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Send us Fan Mail Darrell Morgan, Sales Manager at Berkshire Hathaway HomeServices, breaks down the simple recruiting system behind 240 appointments and 24 hires — including his go-to text script, how he runs low-pressure first meetings, and why he never leaves without booking the next appointment.

Send us Fan Mail Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system. Book a Consult with Recruiting Insight

Send us Fan Mail 💡 ** Book More Appointments: The Exact Formula for a 30% Conversion Rate ** Unlock the proven strategy real estate leaders use to consistently convert 30% of leads into appointments—and turn your pipeline into profit! In this power‑packed session, you’ll learn:  1. 🔍 Targeted Lead Identification How to pinpoint and prioritize high-quality prospects who are ready to engage.  2. 🗣️ Scripted Outreach with a Personal Touch The exact phrasing to grab attention, build trust, and spark interest.  3. ⏱️ Timing & Follow‑Up Strategies The sweet spots for reaching out—and when to follow up for maximum impact.  4. 📈 Tracking & Optimization Templates Easy-to-implement trackers and metrics to monitor performance and keep improving.  5. 🎯 Bringing It All Together Watch a real-world walkthrough of the formula in action, complete with common objections and polished rebuttals. ⸻ Why It Matters A 30% conversion rate isn’t just a nice-to-have—it’s a game changer. Whether you’re an independent agent or a team leader, this system helps you:  • Stop chasing cold leads  • Maximize every conversation  • Book more real, committed appointments ⸻

Send us Fan Mail Our theme this season is going to be:  “How’d YOU Do That?” And we’re going to talking to leaders who developed and executed a compelling recruiting strategy…that really worked.  This week we’re going to be connecting with Anthony Jackson. Anthony is the Vice President of Finance and Operations of Lyon Real Estate --one of the most prominent real estate companies in central California. About 18 months ago the Lyon executive team and managers set out to increase the % of experienced agents they brought into the company.   And they’ve had great success, increasing experienced agent hiring by 180% in 2023.   Anthony is going to walk us through this transition from a financial and operations perspective.    I think you’ll learn a lot from Lyon’s journey and capture of some take aways you start using right away.  Let’s get started.

Send us Fan Mail It’s a great day to recruit! Thanks for joining us as we kick-off our summer season of the Recruiting Insight podcast. Our theme this season is going to be:  “How’d You Do That?” And we’re going to talking to leaders who developed and executed a compelling recruiting strategy that produced incredible results under today’s market conditions. This week we’re going to be talking to Carol Bulman. Carol is the CEO of a Jack Conway--one of the most prominent real estate companies in the Boston metro area. Under Carol’s leadership, Jack Conway has grown into a regional powerhouse with 19 offices stretching from the North Shore of Boston all the way out to Cape Code. With just under 700 agents, Carol is no stranger to recruiting.  She’s a fierce competitor, and fights for every agent that she and her team bring into company.  But what I admire the most is her ability to pivot and change course when things aren’t working and make the changes necessary to not only survive, but also thrive. You’re going to love her story…so let’s get started.

Send us Fan Mail Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. In this Special Edition of the Recruiting Mastermind series, Mark is joined by coach Travis Robertson as they delve into the intricacies of post-settlement dynamics. Travis will present and discuss the components of an upcoming session tailored specifically for agents. He also outline essential steps for navigating the remainder of 2024. Why Listen? Leadership, guidance, and effective communication have never been more crucial. Watch this interactive session where we unravel complexities, share practical insights, and chart a course toward success in the transformed real estate landscape! Learn more about Recruiting Insight by visiting: https://recruitinginsight.net

Send us Fan Mail Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by guest Dr. Bill Dyment, author of the empowering book “Fire Your Excuses." Dr. Bill, renowned for his expertise in frontline team resiliency and workplace burnout prevention, has addressed over 678 organizations worldwide including Fortune 500 companies. With a track record of over 4,000 impactful seminars, he's a beacon of actionable steps that increase effectiveness. In this dynamic conversation, Dr. Bill tackles the burning question: “What's realistic during this uncertain season—for you personally, professionally, or as a leader of your staff?” Whether you're seeking resilience, or leading others, this discussion promises insights for all. Learn more about Recruiting Insight by visiting: https://recruitinginsight.net

