Advertise on podcast: Growth Hack

Why does a customer buy from you? This is probably one of the most critical questions you can ask yourself about your business. Just in that one question alone is several key things you need to consider like who is your customer and what obstacles do they face. On today's episode of Growth Hack we bring on Ryan Rhoten to share an exercise he has developed to help you answer these critical questions. Ryan is the proprietor of The Distilled Brand, author of two books on branding and messaging, a StoryBrand guide, and the creator of the Brand Messaging System. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

We all want people to listen to our podcast. We work so hard on them and dedicate a ton of time getting them right. The reality is most people only tune in for a few minutes. So what’s the deal? Is our content not good enough? Why do people listen to Joe Rogan’s podcast for over two hours? Well on today’s episode of Growth Hack we bring on Martha Little to teach us how to make a podcast that people actually want to listen to all the way through! Martha is the Senior Director for Audible. She has won multiple Peabody’s, Gracie’s and Edward R. Murrow awards for her excellence in audio production and storytelling. She developed her audio skills over a twenty-five-year career as an executive producer at major public radio networks: NPR, APM, PRI and News Director at WBUR. For the past five years at Audible, Martha has overseen a team of top-level producers who are creating shows with talent ranging from Martin Sheen to Deepak Chopra to Elizabeth Banks. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

If you have considered starting a LIVE Show or want to know if a LIVE Show is right for you, you’ll want to tune in to this episode. We will go over what’s involved in making a LIVE Show and how to be successful at it. On this episode of Growth Hack we bring on Kirk Nugent to talk LIVE Shows. Kirk has reinvented how small businesses and entrepreneurs reach the world. Whether he is engaged in one-on-one training or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation. As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you!” For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Academic studies? What does that have anything to do with moving the needle in your business? Okay, bare with me here you’ll want to listen to this episode. Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it? Well the simple answer is that who reads academic studies? People in the academic field. Business people don’t read them. Therein lies the genius of this. Now I don’t expect my audience to suddenly start reading academic studies. So we’ve brought in Neil Hoyne who is an expert at looking at these studies and he is going to share with us his best finds! Neil is Google’s Chief Measurement Strategist. He has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns? Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it. Cory is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media. He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Slogans feel like an afterthought. They are just one of those things that you forget about doing and then rush when you actually need one. On this episode of Growth Hack we bring on Michelle Mazur to talk slogans and why they matter. Michelle combines the tools of successful social movements with the qualitative research skills she earned in her communications PhD to help business owners craft their powerful, captivating message. The author of 3 books Michelle has been featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing. Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work? The short answer is yes it does but it now requires creativity to make it work. On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic relationships with creators that leads to conversions. Taylor is the CEO and Co-Founder of Kynship, an influencer marketing agency. Taylor started his career in influencer marketing working at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. With his past experience, Taylor has been able to help companies go from nothing to millions in revenue in just a few short months. For more episodes and information, visit us at www.papidigital.com/podcast Link to Influencer Marketing Budget Calculator Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Getting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great just another place I need to unsubscribe from. Well on this episode of Growth Hack we bring on Robert Rose to teach us the ways we can get users to want to give up their info! Robert has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200 companies, including McDonald’s, Facebook, Microsoft, Adidas, Whirlpool, and The Bill & Melinda Gates Foundation. Robert’s firm The Content Advisory, is the leading content strategy consulting, research, and education company. Robert is also the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

As marketers we are consumed with algorithm chasing. I mean this podcast is all about it! When it comes to LinkedIn I’ve met many people who use many different strategies. On this episode of Growth Hack we bring on Judi Fox and she tells us to stop chasing the LinkedIn Algorithm. Judi started her career as a chemical engineer in 1999 by 2008 when the financial crisis hit she learned the POWER of LinkedIn to quickly network to another job and launch an online side hustle that led to 6-figure consulting business. Since then she has created the LinkedIn Business Accelerator method to get millions of views and hundreds of comments through LinkedIn. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Have you ever looked up something on YouTube? I hope the answer is duh, hasn’t everyone? There are 1 billion YouTube views per day so, why isn’t your business on YouTube? On today's episode of Growth Hack we bring on Derral Eves to talk Why YouTube and the How. Derral is the CEO of Creatus, a video marketing and strategy company. Derral consults some of the biggest YouTubers in the world. He has helped 27 YouTube channels go from zero to more than a million subscribers, and he has generated nearly 70 billion views on YouTube. He is the Wall Street Journal best-selling author of The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

We all want our ads to perform better. What’s the secret? The secret is pretty straightforward have a strong offer. You may think you have a strong offer but is it converting? It’s all about testing, you need to test different offers. On this episode of Growth Hack we bring in Rahul Alim to talk strong offers aka lead magnets. Rahul is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. He has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local and 1,000’s of local businesses. With 16+ years of experience running his agency, he now coaches agency owners to grow 6 figure businesses with his proven G$D Sales Method. His real talk yields real results. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/

Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones. Well, there's a reason for this. But since this podcast isn’t dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results. On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/