Advertise on podcast: Behind the Stays

Connect with Corey: https://www.linkedin.com/in/corey-jones-a66a004/ Connect with Zach: https://www.linkedin.com/in/zacharybusekrus/ Apply to join the Journey Alliance: http://journey.com/alliance/ — His tenant stopped paying rent. When he went to investigate, he found guest books, five-star reviews, and a listing on VRBO — for his own home.   That's how Corey Jones stumbled into vacation rentals. No business plan. No grand ambition. Just a house he couldn't sell in 2009, a tenant who saw an opportunity before he did, and a New York Times travel feature he never knew existed — about a property he owned. That accidental beginning became Lucky Savannah, now one of the largest vacation rental management companies in one of the South's most beloved destinations, with over 400 properties across the city. We sat down together in one of those properties — a three-story home built in the 1760s, the oldest masonry brick structure in the state of Georgia, where George Washington once stayed. It's been a colonial meeting house, a law firm, and now a meticulously restored luxury vacation rental that just won one of VRBO's top homes of the year. In this episode, we explore: How a rental gone wrong became a 400-property portfolio — and why saying yes to everything was the right move early on What "historic luxury" actually means, and how Corey's team blends 18th-century architecture with modern amenities Why Savannah's hotel-first culture forced his team to operate at a higher standard from day one How he's thinking about AI — including a dedicated budget line item for 2026 The case for casting a narrow net in an industry that rewards specialization And why the operators who stayed disciplined through the post-COVID hangover are the ones getting the calls back Fifteen years in, Corey hasn't expanded into new markets or chased the hotel trend. He's betting that going deeper — not broader — is how you win in the long run. A special thanks to my friends at Expedia and the VRBO team for inviting me down to Savannah to capture Corey's story in person.   —   Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.   Your host is Zach Busekrus, Head of Growth at Journey. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233 Youtube - https://www.youtube.com/@ThisWeekinHospitality   The hotel industry is telling two very different stories right now — and this week, the squad unpacks both. First up: a Skift deep dive exposes the brutal math crushing America's hotel owners. Hilton, Marriott, and Hyatt are posting record profits while the people who actually own the buildings are hemorrhaging cash — franchise fees, loyalty fees, F&B fees, spa fees, stack an OTA commission on top and owners could be handing over 40% of revenue before paying a single employee. The panel doesn't hold back. Edwin calls it a deadlock. Ben calls it a hostage situation. Scott says the cracks show up the moment growth slows — and right now, they're everywhere. Then: the man behind Six Senses is back. Bernard Baumgartner's new venture, Discover Collection, ditches OTAs entirely for a membership-based model with 32 villas in Oman and a bombshell incentive — travel advisors earn 12% commission on lifetime guest spend. It won't scale. That's the point. Wyndham makes a surprise appearance with a genuinely clever social campaign — a $20K Route 66 road trip giveaway pairing grandparents with grandkids, comp stays at Days Inn and Super 8, full content documentation required. The most valuable guest isn't the highest spender — it's the best storyteller. And Coachella? Ben drops a reality check. It didn't sell out in 2023. Random April weekends outperformed festival weekends at his Palm Springs hotel. Justin Bieber saved it this year. The takeaway: demand anchors are powerful, but they're lineup-dependent, not brand-dependent. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 05:12 — Story #1: Hotel Owners Get Crushed While Brands Cash In 26:46 — Story #2: Bernard’s Members-Only Hotel Bet 40:13 — Story #3: Wyndham’s Grandparent Route 66 Play 48:57 — Story #4: Coachella Became a Hospitality Engine 59:13 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233 Youtube - https://www.youtube.com/@ThisWeekinHospitality   This week, Scott, Ben, and Zach discuss the growing disconnect between industry strategy and traveler behavior. New data from Cloudbeds shows OTA share continuing to rise for independent hotels, even as operators double down on direct booking initiatives. At the same time, Hyatt tied executive compensation to improving direct channel performance—and failed to meet the target, underscoring how difficult the shift has become, even at scale. In parallel, short-term rental data suggests demand has not weakened, but rather evolved. Travelers are taking longer to convert, prioritizing flexibility, and increasingly relying on platforms during moments of uncertainty. And in the Caribbean, tourism reached record levels despite severe hurricane disruption—highlighting both the strength of global demand and the growing importance of long-term resilience. Taken together, these stories point to a broader shift: success is no longer determined by capturing demand more efficiently, but by creating it earlier—and owning it before the booking ever begins. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 03:15 — Story #1: OTAs Gain Share as Direct Booking Push Stalls 27:02 — Story #2: Hyatt Ties Executive Pay to Direct Booking Goals 40:16 — Story #3: Caribbean Tourism Rebounds Despite Disaster Losses 45:06 — Story #4: STR Demand Isn’t Falling—It’s Delaying and Shifting 51:21 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

