
Advertise on podcast: Business, Brains & the Bottom Line
Rating
5from
This podcast has
167 episodes
Language
EnglishPublisher
Paul Di LiegroExplicit
No
Date created
2020/09/02
Latest episode
2026/10/29
Average duration
29 min.
Release period
11 days
Description
Join Prescriptive’s own Paul Di Liegro, Senior Sales Executive, as he interviews lawyers, doctors, athletes, and interesting personalities from all walks of life. Paul’s curiosity leads to the uncovering of his guests’ most impactful life stories, and Paul illuminates the connection between life’s important lessons and being a better sales rep. Business, Brains & the Bottom Line is the leading podcast by and for Enterprise IT decision-makers. Read more at https://www.prescriptive.solutions/podcast
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Check latest episodes from Business, Brains & the Bottom Line podcast
Ep. 167: Why Fear-Based Cybersecurity Training Fails (and What Works Instead)
2026/10/29
Most organizations approach cybersecurity through fear, punishment, and overly complex technical jargon. But what if the key to stopping cyberattacks isn't better software, but better human culture?
In this episode, Craig Taylor, CISSP, Co-Founder of CyberHoot, and vCISO to dozens of companies, joins the podcast to break down why the hardest cybersecurity challenges are organizational, not technical. Craig shares insights from his 30+ years in the industry, including leading security teams at CSC, JP Morgan Chase, and Vistaprint, and explains how positive reinforcement transforms human risk into an organization’s greatest defense
Ep: 166: Data Defense Series Part 4: Guardrails 101, A Practical Playbook
2026/10/15
"Guardrails" gets thrown around a lot in security conversations. In this closing episode, the Prescriptive Data Solutions team breaks the term into concrete, practical steps: minimum viable visibility, the Microsoft 365 bundling advantage, sandboxing for AI development, and where to actually start if you don't know where your data lives.
The Prescriptive Data Solutions team breaks it down into what it actually means: endpoint protection, content filtering, tunneling traffic for visibility, and identity-based access control, most of which organizations already have some version of.
The advice that stuck with me most: you don't need a big platform purchase to start. You need to sit down and ask a simple question. Can we actually say where our data lives and who has access to it?
If the answer is no, that's the starting point. Not a new tool. A real answer to that question.
In the words of John Parker: "You don't have to run out and buy something immediately."
Ep: 165: Data Defense Series Part 3: From File Servers to AI, The Evolution of Data Protection
2026/10/08
Data protection has moved through three distinct eras: the on-premises file server, the cloud and SaaS land grab, and now, AI. The Prescriptive Data Solutions team traces that evolution, explains how tooling has caught up with data lineage and behavioral tracking, and makes the business case for investing in security before the incident, not after.
In the words of Mark Alexander: "What once may have seemed insurmountable is now more capable."
Ep: 164: Data Defense Series Part 2: Shadow AI and the Guardrails Nobody Wants
2026/10/01
Fifty-seven percent of employees are reportedly using AI tools without telling their employer. In this episode, the Prescriptive Data Solutions team draws the line between harmless personal AI use and the moment it becomes shadow AI, and explains why the old "just block it" approach to IT security keeps failing.
In the words of John Parker: "I don't consider that shadow AI until you decide to use it for work."
Most of them aren't doing anything malicious. They're just trying to get the job done faster, and AI happens to be the easiest tool on hand.
That distinction matters more than most security policies account for. You can't block your way out of this problem. You can only build guardrails people don't feel the need to work around.
Ep: 163: Data Defense Series Part 1: Why Data Security Posture Management, Why Now
2026/09/24
Ask your team where your company's sensitive data actually lives. Not where it should be. Where it is.
Most leaders can't answer that with confidence, and it's not because anyone did anything wrong. It's because the tools we use today move data faster than any policy can track.
In this episode of Business Brains and the Bottom Line, Terry Murray, John Parker, Joe Galvan, and Mark Alexander from Prescriptive Data Solutions break down why data security posture management has become urgent again, and how AI accelerated a problem that's been building for years.
A few things worth sitting with:
The gap between where data should live and where it actually lives is bigger than most leadership teams realizeNot every dataset needs the same protection. Classification comes before controlAI didn't create this risk. It just moved faster than the guardrails could keep up
Ep. 162: Leaving Europe for Dubai: Taxes, Truths, and Building a Future with Cintia Arnhoffer
2026/09/10
What happens when a European entrepreneur trades high tax rates and familiar comforts for the desert's most dynamic metropolis? In this episode, we sit down with Cintia Arnhoffer, a licensed real estate agent and co-founder at Equity Line Real Estate Brokerage.
