
Advertise on podcast: Sporticast
Rating
4.3from
This podcast has
550 episodes
Language
EnglishPublisher
SporticoExplicit
No
Date created
2021/01/13
Latest episode
2026/04/23
Average duration
31 min.
Release period
4 days
Description
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
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Podcast episodes
Check latest episodes from Sporticast podcast
Global Soccer: “A Broken System With Staggering Losses”
2026/04/23
Scott and Eben speak with Kurt Badenhausen about his latest list of the world’s most valuable soccer teams. They discuss the “broken system” that has zapped profits but continues to drive valuations. They talk about Tottenham’s potential relegation, Chelsea’s woes, the rightsizing of the two Spanish soccer giants, and more.
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The Padres Are a Unicorn MLB Business / Nike Walks Back Ad
2026/04/21
Scott and Eben discuss the various unique reasons why the San Diego Padres are worth $3.9 billion. They also talk about the Boston Marathon, a controversial piece of Nike ad copy, the Dianna Russini-Mike Vrabel latest, and more.
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LIV Golf Faces Uncertain Future / Amazon’s NBA Mishap
2026/04/16
Scott and Eben discuss a potentially massive shakeup in pro golf, with Saudi Arabian sovereign wealth fund PIF considering pulling its financial backing of LIV Golf. They also talk about a high-profile baseball lawsuit, and a tech mishap from Amazon in overtime of an NBA play-in game.
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A First-Timer’s Thoughts on Attending the Masters
2026/04/14
Scott and Eben speak about their trip to the Masters, where Rory McIlroy won his second straight green jacket. They talk about the event’s reputation, its blend of tradition vs. modernity, and what other sports teams/events could learn from its success.
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On Masters Week, Is Your CEO Playing Too Much Golf?
2026/04/09
Scott and Eben are joined by Lee Biggerstaff, a finance professor at Miami University in Ohio, to discuss his research about the correlation between a public-traded company’s performance and the amount of golf played by its CEO. They talk about the data, how it was collected, and what it says about golf.
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Angel Reese Blockbuster, Plus UCLA Women Win First NCAA Title
2026/04/07
Scott and Eben discuss a major trade in the WNBA involving Angel Reese. They also talk about the PWHL’s post-Olympics growth, an NFL media partner going after the NFL’s antitrust exemption, and UCLA’s women’s basketball national title.
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Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever
2026/04/02
Scott and Eben are joined by Kurt Badenhausen to discuss his latest list of the highest paid athletes of all time. They touch on Michael Jordan, Tiger Woods, and the rest of the list. They talk about how athletes make money, how that’s changing, and what to expect from this list in the future. They close by talking about the NBA’s plans for Europe.
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Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double
2026/03/31
Scott and Eben discuss the ongoing sales of NFL and NBA franchises in Seattle. They debate whether the NFL would approve billionaire Elon Musk for ownership in the league. They also talk about the sale of the Connecticut Sun, two Indian cricket teams, and the Final Four.
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Just How Big Can Prediction Markets Get?
2026/03/26
Prediction markets are everywhere, from MLB’s new deal with Polymarket to ire over trading opportunities tied to ongoing conflict in Iran. Hosts Scott Soshnick and Jacob Feldman are joined by Robinhood VP and GM of futures and prediction markets JB Mackenzie to discuss how the category has grown over the last year, why leagues are getting involved now and how Robinhood sees itself in relation to the likes of Kalshi and Polymarket—as well as DraftKings, Fanatics and FanDuel.
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Where Have All The Upsets Gone? Plus, WNBA Labor Deal
2026/03/24
Scott and Eben talk about how modern economics have made the NCAA men’s basketball tournament less fun, with fewer upsets and fewer Cinderella runs. They also talk about the WNBA labor accord, and the start of the MLB season.
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A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.
2026/03/19
Scott and Eben speak with Rick Cole Jr., the athletic director at Hofstra, about his team’s berth in the men’s March Madness basketball tournament. Cole talks about the benefits for a school of Hofstra’s size, the financial gap between the Pride and schools like its first round opponent Alabama, and how he views the rapid changes underway in college sports.
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Inside the Cutthroat World of Prep School Recruiting
2026/03/17
Scott and Eben speak with Brad D’Arco, the director and lead consultant of D’Arco & Associates, about elite high school sports recruiting. They talk about how it differs from college, what schools want, and how NIL has changed things.
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83 Points Scored by WHO?? Plus, Giants Ownership Shuffle
2026/03/12
Scott and Eben talk about Miami Heat center Bam Adebayo’s 83-point outburst in the NBA. They also talk about an ownership shuffle with the New York Giants, PGA Tour changes, and Syracuse basketball’s disappearance from the national conversation.
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Tua Sets Dead Money Record / Live Nation Settles Antitrust Suit
2026/03/10
Scott and Eben talk about the very expensive unwinding of Tua Tagovailoa’s contract with the Miami Dolphins. They also talk about Donald Trump’s college sports reform efforts, a big antitrust settlement with Live Nation, and more.
Learn more about your ad choices. Visit megaphone.fm/adchoices
WNBA Players Shift Tone on CBA, Dolphins Raise at $12.5B
2026/03/05
Scott and Eben talk about a notable shift in how WNBA players are discussing their labor battle. They also talk about an Atlanta Hawks strip club promo, and some recent sports team M&A.
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Podcast reviews
Read Sporticast podcast reviews
ldyt2344 2024/12/31
Didn’t mention
Surprised you didn’t mention the 2 hour delay in the first game on Christmas Day. Originally, 1pm, only to start around 3pm.
JaManfredi 2023/06/06
Dude… scale it back
Love the show, since the Bloomberg days! But the focus group of 1, the poking at the intro, the same tired stories from Scott are taking its toll.
g3423 2023/08/08
scott?
The pod is so much better without Scott. When he’s gone, the subs have been great along with Eben.
RunningReeder 2022/09/08
Great And Unique Content
I do really like the show and the hosts. I've listened since they were at Bloomberg.
One critique: Both hosts are clearly intelligent. Eben shows ev...
Ergo01020203 2023/01/24
Gone downhill a bit
The podcast used to really only talk about the business of sports, but it’s lately trended more towards Scott’s non-sports tangents and and personal s...
xStix99x 2021/01/29
Great show, great hosts
These guys have good chemistry and put together a pretty good show. They used to be on Bloomberg so it's nice to see they are back at it.
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