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What does it take to become the kind of CFO who can turn fast growth into disciplined, sustainable progress? Want more insights from finance leaders? Subscribe to Progressive Finance, Soldo’s new newsletter featuring practical leadership insights, finance trends, and conversations with CFOs and industry experts: https://substack.com/@progressivefinance Is there someone you’d like to see on The CFO Playbook? Email us at: [email protected] In this episode of The CFO Playbook, David McClelland is joined by Robert Checchia, CFO at Benzinga. Robert shares his perspective on the modern CFO as an operator: someone who gets close to the business, understands how teams work, and helps turn an ambitious growth plan into clear priorities, accountable ownership and sustainable margins. Drawing on his experience across banking, consulting, private equity and operating roles, he explains why the best finance leaders are not gatekeepers—they empower others to make better decisions. In his conversation with David, Robert explores the discipline required to scale a business under private-equity ownership. He discusses how to distinguish good opportunities from the few that deserve real investment, how to give P&L owners meaningful visibility into their numbers, and why finance must connect revenue growth to margin, cash generation and execution. Robert also reflects on building a career across countries and industries, the importance of making decisions with imperfect information, and why leaders must own the consequences of their recommendations. He shares practical advice on using AI to improve productivity without losing human judgement, including how to encourage experimentation while maintaining effective guardrails. In this episode, you’ll learn: Why the strongest CFOs are operators, not just financial stewardsHow to say no to good opportunities so you can focus on the best onesHow to empower P&L owners with clear, consistent financial informationWhy revenue growth must be measured alongside margin and cash generationHow to make decisions confidently with imperfect informationThe value of accountability, ethics and clear communication in leadershipHow to build incentives that align teams around growth targetsHow to introduce AI tools responsibly while protecting human judgementWhy career pivots can build resilience, perspective and better leadership

What does it take to become the kind of CFO who can lead through hypergrowth, change and uncertainty?  Want more insights from finance leaders? Subscribe to Progressive Finance, Soldo’s new newsletter featuring practical leadership insights, finance trends, and conversations with CFOs and industry experts: https://substack.com/@progressivefinance  Is there someone you’d like to see on The CFO Playbook? Email us at: [email protected]  In this episode of The CFO Playbook, David McClelland is joined by Roy Hefer, CFO at Perk and a finance leader with experience taking two companies public.  Roy shares a practical leadership playbook for CFOs: build a world-class team, create leverage through delegation, and make culture and trust as rigorous a priority as the numbers. He explains why the finance team that gets a business through its early growth is not always the one that will take it to the next stage—and how leaders can make the difficult people decisions that scaling demands.  In his conversation with David, Roy explores the judgement behind successful M&A, arguing that culture and values matter as much as synergy models. He shares how to assess fit through time, candour and difficult conversations, why gut instinct is informed by experience, and how to build teams where credibility, reliability, confidentiality and accountability create lasting trust.  Roy also discusses how CFOs can turn AI into real operating impact, build investor relationships long before a fundraise, and stay effective under pressure. From prioritising ruthlessly to protecting physical and mental health, his advice is a reminder that the modern CFO’s impact is ultimately defined by the people they build and the decisions they enable.  In this episode, you’ll learn:  Why building a world-class finance team is a CFO’s defining responsibility How to create leverage through delegation and high-performing teams Why culture and values determine whether an acquisition integration succeeds How to test cultural fit through time, candour and difficult conversations The role of trust, ownership and accountability in effective finance leadership How CFOs can turn AI and automation into meaningful operational improvements Why investor relationships must be built long before a fundraise How to prioritise ruthlessly while protecting physical and mental health

