
Advertise on podcast: The Friday Society
Rating
4.9from
This podcast has
122 episodes
Language
EnglishPublisher
Alexa CawleyExplicit
No
Date created
2020/12/31
Latest episode
2026/01/14
Average duration
35 min.
Release period
29 days
Description
Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
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Podcast episodes
Check latest episodes from The Friday Society podcast
123. The 8 Things I’d Do to Build a Successful Business in 2026
2026/01/14
In this solo episode, I’m walking you through exactly what I’d focus on if I wanted to build a sustainable and successful small business in 2026 — without burnout, constant hustle, or overspending on things that don’t actually move the needle.
We’ll talk systems, messaging, local visibility, social media, newsletters, SEO, client appreciation, and audience building — and how these pieces work together to create a business that’s profitable, personal, and built to last.
The best part? Aside from software and a little swag, most of this is free. This is about putting money in your bank account, not just your Stripe dashboard.
If you’re a small business owner who wants growth and longevity — and a business that actually supports your life — this episode is your blueprint.
MENTIONED LINKS:
Free newsletter template
Client Recognition Deep Dive
Done For You Welcome Newsletters
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
122. How to Understand PCOS & Build Your Brand on Instagram ft. Cory Ruth
2026/01/07
Cory Ruth is a PCOS expert who has helped countless women achieve a better understanding of their body, health needs, and identifying fertility issues that may be stemming from PCOS. As someone who has PCOS this conversation was so meaningful! Not only did we dive into PCOS but we discussed her incredible growth and Instagram strategy. Cory has truly built an amazing business based around educating women. Cory has been featured in Women's Health, Forbes, and Shape and she just published her first book! This episode is not to be missed!
Follow Cory Ruth on Instagram HERE.
Order her Book HERE.
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
121. Money Mindset & Finding Your Rich ft. Wealthkind
2025/12/30
Hey Everyone!
This is a perfect episode to kick off your New Year by reframing your financial mindset and entering 2026 with an intentional money strategy. I was able to host the amazing Founders of Wealthkind, Delana Bristow and Lexi Sidle, on the podcast. They specialize in helping women reclaim their financial freedom and create their dream life. Not only do they teach tangible investment strategies but they incorporate meditation and energetics into their holistic approach.
I'm also so excited to be hosting them in The Friday Society Membership in February. I would love if you would join us to learn from these incredible women.
Check out Wealthkind HERE to see their upcoming courses, mentorships, and workshops.
Follow Wealthkind on Instagram HERE.
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
120. What's coming to The Friday Society & Life Updates!
2025/11/24
Everything you need to know referenced in this episode: https://foreverfriday.co/bf25
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
119. Hiring Strategy & Owning Performance Based Fitness Studios ft Ashley Iwanicki of The Collective Studios
2025/10/24
Guys! I am so excited about this episode! Ashley Iwanicki, the Founder of The Collective Studios and a member of The Friday Society Membership, joined me on the podcast. Ashley is one of the most intentional and strategic business owners I know! I absolutely love the way she approaches branding, marketing, hiring, and her vision for long-term success. We discussed all of this plus how she leads her team with a performance-based strategy and trains employees in real time to stay ahead of future growth.
As many of you know, Ashley has an awesome social media aesthetic. Ashley joined us in the membership to give tips on social media strategy so make sure to check that out HERE!
HERE is the amazing post we talked about on not hiring ding dong's.
Follow The Collective Studios HERE.
Follow Ashley Iwanicki's personal account HERE.
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
118. Revenue Reset: Amplify Your Revenue Streams & Maximize Profitability
2025/10/10
Hey guys! This episode is a little different because it's a few snippets of an actual main training in The Friday Society Membership. This month we focused on diversifying our revenue streams so we can maximize our time and profitability. As a small business owner, there is nothing more important than having fun in my business and ensuring I'm not on the road to burnout. Figuring out ways to make the most of my time, and make the most profit, is what we are going to talk about today.
If this episode is what you need to hear then check out The Friday Society Membership. An incredibly affordable marketing membership so you can have the business of your dreams. And of course, please share with a friend who could benefit from these marketing tips!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
117. AMA: Ads, Booking Podcast Guests, & Social Media Marketing Mistakes
2025/09/12
Hey guys! This episode was so fun because I answered really great questions from TFS community. You guys have the best questions and I'm so grateful for how much you all interact and help one another within the membership. We touched on quite a few questions today plus gave a few life updates 😊!
Here is what we discussed:
Is ad investment in Pinterest or Reddit worth it;How to book a podcast guest;Should you remain an employee or branch out into entrepreneurship;How to make sales without selling and how to detach from the outcome;My favorite parts of owning Forever Friday Consulting;Marketing Mistakes - I share 3 really important ones!P.S. Here is the newsletter template I mentioned in the episode. This is free for TFSM members!
If you have a friend who would benefit from listening to this episode I would love if you could share it with them. And of course, if you have any questions please feel free to reach out!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
116. Business Transformation, Price Increases, & Burnout ft. Angelique Velazquez of Vida Sana Studio
2025/09/05
The amazing founder and owner of Vida Sana Studios, Angelique Velazquez, joined me on the podcast. Angelique is a longtime member of The Friday Society Membership, friend, and incredible Pilates studio owner. I absolutely loved featuring one of TFSM members to discuss how she completely changed her business model, tips for navigating price increases, and the importance of taking time to rejuvenate yourself. One of the things I love about Angelique is how fantastic of an employer she has become. We discussed how to effectively lead a team and have open honest communication. This conversation has so many incredible lessons so be sure to listen!
Follow Vida Sana Studios on Instagram HERE.
