Advertise on podcast: No Hype

Join Matt Dailey, founder of Effective Media Consulting, as he talks brand performance with Allyson and Brett, and discusses all the ways media can help drive business growth. Hear Dailey’s unique perspective on everything from innovative measurement approaches and silos, to the fundamentals of advertising and halo effects.  Listen out for why he believes an opera singer hits the right note when it comes to merging brand and performance. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

There’s no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What’s the best approach for stitching together data across walled gardens and closed loop environments? What role does identity play in facilitating actionable measurement? And what does good performance marketing measurement actually look like? Hear from industry experts as they look to answer these questions and more to untie this knot of modern measurement. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement. This episode covers the headwinds facing measurement in an increasingly-gated media environment and how marketers and media companies alike can get the insights they need. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Crystal Wallace, Chief Growth Officer for Platforms at Kinesso, joins Allyson and Brett to explore the Marketing Principles key to effective human connection in advertising.  Join them as they discuss the importance of effectively leveraging data to drive relevant advertising, the digital twin experience in the retail environment, and why understanding that the consumer journey is an amalgamation of both offline and online. As Wallace notes, be brave, don't follow the hype, and go back to the brilliant basics and lay a framework. The most valuable data is your own data. You know your products, supply chain, and what your ad stock is. It's all about the unification of this data. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Lou Paskalis, Chief Strategy Officer at Ad Fontes Media, joins Allyson and Brett to unravel the significance of investing in news media.   Join them as they discuss advertisers' influential role in shaping the media landscape, whether marketers are right to shy away from digital news, and the far-reaching impacts of supporting trustworthy news sources. As Lou notes, journalism is the only profession called out in the Constitution of the United States. What could its underinvestment spell for our society's future?   --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Join this exciting fireside chat with Gareth Davis, SVP of Marketing Solutions Products at TransUnion, at Brave New Worlds 2023. You will learn how you can enhance your understanding of customer identity and behavior, leading to more relevant customer experiences, sales, and lifetime value. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Join this riveting panel at Brave New Worlds 2023 that dives deep into internal and external organizational challenges – from people (and their incentives) to data and technology – that make cultivating customers over time and across channels so difficult. Learn how to better set your organization up for success from Crystal Wallace, Chief Growth Officer, Platforms at Kinesso; Lou Paskalis, Chief Strategy Officer at Ad Fontes Media and former SVP at Bank of America; and Matt Clark, VP of Strategic Partnerships at Freewheel. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Joanna O’Connell, EVP of Innovation at R3 and Former VP/Principal Analyst at Forrester, kicks off day one of Brave New Worlds 2023 and sets the stage for how marketers need to rethink what good advertising looks like.  Discover why O’Connell believes we have arrived at a new moment: one where we must truly listen to our customers and challenge the traditional notions of addressability and personalization. With illuminating research and examples, O’Connell explains why it’s crucial we start thoughtfully earning our way into consumers' lives over time.   --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Tina Moffett, a Principal Analyst at Forrester, joins Allyson and Brett to discuss what a great marketing analytics practice looks like and how to more effectively turn measurement insights into action. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Nikhil Lai, a Senior Analyst at Forrester, joins Allyson and Brett to dig deep into retail media networks, their benefits and what they mean for the future. Join them as they reflect on everything from what it means to be a brand marketer today, the role of retailers, and the problems with search results. Discover how Lai’s predictions for 2023 hold up, his thoughts on the 4Ps, and what smaller businesses can do to compete --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

Shane McAndrew, Chief Data Strategy Officer at Mindshare, joins Allyson and Brett to reflect on what making meaningful connections with data really means. Join them as they explore how brands can be more human when it comes to their data strategy, and as they examine today's challenges from a marketing perspective. Listen in for McAndrew's take on the pros of first party data, media fragmentation, and how we can make the next iteration of digital better. Just don't expect him to put in a good word for cookies. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message

David Shiffman, Executive Vice President, Research & Analytics at iHeartMedia, speaks with Allyson about how audio became a core part of our lives and why it’s such an important medium shaping the advertising industry today. Join them as they reflect on audio’s place not only in our daily routine but in society, and as they examine what all this looks like through the marketer’s lens. They discuss everything from consumer behavior and first party data to the everlasting potential of radio and the psychology of sound. --- Send in a voice message: https://podcasters.spotify.com/pod/show/no-hype/message