Is the future of finance full-time? Or are the best CFOs increasingly working across multiple businesses? Is there someone you’d like to see on The CFO Playbook? Email us at: [email protected] In this episode of The CFO Playbook, David McClelland is joined by Sara Daw, Global CEO of The CFO Centre and the Liberty Group, and one of the world’s leading voices on fractional finance leadership. Sara shares why more businesses are choosing to access CFO expertise rather than employ it full-time, and explains what she’s learned after more than two decades working alongside hundreds of finance leaders across 18 countries. She explores how the CFO role has evolved from technical expert to trusted strategic adviser, why relationships matter more than reporting, and how the best finance leaders help CEOs make better decisions. In her conversation with David McClelland, Sara discusses her own unconventional career journey from Deloitte and London Business School into the emerging world of fractional finance, why she chose flexibility over investment banking, and how that decision led to building the world’s largest network of fractional CFOs. She also explains what makes a successful fractional CFO, how businesses know when it’s time to hire a full-time finance leader, and why access to leadership is becoming more valuable than ownership of talent. Sara also shares her research into the future of work, including psychological ownership, blended workforces, and how organisations can build trust and commitment beyond traditional employment models. Finally, she looks ahead to an AI-enabled finance function, explaining why judgment, ethics, and human relationships will become even more valuable as finance becomes increasingly autonomous. In this episode, you’ll learn: Why businesses are increasingly hiring fractional CFOsWhat CEOs really value from finance leaders beyond technical expertiseThe signs a business is ready for a full-time CFOThe skills that separate great fractional CFOs from the restHow to build trust and psychological ownership in flexible teamsWhy relationships matter more than reportingHow AI is changing the future of finance leadershipWhy judgment, ethics, and communication will become a CFO’s greatest competitive advantageAbout SoldoSoldo is the proactive spend management solution that frees progressive businesses to accomplish more. Learn more: https://www.soldo.com/en-gb/ Useful Links 🔗 Sara Daw - https://www.linkedin.com/in/saradaw/

How do you lead finance in a global human rights organisation, protect independence, and make sure every pound supports the mission? Is there someone you’d like to see on The CFO Playbook? Email us at: [email protected] In this episode of The CFO Playbook, David McClelland is joined by Rohan Hewavisenti, CFO at Amnesty International, one of the world’s most recognised human rights organisations. Rohan shares what financial discipline looks like when the stakes are not measured in profit, but in people’s lives. He explains how Amnesty International’s International Secretariat operates as a £100 million organisation, working as part of a wider €400 million global movement, and why preserving independence shapes everything from funding decisions to resource allocation. In his conversation with David McClelland, Rohan reflects on his career across the not-for-profit sector, from ActionAid and Breast Cancer Care to the British Red Cross, RNIB and Amnesty International. He discusses managing volatility, rebuilding from a £20 million deficit, investing in future areas of human rights work, and keeping finance closely connected to mission impact. Rohan also explores the role of generative AI in a human rights organisation, from the ethical questions around bias, data, and autonomous weapons to the internal opportunities for improving efficiency and accessing decades of research. He explains why CFOs need to understand the cost of AI, build data skills across their teams, and stay open to technology by using it regularly. Rohan’s CFO Playbook principle: Understand the organisation deeply, from what drives income and costs to what drives good performance in mission-related work. About SoldoSoldo is the proactive spend management solution that frees progressive businesses to accomplish more. Learn more: https://www.soldo.com/en-gb/ Useful Links 🔗 Amnesty International – https://www.amnesty.org/en/Rohan Hewavisenti – https://www.linkedin.com/in/rohan-hewavisenti-b716617/