Explore The Retreat Costa Rica: https://www.theretreatcostarica.com/ Connect with Diana: https://dianastobo.com/ Connect with Zach: https://www.linkedin.com/in/zacharybusekrus/ Apply to join the Journey Alliance: https://www.linkedin.com/in/zacharybusekrus/ In just a moment you'll meet Diana Stobo, the founder and visionary behind The Retreat Costa Rica — a 25-room luxury wellness destination and healing center with three farm-to-table restaurants, about an hour west of San José. Condé Nast just named it the number one destination spa in the world. But rewind about 25 years and Diana is 34 years old. Three kids at home. Husband travels Monday through Friday. And she's alone, projectile vomiting blood, calling a friend because she can't leave the house to get to the hospital. The doctors tell her she's raw tissue from one end to the other and hand her a prescription she'll need for the rest of her life. She never fills it. Instead she eliminates six foods, loses 100 pounds, reverses every condition her doctors said was permanent, pioneers the raw food movement, writes 15 books, and sells 65,000 copies out of the trunk of her car. Then comes the divorce. And on the same day it's finalized, she buys a property sight unseen on a quartz mountain in Costa Rica. But there are years between that purchase and the property you see today. Years where there are no investors, no guests, and no money left. Years where she's draining her retirement savings to keep her staff on payroll during a global pandemic. And then there's the moment she walks into the Global Wellness Summit — the biggest gathering of hospitality and wellness executives in the world — ready to sell the whole thing. She's broke. She's overwhelmed. She's one woman paying every bill. And one by one, the biggest names in the industry start describing the future of hospitality — intimacy, authenticity, nature, homegrown food — and she realizes they're describing everything she already built. She doesn't sell. She goes back to Costa Rica and buys the whole mountain. This is one of the most remarkable founder stories we've had on Behind the Stays.   Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233 Youtube - https://www.youtube.com/@ThisWeekinHospitality   This week, the guys unpack a massive shift happening across hospitality — and what it means for who actually owns demand. Hotel executives are finally admitting what’s been true for years: discovery is no longer happening on their platforms. It’s happening on social, in group chats, and increasingly through AI. If you’re not part of the inspiration phase, you don’t exist. At the same time, food is stepping into the spotlight as a true demand driver—not just an amenity. From chef-led concepts to destination restaurants, hotels are betting big on F&B to differentiate, drive rate, and create relevance. But with thin margins and fierce competition, most will underestimate how hard it is to win. And then there’s loyalty. New data suggests travelers care more about trust, recognition, and real value than price alone — exposing just how outdated many loyalty programs have become. Points aren’t enough anymore. Guests want to feel known. We break down what all of this means for operators, brands, and investors—and why the hotels that win next won’t just distribute demand… they’ll create it.   This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 06:39 — Story #1: Discovery Moved Upstream 32:16 — Story #2: Hotels Bet on Food as Identity 47:15 — Story #3: Trust Beats Price 56:01 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233 Youtube - https://www.youtube.com/@ThisWeekinHospitality   Hilton just rewrote the rules on growth—without buying brands. Marriott keeps flooding the market with more flags. And underneath it all, a bigger question is emerging: who actually owns demand in hospitality? This week, we break down Hilton’s Yotel deal and what it signals about the future of “platformized” hotel brands, Marriott’s relentless expansion strategy (and whether guests even care anymore), and why distribution—not differentiation—is becoming the real battleground. We also get into Four Seasons’ move into luxury yachts, Thailand’s push to own wellness travel, and how Netflix is quietly reshaping restaurant demand. If you’re building, investing in, or operating hospitality, this episode is about one thing: control the guest—or rent them from someone who does.   This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 02:06 — Story #1: Hilton’s Yotel Deal Turns Brand Into Distribution 27:18 — Story #2: Four Seasons Bets That Luxury Belongs at Sea 40:31 — Story #3: Thailand Makes Wellness a National Strategy 51:11 — Story #4: Netflix Is Now a Travel Demand Engine 01:04:37 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

