Advertise on podcast: TheeDigital’s GrowthCast

This episode of GrowthCast our Guest Mandi Morrell breaks down why these AI platforms prioritize certain businesses and how you can position your brand to appear in their results. Mastering AI search optimization is critical because search recommendations are changing the way people research products and services locally. Customers are increasingly bypassing traditional search engines. Instead, they ask tools like ChatGPT business platforms and AI assistants for direct recommendations. If your company is missing from these AI-generated answers, you are losing potential leads to your competition. Subscribe for weekly episodes with digital marketing and business growth insights, and follow the link if you'd like a Free Ai search audit for your business. : https://www.theedigital.com/schedule-an-audit

Tired of waiting on a developer every time your website needs a small update? In this episode of TheeDigital's GrowthCast, we're sharing our September WordPress Basics training, led by Keri Rosemond, VP of Operations at TheeDigital. Keri brings about 15 years of WordPress experience and years of running our support department. She walks through how to confidently manage your own website, step by step. In this episode: Logging in and navigating the WordPress dashboardEditing existing pages and creating new onesPages vs. posts, and why blogging matters for SEOImage optimization: file size, dimensions, file names, and alt textManaging menus and finding content hidden in widgetsAdding users, assigning roles, and setting strong passwordsADA compliance and why accessibility applies to websitesPrivacy laws, privacy policies, and cookie consentWebsite maintenance: backups, updates, and server health Whether you're a business owner, marketing manager, or the person who got handed the website login, this episode will help you keep your site fast, secure, and working for your business. Join our next free monthly training on WordPress, SEO, WooCommerce, or HubSpot: https://www.theedigital.com/about/events Learn more about TheeDigital: https://www.theedigital.com

This episode explores how AI-driven personalization is transforming websites from static pages into dynamic, tailored experiences that boost conversions. Krisztián Király from Optimonk and Lauren Clay from The Digital discuss practical strategies for businesses of all sizes to leverage AI for better engagement and results. Key Topics - The death of static websites and the rise of AI personalization - How AI enables real-time, personalized visitor experiences - Practical steps for implementing AI personalization without coding - Key metrics impacted by personalization: conversion rate, AOV, revenue per session- Common mistakes in website optimization and how to avoid them - The role of AI in scaling personalization for large product catalogs Sound Bites - The static website is dead.- AI reads signals in real time to personalize experiences. - Personalization lifts revenue per session by 8 to 25 percent. Chapters00:00 Introduction to AI Personalization and Its Impact02:12 Why Static Websites Are Dead in the Age of AI04:12 Visitor Expectations for Personalized Experiences10:00 How AI Personalization Works Behind the Scenes13:00 Top Personalization Tactics That Move the Needle15:05 The Human Role in AI-Driven Marketing17:18 Integrating Personalization into Website Strategy22:51 Key Metrics for Measuring Personalization Success24:56 Common Mistakes in Conversion Optimization33:19 Getting Started with AI Personalization for Your Business #aipersonalization #conversionrateoptimisation #websiteredesign #digitalmarketing

This episode explores the importance of trust in online and offline interactions, featuring Amanda Lam's insights from her diverse career in journalism, authorship, and media coaching. Learn how authenticity, storytelling, and strategic digital presence build trust and transform personal and professional relationships.

In this episode, Shyanna Kelley, Javier Lozano, and Lauren Clay discuss the critical role of positioning in business growth. They explore the challenges brands face in differentiating themselves, the distinction between branding and positioning, and the importance of narrative engineering. The conversation emphasizes the need for companies to create compelling stories, align their SEO strategies with their positioning, and understand the buyer's journey.

In this episode of The Digital's Growth Cast, host Shyanna Kelley discusses the evolving landscape of digital marketing with experts Matt Hook and Lauren Clay. They explore the significant trends expected in 2026, including the impact of AI on marketing strategies, the importance of brand trust and authority signals, and the role of social media as search engines, and top social media trends for 2026. The conversation emphasizes the need for businesses to adapt to these changes by focusing on quality content, connected campaigns, and effective communication with their audience.

In this conversation, Greyson Fessperman, the digital sales manager at TheeDigital, provides an in-depth overview of HubSpot, a robust CRM tool. He discusses the importance of lead management, the different types of leads, and how to effectively use HubSpot for sales and marketing automation. Greyson emphasizes the benefits of integrating HubSpot with other tools and highlights the role of The Digital as a HubSpot Solutions Partner, offering tailored strategies for businesses.