Cintia shares her personal journey of leaving Denmark after 13 years to move to Dubai alone. She debunks the most common misconceptions Europeans have about life in the Gulf, breaks down what surprised her most as a solo European woman, and explains why so many international investors and entrepreneurs are making the UAE their long-term home. Whether you are curious about relocating or looking to invest, Cintia offers candid insights on the single decision that changed her trajectory forever.
We also discuss population, religious and ethnic breakdowns, and dress code guidelines in the United Arab Emirates.
Ep. 161: You Don’t Need a Perfect Plan, You Need Momentum with Debbie DiMaggio
2026/08/27
What if success isn’t about having the perfect plan, but about taking the next right step?
Debbie DiMaggio is a luxury real estate advisor, mindset coach, TEDx speaker, podcast host, and author of Mindset in Motion. With more than 35 years in real estate, Debbie has built a career around helping people navigate major transitions, and she believes the same mindset that drives personal growth can drive professional success.
In this conversation, Debbie explains the Mindset in Motion Method™ and why meaningful progress isn’t about perfection or overnight success. It’s about taking small, aligned steps that build confidence, create clarity, and generate momentum.
We also explore how mindset plays a role in business, leadership, relationships, career transitions, and the major decisions that come with buying or selling a home. Debbie shares lessons from decades in luxury real estate and her experience coaching others to move past uncertainty and take action.
Topics Discussed
The Mindset in Motion Method™Turning intention into actionWhy perfection can stand in the way of progressBuilding confidence through small, aligned stepsCreating clarity when you’re facing major decisionsDeveloping momentum when you’re feeling stuckThe connection between mindset and business successLessons from 35+ years in real estateHelping clients navigate major life transitionsWhat Debbie has learned as a mindset coach and TEDx speakerWhy relationships and trust remain at the heart of successWhether you’re an entrepreneur, executive, sales professional, real estate professional, or simply looking to make a change in your life, Debbie’s message is simple: You don’t have to have it all figured out. You just have to get moving.
Ep. 160: One Bad Review Can Cost You Thousands: The Truth About Amazon Reputation with Shane Barker
2026/08/13
A single negative review can dramatically impact your sales, credibility, and customer trust, especially on Amazon. But what if some of those reviews should never have been there in the first place?
In this episode of Business, Brains & The Bottom Line, Paul Di Liegro sits down with Shane Barker, founder of TraceFuse and one of the world’s leading digital marketing experts, to discuss the hidden world of online reviews and why reputation management has become mission-critical for every business selling online.
After spending more than 20 years helping Fortune 500 companies grow their digital presence, Shane turned his attention to Amazon, where he discovered that abusive and policy-violating negative reviews were costing sellers millions in lost revenue. That discovery led him to create TraceFuse, the first Terms of Service-compliant system designed to remove illegitimate Amazon reviews without risking a seller’s account.
Paul and Shane dive into the psychology behind customer reviews, the difference between legitimate criticism and abusive feedback, why many businesses unknowingly damage their own credibility, and what every business owner should understand before responding to a negative review.
Whether you’re an Amazon seller, an e-commerce entrepreneur, or any business that depends on online reputation, this conversation offers practical strategies for protecting one of your most valuable business assets: trust.
Topics discussed include:
Why online reviews influence buying decisions more than everThe real cost of a single negative reviewLegitimate criticism vs. reviews that violate platform policiesCommon mistakes businesses make when responding to unhappy customersHow reputation management impacts long-term revenueWhy a white-hat approach is critical for Amazon sellersBuilding customer trust in an increasingly competitive marketplaceThe future of AI, e-commerce, and online reputation managementIf your business lives online, your reputation is your brand. This episode will change the way you think about customer reviews forever.
Ep. 159: Ready to Recover Series: Part 5: When everything goes wrong, the fundamentals still win
2026/07/30
After exploring identity sprawl, cloud complexity, ransomware recovery, disaster recovery strategy, and cyber resilience, Paul sits down with Joe Ross, Joe Galvan, Terry Murray, John Parker, and Stephen Sepulveda, who returns for the conclusion of this special five-part series.
Together, they revisit the foundational practices that consistently determine whether an organization recovers or becomes the next cautionary tale.
