Advertise on podcast: Wedding Planning Decisions, This vs That with Kelly McWilliams

This bridal fashion designer has spun magic with her 25-piece timeless line, blending in contemporary fashion, and we can't wait to share her inspiring journey with you!  In her lively chat with us, Weilu takes you back to her humble beginnings, sewing alongside her grandmother and her evolution into a renowned designer - from attending fashion school in China to working with the celebrated Monique Lhuillier in Canada. We walk you through her awe-inspiring studio, a wonderland where brides can add personal touches to their dresses. Moreover, we explore the perennial allure of detachable sleeve trend and how it ties in with the timeless elegance of bridal fashion Follow on Instagram: https://www.instagram.com/weilufresolone_atelier/ Special series season in partnership with Coded Agency Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...

Imagine searching for the wedding dress of your dreams, only to realize that it doesn't exist. That's exactly what happened to our guest, Corina’s from Zoe Rowyn Bridal, inspiring her to take matters into her own hands and start her own bridal brand. She shares her amazing journey with us, from the moment she realized that her dream dress was waiting to be created, to the launch of her brand just days before her own wedding. Listen in as she shares the thrill of pulling off a campaign shoot for her line on the eve of her nuptials in scenic Portugal. This episode is packed with gems, including Corina’s unique approach to design and the importance she places on creating a joyful experience for brides. We also touch upon her invaluable tips for navigating wedding planning without losing your sanity. Special series season in partnership with Coded Agency ____ Founded in 2019 by Corina Culeva- a long time fashion industry actor, Zoe Rowyn was, like all great businesses, triggered by a personal need. Having always been distinguished by a strong personal style, Corina decided to make her own wedding dress, tailored to her needs and desires of a stylish modern bride. In the process, she discovered that she had much more to offer to the modern bridal market. An entire collection of minimalist yet sophisticated bridal gowns followed. The collection expresses the designer’s admiration for sensual simplicity, contrasting with whimsical details. Corina created a brand for the chic, bold, and sophisticated brides like herself. Follow on Instagram: https://www.instagram.com/zoerowynbridal/ Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...

Ever wondered how bridal gowns land in your favorite wedding magazines or how they end up being showcased in bridal shops? Let's unravel the mystery with our guest, Kate Walters from Coded Agency, a full-service marketing agency with a significant influence in the bridal industry. She discusses how influential marketing strategies help designers make a mark and sell their gowns -shedding light on the power of media relations, influencer marketing, and event services in getting those awe-inspiring dresses discovered on social media and placed in bridal shops. We also take a detour into the realm of bridal media outlets, focusing on the process of getting wedding gowns and weddings featured on esteemed platforms like The Knot, Brides.com, Martha Stewart Weddings, and Over the Moon.  Kate also shares her invaluable advice for brides looking to get their weddings highlighted on these platforms.  Special series season in partnership with Coded Agency ___ Coded Agency has over 10 years of experience with New York Bridal Fashion Week ranging from runway shows, press presentations, to designer-hosted dinners and one-on-one media market appointments. Our agency expertise far exceeds the traditional agency understanding of the bridal industry and our representation has consisted of global bridal brands to boutique designers and everything in-between. Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...

Unveiling the intricate process behind wedding dress design, we're thrilled to bring you an in-depth conversation with the insightful Danica Hazard from Evergreen Bridal Collection. Together with her business partner, Kay, their dynamism has brought to life their debut line of 22 gorgeous bridal gowns, all in a span of just six months. Get an insider's peek into their collaborative journey - from sketching initial concepts, curating mood boards, selecting the finest fabrics, to fiercely negotiating modifications with their manufacturer to perfect each masterpiece. We also delve into Danica's personal experiences in wedding planning, her dedication to simplifying this overwhelming process for brides, and her expert tips that may well save you a sleepless night or two.  https://www.evergreenbridalstudio.com/ https://www.instagram.com/evergreenbridalstudio/ Special series season in partnership with Coded Agency Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...

Ever imagined the story behind those dreamy bridal gowns that become an unforgettable part of the most memorable day of your life? This episode uncovers just that, as we host the distinguished bridal designer, Francesca Miranda. Born in Columbia, Francesca shines a spotlight on her rich journey into the world of wedding design. The passion and thought that goes into each of her magnificent creations are truly inspiring. Francesca chats about how she tailors a unique world within each of her gowns, in line with the bride's personal vision.  Our discussion unravels the delicate differences between lace and embroidery too- such great insight for a bride! Special series season in partnership with Coded Agency ___ Francesca Miranda is a Latin American designer based in Barranquilla, Colombia. Drawing inspiration from authentic craft, compelling ethnical legacies, and current design, Francesca creates collections with a captivating sense of style and inimitable creativity. The DNA of the brand is based on an interpretation of Francesca’s Latin American and Caribbean influence, an effortless approach to femininity, and an intimate understanding of contemporary art and culture Follow on Instagram: https://www.instagram.com/francescamiranda_/ Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...

