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Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system   Nick designs luxury residential gardens, and when he joined the Next Level Club he was doing around $8K months on word of mouth alone. Worse, his best work takes three years to grow in, so he never had a portfolio he was proud of. Six months later he's doing $25K+ months, has gone from 1,800 to 63,000 followers, and hasn't spent a cent on ads. We unpack exactly what changed, then I coach him live on his next big move. The five-times-the-price gym around the corner that made Nick rethink what cheap pricing was saying about himThe one question that killed his "pretty finished garden" posts for goodThe design tip he almost didn't post because it felt too basic, and the hook that took it past a million viewsWhy he starts his reels in the middle, and what it did to his skip rateThe old lady and the split shopping bag - the sales mindset that ended his desperate follow-up emailsWhat's next: a one-to-many offer that won't cannibalise his studio, coached live on the mic Follow Nick Pembroke on Instagram: @nicholaspembrokdesign https://www.instagram.com/nicholaspembrokedesign/

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale   Every creative hits a ceiling. More clients you could take on, more money you could make, and zero capacity to do any of it. I've made all three of these hiring mistakes, from my bedroom agency in Newcastle to now, so you can skip them and make your next hire take work off your plate instead of adding to it.   The 70% rule for knowing exactly when to start hiring, way before you're drowningThe one role I tell 90% of creatives to hand over firstWhy your first hire is probably smaller and cheaper than you thinkThe quote that explains why you keep micromanaging, and how to fix it in your onboardingThe two-part vibe check every close hire goes through with me, including a dateWhy a paid test project tells you more than any portfolio ever will

Want to scale your creative business? Watch my free 20-minute scaling roadmap here: https://tools.laurahiggins.com/the-system   Ever written a caption, stared at it for 20 minutes, then deleted the whole thing? I once cleaned out a junk drawer that did not need cleaning just to avoid filming a 20-second video of my own face. You already know the strategy. This episode is about the thing sitting underneath it that stops you hitting post, and why more strategy won't fix it. What one of my members said posting content feels like in her body (the whole Zoom lost it)The magnet rule, and why trying to be liked by everyone turns your content into vanilla mushWhy I gave my ideal client a name, and the one question I ask her every time I sit down to createThe two-word swap that stops your teaching content sounding preachyA Cornell study, an embarrassing T-shirt, and why it should make you a lot braver about postingThe only metric I want you grading your content on right now

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale   Most scaling stories online skip straight to the champagne and the Stripe screenshot. This is the real behind the scenes of building an eight-figure business right now - what's working, what we've changed, and the ugly $12K a month we found leaking out of just one department. Plus the move that sounds ridiculous but made a huge difference to how I show up every week: sorting out my lunch. Why Nath became CEO, and the identity wobble I had to get through before I could hand it overEntrepreneurs vs intrapreneurs, and how to build a vision big enough that A players choose you over going soloHow skipping lunch turned out to be a real constraint in the business (and the simple fix)The admin audit that uncovered $12,000 a month, and the Fathom + Claude setup that plugged itThe weekly leadership meeting and scorecard that stop your departments working in silosThe one question to ask about your worst days that shows you exactly what to fix first

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Lee built a Shopify and email marketing business doing solid 20K months, but she was doing it all herself and ready to torch the whole thing. Then her husband lost his job the same day they moved into a new house. This episode is what she did in that season, and the new offer we built together live on the mic. The two-week paid trial that told Lee exactly who to hire, and why skipping this step is how most first hires go wrongWhy she made her hourly rate MORE expensive than her retainer, and what that did to her sales callsThe pricing guide she put straight on her website, and why it kills the ghosting problem after a sales callHer 42k record month with just her and one assistant, and why revenue was never actually the goalThe new digital product she's building next, coached live on this episode: naming, pricing, and how she's going to sell it

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale I've spent the last year becoming a proud quitter, and it might be the best thing I've ever done for my business. In this episode I walk through everything I cut, why everyone told me I was crazy, and what it did to our revenue.  The channel that was costing me six figures a year - and the call I finally made about itThe one funnel we decided to keep - and the four we decided to quitThe profitable, waitlisted offer I shut down anyway, and what happened to our numbers the very next monthThe kind of "dumb admin" we're cutting with AI right now, live as it happensThe 3-question audit that tells you exactly what's ready for the scissors

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Allan Dib spent 10 years broke before he built the One Page Marketing Plan - now he's a bestselling author who's exited multiple businesses. In this episode we break down his simplest, most repeatable framework for getting clients. And every small business needs it. The "dumb ad" test that tells you if your marketing message actually worksThe only two numbers in your entire business that actually matterWhy charging more can make people trust you more, not lessThe real reason most of your leads never buy - and it has nothing to do with priceThe uncomfortable truth about why people actually refer youThe one thing you should never offer someone for making a referral

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale This week's a little different - a conversation I had with Chris Cruz about the year my business tripled, then I hit a wall. We get into burnout, energy, and the mindset shift that changed how I generate leads. The moment my doctor said a word I really didn't want to hearThe energy mistake I didn't even realise I was making until it nearly broke meWhy I closed a profitable offer everyone told me was a terrible idea - and what happened right afterThe channel I quietly walked away from once I got honest about the numbersThe mindset shift between "chooser" and "beggar" energy that changes how leads show upThe question I ask myself every time I feel overwhelmed in the business

