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→ Take the practitioner diagnostic: https://practitioner-diagnostic.lovable.app → If you're ready to take the next steps and work with me to personally help you grow your practice online, apply now: https://apply-elite-expert-mastermind.lovable.app/ The free discovery call was a brilliant mechanism for about six years, but it's no longer strong enough to carry your conversions on its own. In this episode: The 10-minute diagnostic to run on your last ten booked calls Why the free call worked when it was rare, and what changed when everyone started offering one The three places it breaks, and why only one of them is on the call The Pre-Call Pathway, and the four mechanisms that do the persuading before a call is ever booked The booking page video script, line by line, including the part almost everyone leaves out Two practitioners who built it, and why one of them was alarmed when her bookings dropped What stops being your problem once the call goes back to doing the one job it's good at

→ Take the practitioner diagnostic: https://practitioner-diagnostic.lovable.app → If you're ready to take the next steps and work with me to personally help you grow your practice online, apply now: https://apply-elite-expert-mastermind.lovable.app/ Most health practitioners have around two non-clinical hours in a week, and almost every one of them goes to the wrong job. Look back at last week and mark it up. P for practitioner work, so consults, notes, protocols, labs. O for owner work, so pricing, positioning, deciding what you sell and to whom, and building the route that brings people in. Most practitioners find under two hours of O in a whole week. Plenty find zero. That ratio is the clearest limit on both the likelihood and the speed of growth in a practice. The reason those hours keep going astray is that nearly all the advice aimed at credentialed practitioners was written for people with no credential to point at. Share your story, get visible, build the personal brand. That advice comes out of the creator economy, where authority is conferred by attention because nothing else is available. In clinical work, authority was conferred by your qualification years ago and gets confirmed by your results. Which means practitioners following creator advice are being asked to earn, in a currency they don't want, something they already hold outright. In this episode: The P/O ratio, and why it predicts growth better than anything else Where the standard "mindset work" advice actually originates, and why it breaks for qualified practitioners Why identity follows behaviour rather than the other way round The 5 decisions on the practice owner's job description 3 beliefs holding the ceiling in place: the story of struggle, the results record you've never written down, and the influencer arithmetic that doesn't apply to you What falls off your list once you accept the right job description

Most practitioners I've spoken to this year believe they're operating in a contracting market.  The research says close to the opposite, and the gap between the mood and the data is wide enough that I found it genuinely disorienting.  In this episode I go through the five numbers that describe what is actually happening in health and wellness spending in 2026, where the growth is concentrating by segment, what believing the wrong thing is quietly doing to your pricing and your messaging, and a four-part diagnostic you can run on any quiet month so you can tell the difference between the buying climate and your own offer architecture.  Take the practitioner diagnostic: practitioner-diagnostic.lovable.app  It tells you which part of your practice is producing the quiet months, and that changes what you do next.  What's covered:  - Why health and wellness was the only category in the CivicScience survey where more people planned to spend more than pull back  - The McKinsey number I'd sit with: 51% will maintain or increase wellness spending even if their discretionary income drops  - Where the dollars are concentrating, from mental wellness and sleep through to personalised medicine and functional nutrition  - The two segments that are actually contracting, and what that means if your practice sits in either of them  - The credibility shift: why consumers now rate clinical effectiveness over clean ingredients by more than two to one  - The Quiet Month Diagnostic: the four things to check before you blame the economy  - The practitioner who raised her programme price during the climate she was worried about, and what changed first  Sources: CivicScience 2026 spending intentions survey (December 2025), McKinsey Future of Wellness 2026, Global Wellness Institute, Global Wellness Summit 2026 Future of Wellness Trends.  If this was useful, the easiest way to help is to follow the show and send it to one practitioner who's been waiting for a better moment to launch. If you're ready to take the next steps and work with me to personally help you grow your practice online, apply now: https://apply-elite-expert-mastermind.lovable.app/

If your brain feels fried… If your niche keeps changing… If your Instagram content is sounding just like every other practitioner you follow… Then this episode is for you. I'm sharing: The surprising mindset shift that unlocked my most productive 3 days in months Why writing, even if it's never published, can transform your clarity What the "butterfly effect" has to do with your next big breakthrough Why wellness experts must go deeper, not wider, to attract clients right now The simple way to reconnect with your mission, without needing a new strategy This is about building discipline, focus, and your own original voice — the kind that attracts clients ready to pay for real transformation. Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you're a wellness expert or health practitioner and you need help building a profitable business online… Click here for FREE access to a free, short training: The Booked Out Wellness Expert. In this free 15 min training, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!) Get instant access now.