Katharine takes us on her journey, moving from fashion school in Los Angeles to working with Badgley Mishka, and eventually launching her uniquely inclusive bridal line. In a world enamored with size zero, Katharine’s commitment to offering gowns from size zero to 30 plus, is a breath of fresh air. Katharine shares her insights about the role buyers play in deciding what graces the bridal stores and how she decides when a collection is ready.  If you appreciate a designer that accommodates all sizes AND If you love the story behind a business name, you’re going to want to listen to this episode!  Special series season in partnership with Coded Agency ____ Katharine Polk, a Los Angeles native received a degree in Fashion Design from FIDM in Downtown LA before being offered a position at Badgley Mischka Couture in New York City as Assistant Designer to Mark Badgley and James Mischka. Polk, worked closely with over 25 licensees to ensure brand cohesiveness from runway to the store floor. Polk went on to become a fashion editor and stylist freelancing at a London based publication and covered New York Fashion Week. Est. in 2011, Polk Founded and was the Creative Director of Houghton NYC. Breaking boundaries in the bridal industry as the first brand to create Ready to Wear for the bride and bring a fresh outlook to traditional bridal designs, Katharine lead the brigade with her brand Houghton. Follow on Instagram: https://www.instagram.com/houghtonnyc/ Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...

What happens when two creative minds come together amidst a global pandemic and decide to rewrite the rules of the bridal industry? Hear the story of Christina + Kimberly, who birthed Melange de Blanc, a tailored bridal market that started as a mini-market show during COVID. This episode takes you on a journey through their creation, a community-driven marketplace that celebrates a medley of cultures, from Italy to Israel, with designers offering diverse price points. Discover the heart of this market, a place where collaboration thrives and boutique owners find their perfect match in designers and dresses. Then, we shift gears to talk about the essence of community support. As we discuss the This Versus That Wedding Podcast, we highlight how every review, every shout-out, contributes to our growth and shapes our content. Just as every wedding is a celebration of people coming together, so is our podcast a space for collective sharing of experiences, questions, and insights about everything bridal. Whether you're planning your own wedding or just fascinated by the industry, this episode promises a peek behind the industry's curtain, an insight into the changing dynamics of the bridal market in the post-COVID era.  Special series season in partnership with Coded Agency ____ Melange De Blanc is a premier destination for bridal fashion, with two prime locations in NYC and Palm Beach. From its roots as a pop-up market, it has evolved into a permanent fixture, bringing exceptional brands from around the world to the United States through international collaborations. With a focus on luxury and immersion, our well-curated selection offers "something for everyone," allowing buyers to find everything they need across various categories. Follow on Instagram: https://www.instagram.com/melangedeblanc Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...

From studying fashion in Australia to establishing her bridal company in the US, Callie shares how she crafted her brand and the evolution of her design process. We also delved into the expansion of the Australian wedding industry, and Callie’s inspiring tenure with Mariana Hardwick that ignited her love for bridal designs. In the second part of our conversation, we got the scoop on the meticulous manufacturing process behind Modern Trousseau's stunning gowns. We get an in-depth look at how the choice of fabric often shapes her designs and the lengths she and her team go to, ensuring every dress is a finished masterpiece.  Another fun fact you’ll learn in this episode is how Modern Trousseau got its name!  Special series season in partnership with Coded Agency ____ Launched in 1986, Modern Trousseau is well-established as the preferred design house for brides worldwide. As the hallmark of the Modern Trousseau label, owner Callie Tein’s designs center around luxury laces and fine French and Italian fabrics. Her distinctive designs have been featured in many top print and online publications, including Vogue, Inside Weddings, People Magazine, Brides, Martha Stewart Weddings, The Knot, Style Me Pretty and countless more. Follow on Instagram: https://www.instagram.com/moderntrousseau/ Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...

Ever dreamt of the perfect bridal gown sketched in your school books? Ever wondered what it takes to transform those dreams into a global couture bridal brand? Meet our guest, Moira Hughes, who will take you on her journey from such dreams to reality. Moira, a world-renowned bridal designer, shares her fascinating journey and how she filled a gap in the Australian bridal market with her elegant and sophisticated designs. Hear her share her inspiration behind her collections, and get a sneak peek into her latest transformable pieces that have been wowing brides for their versatility. Moira made her mark in the industry with her innovative approach to bridal fashion and her groundbreaking work with Melange Blanc and Coded Agency. She will share her experiences from creating a collection for London Fashion Week to meeting the changing demands in the face of the COVID-19 pandemic. Special series season in partnership with Coded Agency _____ Raised in London by Irish parents, Moira designed for brides around the world and eventually settled in Sydney, Australia to open her flagship boutique. Moira quickly built a name for designing 'Australia's most romantic wedding gowns.' They are known for being incredibly light and comfortable. Often made with the Australian summer and international travel in mind. Follow on Instagram:  https://www.instagram.com/moirahughescouture/ Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...