In this episode of The Digital's Growth Cast Shyanna, discusses how modern law firms can build credibility and client trust through their online presence. Joined by Greyson Fesperman and Lauren Clay, they explore the importance of digital trust, the role of SEO, the impact of legal tech and AI, the necessity of quick client responses, and the significance of online reviews. They also provide strategic insights for law firms looking to enhance their digital marketing efforts in 2026. Takeaways: Potential clients decide on a law firm within seconds.A clean, professional website is crucial for credibility. Stock photos and outdated information can repel clients.Trust has shifted to digital platforms in legal services.SEO plays a vital role in shaping first impressions.AI and legal tech are transforming client engagement.Speed of response is critical for client conversion.Google reviews significantly impact local SEO rankings.A well-performing website is essential for effective marketing.Regularly reevaluate marketing budgets to stay competitive.

In this episode of TheeDigital's Growth Cast, the panel discusses the integration of AI in business, exploring initial hesitations, current tools, and the impact of AI on content quality and marketing strategies. They delve into the pros and cons of relying on AI, when to consider agency support, and the limitations and pitfalls of AI usage. The conversation concludes with insights into the future of AI in business and how it can streamline operations and enhance productivity. Key Takeaways: AI has evolved to improve content quality significantly.Initial hesitations about AI often stem from concerns about job security.Using AI tools can save time and reduce costs for businesses.Agencies provide access to expensive AI tools that individual businesses may not afford.Over-reliance on AI can lead to a loss of the human touch in communication.AI can automate repetitive tasks, enhancing efficiency.The quality of AI-generated content has improved over time.Business owners should consider agency support when overwhelmed by marketing tasks.AI can help optimize website content for better user engagement.The future of AI includes creating personalized tools for specific workflows. Ready to grow your business with theuse of AI? Listen now! And if you’re ready to take your digital marketing or web design strategy to the next level, schedule a free cunsultation with us at: https://www.theedigital.com/schedule-an-audit

In this episode of The Digital Growth Cast, Keri Rosemond and Versaviya Despars discuss the importance of storytelling in branding and marketing. Versaviya shares her journey from video production to branding, emphasizing the need for clarity in messaging. They explore how businesses can identify their core message, the significance of understanding the audience, and the balance between simplicity in communication and the need for SEO. The conversation also touches on the importance of partnerships and the future of entrepreneurship. Tune in to hear: How storytelling is essential for effective branding.How clarity in messaging leads to better audience engagement.Why cutting unnecessary information is crucial for communication.How understanding the audience is key to crafting a message.How simplicity in messaging can enhance conversion rates.Ready to grow your business with the art of storytelling in branding? Listen now! And if you’re ready to take your business to the next level, visit ⁠TheeDigital.com⁠ for more tips on growing your business online.

In this episode of The Digital's Growth Cast, host Shyanna Kelly is joined by HubSpot experts Greyson Fesperman and Alana Topakian to discuss the integration of HubSpot for small to medium-sized businesses. They explore common challenges faced during integration, cost-effective features, the importance of analytics for data-driven decisions, and the myths surrounding HubSpot's applicability for smaller businesses. The conversation also covers how to stay updated with HubSpot's frequent changes and highlights underutilized tools that can enhance business operations. The episode concludes with expert tips on maximizing HubSpot's potential for business growth. Takeaways Small to medium-sized businesses face challenges like data cleaning and integration when using HubSpot.Investing in training is as important as investing in the tool itself.HubSpot's free CRM offers substantial value for small businesses.Creating smart workflows can automate repetitive tasks and improve efficiency.Utilizing HubSpot analytics helps in making informed, data-driven decisions.HubSpot is suitable for businesses of all sizes, not just large enterprises.Staying updated with HubSpot's changes is crucial for maximizing its benefits.Underutilized tools like lead management can significantly enhance tracking and reporting.HubSpot Academy provides valuable resources for learning and staying informed.Local HubSpot partnered agencies can offer personalized support and training. Learn More: https://www.theedigital.com/about/events/hubspot-basics #Hubspot #Digitalmarketing #smallbusiness #CRM #analytics #marketingstrategies #datadrivendecisions

