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Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small steps, being okay with imperfections, and providing support for each other and their listeners. The conversation includes anecdotes, reflections, interviews, and even a guided meditation. But first, they explain what led them to consider rebranding the podcast. 00:00 Introduction: The Concept of 'Someday' 00:28 The Reality of 'Someday' and Its Impact on Dreams 02:04 Rethinking Our Podcast and Embracing Change 03:08 The Domino Effect of Change and Embracing the Mess 03:35 Overcoming Challenges and Saying Yes to the Mess 05:07 The Journey of Becoming an Entrepreneur 07:24 Our Personal Side Hustle Stories 10:34 The Challenges and Regrets of Having a Side Business 14:08 The Turning Point: Saying Yes to the Mess 21:32 Challenges and Triumphs of Having a Side Business 33:53 The Importance of Support and Encouragement in Entrepreneurship 35:11 Conclusion: Small Steps, Big Effects Resources Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox. Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts. ​ ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various companies. You’ll learn the importance of a cohesive brand identity and the need to stand out from competitors.  Key Time Stamps   00:00 Podcast Update 00:24 Our Rebranding Journey 01:10 Upcoming Interviews and Content 01:32 The Need for a Business Makeover 02:07 Greatest Hits Replay: 5 Signs Your Business Needs a Rebrand 02:37 Understanding Brand Identity 03:18 The Importance of a Sticky Brand 03:48 The Elements of a Complete Brand Identity 04:51 The Difference Between Rebranding and Refreshing 07:22 Five Indicators Your Brand Needs a Makeover 07:36 Examples of Successful Rebrands and Refreshes 18:53 The Risks of Rebranding Too Quickly 21:26 The Financial Implications of Rebranding vs Refreshing 22:19 Conclusion and Call to Action   Resources Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox. Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts. ​ ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge and create that app! You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That’s exactly what Lori Vajda and Nola Boea wanted to know so they sat down with Igor Belagorudsky, Founder and President of Fast CTO. Igor and his team started the company to help people and companies with great software ideas get them built the right way, the first time around. In this "Greatest Hits" episode, Igor shares his experience, insights and tips so listeners can learn what you need to know about hiring developers, why you don’t want an SOW (statement of work), and how to build a successful tech company. Thanks for Listening! If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us at Sticky Brand Lab Please connect with us on Facebook! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn Why a poorly executed mobile app or software idea can quickly become a huge bank debt and how you can avoid it.The make-or-break steps for finding and hiring the right developer partner to successfully build your app.The risky mistake first time startup founders make when coming up with an idea for an app. The 3 reasons you need to treat your app like a business.Key points Lori and Nola are sharing in this episode: (5:16.46) While the process of building an app seems pretty straightforward, this one costly mistake often leads non-tech founders to hire the wrong team of developers and programmers.  (7:48.17) The three primary reasons non-tech entrepreneurs should be wary about signing an SOW and why it usually doesn’t help with getting your idea built. (11:10.90) Why you don’t want to hire a dev shop that offers project management for free.  (14:20:20) Before hiring anyone, this is the first thing you should do when considering if your app is worth developing. (17:12:28) The three main pros and cons of hiring a freelance software developer and hiring a company such as a dev shop. (19:27:22) The surprising answer to determine whether or not you can tell if a developer is trying to scam you. Resources  You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Audible, Google Podcasts, or wherever you listen to podcasts. Fast CTO Email address: [email protected] Connect with angel Investor and CEO, Igor Belagorudsky -  Social Links: Linked In: https://www.linkedin.com/in/igorbelagorudsky/  Instagram: https://www.instagram.com/lookattheigor/?hl=en  Facebook: https://www.facebook.com/fastcto  To Get Igor’s two recipes and quote: Sticky Brand Lab Resource Page