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Jess went from $7K to her first $30K month in 18 months - with no website, no funnel, and one boosted ad she's barely touched since day one. In this episode she breaks down exactly how, then we map out her boldest move yet, live on camera. The $16K week that changed everything for Jess in her very first 7 days in The Next Level Club - and why she's run the same ad ever sinceThe DM sales method that replaced 15 hours a week of typing with something she can do from her phone in minutesWhy she finally handed over 25 years of her own editing to someone else - and the one question that made it possibleThe hard ceiling she hit at $20K a month, and what it actually took to break through itLive on camera: the dream project she's been too scared to build - and the exact date we just put on itThe fear that still shows up every time she thinks about being "seen big" - and what she does with it

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale A hater joined my free workshop and stuck around just to trash me in front of 280 people - and I had a choice to make in real time. In this episode I'm walking you through exactly what happened, what I said, and the three insights that changed how I think about criticism forever. If you've ever felt scared to be visible online because of what people might say, this one's for you. The moment a "menace" derailed my free workshop - and why I stopped everything to address it liveWhy I have a strict no dickheads policy (and how enforcing it sets the tone)The uncomfortable truth about why one nasty comment feels louder than 100 kind onesWhat happened the second I set a boundary - the chat blew up and here's whyWhy repelling the wrong people is actually your best marketing move

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Ever feel like the second you start "selling," your voice changes and you turn into someone else? Colin Boyd - the guy behind One Presentation Away and mentor to thousands of coaches, creatives and course creators - breaks down why that happens and exactly how to fix it. This episode flips the whole idea of selling on its head - you're not the one begging for the sale, you're the buyer, and that one mindset shift changes everything. Why "the pitch is only 10% of the sale" and what you actually need to nail before you ever make an offerThe "always be the buyer" mindset that instantly kills desperate energy on sales callsWhy leaning into the pain (not the excitement) is the most uncomfortable but highest-converting move you can makeThe scarcity vs urgency debate - and why limiting who you let in beats a countdown timer every timeWhat happens when you say no to $70k because the client isn't the right fitWhy "choosing your clients" instead of chasing them is the fastest way to build trust and confidence

Want to get coached by Laura? Book a Scale Session here:https://tools.laurahiggins.com/scale Leads are taking longer to say yes...this one asset is the fix. In this episode, I break down the exact six-part video structure I use to build trust fast so people show up to a call already sold. Check out my VSL here for reference:⁠https://tools.laurahiggins.com/7 The real reason warm leads stall before they buy right now, and it's not a leads problemWhy being compared to two or three other people is costing you the saleThe six-rung ladder I use to build a video that pre-sells for me while I sleepWhat changes the moment someone stops asking "what do you do" and starts asking "when can we start"

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Natalie Townsend inherited a 9-year-old business she'd never actually run when her business partner of six years resigned — taking every system, every client relationship, and every process with her. What followed was a year of building from scratch: booking system, voice, numbers, confidence, and a business that now looks unrecognisable. Plus a live funnel fix for a speaking gig she had the very next day. What it actually feels like to not know what revenue means — and how to go from there to Money Mondays every weekThe Booking Blueprint: the single system that unlocked everything else in Nat's businessWhy posting your face is better content strategy than any planned campaign (and why Nat's most liked posts are always face-to-camera)Finding your voice after years of sitting in the back seat of your own businessLive funnel fix: why moving the book-a-call to the thank you page before the quiz changes the whole conversion path

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale Download my Hot Take Generator here: https://ig.me/m/laurahiggins?ref=w57346594 (Send "HOT TAKE" for the Generator) You're posting. The reels are going out. The carousels are done. And the leads still aren't coming in. I break down the five real reasons your content isn't converting right now, plus the exact four-part formula behind every post I've ever made that actually turned into clients. What You'll Learn:   The habit almost every creative has that kills their best ideas before they ever get a fair shotWhy "safe and polished" content is now the fastest way to get ignoredThe $9 ad that made over $50k, and the one thing about it that had nothing to do with luckThe DM mistake that means your content is doing all the work for nothingMy exact four-part formula for a post that converts, and the part almost everyone skipsThe three content pillars I build everything around now, and why "how to" doesn't work like it used to

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale What if the biggest thing holding you back isn't your strategy, your confidence, or your skills - but the culture you've grown up in? In this episode, I share what repeated trips to America taught me about success, why Australians struggle to celebrate people who are winning, and how Tall Poppy Syndrome quietly keeps us all playing smaller than we need to. What You'll Learn:   Why Americans seem to celebrate success while Australians instinctively downplay itThe surprising reason Tall Poppy Syndrome isn't just about jealousyThe subtle habits that reveal you're operating from scarcity without even realising itHow becoming a louder cheerleader for others can completely shift your own mindsetWhy sharing your wins isn't bragging - it's giving someone else permission to believe bigger is possible