Advertise on podcast: Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!

Your Kickstarter has thousands of followers, but what’s keeping them from backing? Scott Pease returns for Part Two of our Snap Ships Tactics Kickstarter case study, joining Andrew and Sean to unpack the marketing decisions, backer conversations, and unexpected complications behind the campaign. Scott shares how a simple follower poll revealed what potential backers needed to hear, and how an update focused on reviews generated several thousand dollars in pledges. We also dig into prelaunch versus live advertising, tracking results with referral links, and why a cheaper pledge didn’t deliver the backer boost Scott expected. Plus, we explore payment plans, pledge managers, and how offering a seemingly simple color choice created a fulfillment headache. Thinking about your next campaign? Grab your notebook, Nerds. These are lessons worth learning before launch.   Guest Bio: Scott Pease is a game creator with a background in video games and a creator behind Snap Ships Tactics, a tabletop spaceship combat game featuring customizable ships. Drawing on experience from two Kickstarter campaigns for the game, Scott shares practical lessons in audience building, advertising, backer communication, and managing complex pledge offerings. His candid approach explores both the decisions that helped his campaigns succeed and the mistakes he would avoid next time.   Resources: - Snap Ships Tactics website and Kickstarter campaign: snapshipstactics.com   Chapters For YouTube:  00:00 Snap Ships Tactics Case Study: Part Two 00:36 Prelaunch Marketing: Was the Budget Big Enough? 04:50 Balancing Advertising Risk and Backer Value 06:28 Why a Cheaper Pledge Didn’t Attract More Backers 10:51 Simplifying Pledges for New and Returning Players 13:49 Preparing Your Kickstarter Page Before Launch 16:31 Tracking Your Marketing With Referral Links 18:00 Advertising Across Multiple Platforms 21:37 Scott’s Performance Marketing Experience 29:25 Using Your Own Customer Data to Improve Ads 32:08 Engaging Your Community During the Campaign 34:45 Creating Updates for Different Audiences 36:30 Asking Followers Why They Haven’t Backed 38:08 Turning Backer Objections Into Pledges 41:24 Pledge Over Time: Benefits and Complications 48:27 What Scott Would Do Differently Next Time 50:00 How Color Choices Complicated Fulfillment 54:13 Prepacking Bundles to Simplify Shipping 55:50 Keeping Your Email List Engaged Between Campaigns 57:48 Choosing a Pledge Manager and Planning Late Pledges   Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

What does it take to come back to Kickstarter and nearly double your first campaign’s funding? Bigger spaceships help, but there’s a lot more going on behind the scenes! Scott Pease returns to Crowdfunding Nerds to unpack the Snap Ships Tactics expansion and reprint campaign, which raised over $550,000 in just 24 days. Andrew and Sean dig into the six-month pre-launch, the switch from collecting email leads to driving Kickstarter followers, and why a messy Gen Con photo outperformed polished advertising. We also explore how a $349 all-in pledge became the campaign’s most popular option, why Scott sometimes encouraged backers to buy less, and how scheduled unlocks kept people coming back without the scramble of traditional stretch goals. From Kickstarter promotion to responding to tough comments, this case study is packed with practical lessons for your next launch. And we’re not done yet! Part two will dig deeper into campaign numbers, referrals, payment options, and communicating with different audiences.  Guest Bio: Scott Pease is the co-inventor of Snap Ships and a driving force behind Snap Ships Tactics, a tabletop miniatures game that lets players build and battle their own modular spacecraft. A veteran game developer, Scott spent 15 years at Neversoft as Studio Development Director, helping shape titles in the Tony Hawk’s Pro Skater, Guitar Hero, and Call of Duty franchises. He brings that experience in product development and audience engagement to tabletop gaming, including the Snap Ships Tactics expansion and reprint Kickstarter campaign that raised over $550,000.   Resources: Snap Ships Tactics: https://www.snapshipstactics.com/ Kickstarter: https://www.kickstarter.com/ Gamefound: https://gamefound.com/ Gen Con: https://www.gencon.com/ Mailchimp: https://mailchimp.com/