How do you rebuild a heritage automotive brand, manage risk through volatility, and keep finance close to the factory floor? Is there someone you’d like to see on The CFO Playbook? Email us at: [email protected] In this episode of The CFO Playbook, David McClelland is joined by Andy Mullineaux, CFO at MOKE International, the British automotive brand reimagining the iconic MOKE as a fully electric, modern vehicle built in the Midlands. Andy shares what it takes to build a lean finance function inside a niche automotive business, from keeping teams small and data clean to making sure finance processes are embedded across operations, manufacturing, supply chain, and risk management. He explains why good inputs matter more than trying to predict the future of AI, and how preparing data properly today can make finance teams more effective tomorrow. In his conversation with David McClelland, Andy reflects on his journey from PwC to McLaren and then MOKE, including the lessons learned from scenario planning through crisis, navigating funding gaps, and working with world-class engineers. He also discusses the challenge of scaling a beloved heritage brand, the impact of US tariffs, why CFOs need to get out from behind the spreadsheet, and how asking “stupid” questions can be one of the smartest things a finance leader can do. Andy’s CFO Playbook principle: Get yourself a rubber duck, explaining the problem out loud might just solve it. Chapters: (00:00) Intro: from supercars to a heritage electric automotive brand (04:15) The story of MOKE, from failed military project to holiday icon (10:58) Building a lean finance function from a blank sheet of paper (14:00) AI, clean data, and preparing finance for future tools (20:30) Lessons from McLaren and the challenge of independent automotive brands (24:21) Why Andy’s CFO role is deeply embedded in operations (38:35) Scenario planning, funding gaps, and the arrival of the pandemic (46:11) Risk management, curiosity, and asking the obvious questions (59:31) MOKE’s US ambitions, tariffs, and market diversification (01:09:08) Rubber duck programming as a CFO leadership principle About Soldo Soldo is the proactive spend management solution that frees progressive businesses to accomplish more. Over 25,000 organisations across 31 countries use Soldo to end slow, messy, and inefficient spending, bringing financial agility and control over every expense. Soldo frees finance with a uniquely proactive approach to managing decentralised spending with real-time expense reporting. By combining a powerful spend management platform, a user-friendly mobile app, and prepaid and virtual cards, Soldo automates expense administration to eliminate inefficiencies in managing business spending. By proactively managing decentralised spend, organisations empower employees to spend when and where it's needed, keeping productivity high while avoiding month-end surprises. Founded in 2015 by Italian digital innovator Carlo Gualandri, Soldo is headquartered in London, with offices in Dublin, Milan, and Rome. Learn more: https://www.soldo.com/en-gb/ Useful Links 🔗 MOKE International – https://mokeinternational.com/Andy Mullineaux – https://www.linkedin.com/in/andy-mullineaux-aca-27b32060/

How does a CFO help turn startup chaos into scale-up structure, translate numbers into action, and support growth across every part of the business? In this episode of The CFO Playbook, David McClelland is joined by Brad Channer, CFO at UBIO, the automation company helping businesses connect systems that were never designed to work together. Brad shares why the CFO role in a startup or scale-up is far broader than finance alone. At UBIO, that means working across fundraising, sales, legal, HR, operations, board reporting, and exit planning — often all at once. He describes the CFO as the “glue” in a business: the person who connects teams, brings clarity, and helps turn data into decisions. A key theme in the conversation is Brad’s idea of “narrating the numbers.” He explains why finance leaders must do more than report figures — they need to communicate them in ways that founders, boards, and investors can understand and act on. For Brad, strong finance leadership combines technical accuracy with empathy, storytelling, and an understanding of what matters most to each audience. Brad also reflects on his unconventional route into finance. Before becoming a CFO, he trained as an actor, worked in hospitality and street sales, launched startups, and learned fundraising and resilience through experience. That background still shapes how he leads today, particularly in communication, confidence, and understanding motivation. The episode also explores fundraising, founder-CFO relationships, and the future of finance in an AI-driven world. Brad argues that early-stage fundraising is often about belief in the founder as much as the business, and that AI will increasingly automate junior finance work — making judgment, adaptability, and communication even more valuable. Brad’s CFO Playbook principle: Communicate clearly, know your objective, and make sure the numbers tell a story people can act on. Useful Links 🔗 UBIO – https://ub.io/ Brad Channer – https://www.linkedin.com/in/bradchanner/ About The CFO Playbook The CFO Playbook is hosted by David McClelland, exploring how world-class finance leaders use technology, set goals, plan, lead teams, and drive growth.

