
Advertise on podcast: The Market Authority Show with Stefanie Lugo
Rating
4.8from
This podcast has
229 episodes
Language
EnglishPublisher
Stefanie LugoExplicit
No
Date created
2020/11/30
Latest episode
2026/10/14
Average duration
12 min.
Release period
8 days
Description
Welcome to the show where we enlighten your path to becoming a Market Authority in real estate! Whether you’re just starting out on your real estate journey, or you’ve been around for a while, we’ve got a few tricks up our sleeve that you’ll want in on. Dive in!
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Check latest episodes from The Market Authority Show with Stefanie Lugo podcast
How I use Asana to Organize My Real Estate Biz 2026
2026/10/14
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
In this video, I’m walking you through exactly how I use Asana in my real estate business to stay organized and close 2–4 deals a month with predictability, all while working just 25–30 hours a week. First, I clear up the biggest misconception: Asana is not a CRM, and keeping the two separate is one of the healthiest things you can do for your business. Your CRM manages contacts and communication, and Asana tells you when to go into it, who to talk to, and what comes next. From there, I share how I set up projects for transaction workflows, marketing, and weekly, monthly, and yearly planning, so Asana works as my second brain and I never waste time figuring out what to do next. I also explain why I skip the automations, rules, and AI features in favor of a simple setup that won’t break, and how I use Asana to delegate tasks and set deadlines, whether you have an admin, a VA, or a husband-and-wife team like ours.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
00:00 Intro
01:02 Asana Is Not a CRM
02:00 How Asana and Your CRM Work Together
02:20 What I Use Asana For
03:06 The Only Features You Need
04:04 Delegating and Setting Deadlines
04:39 My Upcoming Asana Course
06:11 Final Thoughts
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
The No Stress Tech Stack for Real Estate Agents
2026/10/08
⭐Grab my FREE No Stress Tech Stack here: https://stefanielugo.com/tech-stack
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
After working with over 900 real estate agents, I've seen how easy it is to overcomplicate your business with tech that doesn't actually move the needle. In this video, I'm walking you through my no-stress tech stack, the three platforms I use to close 2 to 4 deals a month while working 25 to 30 hours a week. I break down when you actually need a CRM (hint: it's not on day one), why your task manager should act as your second brain, how Google Workspace ties everything together, and the exact order to set it all up so you're never trying to tackle everything at once. Simple tools, simple systems, and more time back for the work that actually grows your business.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
00:00 Why Agents Overcomplicate Tech
01:25 The Problem With Real Estate Tech
02:34 Tool 1: Your CRM
04:03 When You Actually Need a CRM
05:13 Why a CRM Won't Fix Follow-Up
06:11 Tool 2: Task Management
07:48 Tool 3: Google Workspace
09:46 What Order to Set It Up
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
How to Win Every Listing Appointment (The Seller Consultation Process That Actually Works)
2026/09/30
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
After 12 years in real estate, my husband and I have learned there are plenty of ways to lose a listing appointment, and the ones that win almost never come down to a flashy presentation. In this video, I'm walking you through the exact seller consultation process we use in our business, from the 15-minute discovery call that earns you the right to be in their home, to the pre-listing walkthrough where you open every closet and notice every detail, to the honest market conversation that cuts through the national headlines and shows sellers what's really happening with their specific property. You'll learn why asking questions beats pitching, how to map out next steps so sellers feel calm and informed, how to present the listing agreement as a natural next step instead of a hard close, and how to follow up with one clear action so nothing stalls. If you want to stop feeling pushy or salesy and start leaving every seller more clear and confident than when you walked in, this is the process for you.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
00:00 Why Most Agents Lose Listing Appointments
01:58 The Discovery Call
04:50 The Pre-Listing Walkthrough
06:45 The Listing Conversation
08:24 The Honest Market Conversation
09:43 Mapping Out Next Steps
11:13 The Listing Agreement
12:29 Post-Appointment Follow-Up
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
The Perfect Buyer Consultation Process For Non-Pushy Realtors (Step by Step)
2026/09/23
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
I've spent over 12 years building a real estate business on referrals and repeat clients, and if there's one conversation that makes or breaks everything that follows, it's the buyer consultation. In this video I walk through my exact step-by-step process, from the discovery call that uncovers a client's real timeline and motivations, all the way through the consultation itself where I show you how to listen first, reflect back what you heard, and bridge naturally into signing the buyer broker agreement. This isn't about pitching your credentials or rattling off how many homes you've sold. It's about proving you understand exactly what your client needs so the close happens before you ever bring up the paperwork. I also break down what happens after the consultation, including the follow-up cadence that keeps buyers from slipping through the cracks. If you're tired of chasing fence-sitters who were never fully committed in the first place, this process is how you fix that.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
