Have you ever doubted that you could actually turn your fiction writing into a profitable author business? Or move the dial on your current fiction author business?
We want to prove to you that you can create an easy to follow book selling marketing system in your author business.
We are the self-publishing author & marketing duo that has sold over 2 million books! And we are going to swing open the doors and show you how we went from self-publishing newbies to hitting the New York Times Bestsellers list, and making the USATODAY Bestsellers list 19 times and counting!
We will share with you how to create a simple yet effective marketing plan to increase readership and book sales so you know what to do, when to do it, and how to do it!
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Top Lessons Every New Author Needs to Hear!
2025/11/11
If you've ever wondered what it really takes to become a successful author, this episode is your reality check — and your encouragement.
In this candid and heart-to-heart conversation, New York Times bestselling author S.E. Smith and author business strategist Narelle Todd from Get My Book Out There share the truths, surprises, and lessons they wish someone had told them before starting their author careers.
You'll discover:
Why today's publishing landscape is harder — and how to stay ahead of constant change The hidden challenges of Amazon, KU, and other platforms (and how to protect your business) The real emotional cost of editing and perfectionism — and how to beat "analysis paralysis" Why mindset matters more than marketing when it comes to long-term success How comparison steals your joy and the practical ways to stay focused on your own path The rewarding moments that make every challenge worth it Whether you're an aspiring or established indie author, this episode will remind you why you started, what's possible, and how to keep going — even when the journey gets tough.
🎧 Honest, inspiring, and packed with wisdom for self-published authors building a sustainable creative business.
👉 Like and subscribe.
👉 Ready to scale your author business? Work with Narelle:
https://www.getmybookoutthere.com/learn/
✨ Instagram | https://www.instagram.com/narelletodd/
👉 Looking for an awesome read: https://www.sesmithfl.com
✨ Instagram | https://www.instagram.com/sesmithfl
The Future of Writing and Reading: How AI Is Changing the Author World
2025/11/04
In this episode, Narelle Todd and New York Times Bestselling author S.E. Smith dive deep into the future of writing, reading, and business for authors in the age of AI. 💡
From the ethics of AI training on authors' works to how writers can harness automation to free up creative time, this is a grounded, eye-opening conversation about how technology is reshaping publishing.
You'll hear both perspectives — the tech optimist and the storyteller — as they explore:
Whether AI is a threat or a tool for authors How to use AI to reduce admin time and grow your business The truth about piracy, copyright, and author compensation Why adaptability is the new superpower for creatives How AI can give authors more freedom, focus, and fun Narelle and Susan share real-world examples, from using AI agents to handle book promotions to how automations are giving authors their weekends back.
If you've ever wondered how AI will impact your creative career — this conversation will inspire and empower you to adapt without losing your voice.
🎧 Tune in for mindset, marketing, and momentum insights that help you future-proof your author business.
👉 Like and subscribe.
👉 Ready to scale your author business? Work with Narelle: https://www.getmybookoutthere.com/learn/
✨ Instagram | https://www.instagram.com/narelletodd/
👉 Looking for an awesome read: https://www.sesmithfl.com
✨ Instagram | https://www.instagram.com/sesmithfl
Beyond the Free Book: Creative Ways to Grow Your Email List and Reader Loyalty
2025/10/28
Giving away a free book has long been the go-to strategy for authors building their email lists—but does it still work? In this episode, Narelle Todd and New York Times bestselling author S.E. Smith dive into why the traditional freebie model is losing steam and explore innovative ways to attract—and keep—your ideal readers. From music playlists and personality quizzes to love letters from your characters, you'll discover fresh, fun, and meaningful ways to connect with readers beyond the free book.
Learn how to create an experience your readers will remember—and why understanding your reader avatar is the secret ingredient behind every successful giveaway.
👉 Like and subscribe.
👉 Ready to scale your author business? Work with Narelle: https://www.getmybookoutthere.com/learn/
✨ Instagram | https://www.instagram.com/narelletodd/
👉 Looking for an awesome read: https://www.sesmithfl.com
✨ Instagram | https://www.instagram.com/sesmithfl
Branding, Outliers, and Following Your Creative Instincts as an Author
2025/10/22
What do you do when a story won't leave you alone—even if it doesn't fit into any of your current series? In this episode, Narelle Todd and S.E. Smith explore the challenges and opportunities of writing "outlier" books that fall outside your established brand. Susan shares how she created her S.E. Smith Signature Romance line to give standalones a home without diluting her brand—and why she chose not to use a pen name. Together, Narelle and Susan discuss the difference between branding worlds versus branding your name, why tone and message matter more than logos and colors, and how giving yourself permission to follow creative sparks keeps your writing fresh. They also offer encouragement for authors struggling between "conventional wisdom" and what their creative heart is demanding. If you've ever wondered how to balance branding, reader expectations, and passion projects, this episode will inspire you to believe in your voice.
