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In this episode we’re joined by Liz Melville, a highly regarded Facebook Ads specialist with over 10 years of experience in promoting brands and businesses online. She helps digital course creators and personal brands ditch the drama and fear of Facebook ads, using her simple, signature strategies to get more leads and sales. She personally manages tens of thousands of dollars in ad spend each month for her clients, who include influencers such as James Wedmore and Screw the Nine to Five. And when she’s not doing that, you’ll find her paddleboarding in the middle of a Scottish loch, chomping chocolate, or chilling at home with her hubby, son, cat and Labrador puppy. Liz talks about her business journey, from her corporate career to starting a business as a dog walker and how she got into running Facebook Ads. And she shares her expertise on what to look for in the data when running Facebook Ads, where, in your business journey, Facebook Ads would work and which types of ads to start with. The conversation ends with Liz talking about her high ticket launches and how and when to start running Ads for a successful launch. Episode Highlights:  ~ Liz’s story about how and when she started out in business ~ What Liz did before running Facebook Ads and how she got to work with James Wedmore ~ Liz talks about creating real connections online ~ Emma and Liz talk about Facebook Ads metrics and the important data to look at ~ Why Facebook Ads sometimes don’t work ~ Why testing the offer is a viable option is so important before you run Facebook Ads ~ Liz shares some golden nuggets about successful launches Connect With Liz: FREE Facebook ads training: https://lizmelville.com/training The Launch Lab Podcast: https://lizmelville.com/podcast Facebook Community: https://lizmelville.com/group Connect With Us: Join the conversation over in our Fearless and Fabulous Entrepreneurs Podcast Community Hilary Thomson: hilarythomson.com || Follow on Instagram and Facebook Emma Davis: emmadavisuk.com || Follow on Instagram and Facebook || Connect on LinkedIn

In this episode we are joined by Laura Ellera, an accountant turned Business Alignment Coach. Laura is a top ranking, award-winning podcaster and speaker. Her mission is to help new entrepreneurs build a successful business from the inside out. She does this by aligning their energy, mindset and strategies to create a business and life that they love with strong, stable foundations. Laura talks about her business journey and how she went from the depths of postnatal depression to building a successful business around her two small children. Laura loves the Instagram Reels feature and shares her insights into making these work for her business and talks about the system she has in place to make social media enjoyable and how she links everything together to make it work for her. She also shares her experience on the deeper mindset issues that entrepreneurs face and how she works with her clients on a 1:1 basis to recognise these and work through them. Laura loves teaching and is working on a course on the practical foundations of building a business. Episode Highlights:  ~ Laura’s story about how and when she started out in business ~ Laura’s experience of postnatal depression and how she dealt with it ~ The start of her coaching journey alongside her accountancy business ~ How Laura juggled two small children and her business ~ How Laura’s mindset has kept her motivated in her business ~  Laura talks about the courses she has created and talks a bit about her new one ~ How Laura uses Instagram Reels and IGTV in her business ~ Overcoming blocks as an entrepreneur ~ Laura talks about comparisonitis and taking action to get clarity in your business Connect With Laura: Website: www.lauraellera.com • Instagram: @iamlauraellera • Podcast: The Aligned Ambition Podcast • FB Group: The Aligned Entrepreneur Community • Gift for Listeners: https://www.lauraellera.com/first-client-guide/ • Start From Scratch Course: https://www.lauraellera.com/startfromscratch/ Connect With Us: Join the conversation over in our Fearless and Fabulous Entrepreneurs Podcast Community Hilary Thomson: hilarythomson.com || Follow on Instagram and Facebook Emma Davis: emmadavisuk.com || Follow on Instagram and Facebook || Connect on LinkedIn