00:00 Why the buyer consultation matters
02:49 Step 1: The discovery call
05:20 Step 2: Prepping before they arrive
07:13 Step 3: Listen before you pitch
09:26 Step 4: Bridging to your pitch
13:21 Step 5: Signing the buyer broker agreement
15:02 Step 6: What happens after the consultation
17:01 Final thoughts
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
How to Leave Your Real Estate Team & Go Solo
2026/09/20
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
If you're a real estate agent on a team and you've been thinking about going solo, here's what actually matters before you give notice it's not your savings, it's your pipeline. In this video I walk through how to weigh what you gain versus what you lose by staying, why the number of clients already lined up is the real deciding factor, and the biggest mistake I see agents make once they leave: treating freedom like it means no structure, when really you still have to run your business like a business, systems and all. I work with agents making this exact transition inside Market Authority Academy, and the ones who succeed are the ones who build their lead generation, client experience, and weekly rhythm before they walk away from the team, not after.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
00:00 Intro
00:57 Gain vs. Lose: Do the Math
01:12 The Number That Actually Matters
02:58 Building Your Pipeline
03:42 Do the Work Before You Leave
05:57 You're Still Running a Business
06:02 What the Team Was Actually Giving You
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
CRM 10 Commandments in Real Estate
2026/09/02
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
Here's the 10 Commandments of CRM: choose one and stick with it (I ran on a spreadsheet for my first three years and still sold hundreds of thousands in GCI), keep it open and visible so you actually use it, put your whole database in there not just the "good" leads, give everyone a designation so you can sort your list with ease, use smart lists to stay pre-sorted, keep all your communication in one place, keep a backup spreadsheet just in case, delegate it to a VA if you're not a CRM person, be cautious but resourceful if your broker provides your CRM, and remember it's not going to fix your life without the right system behind it.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
0:00 Intro
1:22 Choose One
1:51 Keep It Open
2:14 Everyone Goes In
2:55 Give Everyone a Designation
3:32 Use Smart Lists
4:20 It's for Communication
4:55 Keep a Master Spreadsheet
5:02 Delegate If You Hate It
5:41 Broker-Provided CRM
6:10 It Won't Fix Your Life
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
I Don't Cold Call, Door Knock, or Buy Leads. Here's How I Get Real Estate Leads Instead
2026/08/26
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
Cold calling, door knocking, and buying leads aren't the only paths to a thriving real estate business. In this video, I break down the relationship-based, database-driven, referral-focused system I used since 2019 to consistently close 2-4 deals a month while working just 25-30 hours a week. I walk through the marketing plan, the messaging that keeps buyers and sellers off the fence, and the follow-up cadence that turns her database into a steady stream of referrals plus a real agent case study showing what happens when the right follow-up finally clicks.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
0:00 – No cold calling, no door knocking
0:34 – Why agents feel like failures without it
1:35 – The referral-driven business model
1:50 – Building a database-driven marketing plan
3:39 – Messaging that keeps clients moving
4:56 – Follow-up that actually converts
6:09 – Real agent case study
7:38 – Why this beats cold calling long-term
9:42 – Final thoughts
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
Atomic Habits for Real Estate Agents: 4 Steps to Be More Consistent
2026/08/20
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
🖤 Atomic Habits Book: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299
Ever set a big real estate goal in January only to hit March with no plan and the same habits blowing you off course? In this video, Stefanie breaks down James Clear's four laws of behavior change from Atomic Habits making it obvious, attractive, easy, and satisfying and shows exactly how to apply each one to your real estate business. From habit-stacking your lead generation around something you already do every day, to starting with a two-minute version of the task instead of an overwhelming two-hour block, to building in small rewards so you don't burn out, this is a practical breakdown of how to stop relying on motivation and start building systems that actually hold your business together. If you've ever felt like you're working hard but still stuck in feast-or-famine months, this framework will show you where the real gap is and how to close it.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
00:00 Intro
00:44 The Problem With Goals
01:06 The 4-Step Habit Framework
02:20 Example: Setting Goals Without a System
04:03 The 4 Laws of Behavior Change
04:31 Law 1: Make It Obvious
06:34 Law 2: Make It Attractive
07:09 Law 3: Make It Easy
08:15 Law 4: Make It Satisfying
09:50 Final Thoughts
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
We Earn $400K in Real Estate Working 30 Hours a Week (Here's the Exact System)
2026/08/12
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
I earn $400K a year in real estate GCI working just 25-30 hours a week and in this video, I'm sharing exactly how. After our worst year ever in 2018, my husband Bryce and I rebuilt our business around three simple systems: a zero-effort marketing plan built on referrals and organic Instagram leads, a "million dollar client journey" that keeps clients coming back, and a weekly rhythm that protects our time so we can actually be present with our kids. This is the same framework I teach agents inside the Market Authority Academy.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
0:00 Intro
1:53 Their worst year (2018)
4:11 The pivot to referrals
6:27 The 3 systems
7:06 Zero-effort marketing
7:56 Million dollar client journey
9:24 Weekly rhythm
10:58 Why it matters
13:02 Outro
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
3 Real Estate Content Ideas That Get Clients, Not Just Followers
2026/08/06
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
I'm breaking down the exact three types of content I've been creating in my real estate business for almost a decade — the same strategy that's helped me close 2 to 4 deals a month while working only 25 to 30 hours a week, and that I now teach to agents across the US and Canada. In this video I walk through why local MLS updates and market headlines are content goldmines you're probably deleting from your inbox, how I use "intentional scrolling" to swipe and adapt viral hooks from real people who match my ideal client avatar, and why the real questions I get from buyers, sellers, and DMs make up my entire content calendar. This isn't about AI slop or paying for templates — it's the simple, repeatable system that lets me spend 15 to 20 minutes a week planning content that actually sounds human and turns followers into paying clients in 2026.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
00:00 Intro
00:38 Free Content Strategy Audit
01:19 The 2026 Content Strategy Overview
02:03 Source #1: Local MLS Updates
03:07 Source #2: Swiping Viral Content
05:28 Source #3: Real Questions From Real People
06:23 Why Pretty Posts Don't Pay
07:11 Book Your Free Strategy Call
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
The Only Instagram Strategy Real Estate Agents Need in 2026
2026/07/28
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
Here's a real estate agent's exact 30-minute-a-day Instagram strategy for going from 12 closed deals a year to 24: which account to use (hint — not a new one), how to set up your bio, who to follow and engage with, what to actually post (and what to skip), a simple weekly posting schedule of reels, carousels, and stories, and the one step most agents skip that's costing them the business — actually asking for it.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
0:00 Why I've Used Instagram for 12 Years
1:02 Step 1: Which Instagram Account to Use
2:04 Step 2: Update Your Bio
3:06 Step 3: Follow and Engage With Your Existing People
4:44 Step 4: What Content to Actually Post
7:04 Your Weekly Posting Schedule
8:36 The Most Important Step: Setting Appointments
11:29 Keep It Simple: No AI, No Funnels
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
3 Scripts That Move Stuck Leads Off the Fence (Real Estate 2026)
2026/07/21
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
In this video, I'm sharing three follow-up scripts that actually work in 2026 to get stuck real estate leads off the fence. You'll learn how to pick up a stalled conversation without sounding awkward, how to ask the one question that uncovers a client's real objection so you know whether to keep pushing or let it breathe, and how to confidently set an appointment with leads who don't have an obvious reason to buy or sell yet. These are scripts I use in my own business and teach to agents across the US and Canada who are already producing and want to close more deals without working more hours.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
00:00 Why Your Leads Are Stuck
01:50 Script #1: Restarting a Stalled Conversation
03:08 Script #2: Uncovering the Real Objection
04:35 Script #3: Setting Appointments With Cold Leads
06:52 Recap and Which Script to Try First
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
3 Real Estate Follow-Up Mistakes Killing Your Responses
2026/07/14
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
If you're getting ghosted by your database, crickets after every follow-up text, I'm breaking down exactly why that's happening. It's not because people don't like you, it's because your follow-up is making it too easy for them to ignore you. I walk through the three mistakes I see agents make over and over: texts and emails that are way too long, follow-up that never asks a real open-ended question, and messaging that's so worried about sounding salesy that it protects you from rejection instead of actually asking for the business. I share the exact shifts I made with one of my coaching clients, an agent with a full relocation funnel who had leads sitting dormant, and how those small tweaks completely changed how her database responds to her.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
