Advertise on podcast: Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit
Rating
5from
This podcast has
224 episodes
Language
EnglishPublisher
JenzaiaExplicit
No
Date created
2020/10/05
Latest episode
2025/10/18
Average duration
21 min.
Release period
7 days
Description
Welcome to Before Your Summit! Do you want your virtual summit to actually convert? We're talking new leads, sales, and momentum... And it all starts Before Your Summit even begins. Each week, Facebook Ads Strategist and teacherpreneur, Jenzaia DiMartile brings you short, tactical episodes that help you market your summit with smart ads and intentional strategy designed to grow your summit. Each week, we'll explore topics on how to: Build and scale paid ads that don’t waste your budgetPlan a high-converting funnel that makes you money before your summit even beginsUse affiliate marketing effectively, including speakers and sponsorsGrow your list, increase All-Access Pass sales, and build long-term visibility So whether you're prepping for your very first summit or optimizing your fifth, Before Your Summit is designed to support you where you're at! 🎙️ New episodes drop every Saturday for my fave Saturday Strategy Sessions. Let’s stop winging it and start marketing with purpose... Before Your Summit goes live.
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Check latest episodes from Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit podcast
BYS 17 | Promoting Your Summit Without Paid Ads
2025/10/18
Think you need paid ads to pack a virtual summit?
Let’s flip that script (coming from a FB ad strategist!).
Today, we'll map out a no-ads growth plan that’s driven by trust, smart partnerships, and a visible, human presence!
You absolutely can fill seats and create momentum without touching a single ad dashboard (unless you want to!).
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 16 | Summit Topics That Convert
2025/09/27
In this revealing episode, I dive deep into the methodology behind creating summit topics that naturally attract your ideal buyers. The key is finding that specific audience that will self-select if the summit is for them without being so niche that only a handful of people qualify.
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 15 | Mastering Registration Retargeting: The One Summit Ad You Can't Skip
2025/09/13
Ever wondered which marketing strategy gives you the biggest bang for your buck when promoting your virtual summit? Registration ads!
Registration retargeting ads are the most cost-effective advertising strategy for summit hosts with limited budgets, focusing on people who visited your registration page but didn't sign up.
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 14 | Your Post-Summit Success Plan to Maximize Your Virtual Summit
2025/09/06
Your post-summit funnel game plan creates opportunities to take advantage of the momentum and excitement attendees experience during your virtual summit. That's why it's essential to plan what will happen after your summit to capitalize on the new relationships you've built through speaker promotions and advertising.
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 13 | Why I Fell in Love with Online Summits and You Might Too
2025/09/06
In this episode, I share my journey of falling in love with virtual summits and explores the various ways people can engage with them, from hosting to attending.
After working behind the scenes on approximately 20 summits, presenting at over a dozen, and attending more than 50 as a participant... I truly feel like summits are my happy place!
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 12 | Using Retargeting Ads To Boost Your Summit's All-Access Pass Sales
2025/08/23
Discover the power of retargeting ads to boost your virtual summit's all-access pass sales and maximize revenue from your event.
While one of the main benefits of a virtual summit is growing your email list with free registrations, there is also an opportunity to make additional revenue by converting those free attendees into all-access pass purchasers.
Using retargeting ads can be a powerful tool to convert more summit attendees into AAP holders before your summit even starts.
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 11 | When An Ad Fail: How Small Changes Made a Massive Difference
2025/08/16
Ever watched your Facebook ad budget disappear with nothing to show for it?
You're not alone.
In this eye-opening episode, I walk you through a recent rescue mission where we transformed a completely failing lead generation campaign into a conversion powerhouse using targeted, strategic changes.
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 10 | Three Critical Pre-Summit Funnels Every Host Needs
2025/08/09
Strategic funnel planning is crucial for summit success and it starts long before your event goes live or speakers start presenting!
In this episode, I share the three essential funnels every summit host needs to implement for maximum impact.
Funnel #1 is highly recommended
Funnel #2 is nice to have, especially for experienced summit hosts
Funnel #3 is 100% necessary and your summit might flop without it...