Ever feel like you're sharing "too much" in your content? That if you give away all your best information for free, no one will want to work with you (or buy your stuff)? This episode will change the way you think about visibility, value — and the real reason clients buy. You'll learn: Why holding back content is hurting your authority The truth about what clients actually pay for How to create trust that leads to consistent sales And the story of how I paid £300 for information I technically already knew (and why I'd do it again) This episode is a must-listen if you've been second-guessing what you share — or playing small out of fear that there's "nothing left" to sell. Because in today's saturated wellness space, the experts who give freely… are the ones who get paid.     Guess what? You can also watch this episode on YouTube: 👉 https://www.youtube.com/@theprofitablewellnessexpert AND… If you're a wellness expert or health practitioner and you need help building a profitable business online… Click here for FREE access to a free, short training: The Booked Out Wellness Expert. In this free 15 min training, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!) 👉 Get instant access now.

Episode 82: The Era Of The Hyper Wellness Niche Is Here (You Must Respond) Feeling invisible online? Wondering why people aren't engaging with your content — let alone buying from you? In this episode, I'm sharing why hyper niching is the secret weapon for wellness experts who want to stand out and consistently attract clients. You'll learn: Why vague, feel-good messaging no longer works in today's market The psychology of urgency and how it drives people to invest in their health A proven checklist for pressure-testing your niche so it becomes profitable Real-world examples of hyper-specific wellness niches that are thriving A powerful reframe if you're scared to "narrow down" your expertise If your content feels like it's falling flat… if your DMs are quiet… or you're stuck in a cycle of inconsistent sales, this episode is your turning point. You don't need a bigger audience. You need a clearer message.   Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you're a wellness expert or health practitioner and you need help building a profitable business online… Click here for FREE access to a short training: The Booked Out Wellness Expert In this free 15-minute training, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ How to create a signature program that your ideal clients can't say "no" to (meaning more impact and more freedom!) 👉🏼 Get instant access now.

Episode 81: Why Being Seen on Camera Is Non-Negotiable for Wellness Experts Are you showing up, sharing content, offering value… but still not getting the client enquiries you were hoping for? Here's the truth most wellness experts avoid: people don't just buy from those who teach them — they buy from those they trust. And the fastest way to build that trust? It's not another carousel post. It's getting on camera. In this episode, I'm diving into: Why video is your most powerful marketing tool (even if it terrifies you) How to show up on camera in a way that feels natural, not forced 4 practical tips to overcome the fear and awkwardness of being seen The mindset shift that helped me go from "who am I to do this?" to consistent visibility If you've been hiding behind posts and wondering why clients aren't knocking, this one's your permission slip to be seen. Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you're a wellness expert or health practitioner and you need help building a profitable business online… Click here for FREE access to a free, short training: The Booked Out Wellness Expert. In this free 15-min training, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!) Get instant access now.

"Give an inch and they'll take a mile…" is true when it comes to even the best of paying clients.  If you feel like you're overdelivering, struggling to find time to work *on* your business outside of client work, or inundated by questions from your clients… It might be time to set some clear boundaries. Great client relationships are so important for you as a wellness expert – because they're key to ensuring you have the energy and capacity to look after yourself, too. In this episode, I'm talking about: ➖ Deciding on key client rules and boundaries that your clients must adhere to ➖ How to communicate boundaries so that you feel good (instead of rude and uncompassionate) ➖ Why your systems are the key to setting and keeping clear client boundaries ➖ 3 things your clients NEED to know from you to be the best client possible When you have clear boundaries nailed down – your whole business and life will transform. You'll have more time, mental capacity and space to grow your business.  Did you know you can watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked-Out Wellness Expert. In this (FREE!) 15 minute training, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

It feels noisy – and your Instagram feed is showing you every other expert in the world that's doing what YOU want to do… And that can make it feel like the industry is saturated and that there isn't room for you. In this episode, I'm helping you to focus on 3 important things when self-doubt creeps in or you wonder whether you're going to make it, including: ➖ What to do when everyone else seems to know more than you, have more experience than you or know what they're doing with their business ➖ The role of raw data and statistics in moving through self-doubt ➖ How to find power in the tendency we all have to compare ourselves ➖ The massive opportunity that exists for you right now that's right under your nose You're only ever a few strategies and upgrades away from changing millions of lives.  But if you're doubting yourself (or this truth)... then this episode is for you. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

