
Advertise on podcast: The Shit No One Tells You About Writing
Rating
4.8from
This podcast has
456 episodes
Language
EnglishExplicit
Yes
Date created
2020/09/02
Latest episode
2026/10/12
Average duration
53 min.
Release period
4 days
Description
This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.
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Check latest episodes from The Shit No One Tells You About Writing podcast
Shooting the Shit With CeCe's Former Co-Workers Turned Bestie
2026/10/12
Will Carly have a serious case of FOMO after this Monday’s Shooting the Shit episode?! In this special episode, CeCe was supposed to fly solo—but instead, she twisted the arms of her former colleagues turned besties, literary agents Eric Smith, Nour Sallam, Adria Goetz, and Claire Harris, to join her for a publishing industry catch-up. This fireside chat amongst besties, covers everything from printing delays and a new children's imprint to the resurgence of bookstores and the latest buzz from the Frankfurt Book Fair. AI…the agents go there. Diving into the increasingly complicated world of AI in publishing, discussing author protections, AI-generated submissions, and the controversy surrounding AI detection tools like Pangram. This episode is packed with loads of laughs, strong opinions, and publishing industry hot takes. Sorry, Carly. You definitely missed a good one!
As mentioned on this episode:
Sign up for Coaching Corner for access to the editorial library with agents' feedback — including feedback from Eric, Claire, Adria, and Nour!
https://learn-with-cece.thinkific.com/products/courses/cecescoachingcorner
The first publisher to issue AI guidelines to authors and illustrators:
https://www.bloomsbury.com/us/connect/contact-us/ai-policy-for-authors-and-illustrators/
Supply Chain Issues Threaten Book Sales:
https://lunch.publishersmarketplace.com/2026/10/as-supply-chain-problems-increase-some-books-miss-on-sale-dates/
What's Hot at the Frankfurt Book Fair:
https://www.publishersweekly.com/pw/by-topic/industry-news/trade-shows-events/article/101287-frankfurt-book-fair-2026-what-s-hot-according-to-agents.html
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
Delivering on the DNA of the Book
2026/10/08
It’s Books with Hooks week on the podcast! This week, CeCe and Bianca are joined by acquiring editor Elizabeth Hitti Musicant from Dial Press, an imprint of Penguin Random House. As they critique two queries, they break down choosing strong comps, creating specific stakes, trimming an overstuffed query, and making sure your opening pages deliver on your pitch. Plus, they unpack romantasy vs. romantic fantasy, prologues, dual POVs, and what it takes to create romantic chemistry readers can root for.
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
Shooting The Shit About People of Publishing
2026/10/05
It’s the first Monday of the month, which means Carly and CeCe are back for another Shooting the Shit! This week, Carly and CeCe unpack the latest from the People of Publishing Conference, from shifting reader habits and publishing trends to what’s happening behind the bestseller lists. CeCe shares what she learned about the return of historical fiction, the pressure on authors to promote their own books, why some books find success long after pub week, and the industry’s ongoing—and complicated—conversation around AI. Plus, Carly and CeCe talk about the power of long-term relationships in publishing and why sometimes it takes 20 years for the right agent-editor-book combination to come together.
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
Insights From Imbolo Mbue and Patrick Ryan
2026/10/01
October is starting with a BANG. And this episode delivers. In part one, Bianca sits down with award-winning author Imbolo Mbue, author of the New York Times bestseller Behold the Dreamers, winner of the PEN/Faulkner Award for Fiction and an Oprah’s Book Club selection. Her second novel, How Beautiful We Were, was named one of The New York Times’ ten best books of 2021. Now, Imbolo joins the podcast to discuss her new novel, Every Story Is a Love Story, and its powerful exploration of grief, guilt, forgiveness, and healing. She shares her unconventional path to publication—including years of writing, countless rejections, and finally landing her dream agent—plus the personal experience that inspired her latest novel. Imbolo discusses craft, from creating complex characters to weaving together timelines, plots, and subplots, and why structure is essential to her writing process.
