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In this episode of The Multifamily Review, we break down one of the biggest unseen shifts impacting the industry in 2026: The Great Review Purge. Over 2 million reviews have disappeared. Platforms are consolidating. And AI is now deciding what prospects see before they ever visit your property. Most operators still think reputation is a static asset. The data says otherwise. We dive into: Why your online reputation is more fragile than ever How "review velocity" became your only real protection Why Google now dominates multifamily reviews How AI tools like ChatGPT and Perplexity are shaping renter decisions The rise of "Daily Friction" and why small operational issues matter more than ever In today's environment, reviews aren't just about conversions, they determine if you even show up. If you're not actively managing your reputation, you're already behind.

Spring leasing season is here, and the multifamily market is starting to stabilize. After reviewing recent REIT earnings, the industry is clearly shifting out of the supply shock phase. In 2025, the U.S. delivered over 547,000 units, but that wave is now fading as new construction starts drop sharply. Early 2026 data shows rents beginning to level out. Performance is split. Coastal markets like San Francisco are seeing strong rent growth, while Sun Belt markets like Austin are still dealing with oversupply and declining rents. In response, operators are focusing on retention. With mortgage payments still significantly higher than rent and turnover costing around $4,000 per unit, keeping residents has become the priority. Most REITs are stabilizing and buying back stock, but one stands out. Aimco is liquidating its entire portfolio and returning capital to shareholders. The takeaway is simple. Supply pressure is easing, location matters more than ever, and retention is driving performance.

Renting is no longer a stepping stone. In our latest episode of The Multifamily Review, we unpack new research on the rise of the "Deliberate Renter," why homeownership is losing its cultural pull, and the $4,000 cost of getting retention wrong in 2026. From the Upgrade Matrix to the Resident Disconnect, this is your roadmap for competing in a market where experience, not occupancy, drives performance.

Star ratings are no longer enough to win over today's renters. In this episode of The Multifamily Review, Marcus Armstrong explains how economic anxiety, review content, and AI-driven search behavior are creating the "Veto Effect" and reshaping leasing decisions in 2026. Discover why J Turner Research is redefining reputation measurement and what operators must do to stay competitive.

If you work in multifamily today—whether on-site or in the C-suite—you're feeling the pressure of the final and most intense phase of the supply wave. Elevated concessions, slowed rent growth, and fierce competition for residents are dominating the 2025 landscape. But while today feels heavy, the real story is already shifting beneath our feet. The pipeline for new development has collapsed, with multifamily starts down more than 70% from their peaks and construction activity falling to levels not seen since 2012. High interest rates, insurance costs, and construction expenses didn't just slow development—they shut the factory down. This sets the stage for a dramatic supply drought beginning in 2026. With completions projected to fall sharply over the next two years, analysts across CBRE, CoStar, Yardi Matrix and others agree: the shrinking pipeline will push rent growth back up as demand continues to outpace new supply. The operational pain of today is temporary—but your 2026 strategy needs to be built for a very different reality.

AI isn't here to replace property managers—it's here to make communication smarter and easier. In this episode of The Multifamily Review, Marcus Armstrong and Mya Hayhurst explore how the CRAFT method helps property managers use tools like ChatGPT to write review responses, resident emails, and social posts that are professional, personalized, and efficient. Tune in to learn how AI can save you time while keeping your voice authentic.

Forget what you think you know about property management. The real story isn't written in boardrooms; it's lived in the leasing office, where a single day can range from celebrating a team win to navigating a crisis that feels like a "war flashback." So what separates a thriving, energized team from one that's burning out? On The Multifamily Review, we're getting real. Host Marcus Armstrong brings in coworker Kelley Lockaby to share candid stories and powerful lessons from her years on the front lines of multifamily. They explore the human side of the business, the relationships that forge unbreakable teams, the leadership actions that build unshakeable loyalty, and the emotional weight that onsite staff carry every day. This isn't just another podcast. It's an inside look at the heart of your operations. Whether you're an executive trying to connect with your teams or an onsite professional who wants to feel seen, this episode is for you. Listen now for a dose of reality, humor, and a new perspective on what it takes to build a winning on-site culture.