In this episode, we’re joined by our first guest of the show, Sharon Murray - AKA “The LinkedIn Revolutionary”, who’s on a mission to challenge the LinkedIn norm by rewriting the rules and revolutionising how people perceive and use the platform. She shares with us why LinkedIn is the best place to generate B2B leads, how it’s changed over the years (especially over the past 12 months) and why it’s a massive misconception to still think of it as being boring and stuffy. Sharon talks about her business journey, how she started, the highs and lows of being a business owner and what she’s learned along the way. And she shares her inspiring story about how she went from working in the public sector for 30 years followed by a few years in the private sector, to finally stepping out on her own to start her entrepreneurial journey at age 51… proof that you’re never too old to start a business or follow your dreams. With her rebellious, sometimes quirky and down to earth sense of humour with a few swear words in for good measure you're in for a treat. Episode Highlights:  ~ Sharon’s journey from a VA to a LinkedIn coach ~ One of Sharon’s proudest moments in her business ~ It’s never too old to rewrite your story ~ Number one challenge in business ~ Defining yourself when you first start out ~ How LinkedIn has changed over time ~ What made Sharon choose LinkedIn above all the other social media platforms ~ Sharon’s top LinkedIn tip Connect With Sharon: Connect on LinkedIn (don't forget to send a message when connecting to ket Sharon know you heard her on the Fearless and Fabulous Entrepreneurs podcast) Follow on Facebook Connect With Us: Join the conversation over in our Fearless and Fabulous Entrepreneurs Podcast Community Hilary Thomson: hilarythomson.com || Follow on Instagram and Facebook Emma Davis: emmadavisuk.com || Follow on Instagram and Facebook || Connect on LinkedIn

You've created your amazing, value-packed lead magnet (aka freebie) and built out your optin and thank you pages, but now what? Well, you could run Facebook ads to get leads but how can you compliment that with getting leads organically (and maybe you don't want to run ads or aren't in a position to do so)? In this episode, we're sharing 8 simple ideas, ways and places you can use to organically grow your email list. So, if you're struggling to think of where and how you can [organically] get more people to see and sign up for your [PDF Guide, Cheatsheet, Checklist, Quiz, Webinar, Challenge... Insert Freebie Here] so you can grow your list, listen in. You're sure to come away with at least a couple of ideas you can use. Episode Highlights:  {2.26} Best place to have your lead magnet {3.09} Facebook cover photo {3.43} LinkedIn {3.52} Website {5.17} Content upgrades {6.54} Facebook groups {8.35} Linking your FB personal profile and FB business page {10.20} Podcasts {13.32} Email signature Connect With Us: Join the conversation over in our Fearless and Fabulous Entrepreneurs Podcast Community Hilary Thomson: hilarythomson.com || Follow on: Instagram and Facebook Emma Davis: emmadavisuk.com || Follow on: Instagram and Facebook

In this episode, we're talking about self-belief and how believing in yourself is key to success in business. The conversation focuses on the things you can work on in your life and business to get you moving forward. Emma and Hilary talk about being delusional in your self-belief and that you will succeed even if other people don’t believe it, being persistent and taking little steps towards your goals and having gratitude in how far you’ve come.  We also chat about manifesting and visualisations and how these can help you see, hear and feel to get to your ultimate goal.  Keep believing in yourself and have the dogged determination to get there and you will. Episode Highlights:  {2.07} Delusion {2:53} Affirmations {4:50} Visualisations {8:06} Gratitude {15:32} Train your brain {17:19} Manifesting Connect With Us: Join the conversation over in our Fearless and Fabulous Entrepreneurs Podcast Community Hilary Thomson: hilarythomson.com || Follow on: Instagram and Facebook Emma Davis: emmadavisuk.com || Follow on: Instagram and Facebook

In this episode, we're talking about failures in business, how you can learn from them and how you can turn those failures into successes. The conversation focuses on how failure builds resilience and how it's important to look back at a perceived failure to uncover what worked and what didn't so you can make changes for the next time you try (it may only be one small tweak that's needed to create that success). And we chat about looking at failure as being part of data collection to move forward, how to be kind to yourself even if you feel like you've failed, having an entrepreneurial mindset and how failures become part of our experience so that we can help others to not make the same mistakes. Keep trying different things... because you will never know unless you give it a try! Episode Highlights:  {2.42} Resilience {4.39} Rejection, failure and not giving up {7.11} Facebook ads and buying data {11.56} Get help from outside your business - a more objective view {14.52} Take time to reflect, find the lessons to be learned, get an outside perspective {16:08} Recap Connect With Us: Join the conversation over in our Fearless and Fabulous Entrepreneurs Podcast Community Hilary Thomson: hilarythomson.com || Follow on: Instagram and Facebook Emma Davis: emmadavisuk.com || Follow on: Instagram and Facebook