More pledges don’t always mean more money in your pocket. Andrew is back, and between welcoming baby number eight and catching up with Sean, he’s got a few things to say about crowdfunding marketing fees. In this episode of Crowdfunding Nerds, we unpack Andrew’s experience with commission-based marketing, why a bigger campaign total isn’t the same as a healthier bottom line, and when it makes sense to spread your ad budget beyond Meta. Sean shares a recent Reddit ads success, his “delegate or die” approach to a busy season, and why copying your pitch into every Facebook group is a terrible marketing strategy. We also introduce the Crowdfunding Essentials course, discuss why the holidays can be an opportunity for prelaunch marketing, and explore a social platform that rewards useful contributions. Over 300 episodes in, we’re still talking marketing, making games, and occasionally getting interrupted by a reminder to take out the trash.   Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

What happens when AI can create artwork that’s almost impossible to distinguish from something made by a human? Sean, Donnie, and Jacob dive into the increasingly complicated relationship between AI-generated art and the board game industry. They discuss why publishers are tempted by AI’s speed and lower costs, why portions of the tabletop community remain strongly opposed to it, and whether human-made artwork could actually become more valuable as AI-generated content becomes commonplace. Ultimately, this episode isn't about handing publishers a simple yes-or-no answer on AI. It’s about asking better questions: What role should AI have in your workflow? What do you want your art to communicate? And what kind of creative process do you want behind the product you're asking people to support?    Resources: Exit Through the Gift Shop: https://www.youtube.com/watch?v=4VmHFp6AkWo Wendell Berry: https://www.poetryfoundation.org/poets/wendell-berry Marshall McLuhan / Hot and Cold Media: https://en.wikipedia.org/wiki/Understanding_Media Chapters For YouTube:  00:00 – AI Art and the Board Game Industry  00:53 – Why This AI Conversation Matters  03:22 – Jacob’s Background as an Artist  05:56 – How Fast Is AI Art Improving?  08:31 – Will Human-Made Art Become More Valuable?  12:12 – The Return to Physical Experiences  17:04 – Why Handmade Art Feels Different  17:58 – The Risk of Mixing AI and Human Art  20:24 – Why the Creative Struggle Matters  20:51 – AI Art in Board Game Design  23:47 – The Problem With “AI Slop”  24:42 – What Actually Makes Something Art?  28:41 – Art, Craft, and Creative Value  33:25 – Are We Losing Ownership?  37:26 – Convenience vs. the Creative Process  40:18 – AI, Creativity, and Human Identity  44:32 – Why Your Game’s Art Matters  46:26 – Hot vs. Cold Media  49:18 – Creativity Is a Muscle  52:19 – What’s Your Policy on AI?   Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

Performance-based marketing sounds like an easy win: no big agency fee upfront, someone else handles the ads, and they only get paid when they generate results. But is the deal actually as aligned with publishers as it sounds? In this episode, Sean and Donnie break down the realities of performance-based marketing for crowdfunding campaigns. They discuss the challenges of accurately attributing sales, how commission-based incentives can encourage aggressive ad spending, and why publishers need to understand exactly who owns their pixel, ad account, targeting data, and audience information. They also explore one of the biggest long-term considerations: data ownership. Your crowdfunding campaign shouldn't just generate pledges; it should help build an audience you can reach for your next campaign, your e-commerce store, and future releases.  Guest Bio: Donnie is part of the Crowdfunding Nerds team, where he works alongside publishers and creators navigating the marketing side of crowdfunding. Through his work with Crowdfunding Nerds, he has developed firsthand insight into advertising strategy, audience development, data ownership, and the challenges creators face when turning a great game into a sustainable business. Resources: Crowdfunding Nerds Community:  https://crowdfundingnerds.com/academy/ Board Game Design Lab: https://boardgamedesignlab.com/ Hive Interactive / Hive Pledge Manager: https://www.hiveinteractive.net/pledgemanager Meta Ads Library: https://transparency.meta.com/researchtools/ad-library-tools/ Meta Ads: https://www.facebookblueprint.com/student/path/219703-ads-manager-basics Kickstarter: https://www.kickstarter.com/ Gamefound: https://gamefound.com/en Reddit / Subreddits & Facebook Groups BoardGameGeek: https://boardgamegeek.com/  Google Ads: https://business.google.com/us/google-ads/  Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