In December 2020, we launched the Sticky Brand Lab podcast with a mission to encourage more women over 40 to become entrepreneurs. The goal is to empower women personally and professionally, leveraging their knowledge and experience into a source of income.  But what does the path to starting your own business really look like? For Tara McKinney, it meant having the courage to be an Ask Muse guest on our show in 2021 so she could get help identifying and articulating her business niche. Then, ready to turn her idea into action, Tara joined our 8-module DIY course, Create, Design and Launch Your Business Website.  In this episode, Tara returns to the show as Founder of Soul in Service, to fill us in on her entrepreneurial journey and share her struggles, successes, and the valuable lessons she learned along the way. Tara's story is a testament to the courage and resilience required to turn a passion into a successful business. Thanks for listening! Let’s stay connected! If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You’ll Learn  The power of integrating  rather than compartmentalizing all aspects of ourselves and our varied interests.How external challenges can reveal what needs inner healing so you can be an even better entrepreneur.How to match your ideal client niche to your unique attributes.Email tips for nurturing your existing contacts and growing your customer base.Key points Lori and Nola are sharing in this episode: 03:39  Tara reveals the value of her Ask Muse sessions 14:01  When you're building your business and then life happens 19:53  How Tara packaged her unique offerings 22:40  Email Marketing for Targeted Audience Reach 30:43  Advice for aspiring entrepreneurs 32:34  An amazing definition of a vibrant life Resources Tara's websites: Soulinservice.coSoulinserviceconsulting.comFree gift from our Podcast Freebies page for episode #163: Soul Freedom Is Get your Passion to Profit 12-step Guide for only $2.99. https://my-store-9761601.creator-spring.com/listing/passion-to-profit-12-steps Sign up  for “News You Can Use” at Sticky Brand Lab You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts. ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link) Podcast Transcript

This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief that everyone must find a professional 'higher purpose' or a single career path. Listen in to learn how to think differently about your passion and purpose and how it relates to your business. You’ll get fresh insights on how to redefine success on your own terms, cultivate adaptability, and focus on activities that bring you happiness. Thanks for listening! Let’s stay connected! We love hearing your feedback! Write or record your message here. If you haven’t already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse! Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts. Business success strategies are in the works. Come have a listen! In This Episode, You’ll Learn  13 Questions to ask and considerations to ponder, to better understand your goals, passions, talents, and purposeDifferent ways your values and priorities might show up in a side business. How your life stage may change your passion and purpose - multiple timesKey Points Lori and Nola share in this episode 01:07 Personal Experiences with Unreasonable Career Choice Pressures 02:51 Beliefs About Your Career Passion and Purpose You May Want to Look At 03:59 Do You Need to Find and Follow A Single Passion? 04:56 The Concept of Having a Purpose That Transcends Your Career 06:45 Beware the Influence of Society on Defining Your Purpose 08:23 The Changing Nature of Passion and Purpose Throughout a Vibrant Life 09:38 Does Your Work Define Your Purpose? A Revealing Statistic 12:08 Unconventional Ways to Direct Today's Passion or Purpose Toward a Side Business 13:53 Shape Your Side Business or Career To Conform to Your Current Life Priorities 18:54 Aligning Your Business with Your Values: Considerations & Questions 21:56 Why You Should Compare Your Childhood Passions to Your Adult Career Choices 25:05 When You Go and Go and Go With the Flow 28:17 Embrace Imperfection and Face Your Fears in Pursuing Your Passion 32:03 The Legacy of Passion and Purpose Resources Sign up for “News You Can Use” at Sticky Brand Lab Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey. ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link) Podcast Transcript

We want to express our thanks to you for tuning into our show. You, listener, are the reason we come back every week. And we're so grateful you take the time to connect with us to learn the many facets of becoming a first-time entrepreneur in the second half of a vibrant life. Speaking of a vibrant life, here at Sticky Brand Lab, we strongly believe in the value of taking time during the holidays, not only for our family and friends, but especially for ourselves. Yet, we know how stress filled the holiday season can be, and finding a little time for self-care can be challenging. That's why we're gifting you, our listeners, with a relaxing mindful meditation. It comes to us courtesy of our dear friend and past podcast guest, Michele Molitor, CEO and founder of Nectar Consulting. Michele is an executive coach for entrepreneurs and business leaders, as well as hypnotherapist, speaker, and author. Her 15 minute guided gratitude meditation is sure to bring you all of the de-stressing vibes and self-care needed for a peaceful path to a winning holiday celebration. We hope you enjoy it so much that you'll want to bookmark the link to it, which you'll find below, so that you can come back and listen to it again and again. Thanks for listening! Let’s stay connected! We love hearing your feedback! Leave or speak your message here. If you haven’t already, please connect with us on Facebook! Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts. Resources Michele Molitor’s Gratitude Meditation: https://youtu.be/FwcyQU64Zsc?si=Z5O5-Dbazn6ulsyi https://michelemolitor.com/ Nectar Consulting: https://nectarconsulting.com/ Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey. Sign up  for “News You Can Use” at Sticky Brand Lab ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link) Podcast Transcript

