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In today's episode, we talk to Jo Penn. Jo is VP of Client Growth and Partnerships at Bond Brand Loyalty and formerly was Managing Director at CRM agency Armadillo before they were bought out by Bond earlier this year. We talk about the value of being part of a network versus independence, the challenges facing their clients, how they are integrating AI into their processes and a discussion on how the world of agencies has changed and what stubbornly remains the same. External resources: Armadillo CRM - A Bond Company website - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell - CLICK HEREMusic: Sick Man's Blues by Peter Crosby - CLICK HERE

In this new episode, we explore a part of the marketing mix that we have hitherto yet to cover – Sponsorship.   We are joined by Rory Natkiel. Rory has spent nearly 15 years in senior strategy roles at agencies including Iris and Sid Lee Sport, working with brands including adidas, Lidl and Tommy Hilfiger.    He co-founded the Sponsorship Effectiveness Forum and authored The Sponsorship Effect, the largest statistical analysis of sponsorship effectiveness to date. He now runs Box Count – an agency that helps brands, rights holders and agencies make more confident sponsorship decisions (and defend them to the people who hold the budget).  We talk about the role of Sponsorship in the marketing mix, how to apply modern marketing effectiveness thinking to it and his favourite sponsorship activity, amongst other things. NB this was recorded before the World Cup hence limited discussion of that event.  External resources: Box Count website - CLICK HERERory's LinkedIn profile - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell - CLICK HEREMusic: Sick Man's Blues by Peter Crosby - CLICK HERE

In this episode, we talk to Mark Sage. Mark is a Writer and Strategist who explores the Psychology behind loyalty and how brands can earn it. He’s got bags of practical experience in multiple markets, having worked on Nectar in the UK and Yuu Rewards in Hong Kong, from where he joined us for this podcast. External resources: Mark's Medium Writing - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sunday Morning Blues by Rymdklang Soundtracks. CLICK HERE

In the episode, we talk to Gianfranco Cuzziol. Gianfranco is a CRM and Personalisation Advisor, Speaker,  Author, Consultant and Educator.    He’s worked both client and agency side, leading global CRM for brands like Aesop. We talk about CRM dos and don'ts, the role of AI and his recently launched CRMBA – a Mini MBA designed for CRM and Loyalty practitioners. As an added extra, if you use the code "RobV20" you’ll get 20% off when you sign up for it. External resources: CRMBA Website - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sunday Morning Blues by Rymdklang Soundtracks. CLICK HERE

In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create award-winning campaigns for clients like Nissan and Samsung. We talk about how an agency like his is, if you’ll pardon the obvious pun, flourishing in the febrile world of huge holding companies like Omnicom and WPP and a martech sector that is undergoing extraordinary change. External resources: Flourish website - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Don't Lie by Will Harrison. CLICK HERE

In today's episode, we talk to Antti Kangaslahti. Antti is a customer experience expert with over a decade of experience in top London agencies across a breadth of industries, including FMCG, technology, finance, telecoms, aviation, and education. We chat about the role of expectations in customer experience, why signature human experiences still matter in an industry increasingly obsessed with AI, and his philosophy of "maalaisjärki” - practical, no nonsense and no hype countryside intelligence from Finland 🇫🇮  External resources: Finntastico website - CLICK HEREFinntastico LinkedIn profile - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sick Man's Blues by Eric Crosby. CLICK HERE

In this episode, we talk to Simon Spyer. Simon is an entrepreneur and data-driven marketer with experience at some of the best agencies in the UK. 5 months ago, he struck out on his own and started the company Data Agents. Their focus is on helping businesses to determine when and how to use agentic AI to unlock the most value possible.  We cover what the right circumstances are for agentic AI to add value, how brands can ensure AI agents are controlled and some examples of brands using them well.  External resources: Data Agents website - CLICK HERE10 Agentic Use Cases That Actually Deliver - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sick Man's Blues by Eric Crosby. CLICK HERE

In this episode, we talk to Rob Pellow, Executive Technical Director at the independent CRM agency Armadillo, based out of Bristol in the UK.   Rob is an expert in the somewhat labyrinthine and opaque world of martech and we talked about that world, its current obsession with integrating AI and where he thinks the future is going.   External resources: Armadillo's website - CLICK HEREChoice Hacking YouTube Channel - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashYouTube thumbnail imagery: Photo by ThisisEngineering on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Don't Lie by Will Harrison CLICK HERE

This episode features an interview with Angela Harding. Angela is a veteran of the video games industry, having spent over 19 years working at Activision Blizzard. She held many roles there, including VP of EMEA for the legendary and enduring Call of Duty franchise. But she moved on from that a year or so ago to co-found Inclusive People, whose mission is to empower technology organisations to unlock their greatest asset—their people!   Join us as we chat through everything from how video games promotion has moved on into her latest venture and the real importance of diversity and inclusion in today’s world.  External resources: Inclusive People website - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Don't Lie by Will Harrison CLICK HERE

In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty. We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect the success of its program.  External resources: The Point of Loyalty website - CLICK HEREFor Love or Money report 2025 - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Don't Lie by Will Harrison CLICK HERE

We're back. Sorry, it took a while! But we are back with a bang. We talk to Amy Harman, Head of Customer Marketing at Hotel Chocolat. We cover the idiosyncrasies of retail marketing, the value of Loyalty programs, the pitfalls of discounting and also mental health in the workplace.  Audio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Shangri-La by Basixx CLICK HERE

In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart. Firstly, how to get the most out of your creative teams, the crucial role of briefing and what impact AI is having and will have on the creative process. Secondly as the author of "Yeah, but how though? - Personal development for the Neurodivergent" we talk to her about the day-to-day challenges of being Neurodivergent in the workplace, the catalyst for her book and how to meet those challenges. External resources: Natalie's Book "Yeah, but how though? - Personal development for the Neurodivergent" - CLICK HERENatalie's Website - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You Oughta Know - Rockin' for Decades. CLICK HERE

We've been away for a while but we're back with Season 5 of Everybody hates your brand. We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital – so a man after my own heart.  He’s worked on brands like BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat and shares that expertise in this season premiere.  External resources: Tom's LinkedIn page - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You Oughta Know - Rockin' for Decades. CLICK HERE

In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers. AI. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. It’s a scary time for a lot of people but it also seems to be a big opportunity too. Today we are talking about all of that with Simone Blakers of LiquidCX out of Australia. A former agency leader she now focuses her time on helping organisations understand and navigate the impact of the various types of AI for their people, their brand and their CX. External resources: Simone's LinkedIn page - CLICK HERELiquidCX website - CLICK HEREFuture for now website - CLICK HEREFuture for now LinkedIn - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's don't lie by Peter Crosby. CLICK HERE

In this episode, we go back to school by talking to Professor of Marketing  Yuping Liu-Thompkins.  Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.  We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more. External resources: Loyalty Science Lab Website - CLICK HERELoyalty Science Lab's Future of loyalty report - CLICK HERELoyalty Science Lab articles on Medium - CLICK HERELoyalty Science Lad on LinkedIn - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE