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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later.  But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, coaches, and service providers by sharing invaluable insights on emails.  In this episode, Dylan & Tarzan discuss… From Email Marketing to Newsletter Pro: How Tarzan transitioned from an email marketer to a full-fledged newsletter operator.Relational vs. Transactional Communication: Learn the stark differences between traditional email marketing and the more personal, engaging world of newsletters.Building Trust Through Consent: Tarzan shares her strategies for maintaining subscriber trust through consent practices and why it's crucial for newsletter success.Monetization and Content Creation: Uncover the nuances of newsletter monetization, including ads, sponsorships, and creating compelling content that resonates.Sustaining Engagement Over Years: Tarzan reveals her secrets to keeping a newsletter fresh and engaging for over seven years....and much more!OTHER LINKS MENTIONEDTarzan Kay's newsletterTarzan on LinkedinDylan on Twitter/XSparkLoop.appSparkLoop's Paid RecommendationsSparkLoop Partner ProgramsSparkLoop Affiliate Contest

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into . Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his odds for success with taking Strategy Breakdowns to new heights. In this episode, Dylan & Tom discuss… Exceptional Growth: Discover how Tom leveraged his LinkedIn to amass a following of 75k.Conversion strategies: Tom reveals his most successful tips for converting LinkedIn followers to newsletter subscribers.Content Mastery: How Tom crafts engaging content that not only educates but also entertains, increasing the potential for virality.Monetization Pathways: How Tom is crafting multiple revenue streams, optimizing for long-term sustainability—and why.Strategic Insights for Newsletter Creators: Tom shares the why and how of his strategic decisions, offering actionable advice for newsletter operators seeking growth and engagement....and much more!OTHER LINKS MENTIONEDStrategy Breakdowns newsletterTom Alder on LinkedinTom Alder on Twitter/XStrategy Breakdowns - 6 Months Into Strategy Breakdowns ("build-in-public" post)Dylan on Twitter/XSparkLoop.appSparkLoop's Paid RecommendationsSparkLoop Partner ProgramsSparkLoop Affiliate Contest

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits. Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to launching First Class Founders. His innovative approach bridges the gap between content creation and business operation, aiming to equip the next generation of creators-turned-company founders. In this episode, Dylan & Yong-Soo discuss… The Evolution of Creators into Entrepreneurs: Why the future belongs to those who can blend creativity with business.Building in Public: Why Yong-Soo is building First Class Founders in public—and if you should do it too.The Synergy between Newsletters and Podcasts: How leveraging one boosts the other, and how to execute it.Growth Levers for Newsletters: Learn Yong-Soo's Five Growth Levers on scaling your audience & newseltter.Predictions for the Newsletter Space: What's next for newsletters? Yong-Soo shares his bold predictions for the industry....and much more!Other Links MentionedFirst Class Founders newsletterFirst Class Founders podcast Yong-Soo on Twitter/XYong-Soo on LinkedInDylan on Twitter/XSparkLoop.appSparkLoop's Paid RecommendationsSparkLoop Partner Programs

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment. Colton and Tyler's partnership approach in managing and growing Office Party is a path far less traveled in the newsletter space—which is what makes this conversation unique and fascinating.  In this episode, Dylan, Colton, and Tyler discuss: How they decided to split up their roles and why.Their collaborative approach to growing the subscriber base—with a surprising & successful Facebook strategy.Their insights on the benefits, challenges, and dynamics of running a newsletter as a duo.Whether or not you should consider a partner for your newsletter...and much more! Other links mentionedOffice Party newsletterColton on Twitter/XColton on LinkedInTyler on LinkedInDylan on Twitter/XSparkLoop.appSparkLoop Upscribe Paid Recommendations

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition. Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna. His insights provide invaluable lessons for founders & CEOs keen on exploring similar paths. In this episode, Dylan & Bill delve into: The Genesis of Open Source CEO: How Bill carved a niche for this newsletter separate from his business at Athyna.Growth Strategies for Newsletters: Bill's approach to using social profiles, ads, and referral programs to scale up.Synergizing Roles: How Bill harmonizes his responsibilities at Athyna and Open Source CEO, creating a mutually beneficial relationship.Content Creation Insights: Bill's take on reducing friction in the creative process and utilizing advanced tools for content research.Expansion and Future Plans: The roadmap for Open Source CEO and how it aims to broaden its reach and content spectrum.Advice for CEOs and Founders: Bill's tailored guidance for those at the helm looking to venture into newsletter creation.Impact Assessment: Exploring how Open Source CEO enhances Athyna's business, from lead generation to team engagement....and much more! Other links mentionedOpen Source CEOAthynaBill on Twitter/XBill on LinkedInDylan on Twitter/XSparkLoop.appSparkLoop Upscribe Paid Recommendations

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year. In this episode, Dylan & LeQwane discuss… The Rapid Growth of Alerts Daily: LeQwane shares how he leveraged a private community & social media into a newsletter reaching tens of thousands.Effective Growth Strategies: How LeQwane nailed organic growth, reaching a massive audience—without paid advertising.Monetization Techniques: How LeQwane transitioned from a community-based model to integrating sponsors effectively.The Art of Selling a Newsletter: How LeQwane built Alerts Daily with a sale in mind from the beginning so he could attract the right buyers.Future Endeavors: How LeQwane's new venture is helping newsletters grow organically....and much moreOther links mentionedReachSubs.coAlerts Daily IGLeQwane on Twitter/XLeQwane on LinkedInDylan on Twitter/XSparkLoop.app

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter. Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide. Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled growth to over 20k+ subscribers—going from 1k to 20k in 4 months! In this episode, Dylan & Anthony discuss… The Birth of Bot Eat Brain: Uncovering the initial spark that led Anthony to dive into the AI newsletter space.Growth Strategies: How Anthony grew his newsletter from 1,000 to over 20,000 subscribers—in 4 months!Secrets to Monetization: Navigating the challenges and triumphs in building a profitable newsletter.Building a Content Team: The behind-the-scenes look at how Anthony assembled a winning writing crew.Envisioning the Future: Anthony's ambitious plans for Bot Eat Brain and the potential game-changers on the horizon....and much moreOther links mentionedBot Eat Brain newsletterAnthony on Twitter/XAnthony on LinkedInDylan on Twitter/X

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter. Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years. In this episode, Dylan & Dan discuss… How to prospect for ideal brand partners—and how to know if they're ready to advertise.Dan's 5-step approach to newsletter ad sales, from Prospecting all the way to Post-sale management.How to manage expectations during the sales process—and what to do if an ad flops.The number one thing to do before you share ad pricing. What Dan is doing now with his latest Revenews newsletter venture—and why you should pay attention....and much moreOther links mentionedRevenews newsletterDan on Twitter/XDan on LinkedInDylan on Twitter/X

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter. Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue.  In this episode, Dylan & Amanda discuss… The two most important things Amanda considered when choosing her newsletter niche—and why.How Amanda scaled newsletter growth while maintaining incredible engagement levels.Amanda's clever Octopus vs. Swordfish approach to sponsorship sales & monetization.Her 90-10 Rule when it comes to content—and what makes a newsletter a "must-read".  Amanda's advice on starting a newsletter—including content creation, audience building, and staying authentic.Her vision for the future of newsletters and what she believes to be the biggest opportunities for growth in 2024....and much moreOther links mentionedLife's A Game newsletterAmandaGoetz.comBreak An Egg newsletterAmanda on Twitter/XAmanda on LinkedInDylan on Twitte/X

Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter. With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coaches Council, a LinkedIn learning instructor, an author, and speaker. In this episode, Dylan and Tiffany discuss… The Genesis of 'Peak Performers': What drove Tiffany to create an intimate, community-focused newsletter.Evolving Newsletter Strategies: Learn how Tiffany shifted her newsletter approach in 2023, and how the change has impacted her business.Significant Growth and Engagement: Insights into how Tiffany's strategic changes resulted in a 70% growth in her email list and a nearly 50% open rate.Community Leveraging and Monetization: Strategies Tiffany employs to grow her newsletter audience, including her collaboration with SparkLoop and approaches to monetization.Looking Ahead to 2024: Tiffany's massive newsletter aspirations for subscriber growth—and how she plans to achieve them. Creating with Passion: The importance of a clear mission and genuine enthusiasm in newsletter creation, and direct impacts on subscriber engagement and content quality....and much more! Other Links MentionedPeak Performers newsletterTiffanyUman.comTiffany on LinkedInDylan on Twitter

Welcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building. Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success of ChooseFI, a podcast that has achieved over 65 million downloads. Along his journey, Brad's experienced the transformative power of newsletters, which have been instrumental in nurturing a dedicated community, facilitating growth and generating significant revenue. In this episode, Dylan & Brad delve into: The Evolution of Brad's Newsletter Strategy: Learn from Brad's early experiments with email autoresponders to his more sophisticated, targeted strategies.Building Community through Newsletters: How Brad's focus on community engagement and personal connection turned his newsletters into a thriving platform for interaction and growth—and exactly how he's executing this strategy.Earning Revenue & Maintaining Trust: Learn how Brad's unique approach to affiliate marketing and product endorsements maintain & build trust while driving 6-figure revenues.The Power of Cross-Promotion and Networking: Find out how Brad has successfully leveraged cross-promotions with other content creators and its impact on growth.Localized Community Engagement: The innovative approach to transform Facebook groups into segmented email lists for more meaningful, direct community interactions....and much more Other links mentionedChooseFI newsletterChooseFI podcast Brad on TwitterChooseFI communityDylan on Twitter

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Sam Klemens of The Rollup, a unique and irreverent newsletter about finance.  Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his full-time focus on it—and even hire an assistant.  In this episode, Dylan & Sam discuss… Sam's Unique Approach to Content: How The Rollup differentiates itself by curating investment information while offering a fresh perspectiveSubscriber Growth Insights: How Sam went from unscalable strategies to leveraging scalable growth through Innovative Revenue and Advertising Strategies: How Sam overcame newsletter ad pricing challenges to selling out, and the critical role of analytics in targeting subscriber growthAdvice for Aspiring Newsletter Creators: Sam's three biggest success factors for aspiring newsletter publishersFocus on Quality and what's next: How Sam maintains high-quality content with a manageable schedule and his future aspirations for 'The Rollup'...and much more! Other Links MentionedThe Rollup newsletterSam on TwitterDylan on Twitter