Jump in now to learn more about the what and why behind each, plus the biggest mistakes I see and how to fix them.
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 9 | Must-Haves Before Running Summit Ads
2025/08/02
Ready to amplify your summit with paid advertising?
In this episode, we discover the five non-negotiable elements you need before spending a single dollar on ads for your upcoming summit. Skipping these foundations can drain your budget with disappointing results.
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 8 | Facebook Ad Metrics Essential for Summits Promo Success
2025/07/27
For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that actually drive results: return on ad spend, cost per lead, click-through rate, landing page conversion rate, and ad frequency.
In this episode, we'll dive into each of the 5 key metrics, why they're important and how to track them. Plus, I give some tips and strategies for improving the metrics if things aren't going well.
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 7 | Behind the Scenes: Summit Success Secrets
2025/07/27
Behind every successful online summit lies a strategic approach that most hosts discover only through painful trial and error. After supporting over two dozen successful summits across multiple niches, I've identified some patterns that separate thriving events from those that struggle to gain traction.
In this episode, we'll chat about some of the mistakes I see (and what to do instead) as well as some of the most successful strategies. Plus, two things that always surprise me about successful summits!
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 6 | Unlocking Speaker Promotion for Summit Success
2025/07/27
Getting speakers to promote your summit can be challenging, but understanding why they hesitate and implementing strategic solutions will transform your promotional results and summit success.
In this episode, we'll discuss some of the main reasons why speakers don't promote and what you can do to help prevent or at least minimize their roadblocks.
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 5 | Ad Budgeting For Virtual Summits
2025/07/27
In this episode, we discuss strategic ad budgeting for virtual summit success, with different approaches depending on your experience level and how much you have to budget.
Through the episode, I break down a four-level approach to layering your ads including the order to stack different ad types, the percentage of your budget to allot to each type, how to balance the budget for warm and cold audiences, and more!
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 4 | Three Powerful Ad Strategies That Drive Summit Success
2025/07/21
Facebook ad strategies can dramatically grow your summit attendance without wasting money when you focus on the right approaches at the right times.
While summit registration ads should receive the bulk of your budget, there are three additional strategies that can dramatically amplify your results. In this episode, I'll also share a bonus tip PLUS one of the most common mistakes I see summit hosts make.
➤ Download the 8 Week Plan
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
BYS 3 | Marketing Your Summit: An 8-Week Timeline
2025/07/21
The success of your virtual summit hinges on a strategic marketing approach that builds momentum at exactly the right times. As a Facebook ad strategist who's guided countless summit hosts to sold-out events, I'm pulling back the curtain on the precise marketing timeline that turns an ordinary summit into a registration powerhouse.
In this episode, we'll break down the eight-week marketing timeline for your upcoming summit, working backwards from the event to ensure a strategic approach and successful outcome. Reverse engineering your marketing plan allows you to build momentum, nurture your audience, and drive registrations effectively.
➤ Download the 8 Week Plan
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Podcast reviews
Read Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit podcast reviews
clairelauer28 2023/11/11
So helpful!
Each episode is packed with so much goodness! P
Facqt Media 2022/08/03
Great content! FB advertisers must listen
I love how concise and practical the contents are. Jenzaia's great in providing real insights that definitely work! I've got so much insight into FB a...
LH1197643 2022/07/07
No fluff Facebook ads!
Jenzaia knows her stuff! She is the Facebook ads queen, and I’ve learned so much from listening to her podcast! I’m so glad she’s willing to share her...
SaraWhitt88 2022/06/11
Market Scale Grow is one of my Go-To Shows!
Market Scale Grow is a show that I look forward to every week! I love that Jenzaia covers not only Facebook ads, but so many helpful marketing strateg...
Heather_C_14 2021/12/07
Actionable
I appreciate that Jenzaia has quick information to share with all people that want to grow their businesses! Especially with Facebook ad marketing!
britt_teaches 2020/10/07
What all math teachers need!
Jenzaia is an amazing educator and her spirit and vision is so inspiring. She addresses what all math teachers need to know to have the right mindset ...
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