The Exact Weekly Schedule of a Real Estate Agent Closing 3-4 Deals a Month in 30 Hours
2026/07/07
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
Nobody who's earning a predictable income in real estate is winging their week. In this video, I'm breaking down the exact weekly schedule I use to close 3-4 deals a month while working just 30 hours, starting with protecting the first hour or two of every day for lead generation before anything else gets a chance to derail it, then moving into client care, batched content, and leaving afternoons open for the reactive, in-person work real estate demands. It's not about doing more, it's about not letting the urgent things take priority over what's actually going to move your business forward, and once you structure your days this way, closing consistently stops feeling random and starts feeling like something you can count on.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
00:00 Intro
01:37 Setting Up Your Work Week
01:55 Hour 1: Lead Generation
03:20 Hour 2: Current Clients
04:12 Hour 3: Batched Content
05:27 Afternoons Stay Open
07:16 Not a Productivity Lecture
08:03 Protect the Routine
------------------------------------------
Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz
Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie
Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie
Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie
---------------------------------------------
Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇
►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://thinkreva.com/marketauthorityacademy/
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
---------------------------------------------
3 Habits Real Estate Agents Use to Close 4+ Deals a Month
2026/06/30
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info
Here's exactly what you'll get in 30 minutes:
→ A clear picture of what gaps you need to fix in your real estate workflows right now
→ Honest feedback on what is working in your market right now, and what needs to go
→ The first steps you can take TODAY, not tomorrow, not next week
→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit
These are the three weekly habits I see in every real estate agent who's closing 3-4 deals a month with predictability, without working nights or weekends. It starts with knowing your numbers and checking them weekly, not quarterly, so you always know where your last deals came from and where the next ones are hiding. From there, it's about protecting power hours, the focused block of lead generation activity that happens before the inbox, before social media, before anything else gets your attention. And finally, it's having a short list of non-negotiables each week instead of an endless to-do list, so you're spending your time on the 20% of activities that actually move the needle instead of the 80% that just keeps you busy.
🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class
📕 TABLE OF CONTENTS 📕
0:00 Close 3-4 deals a month without weekends
1:11 Habit 1: Know your numbers weekly
2:46 Habit 2: Protect your power hours
4:55 Habit 3: Set 3-5 weekly non-negotiables
6:15 Recap and key takeaway
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Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching
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►XYZ Media - work with my video editor! Email [email protected]
// ABOUT ME
I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.
This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?
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Podcast reviews
Read The Market Authority Show with Stefanie Lugo podcast reviews
Kateprep 2023/10/24
Absolutely Grateful!!
I’ve been listening to the Market Authority Show for about 2 years and always appreciate hearing Stefanie’s advice, as well as testimonies from the gu...
P Winkler, alignmint 2023/09/14
Never miss an episode!
I discovered Stefanie on YouTube… she always has actionable advice and practices what she teaches. I like how she interviews agents who have implemen...
Thitan1 2023/09/07
A must for your real estate business!!
I have learned so much from Stephanie’s YouTube videos and her podcast is even more enlightening. She provides so much in depth content and advice on ...
Love Jones Lora 2023/06/16
FIRE PODCAST🔥💪🏾🙌🏾
I found Stephanie on YouTube! When I found out she had a podcast, I was super excited! She has helped me so much! I finally had to actually start usin...
muhlissuh2424 2021/06/03
❤️❤️❤️
just found this podcast and i'm starting to binge all episodes. i remember hearing stefanie on gsd mode for an interview and i was even more intereste...
christinemejias123 2021/01/15
Yesss!!!
Thank you, Stefanie, for providing unique and helpful content. It’s so great to tune in to The Market Authority Show and get a refresher on real estat...
EricaPezente 2020/12/14
A fresh take on real estate marketing
The Market Authority Podcast offers a fresh take on real estate marketing that I can actually relate to! I’ve loved all the guests so far and I love t...
KarenAnn Campbell 2020/12/02
Insightful
This podcast is so insightful and Stefanie’s advice, outlook, and heart pour into this show. I’m so glad I stumbled upon it and I’m soaking of every m...
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