What assets do you actually need to create a bangarang crowdfunding landing page—and ads that convert? Sean is joined by Crowdfunding Nerds team members Jacob Cecil and Donnie to break down the creative assets every board game and RPG creator should have ready before launching a marketing campaign. They explain why a 3D box render is practically non-negotiable, what types of artwork and component shots make landing pages more compelling, and why some of the simplest ad creatives can outperform highly polished productions. They also dig into what they've learned from running and testing crowdfunding ads: thematic artwork, lifestyle photos, quick unboxing videos, GIFs, simple product shots, and even images taken straight from Tabletop Simulator can all have a place in your campaign. They discuss how to design assets for mobile scrolling, why vertical, square, and horizontal formats matter, and how layered Photoshop files can give marketers much more flexibility when creating ads and landing pages. Guest Bios: Jacob Cecil is a member of the Crowdfunding Nerds team who specializes in developing crowdfunding landing pages and turning a game's creative assets into compelling marketing experiences. His work focuses on communicating what a game is, immersing potential backers in its world, and structuring landing pages that turn ad traffic into interested leads. In this episode, Jacob shares practical guidance on box renders, component photography, layered artwork, thematic storytelling, image formats, and even using Tabletop Simulator when a physical prototype isn't available. Donnie Chase is part of the Crowdfunding Nerds team with hands-on experience developing and testing advertising creatives for tabletop crowdfunding campaigns. Through working across board game and RPG campaigns, he's seen firsthand which creative formats consistently attract attention—from box renders and thematic artwork to GIFs, lifestyle photography and simple unboxing videos. In this episode, Donnie breaks down why authentic creative can sometimes outperform polished advertising and how creators can develop assets that better match what board gamers and RPG players naturally respond to. Resources: https://kaganproductions.com/tutorials/ https://stonemaiergames.com/a-new-twist-on-showcasing-our-games-on-facebook/ Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

What actually makes a tabletop game successful? According to Roll for Combat publisher Stephen Glicker, creating a great game is only one piece of a much bigger puzzle. Sean sits down with Stephen to unpack nearly five decades of gaming experience and the lessons he’s learned building Roll for Combat and Battlezoo into major third-party publishers for Pathfinder, D&D, Shadowdark, and now Deathbringer. Stephen shares how his background in publishing, advertising, video games, and even studying casino psychology shaped the way he approaches game design and marketing. They also dig into the realities of running a tabletop publishing business—from printers, fulfillment, NDAs, and structured playtesting to the growing challenge of proving artwork wasn't AI-generated. Stephen explains why understanding the mechanics behind a game matters more than simply playing hundreds of games, and why designers need to learn how to deconstruct what makes games work. Guest Bio: Stephen Glicker is the publisher of Roll for Combat and the creator behind the Battlezoo line of tabletop roleplaying products. Roll for Combat publishes material across multiple systems, including Pathfinder, D&D 5E, Shadowdark, and Deathbringer. Stephen has been playing tabletop RPGs since 1977 and brings decades of experience across gaming, publishing, design, and marketing. Before working full-time in tabletop publishing, he ran Skyscraper Studios, producing websites and interactive projects for Fortune 500 companies, and studied print publication and design at Carnegie Mellon. Roll for Combat originally began as an actual-play podcast before Stephen experimented with publishing his first Battlezoo Bestiary. When COVID disrupted his original plans to sell the book at conventions, he took it to Kickstarter instead—where the first campaign raised more than $300,000. Today, Stephen works alongside game designers and creators on products including Battlezoo Bestiary, Eldamon, Battlezoo ancestries, adventures, dragon-focused products, and Deathbringer with Professor Dungeon Master. He also co-hosts Roll for Combat's weekly show, discussing tabletop game design, publishing, crowdfunding, fulfillment, and the business behind the industry. Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