You're on a discovery call with an incredible ideal client and then you share the price… An awkward silence follows that you eagerly, in a panic, attempt to fill. Your heart is racing and you're SURE that the prospect is thinking it's too much. Or…. is it simply that you've not given them a chance to process the investment in a supportive, spacious, and effective way? In this episode, I'm talking about how to address price in your sales calls with more ease and confidence, as well as overcoming some of the common challenges I see wellness experts face – including: The role of scarcity and urgency in supporting your prospect to make a decision How to make conversations about money and investment in your expertise really supportive and comfortable And how to help you prospect make better decisions for themselves – INCLUDING when they tell you they'd like to discuss it with a partner. This is such a practical, helpful episode that will ultimately make you better at selling your expertise and therefore able to change more lives, including your own! You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert  AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…   Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.  In this (FREE!) course, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

So much of what you think your clients want isn't right for your business as a wellness expert. And it's not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session. In this episode, I'm talking about the key differences between what you think your clients want versus what they really want, including:  ➖ Why volume doesn't correlate with value ➖ How to create a safe and emotionally connected space in which your client can realise change ➖ The importance of mastering the psychology of habit change as well as your expertise ➖ Why people want to pay you for help to implement (not give them more information) ➖ The thing every single client wants from you those most wellness experts are skipping If you're bogged down in client delivery or feel like your business lacks boundaries… or, like you have an amazing service but just don't seem to be attracting paying clients… then this episode is for you. Your inner critic tells you that you need more qualifications… but this episode reveals what you really need. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!)

Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future. In this episode, I'm bringing this identity to life and inviting you to step into it with confidence. When you do, you'll be able to: ➖ See your imposter syndrome or feelings of inferiority as a secret weapon for growth ➖ Have full permission to do life-changing work and make life-changing money ➖ Find the right balance between mindset work and understanding business strategy ➖ Why you never need to convince anyone to buy from you again ➖ Why, when you audience see your unshakable commitment, they'll follow you anywhere All of this is possible for you – and will be the catalyst for you making 10k, 20k, or even 50k months. My clients are living proof, and this episode is your starting point. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

The art of storytelling has the potential to explode your business beyond comprehension. Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future. In this episode, I'm explaining a framework for you to use to integrate more storytelling into your business so that you can generate more momentum, and action from your audience. You'll learn: ➖ The power of both personal storytelling and sharing the journey your clients go on ➖ Exactly how to frame the story through 5 key parts ➖ How these stories stir up action and create empathy and trust ➖ Why personal storytelling saw my client book 3 clients in 24 hours ➖ Exactly how to integrate this into your business today. Knowing how and why to tell stories to your audience is critical. Particularly as a wellness expert or health practitioner, where trust and connection are fundamental to the buyer's journey. If you're offering discovery calls, talking about your program, but not getting much traction – then this episode is for you. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don't stay on top of these trends; there's a risk that you won't be innovating fast enough to stay relevant. In this episode, I'm focusing on the most important trend that is impacting the industry for wellness experts in 2024. And what you need to do about it, including: ➖ The way in which technology is driving greater personalisation of health and wellness ➖ Why this points to a greater need for specialists over generalists ➖ How this influences your messaging and the need for more tangible promises ➖ Ensuring that you have a business model that will give you the greatest leverage ➖ Why you need to be creating more than you're consuming If you feel like things are changing quickly and it's hard to keep up – then this episode is for you.  You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert  AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either "not good enough" or like there isn't space for you? Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer. In this episode, I'm talking about how: ➖ You can start using social media as a learning tool rather than for procrastination ➖ How to unpack what's working for other wellness experts and adopt that same thinking ➖ Why it's important to zoom out and ask yourself how certain content makes you feel ➖ Shifting the lens through which you use social media so that it grows your business rather than sucks time from your day This episode will change the way you think about comparison forever… AND give you a big insight into how other wellness experts get good at marketing, fast. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you're a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you'll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it's simple!) ➖ Creating a signature program that your ideal clients cannot say "no" to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop