Advertise on podcast: Roofing Insights Podcast

Dmitry talks to Alex Lindus & Lindsay Van Keuren about how they created their own CRM while working at Lindus Construction, and their decision to launch it publicly.  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights 01:07 – Introduction and moving from construction to technology 01:56 – Scaling Lindus Construction from $14M to $55M using technology 04:02 – How Contractor Flow helps owners avoid working 80-hour weeks 05:14 – Lindsey's transition from Director of Marketing to COO of Contractor Flow 08:02 – Why Salesforce is considered the best CRM for scaling 09:32 – Salesforce vs. competitors and the power of custom objects 10:45 – Tracking key performance indicators (KPIs) and the importance of closing rates 12:14 – Moving from manual data entry to automated "data capture" 13:59 – The difficulty of change management for contractors 19:12 – The "Sandbox" feature: Testing changes without disrupting live business 22:52 – When is the right moment for a profitable business to implement technology? 24:22 – Case study: Doubling revenue with better reporting and real-time data 30:04 – Using accountability platforms to track production efficiency 35:16 – Separating product families to identify true profit margins 40:54 – Solving the QuickBooks integration headache with bi-directional syncing 55:07 – Data security and why major banks trust the Salesforce platform 01:07:59 – Using AI bots to prove seasonality shouldn't dictate marketing budgets 01:19:09 – The importance of niche focus: Why "less is more" in product lines 01:23:05 – The "Crawl, Walk, Run" approach to implementing complex systems ============================

Dmitry talks to insurance attorney Steve Badger.   ============================ Sponsor of This Episode GoNano: https://gonano.com/en/partners/roofing-insights ============================ Today's guest: Steve Badger  Zelle Law Firm: https://www.zellelaw.com/  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================

Dmitry talks to former Sales Rep Ken Koch about what's really going on at Evolve Construction and the investigations against them.  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights 0:00:01 Starting in the roofing industry in 2005 0:01:45 Working with billionaire LC Nasdaq and Aspen Contracting 0:03:15 Generating $19.5 million in sales in just 45 days 0:03:55 Surviving a 10,000-pound truck running over his head 0:04:34 Dying seven times and experiencing the "other side" 0:04:54 A three-hour conversation with Jesus about life's purpose 0:08:28 Spiritual revelations and 77 missing books of the Bible 0:10:12 Analyzing the "10,000ft view" of industry profitability 0:13:46 Facing a lawsuit from Evolve Construction with 21 others 0:15:07 Concerns over 35% cancellation fees and nationwide sales calls 0:18:09 Investigating industry fraud with the FBI in Omaha 0:21:20 Exposing unethical business models and forged documents 0:25:35 Estimates of thousands of canceled roofing contracts 0:37:15 Claims of company payroll being handled via Cash App 0:43:09 The multi-billion dollar impact of theft on middle-class Americans 0:50:00 Final message: Choosing love and compassion over "dirty" business ============================

Dmitry talks to Brian McSteen about his battle against leadership at the Better Business Bureau (BBB) after 10 years with an A+ rating went down the drain.  ============================ Today's guest: Brian McSteen McAllen Roofing: https://mcallenroofing.com/ ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights 00:00 – Coming Up... 01:00 – Brian McSteen Background 02:02 – How He Got Accredited with the BBB 04:20 – Is the BBB Rating System Manual? 05:07 – Becoming an Advocate & Joining the Board 07:22 – The Houston BBB President 08:01 – Challenging BBB Policies (Door-to-Door Ban) 10:10 – Conflict Escalates with BBB Leadership 12:33 – Impact on Leads, Revenue & Reputation 14:13 – Legal Action & Escalation to Higher Authorities 17:30 – Massive Business Losses After Storm Opportunity 19:55 – Questioning Leadership & Credibility 20:29 – Final Thoughts on Power, Influence & Accountability ============================

Dmitry talks to Ed Pain and David Stodolak about marketing trends, what makes contractors successful, and how to tell the difference between real vs. "junk" leads.  ============================ Today's guest: Ed Pain and David Stodolak Connecting The Dots: https://connectingdotsllc.com ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================