👉 Like and subscribe.
👉 Ready to scale your author business? Work with Narelle: https://www.getmybookoutthere.com/learn/
✨ Instagram | https://www.instagram.com/narelletodd/
👉 Looking for an awesome read: https://www.sesmithfl.com
✨ Instagram | https://www.instagram.com/sesmithfl
When Amazon Cancels Your Book Days Before Launch: How We Turned a Disaster into Determination
2025/10/13
What do you do when Amazon cancels your book just days before release—without warning? In this powerful and surprisingly funny episode, Narelle Todd and S.E. Smith share the behind-the-scenes chaos of Pets in Space 10, the 10th-anniversary sci-fi romance anthology that Amazon accidentally deleted right before launch.
They talk candidly about the shock, the scramble, and the emotional toll—but also the lessons in resilience, communication, and grace under fire. From finding creative ways to vent to turning mistakes into marketing moments, this episode is equal parts therapy session and masterclass in calm crisis management.
💫 Whether you're an author, entrepreneur, or just someone who's ever had a big plan derailed, this one's for you.
🎧 Tune in to learn how to stay professional, protect your energy, and rally your community when things go wrong.
👉 Let us know in the comments if you've ever faced a "Zon-sized" setback.
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A huge congratulations and heartfelt thank you to Carol Van Natta — the incredible editor, organizer, and author who kept Pets in Space 10 flying through chaos. Carol, you did an extraordinary job organizing everything and everyone, and we're so grateful for your calm leadership through such a dreadful experience.
And an equally big shout-out to S.E. Smith's amazing fellow authors who rallied together to restart preorders and rebuild momentum: E.G. Manetti, Honey Phillips, Michelle Howard, Pauline Baird Jones, S.J. Pajonas, S.E. Smith, Skye MacKinnon, and Veronica Scott.
Pets in Space 10 is available for a limited time at: https://books2read.com/PISA-10
Nine Interstellar Tales. Nine Unforgettable Romances. Nineteen Adorably Badass Pets.
In this tenth-anniversary edition of PETS IN SPACE®, you'll find smart-mouthed birds, cyber armadillos, tiny dragons, and alien creatures who steal the show — and sometimes save it. Across distant planets, space stations, and magical realms, unlikely heroes and heroines are drawn together by danger, fate... and the meddling of their pet sidekicks. These stories blend swoon-worthy romance with thrilling sci-fi adventure in a way only PETS IN SPACE can deliver.
🐾 Don't miss your chance to escape into the stars with nine sizzling sci-fi romances — each with a pet who will steal your heart and a hero or heroine who will make it race. Grab PETS IN SPACE 10 and get ready to binge beyond the stars!
Pets in Space authors are proud supporters of Hero Dogs, a charity that raises and trains service dogs for disabled veterans and first-responders. 10% of the initial sales go to this excellent nonprofit organization. 🐕
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✨ Subscribe for weekly episodes with Narelle Todd and S.E. Smith, where we talk about the real business of being an author—without the fluff.
👉 Ready to scale your author business? Work with Narelle: https://www.getmybookoutthere.com/learn/
👉 Looking for an awesome read: https://www.sesmithfl.com
To Change or Not to Change: The Truth About Updating Your Book Covers
2025/10/07
Should you update your book covers—or leave them as they are? In this episode, Narelle Todd and S.E. Smith unpack the realities of recovering a series, from the artistic struggle of letting go of covers you love to the marketing and financial considerations that come with change. Susan shares her experience updating her Cosmos Gateway series after 15 years, including the unexpected can of worms: dealing with paperbacks, audiobooks, foreign editions, marketing assets, and confused readers. Narelle offers strategies for turning "fugly covers" into a marketing advantage and why sometimes standing out matters more than blending in. If you've ever wondered whether new covers will boost your sales—or just create more headaches—this candid conversation is for you.
👉 Like and subscribe.
👉 Ready to scale your author business? Work with Narelle: https://www.getmybookoutthere.com/learn/
👉 Looking for an awesome read: https://www.sesmithfl.com
Foundations for a Sustainable Author Business
2025/09/24
Are you writing the books of your heart and wondering how to turn them into a long-term, successful author business? Join Narelle Todd and S.E. Smith as they dive into the three foundational pillars every author needs to create stability, confidence, and consistent growth. Whether you're writing passion projects or dreaming of full-time authorship, you'll discover practical strategies to build a sustainable business without chasing trends. From mindset to systems to marketing clarity, this conversation blends real-world experience with heartfelt encouragement. If you're ready to future-proof your author career, this episode is for you. Don't forget to like, subscribe, and share to support more authors on their journey!
