryan discusses the importance of keeping your idea relevant in the minds of your target audience.   Great Moments in the Episode 3:06 Learn about Ryan’s business. 5:23 How Ryan came to the ‘why’ of his book. 7:57 How Ryan found his ideal audience. 9:53 How Ryan structured his book to engage readers. 14:25 How Ryan used his book to extend his platform. 18:21 Differences between workshops and courses. 21:26 How to market courses. 25:27 Fitting your book idea into a cultural conversation. 27:36 Ryan’s publication journey. 33:22 Book marketing and how to reach your audience. 37:33: What Ryan learned from working with a PR firm. 39:22 What does success look like to you? 42:47 Ryan’s final words—make sure your work is substantive   Words of the Episode Gloaming: a literary term synonymous with twilight and dusk, the darker part of twilight. Chiaroscuro: the treatment of light and shade in drawing and painting.   Find Ryan Check out Ryan’s Book: https://www.amazon.com/Right-Place-Time-Ultimate-Choosing/dp/1421442302  Check out Ryan’s Assessment: https://www.here.life/assessment    Follow Journey Sixty6 https://www.journeysixty6.com/  https://www.youtube.com/@journeysixty6writingforpub  https://www.facebook.com/journeysixty6  https://www.linkedin.com/company/journeysixty6/

When most writers think about the book journey, they’re focused on writing and then publishing. But what about book marketing? In this episode, Anne Janzer, a thought leader in the marketing industry, explores the ever-evolving book marketing landscape. Discover Anne's philosophy of “servant-authorship” and the power of building focused audiences. You’ll come away with practical strategies that make book marketing a joyful and successful endeavor.    Great Moments in the Episode 4:19 – 6:24  Why book marketing is built on a trusting relationship with your reader. 6:25 – 8:25  How to frame your book writing and marketing as servant authorship. 8:26 – 10:10  Helpful metaphor of making a splash in a pond with your writing. 10:11 – 12:17  What servant authorship looks like in marketing, including creating a community. 12:18 – 14:19  How to create communities around your ideas. 14:20 – 16:48  How to identify where to focus your marketing efforts. 16:49 – 21:06  Three things you need for author marketing. 21:07 – 21:45  Why the best marketing for a book is the book itself. 21:46 – 23:46  How to sustain marketing when you’re discouraged. 23:47 – 25:21  How to do a discount book campaign. 25:22 – 28:29  What is BookBub and how to become a BookBub featured book. 28:30 – 30:41  How to make the most of IRL marketing. 30:42 – 34:00  What surprises first-time authors most about book marketing. 34:01 – 34:56  The value of gathering with fellow writers to brainstorm creative marketing ideas. 34:57 – 36:31  How to make marketing fun and not painful. 36:32 – 37:31  How to measure the success of your book marketing. 37:32 – 40:07  When it’s worth investing in a PR firm and what you can achieve without one. 40:08 – 41:32  The measure of a great book.   Words of the Episode ether (N): the clear sky; the upper regions of air beyond the clouds. scablands (N): flat elevated land deeply scarred by channels of glacial or fluvioglacial origin and with poor soil and little vegetation.   Anne’s Recent Book The Writer’s Voice: https://www.amazon.com/Writers-Voice-Techniques-Tuning-Process-ebook/dp/B0C8BZZ3G3/ref=sr_1_1?keywords=Anne+Janzer&qid=1695914485&s=audible&sr=1-1-catcorr   Follow Journey Sixty6 https://www.journeysixty6.com/  https://www.youtube.com/@journeysixty6writingforpub  https://www.facebook.com/journeysixty6  https://www.linkedin.com/company/journeysixty6/