From immutable backups and recovery testing to application ownership and modern cyber recovery platforms, the panel cuts through the noise to focus on what actually works under the highest pressure. The episode concludes with each guest sharing the single most important priority every IT leader should take back to their organization.
Whether you’re a CIO, CISO, IT Director, Infrastructure Architect, or Disaster Recovery professional, this final conversation brings together the key lessons from the series into a single practical roadmap for building true cyber resilience.
Topics Discussed
Why backup testing is the only way to know you’ll recoverThe technologies that are changing modern cyber recoveryWhy application owners must be part of every recovery strategyImmutable backups and the role they play in ransomware defenseLessons learned from the experts across all five episodesThe top priorities every IT leader should focus on to strengthen resiliencePractical steps organizations can take today to prepare for tomorrow’s outage
Ep. 158: Ready to Recover Series: Part 4: What’s Your Disaster Recovery Plan for AI?
2026/07/23
Artificial intelligence is rapidly becoming a critical part of business operations—but few organizations have asked the most important question: What happens when AI goes down?
In Part 4 of the Disaster Recovery & Business Continuity Series, Paul sits down with Joe Ross, Joe Galvan, Terry Murray, John Parker, and Stephen Sepulveda as the team explores why AI is creating an entirely new category of disaster recovery challenges. From cloud-based AI services and on-premises LLMs to identity dependencies and the security risks of vibe coding, today’s recovery plans weren’t designed for tomorrow’s AI-driven business.
If AI is making decisions, powering workflows, and helping employees work faster, it also needs a recovery strategy.
Part 4 of 5 in the Disaster Recovery & Business Continuity Series.
Topics Discussed:
Why AI is becoming a mission-critical business serviceThe new single points of failure AI introducesVibe coding and emerging security risksCloud AI vs. on-premises AI recoveryWho owns AI when systems fail?Why AI belongs in every disaster recovery plan
Ep. 157: Ready to Recover Series: Part 3: Every Event Has a Curveball: Why Culture Wins During Cyber Recovery
2026/07/16
You can buy the best security tools on the market, but when disaster strikes, your recovery depends on people, not technology. In Part 3 of this series, Paul sits down with Joe Ross, Joe Galvan, Terry Murray, John Parker, and Stephen Sepulveda. Joe Ross explains why tabletop exercises are essential, how to prepare business stakeholders before a crisis, and what really happens when 150 critical applications suddenly go offline. They also discuss the importance of having calm communicators, engaged application owners, and a culture that can adapt when every incident throws a new curveball.
In this episode, we discuss:
Why testing is the foundation of every successful recovery planHow tabletop exercises expose gaps before a real incidentPreparing business stakeholders, not just IT, for cyber eventsWhat it takes to recover when 150 critical applications go downThe importance of application owners during a recovery effortWhy communication is just as critical as technical expertiseBuilding a culture of cyber resilience instead of reactive recoveryLessons learned from real-world disaster recovery and ransomware eventsWhy identity management continues to be one of the biggest challenges in cybersecurity
Ep. 156: Ready to Recover Series: Part 2: Why Identity Has Become IT’s Biggest Challenge
2026/07/09
Managing modern IT infrastructure isn’t just about servers and networks anymore; it’s about identity.
In Part 2 of this five-part series, Paul sits down with Joe Ross, Joe Galvan, Terry Murray, John Parker, and Stephen Sepulveda. Joe Ross takes listeners inside the complexity of supporting more than 400 business units across 180 domains, three cloud platforms, and five Microsoft tenants. As organizations embrace hybrid and multi-cloud environments, identity has become the new security perimeter, and one compromised account can have enterprise-wide consequences.
Joe shares why identity management has become one of the toughest challenges facing IT leaders today, discusses lessons learned from high-profile outages like the CrowdStrike incident, and explains why resilience is about more than just recovering systems; it’s about maintaining trust, access, and business continuity.
Whether you’re leading IT operations, cybersecurity, or digital transformation, this episode offers practical insights into navigating today’s increasingly complex technology landscape.
In this episode, you’ll learn:
Why identity is the foundation of modern cybersecurityThe challenges of managing large-scale hybrid and multi-cloud environmentsLessons learned from major industry outages and disruptionsHow complexity creates risk—and what IT leaders can do about itStrategies for building a more resilient enterprise
Ep. 155: Ready to Recover Series: Part 1: Disaster Recovery in the Age of Cyber Threats
2026/07/02
Disaster recovery has undergone a complete transformation. What was once focused on tape backups, secondary data centers, and keeping systems online has become a race against sophisticated cyber threats where minutes matter and identity is the new security perimeter.