Stay tuned for part 2! Patrick Ryan, author of Buckeye, joins Bianca to talk about the eight-year journey behind the novel and why he learned to separate the joy of writing from the pressure to publish. They dive into writing without rigid rules, balancing showing and telling, experimenting with structure, mastering the omniscient narrator, and why revision is where so much of the magic happens. Patrick also shares what writing short stories taught him about economy, pacing, and giving a novel room to breathe.
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
September Bonus Episode
2026/09/28
In part one of this month’s bonus episode, Emily St. John Mandel joins Bianca Marais to talk about Exit Party, the interconnected Mandelverse, and her unconventional writing process. She shares why she writes without a plan, treats first drafts as raw material, and relies on meticulous revision to shape the story. They also dig into complex characters, POV, keeping exposition moving, working with editors, and Emily’s best tip for stronger prose: read your novel aloud.
In the second part of this month’s bonus episode, Bianca welcomes bestselling author Chloe Benjamin back to the podcast to discuss her ambitious new novel, Understory. Chloe shares how real-life science inspired the story, the five-year journey of writing her first draft, and how she balanced extensive research with creative discovery. She also dives into crafting complex timelines, maintaining tension across a sprawling novel, working with a new editor, and why even an ambiguous ending should always be an intentional choice.
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
When Hell Freezes Over
2026/09/24
In this extra-special Books with Hooks, Olivia Haberman joins Bianca, Carly, and CeCe to workshop her upmarket novel Nobody Panic—and earns some seriously rare praise. They dig into what makes a query impossible to stop reading, writing omniscient POV without falling into head-hopping, creating tension through dramatic irony, and knowing when not to over-explain your choices. Plus, Olivia shares why intentionality matters at every stage of the writing process and offers candid advice for writers considering an MFA.
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
Shooting The Shit About The AI Creativity Loop And Book Emergencies
2026/09/21
Carly and CeCe are back for another Shooting the Shit. This week they are talking about the unexpected work literary agents do behind the scenes—from tracking book availability and rights reversions to using sales data to advocate for authors. They also dig into Spotify opening AI-powered audiobook narration to all authors and what increasing automation could mean for writers, narrators, readers, and the human side of storytelling. Plus, Carly shares the book she can’t stop talking about, while CeCe reveals the manuscript that already has her plotting the perfect pitch.
As mentioned on the podcast:
https://authors.spotify.com/blog/creationtools?mc_cid=8d36cc232e&mc_eid=f61c809461
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
Writing Insights From the Greats: Isabelle Allende and Jodi Picoult
2026/09/17
Bestselling author Isabel Allende joins CeCe Lyra for an incredible interview that touches on storytelling, creativity, and the writing life. From the difference between writing and storytelling to the power of discipline, research, dreams, and solitude, Isabel shares the lessons she's learned over a lifetime of crafting unforgettable novels. They also discuss magical realism, overcoming self-doubt, trusting the creative process, and why every writer should protect their writing time as fiercely as their stories.
Stay tuned for part two! Bestselling author Jodi Picoult connects with fellow bestselling author Bianca Marais to share her approach to crafting unforgettable novels, from building stories around irresistible "what if" questions to conducting months of immersive research before writing a single page. She discusses plotting twist-filled narratives, creating compelling characters readers can't leave behind, weaving timelines with purpose, and why emotional tension matters more than explosive openings. Plus, Jodi reflects on revisiting beloved characters, trusting the writing process, and the surprises that emerge even after decades of storytelling.
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
Shooting the Shit About The End of Nonfiction And Immersive Trends In Fiction
2026/09/14
Carly and CeCe are back! This week they tackle what’s shifting in the book world—from immersive audiobooks becoming a “movie between your ears” to bookstores proving that reading and community are very much alive. They also discuss the decline of nonfiction, why readers may be turning to other ways to learn, and what it means for authors and publishing.