Ever wondered what distinguishes successful entrepreneurs from those who falter? What if the key to remarkable success lies in a willingness to fail, and to learn from it? In this episode, we take you on a journey through the defeats and victories of some little-known, and some surprising, entrepreneurial figures, unearthing precious insights on how failure and success are intimately intertwined.  We delve into the lessons failure can teach us and how to pivot from it positively. After listening, you may want to shift your perspective about the roadblocks you face, to see them not as a deterrents but as interesting detours on the road to success. Thanks for listening! Let’s stay connected! We love hearing your feedback! Leave or speak your message here. If you haven’t already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen! By the end of this episode, you'll learn:  How perseverance can pay off... big time. We don't always know the struggles that came before someone's success.Why you shouldn't immediately judge an unexpected outcome as a failure.Lessons learned from painful comebacks so you don't make the same mistakes.Just a few of the many key points Lori and Nola are sharing in this episode: 11:02  The story of the struggling girl who got fired and came out on top. 17:49  This entertainer said the wrong thing at the wrong time and shares her refreshing perspective about that big snafu. 27:35 What Nola and Lori have learned from failures. 35:45 Lessons Tim Ferris learned about failure and success. ... and more fascinating stories of setbacks turned comebacks.  Resources Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey. Sign up  for “News You Can Use” at Sticky Brand Lab Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts. ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link) Podcast Transcript

What happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new segment, Beyond the Cover: Books for Personal and Professional Growth. Our journey begins with Johann Hari's insightful book, "Stolen Focus", that peels back the layers of our growing struggle with concentration in this digital age. Thanks for listening! Let’s stay connected! We love hearing your feedback! Leave or speak your message here If you haven’t already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen! By the end of this episode, you'll learn:  How big and fast the mountain of information at our fingertips has grown. How technology has changed the way our brains prefer to take in information.The one digital invention that keeps us scrolling and scrolling and scrolling....How predictive technology can anticipate your next move.The affect technology is having on digitally native children.Ways to climb out of the rabbit hole and take control of your tech-induced habits.Key points Lori and Nola are sharing in this episode:  4:48 Surprising revelations that made Lori's jaw drop. 14:22 The Multi-Tasking Myth 22:48 The addictive side effect of this one tech improvement 28:03 Pavlovian psychology applies to social media 30:17 How tech affects children 35:13 Solutions to Managing Technology Addiction and Improving Focus 44:44 "Stolen Focus" Recommendation  Resources Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey. Sign up  for “News You Can Use” at Sticky Brand Lab Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts. ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link) Podcast Transcript