Dmitry talks to Jason Einsiedel about his roofing career, a traumatic fall, and his hard-won recovery.  ============================ Sponsor of This Episode: Best Roofing Shoes Order Yours Here: https://shop.contrafootwear.com/?ref=DMITRYLIPINSKIY ============================ Today's guest: Bridget Como Forensic Building Science: https://www.forensicbuildingscience.com/  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights 00:00 - Introduction 01:40 - Jason’s Career in the Roofing Trade 03:44 - Taking the Leap: Starting His Own Business 04:42 - Witnessing Accidents Early in His Career 06:20 - The Day of the Accident: A Cousin's House 07:17 - The Moment of the Fall: A Slip on Plastic 08:45 - Impact and Immediate Aftermath 10:50 - The Severe Injuries 11:53 - A Grueling 6-Month Recovery Journey 13:10 - How the Accident Affected His Family 18:29 - The "Invincibility" Mentality in Roofing 21:17 - Living with the "New Normal" & Chronic Pain 28:01 - Life Lessons: Finding Perspective after Tragedy ============================

In this episode, Dmitry talks to Sean Moriarty, Executive Roof Coach.  ============================ Sponsor of This Episode: Work Ninjas Expert Back Office For Roofing Companies - https://workninjas.com/ ============================ Today's guest: Bridget Como Forensic Building Science: https://www.forensicbuildingscience.com/  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights: 00:00 Introduction & Studio Setup – 4 Years Later 01:15 Going Sober – The Turning Point 08:30 From Sobriety to Systems & Executive Roof Coach 09:40 Partnerships, Lawsuits & Rebuilding the Business 15:30 Commercial Roofing Reality – Systems vs Workflow 20:20 Million-Dollar Contracts & The Margin Trap 23:00 Payment Disputes, Retainage & GC Conflicts 27:30 Business, Coaching & Building a Foundation 33:00 What Makes a Real Coach? 38:00 CrossFit, Discipline & Personal Standards 39:30 Stuck at $2–3M? Systems vs More Leads 41:00 AI in Roofing – Leverage, Not Replacement 42:00 Marketing Mistakes & Why Agencies Fail 44:30 Money, Lifestyle & Owner Discipline 46:00 When Should an Owner Step Out of Production? 47:00 Customer Experience & Industry Reputation 49:50 Service & Maintenance as the Real Opportunity 52:10 Why Roofers Stay Broke 53:00 Ego vs Ignorance 54:30 Roof Rejuvenation Debate (Roof Max, GoNano) 58:00 Storm Chasers & The Future of Sales 01:00:50 Leadership, Hiring & Owning Your Role 01:02:40 $1M vs $10M Company – Mindset & Investment 01:03:30 Advice for Overwhelmed Entrepreneurs ============================

In this episode, Dmitry talks to building science expert Bridget Como.  ============================ Sponsor of This Episode Take $1500 off your first GoNano order:  https://gonano.com/partners/roofing-insights ============================ Today's guest: Bridget Como Forensic Building Science: https://www.forensicbuildingscience.com/  ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================

In this episode, Dmitry talks to Robin Scherer, owner of Trust Roofing.  ============================ Sponsor of This Video: Book a Demo with JobNimbus:  https://jobnimbus.me/4mQCNO2 ============================ Today's Guest: Robin Scherer: https://www.linkedin.com/in/robinroofs/ Trust Roofing: https://trustroofing.com ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights: 00:00 – JobNimbus 00:07 – Coming Up... 00:43 – What really changes when scaling a roofing company 03:30 – Robin Scherer’s background in sales and business 07:30 – Building strong culture and high-performing teams 10:45 – Systems, processes, and structure for rapid growth 14:55 – Hiring, training, and mistakes made while scaling 17:30 – Consumer education and the impact of Google and AI 20:40 – Retail roofing vs. insurance work: why branding wins 23:30 – What’s harder now than when the company started 25:00 – Costly jobsite mistakes and risk management 28:15 – Warranties, claims, and customer service as marketing 31:00 – Commercial operations and field stories 34:50 – Why owners must understand real roof work 36:10 – Roofing trends: metal, stone-coated, and innovation 39:20 – Leadership growth and industry blind spots 43:00 – Insurance pitfalls and young roofer mistakes 46:00 – False promises in roofing and hard lessons learned 49:20 – Fighting insurance carriers and state-by-state differences 52:00 – Work-life balance and CEO pressure 55:30 – Final mindset advice and closing thoughts ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================

In this episode, Dmitry talks to Kenny Baden about his recovery journey, consulting, content and the future of retail roofing.  ============================ Sponsor of This Episode Estimate Experts: https://estimate-experts.com ============================ Today's guest: Kenny Baden Baden Consulting: https://badenconsulting.net/about ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights 00:00 – Extended intro 02:19 – Interview begins: suits, image, and first impressions 03:49 – Culture shift: suits vs casual (Patrick Bet-David, Hunter Ballou) 05:49 – Image as a brand and sales advantage 07:29 – Look good, feel good, play good 08:24 – Being in a room full of winners 10:49 – Losing everything and starting from zero 12:04 – Dressing with intention as a strategy 14:19 – Addiction, humility, and losing direction 17:04 – From college graduate to convicted felon 18:19 – What addiction really feels like 20:34 – The real turning point 22:49 – Redirecting destructive energy into success 25:29 – Consulting, content, and industry truth 27:54 – Instagram culture vs real results 29:14 – You can’t fake the work 31:29 – Mentors, networks, and real growth 33:44 – Immigration pressure and job sites 38:19 – Private equity and generational wealth 39:59 – Closing thoughts on opportunity and leadership ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================

In this episode, Dmitry talks to Dan Ward, owner of Rumble Roofing.  ============================ Sponsor of This Episode Roofing Business Partner: https://agentone.roofingbusinesspartner.com ============================ Today's guest: Dan Ward Rumble Roofing: https://www.rumbleroofing.com ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights: 00:00 – Roofing Business Partner 00:11 – Coming Up... 00:55 – Introduction and setting the tone for the conversation 02:18 – Dan Ward’s background and entry into the roofing industry 04:46 – Early career lessons and mistakes that shaped his approach 07:34 – What separates average roofers from top performers 10:12 – Sales fundamentals most contractors overlook 13:05 – Building trust with homeowners in competitive markets 15:48 – The role of leadership in scaling a roofing company 18:36 – Hiring, training, and developing strong teams 21:27 – Common operational bottlenecks in growing roofing businesses 24:19 – Managing reputation and long-term brand value 27:11 – Market changes and how roofers must adapt 30:06 – Advice for contractors stuck at the next growth ceiling 33:14 – Lessons learned from failure and course correction 36:08 – Industry myths that hurt roofing professionals 39:02 – Final insights on discipline, consistency, and longevity 41:32 – Roofing Insights Belt ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================

In this episode, Dmitry talks to Linta Roofing owner Jeffery Linta.  ============================ Today's guest Jeffrey Linta:  https://www.linkedin.com/in/jeffrey-linta-314b7328/ Linta Roofing: https://lintaroofing.com ============================ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Insights 00:00 – Coming up... 00:36 – Opening context: today’s roofing market 02:11 – Personal background and early lessons from the roofing industry 04:47 – How roofing sales really work 07:29 – Building trust fast with homeowners who are already skeptical 10:18 – Why price shoppers are created by bad sales conversations 13:06 – Educating vs. selling: changing the way roofers present valu 16:02 – Common mistakes reps make during insurance conversations 18:41 – Leadership gaps in roofing companies and their real cost 21:27 – Training sales reps to think, not just follow scripts 24:36 – The importance of standards, process, and accountability 28:14 – Scaling roofing businesses without destroying culture 31:22 – Social media, ego, and the modern roofing image problem 34:47 – Long-term reputation vs. short-term wins 38:19 – Advice for new roofers entering the industry 41:52 – Mindset, discipline, and sustainable success 46:40 – Key takeaways and final reflections ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================

In this episode, Dmitry talks to Mauricio Gutierrez, CEO of Estimate Experts.  ============================ Today's guests: Mauricio Gutierrez: https://www.linkedin.com/in/mauricio-gutierrez-321990177/es Estimate Experts: https://estimate-experts.com/ ============================ Mauricio supplementing company: https://estimate-experts.com/ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ 00:00 – Intro: Mauricio, Founder of Estimate Express from Colombia 00:58 – Early Ambition: Dreaming Big and Moving to the USA 02:05 – The Drive You Can't Teach: Key to Success 03:32 – Tough Lesson: Toxic Boss in Colombia 04:34 – Breaking Into Restoration & Insurance World 06:02 – Discovering Xactimate: How Estimate Express Started 07:31 – The Big Problem: Contractors Hate Paperwork 08:46 – Roofing Shocker: The Trade Leaving Most Money on the Table 09:41 – Why Roofers Lose Thousands on Every Claim 11:06 – What Makes Estimate Express Different 12:23 – Key Tools: Satellite, Clear Photos & Certified Estimators 14:34 – Will AI Kill This Industry? (Honest Answer) 19:09 – Real Turnaround: 2 Days for Estimates, 60-90 Days for Settlements 20:30 – Claim Management: Fighting Supplements Without Being a PA 33:00 – Insane Success Rate: Almost Zero Denials 36:38 – Claim Inflation: Still Happening or More Professional Now? 40:00 – Why They Switched to Flat Fees (No More Percentage) 43:00 – What to Ask Before Hiring a Supplement Company 46:00 – Full Transparency: Real-Time Portal & Weekly Reports 48:00 – Supplements Are Fair: Adjusters Miss Items All the Time 52:00 – #1 Mistake Contractors Make That Costs Them Big 53:00 – One Key Lesson About Claims That Changes Everything 54:00 – How to Get Started with Estimate Express (Fast Onboarding) 55:00 – Wrap-Up ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================

In this episode, Dmitry talks to Mark Easton of Buccos Roofing.  ============================ Book a Demo with JobNimbus:  https://jobnimbus.me/4mQCNO2 Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com ============================ Today's guest: Mark Easton: https://www.facebook.com/buccosroof/ https://www.instagram.com/buccosroofing/ https://www.linkedin.com/company/buccos-roofing/ ============================ 00:00 – Intro: "Success Is Not Just Money – Roofing Is a Business, Not a Trade" 01:07 – The Aha Moment: "First Big Check – This Isn't a Trade, It's a Company" 03:29 – Branding Bombs: "Yellow Shorts Everywhere – That's How We Stand Out" 06:48 – "Fake It Till You Make It Actually Works – Here's Proof" 10:15 – Clean Sites Win Jobs: "People Judge You by Your Job Site First" 13:45 – Team Culture: "I Want My Guys to Make Money – Not Just Me" 18:20 – "I Dress Up for Interviews – It's Respect for the Craft" 22:15 – Hiring Truth: "I'd Rather Wait Than Hire the Wrong Guy" 25:40 – Growth Trap: "Big Revenue Doesn't Mean Rich – Change That" 28:10 – Faith in Business: "God Gave Me This – Now I Give Back" 31:50 – "I Don't Want to Compete – I Want to Help Roofers Win" 35:20 – Franchise Dream: "Build Something Bigger Than Just My Company" 38:45 – "We Exposed the Scammers – Now Let's Build Real Value" 42:10 – The Missing Link: "Most Franchises Don't Care About You" 45:30 – Final Fire: "Let's Make Roofing Companies Great – Together" 48:20 – Wrap-Up ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================

In this episode, Dmitry talks to Matt Morgan of Chad Wilson Law Firm.  ============================ Have denied claim? Consult with https://cwilsonlaw.com/  Contractors I recommend: https://directorii.com Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Best Deals on Underlayment: https://BemDirect.com Roofing Insights T-shirts - https://roofinginsightsstore.com/ ============================ Insights 00:00 – Chad T. Wilson Law Firm 00:22 – Coming Up... 01:02 – Introductions, Background & Setting the Stage 04:18 – Getting Started in Roofing & Early Lessons 09:55 – Field Experience vs. Office Decisions 15:40 – Sales, Trust & Customer Expectations 21:30 – Hiring, Training & Building the Right Team 27:10 – Leadership Mistakes & Hard Business Lessons 33:05 – Marketing, Branding & Standing Out Locally 39:22 – Operations, Systems & Daily Accountability 45:40 – Scaling Challenges & Growing Without Chaos 52:18 – Industry Changes & Where Roofing Is Headed 58:30 – Personal Growth, Mindset & Work–Life Balance 01:05:12 – Advice for New Contractors 01:11:20 – Final Thoughts, Takeaways & Closing Remarks ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================