SEO is changing. AI is changing search. But does that mean everything you knew about getting discovered online is suddenly useless? Not exactly. Crowdfunding Nerds SEO wizard and original co-host Richard is back to talk about what tabletop creators need to know about SEO, AI search, branding, and getting their games discovered online. Richard and Sean dig into why brand presence matters more than ever, how AI tools find and recommend products, and why being mentioned across places like BoardGameGeek, Reddit, social media, review sites, and other authoritative platforms can make a major difference. They also discuss one of the biggest mistakes crowdfunding creators continue to make: waiting until launch to start building awareness. From choosing a searchable game name to creating public conversations around your project, the goal isn't simply to spam your Kickstarter everywhere. It's to give search engines, AI systems, and—most importantly—real people enough evidence to understand who you are and why your game matters. And Richard's biggest SEO tip might be the simplest: be unique. Share stories, experiences, insights, statistics, and ideas that nobody else can copy. Guest Bio: Richard Phillips is the SEO expert at Crowdfunding Nerds and one of the podcast’s original co-hosts. Working largely behind the scenes, Richard specializes in search engine optimization, online visibility, and helping brands build a stronger digital presence. He was also instrumental in launching the Crowdfunding Nerds podcast as a way to share practical marketing knowledge with creators and expand the company’s reach. Richard shares his perspective on the rapidly changing world of SEO and AI search, including how tabletop creators can build brand authority, improve discoverability, and give both search engines and potential backers more reasons to find—and trust—their games. Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

Why do some players crave big, memorable moments while others obsess over clever combinations or competitive wins? Understanding those motivations can help you design a stronger game—and market it more effectively. In this episode of Crowdfunding Nerds, Andrew and Sean explore the psychographic profiles behind different types of gamers. They unpack the classic Timmy, Johnny, and Spike archetypes, explain how Vorthos and Melvin players experience games differently, and connect these profiles to the core motivations that drive purchasing decisions. In this episode: Why understanding player motivation matters What crowdfunding reveals about your market Designing from theme versus mechanics Why thematic messaging performs well in advertising Common traps in lore-heavy and mechanics-heavy marketing Resources: The Three Magic Psychographics — Mark Rosewater’s updated explanation of Timmy/Tammy, Johnny/Jenny, and Spike. Timmy, Johnny, and Spike Revisited — A deeper look at the three original player psychographics. Vorthos and Melvin — How players derive enjoyment through flavor and theme versus mechanics and systems. Vorthos and Mel — Mark Rosewater’s updated article on the two player aesthetics. The Personal MBA by Josh Kaufman — The business book referenced during the discussion of core human motivations. Richard Bartle’s Player Taxonomy — The MMO player categories of Achievers, Explorers, Socializers, and Killers. Paul Lawrence’s Core Human Drives — Acquire, bond, learn, defend, and feel. TableTone — An adaptive soundboard featuring music, ambience, and sound effects for tabletop games.   Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

Most creators know they need marketing, but very few understand what actually creates demand versus what simply captures it. In this episode of Crowdfunding Nerds, Andrew Lowen and Sean dive deep into one of the most important marketing concepts for crowdfunding creators: Drivers vs. Catchers. They explain why many campaigns mistakenly attribute sales to the wrong marketing channels, how platforms like Meta, Google, Amazon, YouTube, conventions, and now ChatGPT all serve different purposes, and why understanding the customer journey can dramatically improve your marketing ROI. Andrew also shares his first-hand experience testing the brand-new ChatGPT Ads platform, including real campaign data, click costs, impressions, targeting options, and early lessons learned after spending over $150 on the platform. Thank you to our sponsors! Use Our Pledge Manager Powered By Hive Interactive - 2% Late Pledge Fee + 0% Setup Fee / 0% Campaign Fee: https://pledgemanager.crowdfundingnerds.com/services https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager - https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate] https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/ Stay Nerdy! Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

