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Today's episode is a special one. Join Wilbur and Norris as they chat about what the past 10 years of Youtech means to them. And in case you were wondering—no, they aren't debating this time.

Episode Highlights 1:35 - Great Content Doesn't Ensure Reads 4:55 - Content Converts...Design Draws In 7:03 - Fitting Words Around Design 9:02 - "A Picture Is Worth 1,000 Words" 10:10 - "I Don't Need 1,000 Words" 13:25 - Selling Something Without Saying Anything In the marketing world, content and design are often neck and neck. When designing a campaign, what comes first? How can you sell something without words (like Apple does)? What's better? The answers are all here, in Episode 5 of Youtalk. Wilbur is arguing for design. Norris is ready to die on the content hill.

Episode Highlights 1:22 - Market Well Instead of Hiring More Salespeople 4:55 - Get More Potential Customers With Sales 7:45 - Marketing Establishes Trust (Just Like Sales) 11:50 - A Lot of People Prefer Personal Sales 16:43 - The Consensus of Sales vs. Marketing A tale as old as time...sales vs. marketing. To get sales you need marketing. But marketing isn't always enough. In this showdown, Norris and Wilbur discuss what's the better strategy: sales or marketing? Wilbur is all for sales. Norris is on marketing's side. This episode's conclusion may surprise you—or maybe you already know the clear winner.

Ah yes...the Metaverse. For some, it's still a foreign concept. Others have already bought their first virtual real estate (hi, Snoop Dogg). Regardless, the Metaverse opens up the conversation for how business will be conducted in the virtual world.  But let's start with the basics—should your business be in the Metaverse?  Wilbur says yes. Norris disagrees. Who are you siding with? Choose your stance below. Timestamps 2:09 - Start Small 2:45 - The Risks 5:58 - NFTs & the Future 9:25 - Where Would You Start? 11:02 - The Final Verdict

Episode Highlights 1:05 - The Best Long-Term Strategy 2:58 - How To Get Instant Results 5:07 - Less Money, More Benefit 8:45 - PPC or SEO: How To Choose 13:29 - Diversification...Always So...whose side are you on?

Episode Highlights 3:07 - Pricing Puts You in a Box 4:51 - "I'm Wasting So Much Time Here" 8:42 - Pricing & the Complexity of the Solution 14:50 - To Price or Not To Price: The Answer So...who won this debate? Let us know.

Episode Highlights 1:07 - Digital Is the New Reality 7:32 - How Tech & Marketing Create Demand 12:58 - How Marketing Will Change P.S. Meta might be a bit ahead of its time, but it’s something to keep an eye on and adopt early before the metaverse is saturated.

Episode Highlights 2:09 - Do Something You've Never Done Before—It's Important 8:41 - Good and On-Time VS. Perfect and Late 13:48 - Try...Just Try 16:39 - Perfectionism: The Enemy of Opportunity 21:20 - Comfortability: The Enemy of Progress P.S. Throw it at the wall. Lose the money. Don't settle. Then succeed.

Episode Highlights 4:45 - Marketing Can Only Take You So Far 5:02 - Airbnb's Product Positioning: From Renting Mattresses to Making Millions 9:00 - How To Keep Up With a Changing Market (and Be Like Airbnb) 10:20 - Don't Be Afraid To Kill It—or Change It P.S. Look at your copy. If you can replace your brand name with a competitor's name and it still makes sense, you're not articulating your position well.

Episode Highlights 7:20 - The Great Resignation & Post-Pandemic Reality 12:49 - How To Tell If Your Work Model Works 21:24 - Build a Better Business With Personal Branding 33:53 - People Over Brands, Every Time 41:26 - Is Your Vision Big Enough? P.S. I think Donnie might have shown us up on our own show.

Episode Highlights 9:10 - How Amazon Drove Up Revenue For K&S 10:54 - Instantaneous Transactions Are Changing the Game 18:05 - Decreasing Customer Friction Leads To Business Growth  22:30 - Represent Yourself With E-Commerce 24:43 - Make Money 24/7—Even on Holidays P.S. Where's the most friction in your sales process? Remove it and watch what happens.

Episode Highlights 0:46 - The Two Types of People Who Visit a Website 2:45 - Why a New Website Is Important 6:40 - A Website Is Worth the Money, Every Time P.S. If your website sucks, you might as well throw in the towel on everything else digital.