The key to the future of multifamily wasn't found at the slot machines in Vegas—it was on the stages and trade show floor of NAA Apartmentalize. If you're feeling the FOMO, don't worry. This podcast cuts through the hype to give you the essential insights that will define the next 12-24 months. Tune in to hear our breakdown of the biggest takeaways, from AI hacks that are changing operations to the surprising new focus on emotional intelligence in leadership. Plus, stick around for three bold predictions that might just change how you plan for the future. Don't get left behind. Watch now and get the insider scoop in under 30 minutes.

Is your social media strategy truly connecting, or just collecting dust? Marcus Armstrong is back on The Multifamily Review, armed with the groundbreaking new "From Clicks to Keys" report by J Turner Research! Get ready to dive deep into how social media is revolutionizing apartment searches and resident engagement across every generation. This isn't just about pretty pictures; it's about turning digital interactions into signed leases.

He's known by many names – Lux, Scotty Boy, The Kid, Scott Dog – but you know him as Scott! The man, the myth, the legend finally joins Marcus on The Multifamily Review as the dynamic duo reunites. Get ready to climb the multifamily rankings! This episode is your masterclass in achieving top-tier status. Scott, a driving force behind client success at J Turner, breaks down exactly what it takes to make the coveted Elite 1% list and the company-wide Division rankings. Discover the actionable strategies, from property-level tactics to executive-level approaches, that separate the best from the rest. Scott emphasizes why every single interaction is critical for your scores and shares the powerful technique of "living in the moment of gratitude" when asking residents for reviews. He explains how effectively leveraging feedback and data, like insights from the dashboard, fuels improvement, and discusses the necessity of a top-down commitment and accountability for achieving company-wide success. Delving deeper, Scott reveals the secrets to excelling in specific areas recognized by the "Einstein Best Of" Awards, like customer service, communication, and maintenance, ultimately reinforcing that mastering the fundamentals – yes, even simple acts like answering the phone! – is the ultimate key to success. Whether you're on the cusp of elite status or building a strategy from the ground up, Scott provides the insider playbook. Stop chasing scores and start building a foundation for real, sustainable ranking success. Listen now and learn how to truly move the needle!

In this episode, we're providing your guide book on all things virtual apt searching! Unearth how to ace your online reputation, and respond thoughtfully to digital feedback. If you're new to the digital game or you're a tenured legend, discover some new insight here on The Multifamily Review! We're diving into a brand new review of data from J Turner Research, as well as more about how to show renters that your property is the real deal. It's time to make your community the destination of choice on every apartment hunter's quest!

Ever dreamed of robot butlers and smart-home nirvana? Hold up! Before you picture a droid takeover of your apartments, let's get real about AI in multi-family. Forget sci-fi – this episode of The Multi-Family Review dives headfirst into the now of AI and tech, revealing how it's revolutionizing leasing, maintenance, marketing, and even boosting your bottom line. Join Marcus as he explores the smart ways properties are becoming resident-centric powerhouses. Buckle up because the future of multi-family is closer than you think!

This week's Multifamily Review dives deep into the critical topic of mental health within the multifamily industry. Join host Kevin Guo as he interviews Marcus Armstrong about the groundbreaking mental health survey conducted for the National Apartment Association (NAA). Marcus reveals surprising findings, including high levels of distress among leasing professionals and C-suite executives, and discusses the often-overlooked impact of workplace trauma. The episode explores the significant costs of "presenteeism," where employees are present but not fully productive due to mental health challenges. Learn practical, actionable steps that companies can implement to support employee well-being, from establishing clear mental health policies to fostering a culture of hope. Marcus also shares powerful anonymous responses from survey participants, offering a raw and honest look at the current state of mental health in the industry. Tune in for valuable insights and resources to help build a healthier, more supportive multifamily workplace.

Join Marcus Armstrong on this week's Multifamily Review for a dynamic recap of the Blueprint Conference. This year's event was electrifying, with the Fed's interest rate cut setting a positive tone and technology taking center stage. Marcus discusses the shift towards tech-driven efficiency, the surprising influx of investors, and predictions for the future of property management companies, including the potential decline of mid-sized firms. He also dives into the hot topic of repurposing empty office buildings and the potential impact on urban landscapes. Plus, get an inside look at the bustling trade show floor, where practical AI solutions stole the spotlight. Tune in to hear how Blueprint is shaping the future of the multifamily industry.