Fulfillment can make or break your crowdfunding campaign, and most creators don't realize how much can go wrong until it's too late. In this episode, Andrew sits down with Konstantinos Matos of Hive Interactive and Vesuvius Media to unpack the realities of international fulfillment, freight logistics, and why even experienced publishers still encounter unexpected disasters. With over 21 successful Kickstarter campaigns under his belt, Konstantinos shares real-world horror stories, from missing pallets and incorrect shipments to insurance headaches and customs complications. More importantly, he explains how creators can reduce risk, set proper expectations with backers, and build fulfillment plans that survive the unexpected. What You'll Learn Why fulfillment is far more complicated than most first-time creators expect. The biggest misconceptions creators have about international shipping. Why you should never rely on a single fulfillment or logistics provider. How fulfillment mistakes happen long before products ever leave the factory. What insurance actually covers, and what it doesn't. Resources: Thank you to our sponsors! Use Our Pledge Manager Powered By Hive Interactive - 2% Late Pledge Fee + 0% Setup Fee / 0% Campaign Fee: https://pledgemanager.crowdfundingnerds.com/services https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager - https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate] https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/ Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

This week on Crowdfunding Nerds, Andrew and Sean open the curtain on the realities of crowdfunding, publishing, and marketing by sharing the things that truly “grind their gears.” From low-effort projects and unrealistic expectations to anonymous criticism and poor communication, this episode is a candid look at the mistakes creators make that can derail campaigns and business relationships. The conversation explores how creators can avoid common pitfalls, why honest feedback is often difficult to hear, and what separates successful crowdfunding projects from those that struggle.  Resources: Crowdfunding Nerds: https://crowdfundingnerds.com/ Nimble RPG: https://nimblerpg.com/ Magic: The Gathering: https://magic.wizards.com/ ISS Vanguard: https://gamefound.com/en/projects/awaken-realms/iss-vanguard GameFound: https://gamefound.com/en Zatu Games: https://zatu.com/ Tabletone App: https://www.tabletone.app/ Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

Most creators dream about launching a successful Kickstarter, but what happens after your first campaign? In this episode of Crowdfunding Nerds, Andrew and Sean wrap up their marketing series by exploring the bigger picture: how to build a publishing company that lasts. They discuss why your first campaign should be viewed as the foundation, not the finish line, and why cultivating a passionate audience is far more valuable than chasing a viral launch. The conversation also dives into creative productivity, protecting your focus in a world full of distractions, using AI responsibly, and why your next game should serve the audience you've already built rather than forcing them to follow you into an entirely different direction.  Resources: Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl   Thank you to our sponsors! https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager - https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate] https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/ Stay Nerdy!   Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

What makes a story unforgettable? In this episode, Andrew shares what he learned after writing more than 80,000 words for the upcoming Deliverance: Council of the Fallen campaign. From surveying players to rewriting an entire campaign narrative, this conversation dives into the craft of storytelling, worldbuilding, and creating narratives that genuinely engage an audience. Whether you're designing a board game, writing fiction, building a Kickstarter campaign, or simply trying to tell better stories through your marketing, these lessons apply far beyond games. Resources: Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl Thank you to our sponsors!   https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!   http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -   https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]   https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!   Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/   Stay Nerdy!   Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

Episode 291 - What happens when a professionally produced crowdfunding campaign still falls short of expectations? In this episode of Crowdfunding Nerds, Andrew and Sean take a deep dive into the recent Bloodstone campaign on Gamefound—a campaign that raised over $180,000 but still left many wondering why it didn't meet expectations. The discussion isn't about criticizing a creator. Instead, it's an honest case study exploring why even experienced publishers with beautiful campaign pages, premium components, and established audiences can struggle to capture enough backers.  Andrew breaks down Bloodstone's original Kickstarter cancellation, its eventual Gamefound launch, and the difficult decisions that may have cost the campaign momentum. Together, he and Sean discuss the importance of understanding your audience, identifying a truly unique selling proposition, balancing competitive versus cooperative gameplay, and why listening to your community before launch can make all the difference. Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl Thank you to our sponsors! https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too! http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager - https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate] https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day! Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/ Stay Nerdy! Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast