Advertise on podcast: REBLutionize Your Marketing, Your Business, Your Life

In this episode, Summer Haines of AMA San Diego shares her journey from food and beverage leadership into marketing events and community building. She also gives an inside look at how AMA San Diego supports marketers through education, networking, mentorship, and flagship events like Art of Marketing and the Sandie Awards. Key takeaways - Summer’s background in hospitality shaped the way she approaches events, with a strong focus on attendee experience and thoughtful execution. - AMA San Diego serves a wide mix of marketers, from students and job seekers to seasoned professionals and returning workforce talent. - The organization offers value beyond events, including education, certifications, mentorship, and national AMA resources. - Art of Marketing brings together top marketing leaders and standout speakers for a high-impact, one-day conference. - The Sandie Awards celebrate San Diego marketing talent across major categories, with outside judges providing fair scoring and meaningful feedback

In this episode, the team sits down with Deandrea Brazel and Brenda Jo Robyn of the Blood Cancer United leadership board to talk about the Visionary campaign, why it matters, and how everyday people can step up to raise money and awareness. Through personal stories of loss, hope, and advocacy, the conversation highlights how fundraising directly supports research, treatment access, and practical help for families facing blood cancer.Key Takeaways- Blood Cancer United’s Visionary campaign invites motivated people from any background to lead short-term fundraising efforts with community support.- The campaign funds both life-saving research and real-world patient support, including treatment access, travel coordination, and family resources.- Personal stories are a powerful driver of awareness and giving, especially for families who have been directly touched by cancer.- The campaign is designed to be accessible, with staff, templates, and leadership support to help each participant succeed.- Events like the gala and wine party create energy, connection, and more opportunities to raise funds for the cause.

In this episode, Kelsey McKinny, VP of Marketing and Operations at Downtown Works, shares her unconventional path into marketing, the power of in-person networking, and what makes a coworking space truly stand out. The conversation also explores how community, creativity, and AI are shaping modern marketing, while making the case that real human connection still matters most.Key Takeaways- Kelsey’s career grew through relationships, networking, and staying connected with people over time.- Downtown Works stands out by focusing on hospitality, local partnerships, and genuine community, not just office space.- Coworking works best when it feels flexible, welcoming, and valuable beyond a desk.- AI can make marketers faster and more efficient, but creativity, judgment, and human connection still lead the work.- In-person networking remains one of the most valuable ways to grow a career and build real opportunities.

In this episode, Todd Merrill shares why software engineering is not dead, but rapidly evolving because of AI. He breaks down how leaders can use practical AI, coding tools, and automation to move faster, while also explaining why strategy, planning, and security still require real expertise.Key Takeaways:- AI is not replacing great people. People who use AI well will outperform those who do not.- Software engineering is changing fast, but experienced strategy and technical leadership still matter.- Practical AI starts with small, useful workflows that reduce repetitive work and create leverage.- Vibe coding can help launch ideas quickly, but it often creates security, scale, and architecture problems.- Companies should crawl, walk, then run when adopting AI across teams and operations.

Recorded at the University of San Diego, Adam Stewart from American Solutions for Business breaks down what a branded marketer really does, bringing print, promo, and branded merchandise under one roof so teams can stay creative while someone else handles the legwork. The conversation explores why physical marketing still matters in a digital world, how thoughtful items reduce waste, and what’s working right now, from drinkware to NFC-enabled merch and surprisingly memorable plush giveaways.Key Takeaways- One partner can manage print, signage, apparel, and promo items so you do not juggle multiple vendors, file specs, and platforms.- Physical marketing cuts through digital noise because people remember what they can hold, open, and keep.- Novelty matters: NFC-enabled items like pens, hats, and koozies can link directly to URLs, menus, or actions with a tap.- The best branded merch is the stuff people do not throw away, like drinkware, blankets, and even plushies that end up living on desks for years.- Sustainability and effectiveness go together: the goal is to avoid landfill marketing by choosing items people actually keep.