Connect with David Connect with Zach Apply to join the Journey Alliance David Kaplan didn't come up through the industry the traditional way. He went to art school, never tended bar a day in his life, and opened Death & Co in New York's East Village on New Year's Eve 2006 with a vintage cash register and zero business experience. What followed was twenty years of one of the most influential runs in American hospitality — a craft cocktail institution that helped shape how a generation drinks, thinks about bars, and expects to be taken care of. But David was never just building a bar. He was building a brand, a culture, and eventually a company — Gin & Luck — that now spans consulting, multiple Death & Co locations, and his newest venture: Midnight Auteur Hotels, whose first property, Municipal Grand in Savannah, is already turning heads. In this episode, David traces the full arc. We get into the origin story, the partnership drama that stalled expansion for years, why he walked away from a family office overlooking Central Park to raise $18 million from 5,000 individual investors instead, and what it actually takes to scale hospitality without losing the thing that made it special in the first place.   Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233 Youtube - https://www.youtube.com/@ThisWeekinHospitality   This week in hospitality, three big shifts are colliding — and none of them are getting enough attention. Hotel restaurants are no longer an afterthought. What was once a margin-draining “amenity” is now becoming one of the most powerful demand drivers a hotel can have. So what changed… and why are lenders suddenly bullish on F&B? At the same time, Hyatt is making a major move into secondary and tertiary markets — a clear signal that distribution, not differentiation, is the game they’re trying to win. But does scaling faster come at the cost of brand soul? And then there’s LOGE. Once one of the most talked-about outdoor hospitality brands, it’s now facing a brutal reality — rapid expansion, rising costs, and the hard truth about scaling experience-driven stays. We break down: Why hotel F&B is becoming a growth engine (not a cost center) Hyatt’s aggressive expansion strategy — and what it says about the market What LOGE’s struggles reveal about outdoor hospitality Why “manufacturing demand” is now the only strategy that works And how hotels are losing (or winning) relevance faster than ever If you’re building, investing in, or operating hospitality brands — this is the conversation you need to be paying attention to. This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 06:26 — Story #1: Hotel F&B Shifts from Cost Center to Demand Driver 23:06 — Story #2: Hyatt Expands into Secondary Markets to Fix Distribution Gap 48:04 — Story #3: World Cup Demand Reality Falls Short of Industry Expectations 01:07:46 — Spice of the Week   Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

In this episode of Behind the Stays, Zach Busekrus sits down with Scott Wiseman, CEO of Nocturne Luxury Villas, to explore what luxury vacation rental brands can learn from hotels — and where the villa category is building a playbook all its own. Drawing on leadership experience across Accor, Abercrombie & Kent, Cox & Kings, Apple Leisure Group, and now Nocturne, Scott shares a clear-eyed perspective on brand building, loyalty, service, acquisitions, and the future of luxury travel. From why recognition matters more than rewards to how Nocturne balances local brand identity with platform-scale infrastructure, this conversation is a thoughtful look at what it takes to build trust in a category where no two homes are the same. The conversation explores: What luxury hotels get right about marketing experience over function Why the tension between hotels and vacation rentals may have been overstated How Nocturne thinks about portfolio branding, local brand identity, and direct bookings What repeat rate, guest journey design, and live feedback reveal about true brand value How Scott evaluates acquisitions, luxury markets, and homeowner acquisition in an increasingly competitive landscape This is a practical, strategic conversation for anyone building, marketing, or scaling a hospitality brand in the luxury travel space.   Connect with Scott: https://www.linkedin.com/in/scottfwiseman/ Explore Nocturne Luxury Villas: https://www.nocturneluxuryvillas.com/ Connect with Zach: https://www.linkedin.com/in/zacharybusekrus/ Apply to join the Journey Alliance: http://journey.com/alliance/   Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233 Youtube - https://www.youtube.com/@ThisWeekinHospitality This week’s episode of This Week in Hospitality starts on a deeply human note, with the crew reflecting on the escalating conflict in Iran and the ripple effects being felt across the Middle East and global travel. Edwin, Scott, Ben, and Zach share firsthand accounts from friends and colleagues across Dubai, Kuwait, Doha, Beirut, and beyond — a sobering reminder that hospitality often becomes both refuge and frontline in moments of crisis. From bombed airports to stranded travelers to terrified interns far from home, the conversation grounds the industry in what matters most: people caring for people. From there, the episode pivots hard into one of the biggest questions facing travel right now: what happens when AI stops being a novelty and starts becoming the interface? The panel unpacks Skift’s “Claude Effect” thesis — the idea that travel may be next in line for the same investor panic and business-model disruption already hitting legal, finance, and cybersecurity. Ben argues the OTAs are in the blast zone. Scott says the markets always overreact — but something big is clearly coming. Edwin drops a scorching hot take: the real endgame may not be Booking vs. Expedia, but an AI giant partnering with or buying one of them outright. The back half of the episode tackles hotel brand sprawl and whether the industry has finally reached a saturation point. Are soft brands actually helping, or have they become watered-down middle children that confuse consumers and dilute meaning? The crew debates whether AI-powered discovery will make “brand count” irrelevant and force hotel groups to compete on clarity, trust, and true personalization instead. Finally, the episode closes with a fascinating look at Kimpton, one of the rare boutique brands that seems to have scaled without completely losing its soul after acquisition. Scott and Edwin explain why Kimpton has worked when so many others have failed: separate teams, protected identity, and the discipline to let the back-end scale quietly without flattening the front-end experience. Oh, and in true This Week in Hospitality fashion, the episode wraps with a spicy final challenge for the industry: if you’re a travel executive talking about AI but not personally using it every day, what exactly are you leading?   This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 15:15 — Story #1: AI’s “Claude Effect” Comes for Travel Booking 34:53 — Story #2: Have Hotel Soft Brands Hit a Saturation Point? 45:58 — Story #3: Can Kimpton Scale Without Losing Its Soul? 53:12 — Spice of the Week     Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