As mentioned on this episode:
https://defector.com/what-do-booksellers-make-of-the-end-of-reading?giftLink=73a5c6e0b00
https://dearheadofmine.substack.com/p/the-nonfiction-book-market-is-collapsing?r=h5j0&utm_campaign=post-expanded-share&utm_medium=post%20viewer
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com\
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
An Acquiring Editor on Books With Hooks
2026/09/10
This week's Books with Hooks welcomes special guest and acquiring editor Kirsiah Depp. Together with CeCe and Bianca, she critiques two fantasy queries, shares what makes a query stand out in today's crowded market, explains why blockbuster comps can hurt your pitch, and dives into opening pages that balance worldbuilding, atmosphere, plot, and emotional momentum. If you're querying fantasy—or any commercial fiction—you won't want to miss this one.
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
Shooting the Shit About Advance Sizes and E-Learning Economics
2026/09/07
Carly and CeCe are back to Shoot the Shit about the money behind publishing—and why getting published doesn’t mean the hard part is over. They dig into why an author’s second advance might be smaller than their first, the complicated relationship between effort and outcome, and why publishing sits at the messy intersection of art, passion, and business. Then, Carly and CeCe unpack new research on library e-lending and what the rise of ebooks could mean for consumer book sales. Plus, their thoughts on fall submission season, writing with AI, and why there is no magical “champagne room” waiting for writers once they make it.
As mentioned on the podcast:
https://theweekendrant.substack.com/p/when-literary-agents-become-public
https://www.publishersweekly.com/pw/by-topic/industry-news/libraries/article/101167-study-says-library-e-book-lending-hurts-industry-sales.html?mc_cid=5b955f044e&mc_eid=92846a4ddc
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
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Advertising Inquiries: https://redcircle.com/brands
In Conversation with Editor and Author
2026/09/03
Author Elizabeth Urso and her editor Alex Brown of Rising Action Publishing join Bianca Marais to talk about the journey behind Hail Mary, a dark, visceral thriller steeped in family secrets, generational trauma, and Gothic horror. They chat about Elizabeth’s unconventional path to publication, crafting a prologue that immediately grabs—and unsettles—the reader, knowing your genre audience, and why horror is having such a moment in publishing.
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
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Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
August Bonus Episode
2026/08/31
In part one this August bonus episode, Bianca connects with bestselling author Ann Garvin to unpack the craft behind her suspense novel, Tell to Friends. They dive into building tension from page one, planting curiosity seeds that keep readers turning pages, writing unforgettable dual POVs, and making every scene work harder. Ann also shares why she shelved this novel for nearly a decade before the publishing world was finally ready for its unique blend of suspense, humor, and heart.
Stay tuned! Jennifer Michelle Herrera returns to the podcast to talk about her new novel, Siren Says, and her leap from thriller to fantasy. She shares how grief shaped the book’s themes of magic, wonder, and resilience, and how extensive research into botany and Welsh folklore helped bring its world to life. Jennifer also gets into the craft behind the novel—from finding the right opening and using outside readers to writing immersive scenes, sharp dialogue, and simmering sexual tension. Those of you interested in attending the All About Fantasy Virtual Retreat will want to get a sneak peek as Jennifer is one of the featured speakers!
In the third interview of our August bonus episode, Bianca sits down with bestselling author Candice Carty-Williams to explore the return of Queenie, writing beautifully flawed protagonists, and why imperfect characters resonate so deeply with readers. They discuss crafting authentic character arcs, balancing humour with emotional depth, building unforgettable friendships on the page, and creating scenes that reveal character while moving the story forward. Plus, Candice shares how she landed her agent, why planning can only take a story so far, and how letting characters surprise you often leads to the best fiction.
Last but not least, award-winning author and creative writing professor Laurie Petrou joins Bianca to discuss her latest novel, The Rayburn Affair, and the freedom—and strategy—behind writing across genres. She shares why contests can be game-changing for unpublished writers and why timing can play such a huge role in an author’s career. Laurie also chats about the importance of craft, including building a slow burn, cranking up tension and stakes during revision, choosing the right POV, and why your early drafts don’t need to get everything right.