In this episode, REBL Risty sits down with San Diego real estate expert Melina Rissone to explore how strategic marketing, video, and reviews directly impact client success. Melina shares how she leverages content, analytics, and systems to serve seniors, divorcing couples, and homeowners navigating major life transitions. This conversation highlights how thoughtful marketing creates trust, visibility, and better outcomes for clients. Key Takeaways -Asking clients how they want to be served is the foundation of earning five-star reviews -Strategic video marketing drives more visibility, more offers, and stronger negotiating positions -Repurposing content across blogs, video, email, and social media saves time and increases consistency -Seniors and divorcing homeowners need more than a real estate agent; they need guidance and trusted resources -Accurate home value reports play a critical role in major life transitions and financial planning

In this episode, REBL Risty sits down with Brian Davis, President of Independent IRA, to explore how investors can use self-directed retirement accounts to invest beyond stocks and mutual funds. Brian breaks down, in simple terms, how self-directed IRAs and solo 401(k)s work, what you can invest in, and the key rules to avoid costly mistakes. This conversation opens the door to a more proactive and diversified approach to retirement investing. Key Takeaways - Self-directed IRAs allow retirement funds to be invested in real estate, private companies, cryptocurrency, precious metals, and more - You cannot invest retirement funds into your own business or certain family members due to IRS self-dealing rules - Many people use old 401(k)s from previous employers to fund self-directed accounts - Real estate lending and private investments are among the most popular use cases - Education and proper setup with a CPA and advisor are critical before investing

In this episode of Reblutionize Your Marketing with AI, REBL Risty sits down with Barry LaBov to explore the power of differentiation, brand culture, and the evolving role of AI in marketing. Barry shares insights from over 40 years in business, discussing how great brands inspire employees, build loyal communities, and use AI as a tool without losing their human edge. Key Takeaways - True brand differentiation starts internally by inspiring employees, not just customers. - Iconic brands like Harley-Davidson succeed by building experiences and community, not just selling products. - AI should support human creativity and strategy, not replace ownership or originality. - Small businesses can create powerful brand experiences by thinking one client at a time. - The future of work depends on meaning, significance, and making the most of focused time.

Episode Summary In this episode, REBL Risty sits down with podcasting entrepreneur Ryan Estes to explore why podcasting has become one of the most powerful tools for founder-led marketing. Ryan shares insights from building and selling Kitcaster, launching Wildcast, and growing audiences through owned media like podcasts and newsletters. The conversation also dives into the future of AI, audience ownership, and how entrepreneurs can build lasting influence without relying on rented platforms. Key Takeaways / Highlights - Podcasting creates deeper, more meaningful connections than social media and helps counter digital noise and division - Founder-led marketing works best when leaders are willing to be visible and build trust over time - Owned audiences like podcasts and newsletters compound in value, unlike rented social platforms - Commit to at least 100 podcast episodes before judging results or changing direction - AI presents massive opportunities in healthcare, business, and media, but cultural and incentive challenges remain Ryan Estes:aiforfounders.cohttps://www.1x.tech/orderhttps://babyscripts.com/

Chuck Dunning shares a behind the scenes look at decades of media evolution, from radio and television to today’s AI driven landscape. Drawing from his experience as a former Fox affiliate executive, he explains how attention spans, technology, and audience behavior are reshaping storytelling, advertising, and relevance in modern media. Key Takeaways - Media has always been evolving and today’s AI shift is part of a much longer cycle of change - Attention spans are shrinking, forcing content creators to simplify storytelling and delivery - Local news and sports remain critical differentiators for traditional media - Technology should be embraced as a tool, not a crutch or a shiny distraction - The biggest risk for media companies is failing to adapt, not the technology itself Chuck Dunning - https://www.linkedin.com/in/chuck-dunning-5b4b8813/

In this episode, REBL sits down with entrepreneur Kasim Aslam to explore why most small businesses hire incorrectly and how peak performers can completely transform a company. Kasim breaks down the flawed framework most leaders follow, the math behind Pareto distribution, and why paying more for exceptional talent always pays off. He also offers practical guidance on delegation, mindset, and attracting top remote talent.Key Takeaways - Most hiring frameworks treat people as commodities which repels top performers and encourages mediocrity.- Understanding Pareto distribution reveals that a small minority of employees drive the vast majority of results.- Peak performers require autonomy, not micromanagement, and their output drastically outweighs their cost.- Delegation is a critical entrepreneurial skill and should be built around outcomes and inputs, not tasks.- International markets offer extraordinary talent when approached with the right mindset and compensation strategy.

Global explorer and seasoned executive Andrea Giralt shares how her early solo travels and career at Hewlett Packard shaped her approach to scaling complex organizations and leading meaningful transformation. She explains the power of fractional CEOs and COOs, how to realign struggling companies from the inside out, and why marketing must be tied to strategy and data to truly matter. Andrea also touches on AI, digital transformation, and how leaders can reclaim their time and clarity. Key Takeaways Andrea’s solo travels from age 13 gave her a deep appreciation for silence, perspective, and cultural diversity that now informs how she leads and coaches executives. At Hewlett Packard, she helped scale operations from small setups to multi-billion dollar businesses, learning discipline, supply chain mastery, and strategic decision making. Through her firm Liberate, she acts as a fractional CEO/COO, helping companies “break their ceiling” by realigning structures, culture, and strategy from the inside. Marketing only works when it is aligned with company strategy and supported by data, clear outcomes, and consistent metrics. AI and digital transformation are powerful tools, but leaders must define governance, data policies, and guardrails to use them responsibly and effectively. 00:00 Exploring the Journey of Andrea Duralt 13:05 The Role of Marketing in Business 26:13 The Impact of AI on Marketing and Business Visit Andrea's Website - https://www.libr8.net/

In this episode of Reblutionize Your Marketing with AI, REBL Risty interviews Scott Cooper, founder of Tower 23 IT, about how small and medium businesses can safely adopt AI without exposing sensitive data. Scott breaks down shadow AI, insider risk, practical policies, and why employees are both your biggest asset and your biggest vulnerability. He also shares real world examples, from contract review mistakes to voice cloning and granny scams, plus concrete steps to protect your business as AI tools explode in number and power.Key Takeaways- Shadow AI is already in most businesses, with employees quietly using tools like ChatGPT, Copilot, Grammarly, and email platforms with built in AI without formal oversight or policy.- The first critical step is an AI acceptable use policy that defines what tools can be used, what data can and cannot be shared, and which departments should avoid certain AI use cases.- Sensitive workflows like contract review, pricing analysis, HR decisions, and candidate evaluation should be done in more secure, enterprise grade AI environments instead of free public tools.- Around two thirds of cyber incidents are human driven, and AI amplifies that risk through scams, data leakage via APIs and integrations, and employees passing off hallucinated AI output as their own work.- Scott recommends that AI always be “sandwiched between humans” with a person on the front end and back end of any AI powered process, plus alignment with frameworks like NIST’s AI risk management guidelines.Chapters00:00 Introduction to AI and Data Security 02:56 Current Trends in AI Adoption 05:49 Understanding Shadow AI and Its Risks 08:58 Establishing Policies for AI Use 11:48 Case Studies and Real-World Applications 15:09 Identifying Red Flags in AI Usage 17:51 Best Practices for AI Security 20:57 The Future of AI in Business Visit Tower 23 IT's website - https://www.tower23it.com/

In this episode, we sit down with filmmaker and festival founder Greg Reitman live from the Art of Marketing Conference in San Diego. He shares insights into the Blue Water Film Festival, its mission to elevate eco focused storytelling, and the growing importance of sustainable filmmaking. Greg also talks about his journey from Sundance award winning filmmaker to building a global community around environmental cinema. Key Takeaways - The Blue Water Film Festival is a rapidly growing, environmentally focused festival that showcases films centered on oceans, nature, climate, and eco innovation. - The festival attracts 2,000 to 4,000 attendees, features around 15 events, and brings in filmmakers from around the world. - Greg’s mission is to use film as a tool for awareness, education, and social change, especially around environmental and health impacts linked to modern consumer habits. - The festival emphasizes sustainability across every aspect of its operations, from materials to partnerships. - Located in San Diego and aligned with World Water Day, the festival fosters community, hope, and global collaboration. Check Blue Water Content's website - https://bluewatercontent.tv/

From the Art of Marketing Conference at the University of San Diego, Rebl Risty of Rebl Labs AI hosts a panel with Kirsty Nunez, Kathy Townend and Phil Goddard. Exploring how qualitative data and AI are redefining customer segmentation. They trace the conference’s origins, share how AMA San Diego serves the community, and unpack a new approach to building segments from rich narrative feedback at a fraction of traditional costs. Key Takeaways: -Qualitative segmentation can turn interview and open-ended feedback into actionable segments, complementing or bridging to large quant studies. -AI speeds “time to insight” while keeping the researcher in the loop for oversight and edits. -Comments often reveal hidden pain points that satisfaction scores miss. -AMA San Diego’s Art of Marketing Conference grew from a small plenary to a marquee community event focused on education and networking. -Practical starting point: short loyalty surveys with open responses can surface motivations before bigger research investments.