Is having an online course, membership or group program the only way to scale your business? If you've spent enough time in the online business space, it can certainly seem that way. But what if you don't want to teach others (or maybe you're just not great at it)? In this episode, Emma and Hilary talk about how to scale your business if you don’t want to teach... about the other things that entrepreneurs can do online to scale apart from one to many coaching/teaching, courses and memberships.  The conversation covers digital downloads like e-books, affiliate marketing, joint ventures, events and retreats, swipe file templates, physical books and journals, subscription services, masterminds, social media daily prompts and guided audio downloads. Even if you do enjoy teaching, it's still worth listening to this episode as most of the ideas covered can also be used to create passive income streams. Episode Highlights:  {3.15} Digital downloads {6.02} Ebooks and books {11.13} Digital products {12.24} Guided meditations {14.55) JV (Joint Venture) Partnerships & Affiliate schemes {16.38} Subscription services {19.50} Physical products and masterminds Connect With Us: Join the conversation over in our Fearless and Fabulous Entrepreneurs Podcast Community Hilary Thomson: hilarythomson.com || Follow on: Instagram and Facebook Emma Davis: emmadavisuk.com || Follow on: Instagram and Facebook

There's a quote that says "if you win the morning, you win the day", but... Is having a morning routine really that important to the success of your business (and your life)? Do you really need to have a morning routine to have a productive day? And do you really need to wake up at 5am to be successful? These are some of the questions asked and answered by Emma and Hilary in this episode as they talk about their current morning routines, what they've tried in the past and what worked for them and what didn't and if it really does lead to having more productive days (for them anyway). The conversation delves into many of the recommended practices like exercising, tapping, journaling, gratitude and reading. Along with some of the books that can help you develop a morning routine and habits for more productive and successful days. Episode Highlights:  {3.58} Guided meditation {6.49} Morning routine becomes a habit {10.49} Listening to podcasts {14.11} Tapping {14.22) Journalling {15.20} Gratitude & the "5 Minute Journal" Resource Links: Miracle Morning by Hal Elrod The Success Principles by Jack Canfield Connect With Us: Join the conversation over in our Fearless and Fabulous Entrepreneurs Podcast Community Hilary Thomson: hilarythomson.com || Follow on: Instagram and Facebook Emma Davis: emmadavisuk.com || Follow on: Instagram and Facebook

In this episode, Emma and Hilary talk about the ways you can repurpose your content to use online.  Constantly creating content for your marketing, social media and blogs in the online space can become stressful and unproductive if you haven’t got a system going to repurpose your content.  Emma and Hilary talk about the ways you can repurpose your content from starting with a video or podcast and being able to turn it into 10s of other pieces and types of content, from blog posts to social media posts and short video or audio snippets. Plus the tools you can use to make the job easier. Episode Highlights: {1.36} Repurposing content from a Live {2.24} Repurposing from a podcast {5.10} Getting a system in place {5.55} Software platforms you can use {12.27) The struggle when coming up with ideas for content {17.38} Content creation becomes a habit Resource Links : Platforms mentioned to help with repurposing content: Repurpose.io Missinglettr Vidchops Contentfly Connect with us: Join the conversation over in our Fearless and Fabulous Entrepreneurs Podcast Community Hilary Thomson: hilarythomson.com || Follow on: Instagram and Facebook Emma Davis: emmadavisuk.com || Follow on: Instagram and Facebook

In this episode, we (Emma and Hilary) talk about the fear that online business owners go through as they start, grow and scale their businesses, especially as they get more visible online.  We dive into the reasons why fear can hold us back in business and life and the different types of fear people can experience...  fear of tech, fear of success, fear of failure... as well as touching on imposter syndrome, mindset and the fear of being visible in the online world.  By recognising what the fear is we are able to reframe it into something useful to move our businesses forward. Episode Highlights: {1.06} Fear of failure and fear of success {4.32} It’s all about the mindset {5.40} Imposter syndrome {8.40} Unless someone is going to die {10.00) The fear of tech {17.91} Feel the Fear and do it anyway {18.00} False Evidence Appearing Real (FEAR) Resource Links: Books Mentioned... Everything is Figureoutable by Marie Forleo Feel the Fear and Do It Anyway by Susan Jeffers And see some of Hilary's favourite books here - https://hilarythomson.com/my-bookshelf/ Connect with us: Join the conversation over in our Fearless and Fabulous Entrepreneurs Podcast Community Hilary Thomson: hilarythomson.com || Follow on: Instagram and Facebook Emma Davis: emmadavisuk.com || Follow on: Instagram and Facebook