Send us Fan Mail Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Are you ready to grow and expand? If you are, then you don’t want to miss this opportunity to join Mark and his special guest, Michael Guthrie, as they share their insights and secrets on how to attract, retain, and recruit top talent in the industry. You will hear from Michael, who has over 40 years of experience in the real estate business and has achieved remarkable success in every aspect of it. He has been a top-producing agent, a leader of a large firm, a manager of small and large offices, and a regional director of 13 offices. He and his team have also successfully positioned the company for growth and acquisition. Michael’s specialties include marketing, creating affiliated services, growing companies in profitability, recruiting new and experienced REALTORS®, and training people to find their own individual ways to be successful no matter what type of business. This is your forum to hear another growth story from someone who has done it all and knows what it takes to succeed in growing a real estate office and firm. Whether you are a new or experienced recruiter, a manager, or a leader, you will find valuable tips and strategies that you can apply to your own situation and goals. Learn more about Recruiting Insight by visiting: https://recruitinginsight.net

Send us Fan Mail Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by Dean Cottrill, Associate Partner & EVP at T3 Sixty. Dean and Mark have a lively, interactive discussion on the current state of affairs in the real estate industry and how they relate to your talent attraction and recruiting efforts. In times of uncertainty, it can feel normal for your growth plans to slow down. But, we know from history that firms can grow and thrive through tough market conditions. Dean and Mark share several actionable strategies and tactics you should consider executing immediately to help your team flourish. Learn more about Recruiting Insight by visiting: https://recruitinginsight.net

Send us Fan Mail Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Do you have visibility of your recruiting pipeline through licensing?   Our ThirdPool and The CE Shop solutions give you more visibility to agents in your recruiting pipeline. Plus, the Agent Essentials modules provide a deep resource of tools that enable retention and attraction with relevant content to your agents and prospective agents.   Worried about the NAR verdict? During this session, we will cover some of the material available to help broker-owners, managers, teams, and agents better articulate their value, offering, and fees.   During our Mastermind, Mark, Nate, and Josh will cover many of the best practices for license visibility and continuing education to drive growth in your firm.   Learn more about Recruiting Insight by visiting: https://recruitinginsight.net

Send us Fan Mail Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by David Childers, the CEO of Keeping Current Matters. David and his team believe that every family should feel confident when buying and selling a home, and they’re on a mission to improve the ways real estate advisors educate and serve their clients. Mark and David will discuss the critical link between recruiting top talent and delivering a high level of service to clients. If you are looking to find a competitive edge in today’s tough market, you won't want to miss this session.   Learn more about Recruiting Insight by visiting: https://recruitinginsight.net

Send us Fan Mail Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by David Knox, the President and Founder of David Knox Productions. Mark and David discuss the differences and the importance of training, mentoring, and coaching in your talent attraction and recruiting efforts.  Whether you are a CEO, a recruiter, or an office manager you will receive tremendous value from this practical and insightful Mastermind session. Learn more about Recruiting Insight by visiting: https://recruitinginsight.net

Send us Fan Mail Dive into "The Simple Psychology of Real Estate Recruiting" to unlock the secrets of effective real estate recruitment. This guide illuminates: Intentionality: Set a growth mindset, and apply your newfound knowledge practically.Commitment to Learning: Embrace the Learning Curve. Revisit and understand content through repetition.Action-Oriented Approach: Go beyond just acquiring knowledge; apply, commit, and act. Engage deeply with the material and be a doer.Inside, explore: Building Rapport (Chapters 1-4): Learn to establish trust and respect, emphasizing judgment-free listening and ego suspension.Active Listening (Chapters 5-7): Harness the power of listening, using open-ended questions and staying mentally engaged.Acquaintances to Hires (Chapters 10-12): Turn casual relationships into valuable hires by engaging in meaningful dialogues and finding commonalities.In the world of real estate, recruiting success hinges on understanding and action. Let this audiobook be your ultimate guide to mastering both. Dive in and transform your recruiting journey!

Send us Fan Mail Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by Clayton Collins, the CEO and Founder of Housing Wire. HW Media is a business media and information company serving professionals across the housing economy. Clayton is building the “Bloomberg of Real Estate” and, as such, must be a talent attraction machine.  Mark and Clayton discuss the latest news in the industry and what that means to you and your talent attraction, retention, and recurring efforts.   If you're CEO, a recruiter, or an office manager and you are looking to leverage the latest real estate trends to grow your enterprise, then you're in luck!   Learn more about Recruiting Insight by visiting: https://recruitinginsight.net

Send us Fan Mail Recruiting Mastermind hosted by Mark Johnson, Managing Partner of Recruiting Insight. Mark is joined by Mike Simonsen,  the CEO and Founder of Altos Research. Mark and Mike discuss current market conditions and the implications for your retention and recruiting efforts.   Running a real estate business or team is challenging, especially during times of economic uncertainty. That's why we want to provide you with insights and strategies that you can use to overcome any obstacles that come your way.   Learn more about Recruiting Insight by visiting: https://recruitinginsight.net