How does a brand evolves from producing just 12 dresses to becoming an industry leader, shaping the bridal world with a multitude of diverse collections? Join us as we delve into the awe-inspiring journey of Morilee, celebrating their 70th anniversary, with none other than Terry Eagle, the CEO, and Madeline Gardner, the Chief Design and Creative Officer. Together, they reveal how they've shifted from major department stores to independent retailers and navigated the evolving landscape of the bridal industry. Madeline Gardner, a woman acclaimed for her dedication and deep understanding of the bridal domain, shares fascinating insights into the design process of Morilee. She highlights the significance of fit, fashion, and the unique 13-point boning construction in her designs. You'll also get an exclusive peek into a remarkable partnership resulting in a breathtaking couture collection! We also navigate through the eclectic Morilee collections, from the core collection, the Blue, the plus-sized Giulietta, to the modern minimalist Amy and Eve.  Special series season in partnership with Coded Agency ___ After graduating from the Fashion Institute of New York City, Madeline Gardner's dreams of becoming a true Designer took shape and she has been the Chief Design + Creative Director at the NY-based bridal label, Morilee, for the last 25 years. With the studio in the heart of bustling New York City, Madeline Gardner continues to seek influences from all the latest fashions. While her style is always evolving, her designs continue to transcend time.  Follow on IG: https://www.instagram.com/morileeofficial/ Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...

Ever dreamt of a budget-friendly, sustainable, and no-hassle solution for your wedding flowers? Meet our guest Lauren, the co-founder and CEO of Something Borrowed Blooms, a game-changer in the wedding industry. They've brought the revolutionary concept of renting wedding flowers to life, saving couples up to 70% on their floral arrangements.  This concept is a GAME CHANGER for our industry and such a budget-friendly way to have a gorgeous day. And so great for your other wedding celebrations too (Really! It's not just about weddings, their service can be utilized for rehearsal dinners, welcome parties, engagement parties and more).  Something Borrowed Blooms has already been a part of over 25,000 weddings. From bridal bouquets to corsages, centerpieces and decor, they offer an assortment of over 17 different collections, all delivered to your doorstep three days before the event. Plus, with prepaid shipping labels, all you need to do is pack it back in the box and ship it back after your big day. Special series season in partnership with Coded Agency ____ Something Borrowed Blooms was founded in 2015 with a mission to revolutionize the wedding flower industry. Recently married, we knew how expensive and complicated the fresh flower market could be. Since then, we’ve been dedicated to providing the highest quality and on-trend floral designs and decor to couples from coast to coast . With our rent-and-return system, you’re guaranteed to have the flowers you love without the high price tag of traditional wedding flowers. Our constantly expanding rental options include bouquets, boutonnieres, garlands, flower combs and crowns, centerpieces, aisle markers, and so much more for your special day. Follow on Instagram: https://www.instagram.com/sbblooms/ Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...

We sat down with the remarkable Evgenia Shimanov from Studio Levana, an Israel-based bridal boutique that isn't just sizing up gowns but designing specifically for the plus-size bride. Our curvy brides are going to love her designs and inspiration!  They've been making waves in the bridal industry for 14 years with their unique approach to creating stunning plus size wedding gowns. Evgenia gives us a peek behind the curtain, revealing her intricate design process and discusses Studio Lovanna’s unique corsets that are the secret ingredient in each of their dresses. Not only do these corsets offer support, but they are also meticulously crafted to flatter the curves of a plus-size bride. And if you’ve ever wondered about the difference between the bridal industry in the US and Israel, Eugenia opens up the conversation, sharing how these differences have influenced Studio Levana's approach to designing gowns. She emphasizes the importance of having options for every bride, regardless of size. Special series season in partnership with Coded Agency Follow on Instagram: https://www.instagram.com/studiolevana/ Places to go - People to see: Kelly's Site: http://www.kellymcwilliams.com Kelly's Blog: https://www.kellymcwilliams.com/blog Instagram: @kellyamcwilliams About Kelly: Kelly knows how incredible a well planned wedding can be. Every moment counts and every decision plays a part. Wedding planning should be fun and as easy to do as possible. Besides planning weddings, Kelly travels the globe as an industry speaker. Kelly is a Martha Stewart Top Wedding Planner & this podcast won Brides magazine and WeddingWire's best podcast. Need a little help planning your wedding? The Getting Ready Room List (ON SALE NOW) Wedding Song Ideas: Spotify Playlist Included! (ON SALE NOW) Download the Wedding Spending Plan ...