Explore The Stanza: https://www.thestanzamedia.com/ Apply to join the Journey Alliance: http://journey.com/alliance/ Before she built one of hospitality’s most thoughtful media brands, Nadine Choe was underwriting some of the most ambitious luxury developments in the world — including Aman Beverly Hills, a $5B project years in the making. She understands air rights, entitlement risk, capital stacks, branded residences, and why the “flag” can make or break a deal. And then she walked away. Moved to Europe. Started publishing ideas on the internet. Went viral by dissecting how lifestyle brands become hospitality empires — and why most projects fail before they ever break ground. That experiment became The Stanza — a media platform where capital meets culture, and where taste isn’t aesthetic decoration… it’s strategic advantage. In this episode, we explore: What really goes into building ultra-luxury hospitality Distribution vs. desire — and why the best brands don’t optimize for everyone Why most pitch decks fail (and what investors actually want to see) How authenticity becomes a moat in both hotels and media And why the future of luxury may belong to smaller, family-led operators who treat hospitality like art If you’re building a brand, raising capital, or trying to create something truly one-of-one in an increasingly algorithmic world — this conversation will recalibrate how you think about luxury. Taste, Nadine argues, is not decoration. It’s defense. Stream below or wherever you get your podcasts

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233 Youtube - https://www.youtube.com/@ThisWeekinHospitality   The episode opens with a “ground truth” dispatch from Jason Henzell of Jake’s Hotel in Treasure Beach, Jamaica, laying out how community tourism, agritourism, and repeat-guest loyalty can anchor a destination—then how two major hurricanes force an operator to turn resilience into strategy. From there, the hosts dissect Airbnb’s widening blast radius: airport transfers, grocery delivery tests, revived experiences, a bigger hotel push, and (again) a non-points loyalty experiment. Ben argues the ambition is coherent but execution has historically lagged—so the question is what Airbnb actually nails in the next 6–12 months. Then the episode turns to the bigger tectonic shift: agentic AI and whether it breaks the OTA model. Scott calls it noise until it works; Ben and Edwin push that consumers will prefer conversational planning to endless deal-scrolling, pressuring commissions and “propping up mediocrity” less and less. Spice of the Week closes on the coming job title nobody’s staffed for yet: the people who manage fleets of agents—and the businesses that still win because humans show up.   This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 01:44 — Ground Truth from the Owner: Jake’s Hotel & Treasure Beach rebuild 24:57 — Story #1: Airbnb’s “super app” push: transfers, hotels, loyalty 38:05 — Story #2: Agentic AI vs OTAs: Marriott/Wyndham integrations and Booking fears 53:01 — Story #3: Choice Hotels trims low-performing U.S. economy inventory 1:00:11 — Spice of the Week     Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

In an era where AI is optimizing everything—from pricing to property descriptions—the real competitive advantage in hospitality may no longer be data. It may be identity. In this episode, Janice Wilson, founder of the luxury forest retreat Menizei, and experiential designer Paula Oblen, founder of Hotelements®, break down what it actually means to build a “Category-of-One” hospitality brand. Drawing from Janice’s background in large-scale AI systems and Paula’s two decades designing high-performing experiential properties—including Casa Tierra with Bobby Berk—they argue that optimization alone leads to sameness. Instead, they explore how identity, emotional intention, and strategic design create durable moats that algorithms can’t replicate. From forest cocooning and longevity-themed A-frames to Return on Design™ and anticipatory guest experiences, this conversation reframes hospitality as both art and capital strategy. If you’re an investor, operator, or designer wondering how to stand out in an increasingly automated world, this episode is your blueprint for building something unforgettable—and financially defensible. Behind the Stays Listeners get an exclusive discount when they enroll in "From Place to Category" a destination.design educational experience by Janice and Paula.  Use the code "BTS" (or simply reference it when you apply) to qualify.   Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.