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
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Instagram: https://www.instagram.com/the_shit_about_writing/
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Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
The Secret to a Five-Star Query Letter
2026/08/27
On this week's Books with Hooks, Carly, CeCe, and Bianca discuss two compelling submissions: a queer reality TV romance and a dark psychological thriller. They break down what makes a standout query letter, the importance of differentiating your comps, why your opening pages need the right disruption, and how character dynamics, curiosity, and specificity can make or break a manuscript request. Plus, an exciting announcement about a new Books with Hooks format featuring acquiring editors.
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
Shooting the Shit About "The Put Down, Pick Up Test"
2026/08/24
Carly and CeCe are back for another Shooting the Shit, talking about that gut-level feeling that makes an agent know they’ve found something special—and why a great premise still has to deliver all the way through. The literary agents also tackle the latest publishing scams targeting writers, AI watermarking and transparency, and the growing tension around publishers using AI in parts of the business. Plus, they dig into the “put-down, pick-up test”.
As mentioned on the podcast (please copy and paste the URL into your browser):
https://janefriedman.com/after-editing-two-ai-assisted-manuscripts-i-rewrote-my-client-agreement/
https://andibartz.substack.com/p/publishing-is-under-a-full-fledged?r=h5j0&utm_campaign=post-expanded-share&utm_medium=post%20viewer
https://dearheadofmine.substack.com/p/submissions-redux-red-yellow-and?r=h5j0&utm_campaign=post-expanded-share&utm_medium=post%20viewer
Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
Find us on our socials:
Threads: https://www.threads.net/@the_shit_about_writing
https://www.threads.net/@biancamarais_author
https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
Instagram: https://www.instagram.com/the_shit_about_writing/
https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
Facebook: https://www.facebook.com/TSNOTYAW
Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com
Our Sponsors:
* Check out Quince and use my code TSNOTYAW for a great deal: https://www.quince.com
* Check out Rosetta Stone and use my code RosettaStone.com/TODAY for a great deal: https://www.rosettastone.com
* Check out The Comprehensive Copywriting Academy and use my code thecca.co/tspodcast for a great deal: https://thecca.co
* Check out Wayfair: https://www.wayfair.com
Advertising Inquiries: https://redcircle.com/brands
Podcast reviews
Read The Shit No One Tells You About Writing podcast reviews
Flygirlwest 2026/04/28
Can’t recommend enough!
A wealth of information and delivered in an entertaining manner. And free to listen! Haven’t noticed the things the negative reviews have mentioned wi...
Richelle85 2026/04/06
Anti-Capitalist
“I don’t necessarily love that we live in a capitalist system.” Excuse me? Would you rather be starving? Maybe she’s worried about her weight? As my V...
Tahmeka 2026/03/30
Great show
I love the podcast but what is Cece’s problem. Why is she so rude to Carly? She speaks over her and talks down to her frequently. It’s very awkward
JoyceElizabethN 2026/01/28
Amazing! Incredibly Helpful!
I am thrilled I discovered this podcast. I am a few years late to the party, but I am binge listening their back catalogue and loving every episode an...
Heather LAD 2026/01/27
Excellent!!
I love all the wonderful writing advice!!!
Cherished bones 2025/12/16
Wealth of information horrible audio
Guys, I genuinely love this podcast and I’m learning so much but the audio quality is so rough it sometimes overshadows the content. There’s noticeabl...
sweetestgale 2025/12/11
Audio issues
Good content with abrupt ad breaks. Please work on the audio issues. The latest episode is unlistenable because the audio is so tinny. It makes the po...
Podreviews1369 2025/12/07
Great pod with truly random ad breaks
I love this podcast for some real talk about querying and writing.
That said… it feels like the ad breaks are placed at random. Often it’s in the mi...
EFM970 2025/09/22
Almost Five Stars
Lots to love about this podcast and would give TSNOTYAW five stars if the advertising was done better. The ads are often cut in really abruptly, almos...
burtsiebert 2025/09/08
Treasure
Discovering this podcast was like opening a treasure chest. It’s packed with everything from basic, practical info to inspirational suggestions, salte...
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