How does a CFO help a business stand out in a crowded market, execute a bold AI strategy, and lead the company through acquisition without losing focus?  In this episode of The CFO Playbook, David McClelland is joined by Tom DiDesidero, CFO at SmartRecruiters, the hiring platform focused on making recruitment easier and more effective for enterprise customers.  Tom explains why the most effective CFOs are deeply operational, not just financial stewards. He reflects on joining SmartRecruiters at a pivotal moment, partnering closely with CEO Rebecca Carr, and helping the company sharpen its strategy in an increasingly commoditised HR tech market. That meant narrowing the product focus, moving decisively on AI, and building belief across the organisation that the business could move faster than bigger competitors.  Tom shares how SmartRecruiters differentiated itself by simplifying its offering and investing in an AI-powered platform, including its agentic system, Winston. He discusses the importance of making bold decisions early, aligning teams around a clear direction, and turning strategy into execution through disciplined sequencing, milestones, and focus.  The conversation also explores what SAP saw in SmartRecruiters, and what it really takes to prepare a company for acquisition. Tom breaks down the finance leader’s role before, during, and after a deal: getting the data right, creating a credible story, managing confidentiality tightly, supporting teams through uncertainty, and adapting from a fast-moving independent company into a much larger, more matrixed organisation.  Tom also reflects on his wider career journey across software, e-commerce, payments, IPO environments, and transformation moments, and shares his view on AI in finance: use it to automate lower-value work, free up time, and help teams focus on better decisions and more valuable analysis.  Tom’s CFO Playbook principle: move quickly, be decisive, communicate clearly, and keep repeating the why until people understand their role in it.  Useful Links 🔗  SmartRecruiters - https://www.smartrecruiters.com  Tom Di Desidero - https://www.linkedin.com/in/thomasdidesidero/    About The CFO Playbook  The CFO Playbook is hosted by David McClelland, exploring how world-class finance leaders use technology, set goals, plan, lead teams, and drive growth.  Brought to you by Soldo.

How do you keep finance customer-centric—especially when you’re scaling fast, operating across regulated markets, and navigating crisis moments? In this episode of The CFO Playbook, David McClelland is joined by Mohamed “Mo” Omaizat, CFO and Managing Director at Taxfix, the Berlin-based, AI-first tax platform helping customers file taxes more easily across multiple European markets.  Mo shares why customer-centricity isn’t a slogan - it’s a leadership system: calendar time with frontline teams, regular rituals, and tying financial models directly to customer behaviour (retention, frequency, cohort dynamics). He also explains how he approaches resource allocation across product, segment, and geographic growth using a customer-weighted ROI lens - and why regulation, at its core, is about trust. Mo reflects on lessons from investment banking and private equity through to scaling playbooks at Rocket Internet, and the leadership demands of guiding teams through crisis - staying authentic, telling the truth, setting direction, and rebuilding step by step. He closes with a sharp view on AI’s opportunity in finance: automate low-value work (data ingestion, reconciliation), so teams can move up the stack into insight, scenario thinking, and better decisions. Mo’s CFO Playbook principle: “If you touch it, stick with it—choose wisely, commit fully, and make the trade-offs explicit.” Useful Links 🔗 Mohamed Omaizat - https://de.linkedin.com/in/mohamed-omaizat-3b951a11 Company - https://taxfix.com About The CFO Playbook The CFO Playbook is hosted by David McClelland, exploring how world-class finance leaders use technology, set goals, plan, lead teams, and drive growth. Brought to you by Soldo.