Subscribe to This Week in Hospitality wherever you get you podcasts: Spotify - https://open.spotify.com/show/5oPExA0txHMjEI5Ye13IUy Apple Podcasts - https://podcasts.apple.com/us/podcast/this-week-in-hospitality/id1849637233 Youtube - https://www.youtube.com/@ThisWeekinHospitality   Accor isn’t just polishing the Orient Express legend — it’s trying to industrialize it. With LVMH in the mix, the play shifts from “luxury assets” to a full ecosystem built on narrative: trains, hotels, yachts, and a throughline of romance and mythology. Scott sees the upside in that long-game brand equity, but the panel keeps circling the same risk: storytelling can sell the dream, yet only flawless operations keep it from collapsing into cosplay. Then the mood turns pragmatic with Casago’s post-Vacasa reality check. A founder-led franchise business runs on trust and alignment as much as tech and scale, and Steve Schwab’s CEO transition lands as a stress test for franchisees already bracing for integration chaos. Ben argues owners should protect optionality while the dust settles; Scott and Edwin frame it as a “psychological contract” moment where perception matters as much as governance. Finally, Hyatt’s ChatGPT integration signals that AI discovery is becoming a real distribution layer, not a gimmick. If travelers are asking for “the right stay” conversationally, brands will win by training the narrative, not bidding on keywords. Spice of the Week closes with a blunt takeaway: creative is the only differentiator left — and hotels are still wasting money boosting the wrong posts instead of scaling what actually works.   This Week in Hospitality is presented to you by Journey. Journey is a loyalty platform built specifically for independent boutique hotels and high-touch hospitality brands. Our mission is to give operators the same powerful rewards engine, data intelligence, and guest insights that major chains rely on — without asking them to give up the individuality, soul, or story that makes their property extraordinary. If you’re an owner or operator of an extraordinary, independently owned and operated hotel or residence — and you want to see whether your property is a fit for the Journey Alliance — you can learn more and apply at https://www.journey.com/alliance   Key Topics & Timestamps 00:00 — Intro 09:40 — Story #1: Accor + LVMH build Orient Express into a full luxury ecosystem 24:32 — Story #2: Casago’s Vacasa-era growing pains trigger franchisee unease 33:31 — Story #3: Hyatt embraces ChatGPT discovery as the next distribution layer 46:29 — Spice of the Week     Your Hosts: Zach Busekrus — Journey LinkedIn: https://www.linkedin.com/in/zachbusekrus/ Instagram: https://www.instagram.com/behindthestays/   Scott Eddy — Global Travel & Hospitality Expert @MrScottEddy LinkedIn: https://www.linkedin.com/in/mrscotteddy/ Instagram: https://www.instagram.com/mrscotteddy/   Ben Wolff — Founder of Onera & Oasi LinkedIn: https://www.linkedin.com/in/ben-wolff/ Instagram: https://www.instagram.com/iambenwolff/   Edwin Kramer — Luxury Hotelier Consultant & Former GM LinkedIn: https://www.linkedin.com/in/edwinckramer/ Instagram: https://www.instagram.com/edwinkramer/

Meet Jeremy Hill, Co-Founder and CEO of Arcana — a next generation nature resort complete with seasonally immersive science-based experiences that help guests feel nature’s true restorative powers. In this return episode, Jeremy shares what’s changed (and what hasn’t), plus Arcana’s biggest leap yet: a newly acquired 56-acre property that gives the brand the zoning, septic capacity, and infrastructure required to scale — without diluting the Arcana promise. In this conversation, Jeremy and I discuss: How Arcana performed in the real world after launch (and why the early guests helped propel the waitlist) What the team learned from the pilot site — from cabin entrances and guest flow to privacy, operability, and experience design The truth about “tiny cabins” and how Arcana thinks about unit size, outdoor space, and central amenities What Jeremy’s acquisition checklist looks like (proximity to a major city, the right zoning, and why septic is everything) How Arcana is repositioning an existing, cash-flowing resort with seven cottages and two houses into an Arcana-level experience Brand strategy: how to expand into new sites while still honoring the flagship brand promise (and when a sub-brand might make sense) How Jeremy is weighing construction loan options (traditional bank vs private lender) and the realities of taking on debt in Canada The longer-term vision: Arcana across North America, what an exit could look like, and why consistency is the superpower in experiential hospitality Arcana is targeting a summer 2027 opening for the fully repositioned property. Learn more about Arcana Connect with Jeremy on LinkedIn   Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.