Join TheeDigital's Keri Rosemond as she explores Sensei 2.0, the comprehensive software solution revolutionizing the metal building industry! 🏗️ In this video episode of GrowthCast, Keri sits down with Ashish Roy and Chris Dodd from Sensei Digital for an in-depth look at their powerful platform that's helping metal building companies transform their operations. Through detailed explanations and a complete system walkthrough, they show how Sensei enables dealers and manufacturers to: Design custom metal buildings with their state-of-the-art 3D configurator Streamline the entire sales process from quote to installation Automate customer communications and order tracking Process payments and manage invoicing seamlessly Watch as Chris provides a comprehensive demo of both dealer and manufacturer interfaces, while Ashish shares insights about upcoming features including augmented reality and advanced discounting systems. Whether you're a metal building dealer looking to boost sales or a manufacturer wanting to streamline operations, this episode offers valuable insights into modernizing your business with cutting-edge technology. Listen and watch to discover why leading metal building companies are choosing Sensei as their all-in-one business solution. 👉 Read the podcast recap: https://www.theedigital.com/blog/sensei-all-in-one-solution-for-metal-building-companies A TheeDigital GrowthCast Production Featuring Ashish Roy and Chris Dodd from Sensei Digital #metalbuildings #metalbuildingbusiness #3Dbuilder #buildingsoftware

In this episode of TheeDigital's GrowthCast, host Keri Rosemond sits down with business growth expert Corey Quinn, a seasoned entrepreneur, sales leader, and author of Anyone, Not Everyone. Corey shares his journey from building an 8-figure business to helping other companies scale through deep specialization. Whether you're an SMB owner looking to grow your business or struggling to balance growth with operational efficiency, Corey’s insights on focusing your business and escaping founder-led sales will be invaluable. Learn how to identify your niche, say “no” to clients that don’t align with your focus, and build a scalable, repeatable process that ensures long-term success. Corey also shares real-world examples of businesses that have thrived by specializing, plus actionable advice on how to avoid common pitfalls and stay ahead of your competition. Don’t miss this engaging conversation packed with strategies that can help your business reach new heights! Tune in to hear: How deep specialization can accelerate growth Why turning down clients may be the key to long-term success Strategies for building scalable systems that don't rely on the founder Real-world examples of businesses that succeeded through specialization Ready to grow your business with focus and efficiency? Listen now! And if you’re ready to take your business to the next level, visit TheeDigital.com for more tips on growing your business online.

In this episode of GrowthCast by TheeDigital, we're explaining the basics of SEO with Lauren Clay, Marketing Director at TheeDigital. Whether you're new to SEO or just need a refresher, this episode will equip you with essential strategies to optimize your website and improve search engine rankings. Lauren breaks down the basics, from understanding the role of crawlers and the importance of quality content, to mastering on-page SEO elements like keyword research, title tags, and meta descriptions. She also touches on the significance of backlinks and the impact of internal linking for better site architecture. Tune in to learn practical tips and tools that will help your business stand out online. Don't miss this opportunity to enhance your SEO knowledge and take your website's performance to the next level! Interested in attending our next free monthly training? Sign up here: https://www.theedigital.com/about/events

Join us in this video podcast episode as we hear the inspiring journey of Richard Horvath, the president and founder of TheeDigital, one of North Carolina's largest digital marketing agencies. Richard shares his incredible story of immigrating to America from Hungary and building a successful business from the ground up. Discover how Richard's vision and determination led him to create a full-service digital marketing agency that specializes in building online lead generation websites, search engine optimization, and paid advertising across various platforms. Learn about the challenges he faced, the milestones achieved, and the strategies that helped him grow TheeDigital into a thriving company serving clients across the United States. Richard's story is not just about business success; it's a testament to the power of resilience and the pursuit of excellence. Whether you're an entrepreneur, a marketer, or someone looking for inspiration, this episode offers valuable insights and practical advice from a true industry leader. Key Highlights: Richard's journey from Hungary to North Carolina The founding and growth of TheeDigital Strategies for successful digital marketing and lead generation Overcoming challenges and seizing opportunities The importance of a strong team and innovative tools Tune in to hear Richard's story and gain inspiration for your own entrepreneurial journey. Watch the full video on YouTube and listen to the podcast on Spotify. Don't forget to like, subscribe, and share!