In this episode, Dave and Melissa are back together to tackle a pressing question: What's the optimal format for your ideas? Is it really a book? Or are there alternatives that are a better fit for you? Our world is ripe with content formats for you to package your ideas, from videos, blog posts, podcasts to eBooks, and even paid subscription newsletters. There are so many options.  The key is choosing the right format. By the end, we hope you discover the best format for your ideas.   Great Moments in the Episode 9:59 – 14:25    What has changed in podcasting since its early days and strategies for differentiating. 19:06 – 25:17  Questions to ask to determine if you should write a book. 25:18 – 27:10  Substack as a format for your content. 27:11 – 30:20  Podcasting as a format for your content.      30:21 – 34:52  Short-form video as a format for your content. 34:53 – 36:24 Long-form video as a format for your content. 36:25 – 37:59  eBook as a format for your content. 38.00 – 39:24 Online courses as a format for your content. 39:26 – 40:42  Audiobook as a format for your content. 41:30 – 43:01  Telling your family story through letters. 43:03 – 45:13  Curating your family story through audio/video interviews. 45:15 – 46:53  Telling your family story through an image driven book.   Words of the Episode Orotund (adj): a formal word used as a synonym of sonorous to describe something—usually a voice—marked by fullness, strength, and clarity of sound. It can also be used disapprovingly to mean "pompous" or "bombastic." Sedulously (adj): carefully and with a lot of effort and determination.   Follow Journey Sixty6 https://www.journeysixty6.com/  https://www.youtube.com/@journeysixty6writingforpub  https://www.facebook.com/journeysixty6  https://www.linkedin.com/company/journeysixty6/

If you have done research and want to know how to turn that research into a book, this podcast episode is for you. Author of The Myth of the Silver Spoon, Kristen Keffeler, discusses her journey turning her research into a nonfiction book that was picked up by a traditional publisher. Kristin explains the importance of narrowing your audience, sharpening your thesis, and creating a structure that pulls the reader through from beginning to end. Kristin also shares the highs and lows of marketing her nonfiction book.   Great Moments in the Episode 8:12 – 9:33      Packaging graduate studies research into a book.  9:34 – 12:40    The evolution of a thesis as you sharpen your ideal audience. 12:42 – 14:36 How to speak to secondary and tertiary audiences beyond your ideal audience. 14:38 – 17:43  How to strengthen your nonfiction storytelling. 17:45 – 22:27  An example of a four-part structure that goes from general to specific. 22:28 – 25:29 Persevering even when your book isn’t picked up by a publisher. 25:31 – 28:59  How to get a publisher’s attention after your first proposal is rejected. 31:08 – 34:21  The difficulty of marketing a book and tips for using a book trailer to drive traffic. 34:22 – 36:20  How to host a successful virtual book launch on LinkedIn. 38:10 – 41:06 How to collaborate successfully on a book.   Words of the Episode Toothsome (adj): temptingly tasty. Dewclaw (n): a digit – vestigial in some animals – on the foot of many mammals, birds, and reptiles (including some extinct orders, like certain theropods).   Follow Journey Sixty6 https://www.journeysixty6.com/  https://www.youtube.com/@journeysixty6writingforpub  https://www.facebook.com/journeysixty6  https://www.linkedin.com/company/journeysixty6/   Find Kristin’s books here: The Myth of the Silver Spoon Wealth 3.0: The Future of Family Wealth Advising

You want a traditional book deal? First you need a stand-out book proposal. But for many first-time authors, creating a book proposal is a mystery. What do you include? What don’t you include? What are agents really looking for? In this episode author and book proposal coach Lisa Tener provides insider knowledge of what it takes to create a proposal that catches the eye of a literary agent and a publisher.   Great Moments in the Episode 6:50 – 8:16      The number one thing publishers and literary agents look for in a book proposal. 8:18 – 10:19    Lisa answers the question: What size platform do agents and publishers look for? 10:20 – 12:18  What to do when an agent likes your idea but you do not have a platform. 12:19 – 13:49 How to grow a basic platform. 13:50 – 16:01 Help for developing your book idea when it needs to be differentiated. 16:03 – 16:36 Signs your book is based on a crummy idea. 17:37 – 18:52  When you should pursue an independent publisher instead of a traditional publisher. 18:53 – 19:52  Signs your idea is suited for an article and not a book. 19:54 – 21:15 How to differentiate your book from comps. 21:16 – 22:15 How many comps and what types of comps to include in your book proposal. 22:16 – 25:54  How much of your book should be completed when you submit your proposal. 25:55 – 28:18  How much time a writer should devote to a book proposal. 28:20 – 30:23  Reasons why your literary agent might accept your book but a publisher won’t. 30:25 – 32:05  How your publishing on external digital platforms influences literary agents and publishing boards. 32:06 – 35:01  Missteps when writing a book proposal. 35:53 – 37:21 Managing expectations for first-time authors pitching a book.   Words of the Episode ephemeron (n): an insect that lives only for a day or a few days. lissome (adj): thin, supple, and graceful.   Follow Journey Sixty6 https://www.journeysixty6.com/ https://www.youtube.com/@journeysixty6writingforpub https://www.facebook.com/journeysixty6 https://www.linkedin.com/company/journeysixty6/   Check Out Lisa Lisa’s Website: https://www.lisatener.com/ Lisa’s book: https://www.amazon.com/Joy-Writing-Journal-Creativity-Minutes-dp-195581127X/dp/195581127X

