
Advertise on podcast: The Children's Book Marketing Podcast
Rating
5from
This podcast has
27 episodes
Language
EnglishExplicit
No
Date created
2020/10/22
Latest episode
2025/11/04
Average duration
33 min.
Release period
99 days
Description
The Children’s Book Marketing Podcast teaches self-published children’s book authors how to use branding to connect with readers, leverage content to sell more books, and grow a business that goes beyond the book.
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Podcast episodes
Check latest episodes from The Children's Book Marketing Podcast podcast
Why Placing Your Children's Books In Libraries Helps Make Homeschooling More Fun
2025/11/04
In this episode, we're hanging out with Elan Page, a fellow homeschool mom and host of the Homeschool Our Way podcast. If you’re a children’s book author wondering what’s the magical connection between the books that you’ve written (or will write), libraries, and homeschooling, you’ll definitely want to tune in. Elan and I discuss how these three elements go hand-in-hand, not just for books, but for all the fun stuff and connections you can find there.
We also explore how Elan’s podcast helps families on the fence about homeschooling. She breaks down her START Method to help parents ease into homeschooling with confidence.
Whether you're homeschooling your kiddos, thinking about making the transition, or writing children's books, this episode is full of tips and good vibes! Add it to your list of episodes to check out and take notes from.
Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
How to Overcome Rejection and Fear To Expand Your Network With Toni Harris-Taylor
2025/07/18
In this episode of the Children's Book Marketing Podcast, I have a conversation with Toni Harris-Taylor, about overcoming the fear of getting out of your own way to build a network that will help you sell your children’s books.
Toni's a powerhouse in the world of connecting people to their purpose. She is a shero of mine and the owner of a networking franchise, Networking In Action. You’ll definitely want to catch this episode to see what secrets are revealed that can help you get out of your own way and stand confidently in front of peers, audience members, and potential collaborators.
Draw inspiration to honor your inner introvert by learning how Toni’s journey started with battling childhood fears, and she eventually became a confident leader who helps others overcome their own hurdles.
Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
How To Expand Your Reach By Partnering with Dynamic Bookstores
2025/04/03
In this episode of the Children's Book Marketing Podcast, I have a conversation with Kanika Mobley about her online bookstore, Stories of A Colorful World. Its unique presence as a champion for diverse children’s books is extended both to events that draw local and national audiences, as well as corporate partners. Tune in to discover how getting into dynamic bookstores such as this can be a huge benefit when expanding your reach and your sales.
Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
Children's Book Author's Dilemma: To Vend or Attend - Deciding with Intention
2024/03/19
In this episode, learn how to define with intention your preference to vend at events or attend events as a participant. Plus, stick around till the end for a super helpful segment called the "Tip of the Week" where you’ll receive one simple piece of advice that you can use immediately for making the most of your event plans.
Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
Ep 23: Tax & Bookkeeping Tips To Keep Your Children’s Book Business Out of Trouble
2024/01/10
Welcome to the Children's Book Marketing Podcast! In this episode, I sit down for a Conversation with The Savvy Accountant, Atiya Brown. She is a licensed CPA, author of the book "Savvy Tax Strategies for Small Business Owners," and what she has to share is essential are insights into tax strategies that every children’s book author should know about.
Some of the resources that mentioned in the episode are below:
Follow Atiya Brown, CPA on Instagram
Buy Atiya Brown’s book, “Savvy Tax Strategies For Small Business Owners”
Schedule a Strategy Session to learn more about Children’s Book Marketing Academy
Tax Jar – Report and track your state sales taxes for remittal
Avalara – Cloud-based tax software to keep you in compliance (for non-accounting professionals)
QuickBooks - Cloud-based tax software to keep you in compliance (for accounting professionals and those brave enough to give it a try)
Xero – Cloud-based accounting and bookkeeping software
Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
Ep 22: Navigating the Grant World: How to Secure Funding for Your Children's Book Business
2023/08/03
Welcome back to the Children's Book Marketing Podcast, where we delve into the world of children's book writing, publishing, and marketing. In today's episode, we have a very special guest, Linda Peavey, who is an expert in grant writing and securing funding for small businesses, including children's book authors. Linda will be sharing valuable insights on how to find the right grant funding to support your children's book business and extend your impact in the market.
Not sure how much to request in grants for your marketing budget? Grab the free marketing budget workbook here.
Here's how the episode breaks down:
[00:00:53] Grant writing for children's book authors discussed.[00:05:30] 15-year grant writer secures $17M+ funding. [00:07:00] Find aligned foundation for grant funding.[00:11:29] Grants are now available for for-profits too.[00:15:59] Children's book authors can receive grant funding.[00:17:17] Multiple grant research websites provide information on grants[00:23:32] Unlocking publishing resources, giving hope for success.[00:25:46] Children's book writing: hobby or business?[00:28:59] Prepare, document, research, categorize for grant success.[00:33:57] Free grant writing webinars, multiple times monthly
To find out what your marketing budget should be and download all the free resources mentioned during this episode may be found in the show notes at
https://childrensbookmarketing.co/podcast/ep22/
Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
Episode 021: How To Craft Your Amazon Strategy for Consistent Children’s Book Sales
2023/06/07
Have you been unclear on how to make Amazon’s marketplace work for you? It took two years, but I have discovered a strategy for selling children’s books on Amazon that you can adapt to achieve your own goals. To find out what it is, so you can use it as well, listen to this episode.
Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
Ep 020: The Most Important Relationship That Will Get Your Children’s Books Into Local Libraries
2022/12/28
Ever wonder how to get your children’s books into your local library? Well, find out how by learning the process from a community librarian that shares what you need to know about building relationships and using reviews to get your children’s books listed.
Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
What You Need To Know About Listing Your Children’s Books With A Book Aggregator
2022/11/04
Are thinking about selling your children’s books through a book aggregator? Whether you’re on the fence about who to partner with, or whether to work with one at all, you’ll want to tune in for this episode. Not only do I take you behind the scenes to explore my experiment, listing with one of the largest book aggregator services in the world, but I also reveal a huge mistake that I made in doing so.
Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
3 Reasons You Should Begin Building Your Email List, Like Yesterday
2022/08/17
You have probably heard that you need to start building an email subscribers list, but why it’s necessary may not be obvious. Listen to this episode to find out what you’re able to do more of when you can connect to your children’s book community using email marketing.
Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
Ep 17: How Not To Waste Money When You Use Ads To Promote Your Children’s Book
2022/07/07
Join me for a conversation with Facebook & Instagram Ads Strategist, Stacy Zeal. Her runs an agency that helps product-based small businesses avoid wasting money running ads to reach your children’s book readers.Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
Ep 16: Your Blog Is Just The Beginning, A Conversation With Content Creator, Charnaie Gordon
2022/05/02
Join me for a conversation with author and content creator, Charnaie Gordon! We talk about the importance of having a blog and the long-term impact of consistently creating content. Plus, we discuss how children’s book authors can extend their love for literacy into non-profit organizations that impact the community while also leaving a legacy. Additional resources you may want to check out that were mentioned this episode: Check out the Here Wee Read Blog Listen to the Here Wee Read Podcast Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
Ep 15: The 3 Must-haves That Serve As The Basis Of Your Children’s Book Messaging Strategy
2022/03/23
In this episode of The Children's Book Marketing Podcast, you'll learn where your message strategy begins, and what appeals to the reader, but not just any reader...Your Ideal Readers. Plus, you'll find out about a dynamic resource that will make it possible for you to choose who's your Ideal Reader.
Additional resources you may want to check out that were mentioned this episode: The Blog Article I referred to that explains one of the characters in my children's book in detail. It's titled, "How The Title For My Children’s Book Came Into Existence 25 Years Before It Was Published" Get Into Communications With Your Ideal Reader Using Content Prompts 365 Grab The Guide, 3 Simple Steps To Find The Right Readers For Your Children's Book Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
Ep 14: Content Creation Without The Chaos, Shortcuts You Can Start Using Today
2022/03/04
Welcome to Season 2, Episode 14 where you will discover how you can save time with content creation using shortcuts that I use every day. To make it easy, I'm sharing the system and tools that will help you manage content creation and sharing.
Also, learn why you must resist the urge to be everywhere at once on social media, and when's the best time to release your content so that you get the greatest visibility from your readers.
Additional resources you may want to check out that were mentioned this episode: Looking for my short-cut to engaging social media content? Get Content Prompts 365 Schedule a Marketing Audit to gain insights on how you can improve your content plan Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
Ep 13: 5 Ways To Deliver Digital Content About Your Children’s Books
2022/01/20
This episode provides an overview of the 5 different ways to deliver digital content to people who will read your children’s books, and guidance to select the right digital platform for you to connect with them.
Listen to my explanation on why content and messaging are essential to reaching readers that will not only buy but will also recommend your children’s books. Plus, receive a breakdown of the 5 ways to deliver impactful content to your readers that helps you build relationships that ultimately can result in book sales and collaborations.
Additional resources you may want to check out that were mentioned this episode: Grab The Guide, 3 Simple Steps To Find The Right Readers For Your Children's Book. Interested In Appearing As A Guest on The Children’s Book Marketing Podcast? Schedule Your 20-Minute Marketing Audit
Support the show
For Show Notes and To Download Resources Mentioned In This Episode, Visit Us Online at https://childrensbookmarketing.co/episodes/
Podcast reviews
Read The Children's Book Marketing Podcast podcast reviews
Jessica Azenberg 2025/07/17
Excellent podcast for first time authors marketing your book!
Micaela’s Children’s Book Marketing Podcast is wonderful, helpful, and informative. As someone who knew nothing about the marketing world, this podcas...
Lwbk2025 2024/10/26
So glad I find this!
Wonderful host! Her advice has been so useful!
Cheryldaley 2024/03/14
Amazing
Micaela's podcast came at the absolute perfect time in my book writing journey! Her podcast has given me insight to marketing strategies that I never ...
Zygoman 2024/02/11
Excellent Resource for Children’s Book Authors
Micaela Benn’s Children’s Book Marketing podcast is a wonderful combination of information and well organized show. She is a polished speaker and her ...
C. M. Carroll 2023/08/25
Recommendation from budding self-published author
Great vibe, great personality. More importantly, great content. I’ve been consuming podcasts, articles, and formal children’s book academy opportuniti...
Marlibees 2023/02/22
THE Go-To Source!
Thank you Micaela for sharing your insights! This is the most informed single-source on children’s book publishing and marketing I’ve ever seen.
dmixo 2023/01/06
Always so informative & encouraging!
I love this podcast so much! Micaela and her guests always provide much needed tips and advice to help enhance my independent publishing business. The...
Sarah Doran 2022/11/18
Such a FANTASTIC RESOURCE!!!
I cannot recommend Micaela’s podcast enough! I am going through my own self-publishing journey with my first book, The Peppered Sky. I have reference...
Belshay House 2022/11/05
Great Podcast
I am working on my third children's book and there is so much I still need to learn about marketing. Micaela provides great information for new author...
PADLOK CREATIONS 2022/06/29
Great Podcast
Listening to this podcast has helped me in so many ways with the launching of my book! If you are a Children’s book Author needing some guidance you s...
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