How do you raise $100m fast and still keep finance discipline as you scale? In this episode of The CFO Playbook, David McClelland is joined by John Glasgow, CFO and CEO at Campfire (a Silicon Valley scale-up building a modern ERP for growing companies). John shares what it really looks like to run both the vision and the purse strings, including how Campfire raised $100m across Series A and B in rapid succession, why investors sometimes want you to spend more, and how finance leaders can enable speed without becoming the “office of no.” Listeners will hear John unpack how fundraising becomes easy when the business is genuinely great, what investors looked for at an inflection point, and how a steepening growth curve changes the CFO mindset from protecting cash to deploying it with disciplined intent. He also explains Campfire’s bet on AI for accounting, including building a specialised “large accounting model,” and why many companies cannot unlock AI value without rebuilding their core data foundation. We also explore the realities of migrating off legacy ERP systems, how implementation can be redesigned to move faster, and what changes when a founder hires themselves out of role after role. John closes with a practical CFO playbook principle: start every tough finance conversation by aligning on the same goal, because you are on the same side of the table.  John’s CFO Playbook principle: “We want the same thing. If you hit your plan, I hit mine. Let’s solve this together.” Useful Links 🔗 Guest website: https://www.linkedin.com/in/johnglasgow/ Company (Campfire): https://campfire.ai/ About The CFO Playbook The CFO Playbook is hosted by David McClelland, exploring how world-class finance leaders use technology, set goals, plan, lead teams, and drive growth. Brought to you by www.soldo.com

How do finance leaders move from reporting the past to shaping the future — and what will truly matter for CFOs in the year ahead? In this special end-of-year episode of The CFO Playbook, host David McClelland is joined once again by Sacha Herman, Chief Financial Officer at Soldo, to reflect on the most powerful themes and insights shared by finance leaders throughout 2025. Drawing on conversations from across the season, David and Sacha revisit how the role of finance is evolving — from strategic partnership and collaboration, to technology adoption, talent, diversity, and innovation — and look ahead to what 2026 may hold. Listeners will hear highlights from guests across industries who redefine what progressive finance really means today. From being a true co-pilot to the CEO, to breaking down silos across the organisation, the episode explores how finance teams are moving out of the rear-view mirror and into the driver’s seat of decision-making. Sacha reflects on the cultural conditions required for this shift and why collaboration — not just with the CEO, but across every function — is now central to finance leadership. The conversation also dives deep into technology as a catalyst for change. Building on insights from leaders at Nestlé, IBM, and Accel, David and Sacha unpack how AI and data analytics are moving beyond hype into practical, embedded tools that enhance forecasting, accelerate close, and free finance teams from low-value work. Rather than shrinking teams, the focus is on improving data quality, insight, and impact, making finance a more attractive, strategic career for the next generation.  We also explore people and purpose: how diversity strengthens finance teams, why representation matters for building better products, and how finance can help organisations become more sustainable, innovative, and resilient. As the episode concludes, Sacha shares his predictions for the year ahead, not bold promises, but grounded expectations about how CFOs will begin to see real learning and value from AI-enabled finance tools in 2026. This episode is both a look back at the defining conversations of 2025 and a forward-looking guide for finance leaders preparing for what comes next.

How do you build a finance organization that fuels rapid scale without losing agility and clarity of purpose? In this episode of The CFO Playbook, David McClelland is joined by Liz Kistruck, Chief Financial Officer at Motorway, the UK’s largest consumer to dealer used car marketplace and one of the country’s fastest-growing unicorns. Liz shares how Motorway has transformed a fragmented offline industry into a digital platform that creates value for both sellers and dealers, and how the company is preparing for its next chapter as it approaches profitability. Listeners will hear Liz break down the CFO remit inside a high-growth scale up, from saying yes faster with confidence to knowing when to pump the brakes. She explains the discipline required to avoid the trap of doing too much, why organizations should only pursue slam dunk initiatives and how finance can be a force for clarity, conviction and forward momentum rather than the office of no. We also explore the evolution of hybrid work, scaling communication muscles as companies grow, the realities of navigating regulation as a disruptive business model and the mindset needed to push through uncertainty. Liz reflects on her path from engineering jet engines to building finance functions at Expedia, fashion marketplaces and now Motorway, sharing insights on problem solving, leading change and staying curious across an entire business. Liz’s contribution to the CFO Playbook centers on the power of confident decision making. Her guiding principle If it has to be now, it has to be no helps finance leaders resist pressure, create space for better choices and lead with calm clarity.