In this podcast, Dave and Melissa interview Vikrant Shauruya, founder of Authors on a Mission, on how to market and sell your nonfiction book. Vikrant discusses what a “bestselling book” actually is, and why a successful book is built on a well-written book.   Great Moments in the Episode 05:15 – 07:57 Expectations for sales of first book. 8:04 – 09:41 Podcasting as a marketing strategy. 09:43 – 12:26 How to identify podcasts to pursue in order to maximize marketing. 12:27 – 14:19 How to pitch podcasts. 14:21 – 18:59 Explanation of the term “bestselling book”.     19:01 – 21:30 What to do during launch to gain sales momentum. 21:31 – 24:01 Managing expectations of book sales. 24:02 – 25:14 Why you need a focused book idea and to identify the "why" of your writing. 25:15 – 28:01 The importance of following through with promoting your book. 28:03 –  31:15 The interconnection of a book, speaking engagements, and business growth. 31:16 – 35:10 The role of a well-written book in sales.   Words of the Episodes Wabi-sabi: a Japanese aesthetic concept that finds beauty and serenity in objects, landscapes, designs, etc., that are simple, imperfect, and impermanent. Pustule: a small elevation of the skin containing pus.   Follow Journey Sixty6 https://www.journeysixty6.com/ https://www.youtube.com/@journeysixty6writingforpub https://www.facebook.com/journeysixty6 https://www.linkedin.com/company/journeysixty6/   Follow Vikrant Shauruya LinkedIn: https://www.linkedin.com/in/vikrantshaurya/ Website: https://bestsellingbook.com/vikrantshaurya/ 

Our interview with Josh Rutherford, author of The Fourpointe Chronicles, provides aspiring fantasy novelists valuable insights on how to create a believable fantasy world, how to develop characters over a series of books, and how to apply screenwriting techniques to novel writing. Josh also encourages new writers to get started, even when you don’t have it all figured out, and to find the right type of feedback during the writing journey. You won’t want to miss this episode.   Great Moments in the Episode 00:00 - 06:12 About Josh and his books. 06:12 – 07:34  How to balance point of view in fiction writing. 07:36 – 09:35  How to build a convincing fantasy world through character development. 09:36 – 11:47  Why you don’t need everything figured out to get started. 13:13 –15:02  When you’re lost in the middle, the value of cutting, and what to do with the cut material. 15:03 – 16:37  The wisdom of “Start late, end early” and how the principle creates suspense. 16:38 – 20:21 Principles of screenwriting applied to novel writing, specifically the importance of creating a sensory experience for the reader. 20:22 –  22:44 How to develop characters in a series, and the importance of not rushing character development. 22:45 – 24:49  How to get into a character’s head when you don’t have much in common with the character 25:20 –  27:23 Finding opportunities to write when writing isn’t your full-time job, and the power of forgiving yourself when you don’t show up. 27:53 – 29:59  How to find the right person to review your work, how to seek the right feedback, and how you use feedback in the revision process. 30:-00 - 35.05 The benefits of self-publishing your fiction, the power of beta reviews in promoting your book, and how to use Amazon ads.   Words of the Episodes macabre (adj): disturbing and horrifying because of involvement with or depiction of death and injury. esperance (n): the belief that what is wanted can be or that the events will turn out for the best.   Follow Journey Sixty6 https://www.journeysixty6.com/ https://www.youtube.com/@journeysixty6writingforpub https://www.facebook.com/journeysixty6 https://www.instagram.com/journeysixty6/