L E T ' S C O N N E C T 📱💻
👉 Ready to scale your author business? Work with Narelle: https://www.getmybookoutthere.com/learn/.
👉 Looking for an awesome read: https://www.sesmithfl.combookouthere
87 Back From Hiatus: Self-Care, Resilience, and Running an Author Business Through Life's Curveballs
2025/09/18
After a much-needed break, we're back—and we're getting real about why we pressed pause and how to come back stronger. Narelle shares her parotid cancer journey, radiation, and a scary post-treatment blood clot, plus what recovery taught her about letting go of control and living in the present. Susan talks about burnout, dog-sledding in Svalbard, an Iceland blizzard rescue, and why stepping away actually made her writing better. Together, Narelle Todd and S.E. Smith unpack practical self-care for authors: deciding where to spend your limited energy, embracing seasons in business, and using mindset tools to navigate tough times. We also discuss Narelle's book, It's All Good (Except When It's Not): Practical Mindset Tools for Navigating Life's Challenges, and how authors can apply it day to day. If you've felt guilty about slowing down—or you're rebuilding after a curveball—this episode will encourage and equip you.
Like and subscribe, and if you're ready to scale your author business, work with Narelle at https://www.getmybookoutthere.com/learn/.
Adapting to Change
2024/09/11
In this episode, we explore how self-published authors can adapt to new technologies and innovative marketing strategies to boost book sales and build a community of dedicated readers. 📚✨
🔍 Key Takeaways:
Embracing Change: Learn how Susan and Narelle navigate the ever-evolving tech landscape to stay ahead in book marketing. Kickstarter Success: Discover the step-by-step process behind launching a successful Kickstarter campaign. Gut Instincts & Decision Making: Understand the role of intuition in making business decisions. Diversifying Income Streams: Explore the benefits of memberships and subscription boxes for authors. Balancing Innovation & Practicality: Get tips on when to adopt new tech and how to manage ongoing maintenance. Subscribe to our channel for more expert tips on book marketing and self-publishing success! Don't forget to hit the notification bell so you never miss an episode.
Visit our website for more resources and join our community of thriving self-published authors.
Mastering Diversity in Romance Writing: Book Marketing Strategies for Self-Published Authors
2024/09/04
Join Narelle Todd and S.E. Smith in this enlightening episode of "The Get My Book Out There Podcast." Today, we dive deep into the heart of diversity in romance writing. 🌍💖
Narelle and Susan discuss the importance of authentically representing different cultures and experiences in your stories. We share practical tips on how to create diverse characters that resonate with readers, whether you're writing about dragon shifters or Middle Eastern warriors. 🐉👩🏾🤝👩🏼
Key Points Covered:
Authentic Representation: Why diversity enriches your storytelling and how to portray different cultures with respect. Research Tips: How to conduct thorough research to accurately represent various cultures, languages, and experiences. Avoiding Stereotypes: The pitfalls of stereotypical characters and how to create nuanced, believable personas. Personal Insights: S.E. Smith's personal experiences in writing diverse characters and how her background has influenced her storytelling. Engaging Younger Audiences: Techniques to write convincingly about characters of different ages and backgrounds. We'd love to hear your thoughts! How do you handle diversity in your writing? Share your experiences and tips in the comments below or send us an email. Also, as a reader, do you enjoy more diverse characters and worlds in your books? Let us know!
Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes.
If you enjoyed this podcast, share it with your fellow authors and help us spread the word about the power of diversity in storytelling.
Top Self-Sabotage Habits for Authors and How to Overcome Them
2024/08/27
In this episode, Narelle Todd and NYT Bestselling author, S.E. Smith, discuss the most common self-sabotage habits that hold authors back from reaching their full potential. Learn how to identify and overcome these pitfalls to boost your productivity, enhance your writing, and successfully market your books.
🔍 Key Takeaways:
The importance of showing rather than telling in writing and how to master it. Why over-editing can be detrimental and how to avoid falling into the perfection trap. The impact of information overload and how to effectively implement what you learn. Strategies for overcoming the fear of success and criticism. Practical tips for making progress in your writing and marketing efforts. Are you struggling with self-sabotage habits in your writing journey? Share your experiences and tips in the comments below!
Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes.
How AI and Automation Empower Self-Published Authors
2024/08/21
Narelle Todd and NYT Bestselling author S.E. Smith share their experience of using AI and automation for self-published authors. Discover how these tools can streamline your admin tasks, enhance your writing, and supercharge your book marketing efforts without increasing your workload.