In this episode of Business, Brains & The Bottom Line, Paul Di Liegro sits down with Joe Ross, Joe Galvan, Terry Murray, John Parker, and Stephen Sepulveda to explore how disaster recovery has evolved alongside today’s cybersecurity landscape. Together, they discuss the shift to hybrid and multi-cloud environments, the growing impact of ransomware, and why traditional recovery strategies are no longer enough.
Whether you’re a CIO, IT leader, security professional, or business executive, this conversation provides valuable insight into building resilience in a world where cyberattacks are no longer a matter of if, but when.
In this episode you’ll discover:
How disaster recovery has evolved over the past two decadesWhy cybersecurity and disaster recovery are now inseparableThe challenges of protecting today’s hybrid and multi-cloud environmentsWhy identity has become the foundation of modern securityPractical lessons for improving organizational resilience before disaster strikes
Ep. 154: Winning the Deals That Matter: The Psychology Behind Enterprise Sales Success with Carl Erickson
2026/06/18
What separates top-performing enterprise sales organizations from everyone else? According to Carl Erickson, CEO of Beacon Worldwide Sales Consultants, it starts with understanding how buyers think.
In this episode of Business, Brains & The Bottom Line, Carl shares the strategies, insights, and real world lessons that have helped Beacon Worldwide work with 60% of the world’s top 10 enterprise selling organizations and generate billions of dollars in client wins.
We explore the critical moments in complex sales cycles where deals are won or lost, the psychology driving executive decision-making, and how sales teams can anticipate buyer concerns before they surface. Carl also discusses the evolving role of AI in enterprise sales, the importance of aligning teams around a common strategy, and why practical execution matters far more than theoretical sales methodologies.
Whether you’re leading a sales organization, managing strategic accounts, or looking to improve your team’s ability to close high-value opportunities, this conversation delivers actionable insights from someone who has spent decades helping organizations win the deals that matter most.
Topics discussed include:
Why understanding buyer psychology is a competitive advantageThe common mistakes sales teams make in complex enterprise dealsHow top-performing organizations approach strategic opportunitiesUsing AI to enhance, not replace, effective sellingAligning sales teams around winning strategies and executionLessons learned from working with global enterprise organizationsBuilding customer conversations that move opportunities forward faster
Ep.153: Get Google Reviews or Get Left Behind: The Local Marketing Playbook That Works
2026/06/04
How does a small six-person family business in Victoria, British Columbia earn more than 775 Google reviews and attract customers from across North America?
In this episode, we sit down with John de Jong, founder of ** Alley Kat Signs and Marketing**, to discuss what it really takes to stand out in today’s digital-first marketplace. With more than 45 years of sales and marketing experience, John shares the lessons he’s learned from corporate leadership roles, award-winning marketing campaigns, and building a highly respected family business.
Key Topics:
Building a business with over 775 Google reviewsWhy online reputation is a competitive advantageGoogle Business Profile optimization strategiesGetting found on Page 1 of GoogleLessons from 45 years in sales and marketingAdapting and growing during the COVID eraThe power of customer trust and local visibilityMentoring entrepreneurs around the worldA practical conversation on how small businesses can use digital tools to create outsized results.
Podcast reviews
Read Business, Brains & the Bottom Line podcast reviews
BizownerX3 2022/11/15
How to Find the Right Employees
Thanks Paul for bringing on Danielle Mulvey. Hiring has always eluded me - seems like I am constantly recruiting and hiring - which is very time cons...
hirewrite99 2022/11/04
A Helpful Podcast for Business Owners
Paul’s series always brings on the best guests! In episode 57, he brought on Danielle Mulvey to emphasize how business owners should go all in on thei...
Umgar 2022/07/09
Worth the time
Recently started listening to Paul’s podcast and I am impressed with the quality of the guests that he has invited. Definitely worth a listen and a su...
chargergirl22 2020/11/21
Genuine, Upbeat, Good Energy
🎧 Recently found Paul’s podcast and dove right in. You can tell Paul is passionate about the subject matter.✨ He comes off very genuine in his interv...
Jmhdog23 2020/09/20
Great Start
Great first podcast Paul. I enjoyed hearing from you and your cousins! I loved their insight into how COVID is impacting their businesses and what the...
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