Sign up for a Vida Sana Class HERE.
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
115. Mastering Digital Memberships ft. Daniel Kosmala of uScreen
2025/08/08
Daniel Kosmala, the Senior Marketing & Customer Growth Manager of uScreen, joins me to talk about how to grow a successful digital membership model. We discuss strategies, challenges, and tools that are essential for sustaining engagement to build a thriving membership platform. I personally use uScreen to host The Friday Society Membership! We cover all of the features that help to grow my +200 members such as discussion boards, calendar, a personalized app experience, and so much more!
Visit uScreen HERE! Or checkout uScreen's YouTube channel for tutorials and best practices HERE.
Connect with Daniel Kosmala on LinkedIn or Instagram.
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
114. Marketing Mishaps, Price Raise Tips, and more (solo)
2025/07/03
How do you raise prices without apologizing? How do you make sure your new clients feel welcome? How do you avoid a few common marketing mistakes everyday brands (even your favorites) are committing?
In this solo episode, I chat about a few recent client experiences I've had, tips for price raises and more.
For a fun little surprise, DM me july2025 for a special membership promo!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
113. What to Know About Selling a Business - Katy Richardson of Neighborhood Barre Part 2
2025/05/09
Katy Richardson is back and answers all of my burning questions about selling Neighborhood Barre to Extraordinary Brands, how long it took to form the deal, and how she's now in an even bigger role than she anticipated. I LOVE hearing Katy's approach to business and this is sure to inspire any business owner out there, whatever you're thought about selling, what your end goal is, or not!
Resources mentioned:
Oura partners with SteloFunction acquires EzraOthership website Contiuum Club website Katy's InstagramNeighborhood Barre on InstagramKaty on LinkedInDownload my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
112. Grow Your Business Through Referral Programs & Guest Passes
2025/04/02
In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral programs generating 3-5 times higher conversion rates than other marketing channels, this strategy is both low-cost and highly effective.
I share tips on how to set up a successful referral program, including:
Bringing friends together for a deeper connection to your brandFocusing on the logistics and automating follow-upsThe importance of communication and personalization through tools like Marianatek and MomencePlus, hear real-life success stories from my clients who’ve used referrals and how it's effected my business.
Tune in to learn how you can leverage guest passes and referral programs to boost your fitness business and create a thriving, connected community!
Key Takeaways
Join The Friday Society Membership to go deeper into this strategy and using it to grow your business! Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
111. Achieving Success, Motherhood, & Long-term Commitment ft. Lindsay Arnold, Founder of The Movement Club
2025/02/01
Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how she bootstrapped her now successful business, and her why new entrepreneurs should not give up on themselves. This is such a wonderful episode and a must listen!
Check out the Movement Club HERE and check out her free trial!
Follow Lindsey Arnold on Instagram.
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
110. How To Build A Great Marketing Strategy & Jan. 2025 Updates
2025/01/17
What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners!
To grab that marketing strategy training and template, click here!
To join the membership + social media add-on, click here!
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
109. Finance, Fitness, Family, & the Inspiring Leadership of Hilary Hoffman, Founder of SotoMethod
2024/12/13
Hilary Hoffman, Founder of SotoMethod, joined me on the podcast! From her impressive background in finance to founding the most efficient workout method, SotoMethod, she is a thought-leader in the fitness industry. We discussed how her background in finance prepared her for owning a business, why giving away free classes isn't the best marketing strategy, launching SotoMethod, and how she is absolutely crushing it all while pregnant with twins!
This episode is a must listen! Check out her incredible virtual workouts including a prenatal program here.
Follow SotoMethod on Instagram here.
Learn more about SotoMethod here.
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!
Podcast reviews
Read The Friday Society podcast reviews
Kelly's Bootcamp 2025/09/03
Upbeat Insights with Alexis
Absolutely love listening to The Friday Society podcast with Alexa—every episode genuinely feels like a personal, upbeat conversation that leaves me i...
Allie Myszka 2025/09/01
The coach that every small biz owner needs
Alexa’s knowledge and business intuition is absolutely incredible. Her podcast is so full of insights and inspiration, and she truly practices what sh...
Brookearmstrong 2025/08/31
You won’t regret it
I started working with Alexa to make posting on social media less miserable. I got SO much more than that. I feel confident as a biz owner, I have sys...
StephTTB 2025/08/31
Alexa is the best!
I have been listening to Alexa for two years now. Her digestible content has given me more knowledge, confidence and a community to grow with as a sma...
MariaTH5 2025/08/31
A no brainer for my small business
I have been a long time follower of Alexa because her content and strategy really resonates with me. She makes marketing fun and focuses on how to imp...
AlyssaBodyMechanics 2025/08/31
The best podcast ever!
I have never been a podcast lover, but Alexa’s podcast has completely changed my mind and is the ONLY one I listen to. There is so much valuable infor...
Nikki - Pilates Pros 2025/08/30
If you’re a small biz owner, this podcast is for you!!
Small business marketing has never been so fun! Thank you Alexa for sharing so much organic marketing insight with us. 🥹
saraaahh 2025/08/27
Love this podcast
I have been following Alexa and listening to her podcast for only a short time now and I’ve found it to be incredibly valuable for my mind and my busi...
MeganDances247 2025/08/20
She makes marketing fun!!
The Friday Society Podcast has been so helpful for me running my business. The episodes are short and easy digestible. I don’t have time for super lon...
Pilates with Alli 2025/08/20
The Best Marketing Podcast for Small Businesses
I love listening to The Friday Society Podcast on my hour commute to teach Pilates! Alexa has a way of simplifying the complexities we create in our h...
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