Not only can a side business help you earn extra income, it can also bolster your current career or even empower you to change careers completely. In this episode, Lori and Nola share how their own side businesses helped them gain promotions, switch careers, and enhance their day jobs. Learn how having a side business can strengthen sales skills, increase marketing and PR savvy, refine communication skills, bolster networks and networking skills, and enhance leadership abilities. Tune in to learn how starting a side business can open doors in your primary job and career. Thanks for listening! Let’s stay connected! We love hearing your feedback! Leave or speak your message here If you haven’t already, please connect with us on Facebook!  Business success strategies are in the works. Come have a listen! By the end of this episode, you’ll learn  The amount time and energy the typical side-business owner actually invests in their business. The number may surprise you.Five skills we built by running our own side-businesses, and how they spilled over and supercharged our careers.Regardless what business you're in, you are in the sales business. You can take that skill anywhere.The most authentic way to network is to focus on giving. You'll be surprised at what you'll receive Key points Lori and Nola are sharing in this episode:   0:00  Starting a Side Business Benefits   2:41  Examples of how side businesses helped advance our primary careers   4:38  Statistics that bust myths about running a side business   8:37  How a side business strengthens your sales skills 15:59  How a side business increases your PR & Marketing skills. 19:15  How a side business improves your corporate communications skills 24:47  How a side business enhances your network and networking skills 29:09  How a side business increases your leadership skills 30:09  Putting it all together Resources Sign up  for “News You Can Use” at Sticky Brand Lab Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts. ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Have you ever noticed how small setbacks and minor annoyances can accumulate until you feel as if one more could just about push you over the edge?  While microstressors are an integral part of life, with the right tools and mindset, they can be harnessed to our advantage. In this final episode of our three-part series on microstressors, Lori and Nola equip you with quick and easy stress management techniques that can turn microstressors into powerful tools for success. Don't let that sneaky microstress disempower you; let's harness it together to create a more positive, empowering journey. Thanks for listening! Let’s stay connected! If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab We love hearing your feedback! Leave or voice your message here If you haven’t already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode, You’ll Learn  The importance of recognizing and responding to small stressors appropriately.How to tune into your body's response to different situations so you can cut stress off at the pass.How to apply invaluable, easy-to-do stress-relief techniques.Tips on asking for help effectively and communicating your boundaries to others. Key points Lori and Nola are sharing in this episode: 12:35  Your answers to these questions reveal when and how to stop a stressor in its tracks. 8:17 Do any of these signs of stress ring true for you? 23:32  Safe, savvy boundary-setting tactics to protect your time and energy. 28:48  The most effective way to get someone to WANT to help take some of the load off. Resources For a deeper dive into the effects of unchecked microstress, listen to Episodes 148 & 149. Subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Audible, or wherever you listen to podcasts. ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Ready to learn the secret weapons of small business communication and PR? You're in for a treat, with our fascinating guest Jamie Levin, a communication and PR whiz. We unearth some gems on how to captivate your audience, and boost your business. Jamie dismantles the common misbeliefs around business communication and PR, revealing DIY tactics to spread the word about your new venture. Discover the art behind nurturing a sense of belonging among your team, making freelancers feel valued, and leveraging word-of-mouth for your business. Learn the merits of collaborating with communications and PR consultants, and how to choose the right PR pro for you. Jamie emphasizes the need to tailor messages keeping the target audience in mind, the value of prompt responsivenes, and the magic of fostering relationships, both in your network and in the media. Lastly, Jamie uncovers her unique approach to achieving equilibrium between her personal and professional life. She shares her tricks on managing family, fitness, and her passion for entrepreneurship, offering an unusual take on what balance means. Listen to her secret recipe for incorporating moments of gratitude, self-care, and mindfulness into her daily routine. From the soccer fields to her own business, Jamie's energizing life is a mirror of the power of balance and passion, promising to inspire you in your entrepreneurial journey. Thanks for listening! Let’s stay connected! Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab We love hearing your feedback! Leave or voice your message here If you haven’t already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse! Resources  www.jlevincommunications.com https://www.linkedin.com/in/jamielevin/ ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link) You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

Ever feel like you're stuck in a race towards perfection, only to find it's an impossible finish line? Are you terrified of failure, thinking it's a sign of weakness rather than a stepping stone? Well, you're not alone, and we're here to change that mindset. In this enlightening discussion, we reveal the three forms perfectionism can take.  And yes, we discuss our battles with perfectionism, unveiling its impact on our sense of self-worth, and how we've learned to find grace in our own imperfections. Finally, we debunk the myth that perfectionism is a sign of strength. Instead, we champion the growth mindset, acknowledging that it’s through our mistakes and setbacks that we truly learn and grow. We share our stories of transformation, and how we learned to embrace our failures and use them as a springboard for growth. We've gone through this journey, and we're here to guide you through yours. So let’s get started, let's learn to embrace our shortcomings and celebrate our growth. In This Episode, You’ll Learn 1) How perfectionism contributes to the fear of failure, 2) The root causes of perfectionism and the fear of failure; and 3) What we can do to overcome perfectionism and embrace failure Thanks for listening! Let’s stay connected! If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab We love hearing your feedback! Leave or voice your message here If you haven’t already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!