🔍 Key Takeaways:
The evolving role of AI in book marketing and writing. How AI can improve your writing quality and editing process. Using automation to manage social media, email marketing, and other admin tasks efficiently. Ethical considerations and best practices when integrating AI into your author business. Real-life examples of AI tools like ChatGPT, Zapier, and Microsoft AI in action. Have you tried using AI or automation in your writing or book marketing? Share your experiences and favorite tools in the comments below!
Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes.
🎧 Listen to the full podcast for an in-depth discussion and practical tips to take your author business to the next level with AI and automation.
Kickstarter Success: What We Learnt from My First Kickstarter
2024/08/13
Susan (S.E. Smith) recently dove into her first Kickstarter. In this episode, Susan and Narelle Todd discuss what they found out along the way and how to tailor the world of Kickstarter campaigns for self-published wide authors. 🌟✨
Discover how to harness the power of Kickstarter to boost your book sales, engage with readers, and create unique rewards that resonate with your audience… without losing your sanity!
🚀 Key Highlights:
Kickstarter Journey: Susan shares her first experience launching a Kickstarter campaign and the learning curve involved. Timings & Planning: Narelle discusses the importance of realistic timings and planning for a successful campaign. Creating Rewards: Insights into designing compelling rewards and tiers that appeal to backers. Managing Fear: Overcoming the fear of failure and the importance of a positive mindset. Organization Tips: Essential tips for keeping your campaign organized and stress-free. Engaging with Artists: Finding the right artists and collaborators to bring your book world to life. Visit Susan's Kickstarter below to see the amazing rewards and campaign.
https://www.kickstarter.com/projects/sesmithfl/more-than-human-more-than-just-another-shifter-romance
Subscribe to our channel for more insights on book marketing and self-publishing tips. Hit the notification bell to stay updated on our latest episodes!
Behind 'More Than Human': S.E. Smith's Shapeshifter World & Kickstarter Journey
2024/08/10
Welcome to a personal journey into the world of More Than Human! In this podcast, Susan (S.E. Smith) shares the inspiration behind creating this thrilling series and why she offered it as a Kickstarter.
The series all began with a question: What if humans were believed extinct in a world dominated by shifters? This idea sparked a creative fire that led to the development of the More Than Human series.
Join us as we dive into the themes of love, survival, and acceptance that drive the story. Discover how Susan's passion for storytelling and exploring unique worlds has shaped Ella and Ty's journey and set the stage for Mitchell and Jayden's adventures. Learn how Susan's experiences and imagination intertwine to bring these captivating characters and their world to life. And gain an understanding of why Susan's passion for immersing her readers in her worlds inspired her to launch her two new books in the More Than Human series on Kickstarter.
Thank you for being part of this journey with us!
🔍 Key Takeaways:
Inspiration and World-Building:
S.E. Smith shares how the concept of humans being extinct in a shifter-dominated world inspired the thrilling and immersive More Than Human series.
Captivating Characters and Themes:
The series introduces unforgettable characters like Ella, Ty, Mitchell, and Jayden, weaving themes of love, survival, and unity with intense romance and high-stakes action.
Stunning Artwork and Visual Storytelling:
The More Than Human series features breathtaking artwork that enriches the story and offers readers a visually immersive experience.
Exciting Kickstarter Rewards and Community:
Supporting the Kickstarter grants access to exclusive rewards and connects you with a community passionate about bringing this series to life.
Reader Experience and Emotional Journey:
Readers are transported into a world of complex relationships and adventure, offering a thrilling and emotionally resonant experience.
💡 Highlights:
The creative process behind developing the "More Than Human" series. How to make your Kickstarter campaign stand out. Balancing creativity and business in the self-publishing world. The importance of reader engagement and offering unique experiences. Subscribe to our channel for more expert tips on book marketing and self-publishing success… and low points! Don't forget to hit the notification bell so you never miss an episode. Visit https://www.getmybookoutthere.com for more resources and join our community of thriving self-published authors.
The Magic of Connection: How to Tap Into the Marketing Wizardry of Your Reader Avatar
2022/08/25
As children, we're taught to believe in the magic of connection. Whether it's the Tooth Fairy, Santa Claus, or the Easter Bunny, we're taught that when we believe in something strongly enough, it feels real. The same is true when it comes to marketing. If you can tap into the magic of connection with your reader avatar, you can create a powerful marketing force that will work wonders for your book sales.
Podcast reviews
Read Get My Book Out There Podcast podcast reviews
5 out of 5
4 reviews
★★★★★
perilouspauline 2021/06/24
Love this podcast!
Wonderful, useful information delivered in small bites that can actually make a difference in how to market your books. I make sure I don’t miss an ep...
★★★★★
Alexstrath1 2021/06/16
Love these 2 aussies
Narelle & S.E. Are a dynamic duo that being you the hard hitting facts around getting your book out there. The best part: they have actually done it t...