Download our checklist, The future belongs to adaptable finance leaders. How do you build a finance function that can plan and pivot at the speed of change? In this episode of The CFO Playbook, David McClelland is joined by Hemant Kapadia, Chief Financial Officer at Anaplan, the connected planning platform used by enterprises across finance, sales, supply chain and workforce planning. Hemant shares how Anaplan’s AI-driven calculation engine and new purpose-built applications help leaders model scenarios, understand ripple effects across the business and make confident decisions faster. Listeners will hear how Hemant runs finance with a daily close mindset, translating shifts in pipeline into real-time visibility on bookings, billings, EBITDA and cash flow. He explains his dual role as an internal operator and external advisor to customer CFOs, and why connecting teams to both operational metrics and long-term impact is central to his remit. We also unpack the current state of AI in the enterprise, from the hype to the practical point solutions that are starting to deliver value, plus the data orchestration and governance needed to avoid noisy outcomes and protect trust. Hemant’s career story moves from engineering microelectronics for the F-35 to GE’s audit staff and through low-margin manufacturing, product, services, FP&A and more. He reflects on building range by leaving your comfort zone, the power of mentors, making decisions with imperfect information and why finance teams should be in the boat rowing with the business, not watching from the pier.

Download our checklist, The CFO’s AI checklist: six practical steps For your chance to win the ultimate CFO library, enter the competition today: www.soldo.com/competition What role should finance play when artificial intelligence is reshaping the way global businesses operate? In this episode of The CFO Playbook, David McClelland is joined by Riccardo Calliano, VP Finance, GenAI Commercial Investments at GSK, to explore how AI is transforming finance and business decision-making. With a career spanning Europe, the US, China and beyond, Riccardo has built a reputation for leading finance teams through transformation while staying focused on value creation. Listeners will gain insights into the opportunities and challenges of deploying AI at scale, from driving productivity and compliance to unlocking real-time insights that fuel commercial outcomes. Riccardo shares why traditional ways of measuring ROI don’t always apply in the age of AI, and why CFOs must move beyond being guardians of value to become true drivers of innovation. Our conversation also looks at leadership and career development. Riccardo reflects on his own journey from finance roles across multiple markets to embracing technology head-on, even learning to code in Python in order to bridge the gap between business and tech. His philosophy of investing in “optionality, not certainty” offers lessons for finance leaders navigating change, and he explains why, in his words, “our safety is in our speed.”

Download our checklist, 6 practices of a fulfilling Finance career  Enter the competition today: www.soldo.com/competition What does it take to keep a finance function firmly on track in one of the UK’s most asset-heavy industries? In this episode of The CFO Playbook, David McClelland is joined by Funto Agbeniga, Head of Finance at GB Railfreight, to explore her intentional career journey and the leadership lessons she’s picked up along the way. From her early days at KPMG, to roles at Unilever and the charitable sector, Funto has made purposeful stops along the way — each one shaping how she drives transformation and keeps momentum in her career. Listeners will gain a firsthand look at how finance powers GB Railfreight’s operations — from keeping contracts on the right track and managing the life cycle of heavy-duty assets, to balancing short-term reporting with the long-haul view of strategy. Funto shares how she’s helped her team move from number-crunching to true business partnering, ensuring finance always has a seat at the table when critical decisions are made. Our conversation also dives into transformation and innovation: from the role of AI and tools like ChatGPT, to investing in the Class 99 dual-mode locomotive — a major step in building a more sustainable railway. Funto reflects on the importance of leadership visibility, nurturing future talent, and why finance leaders need to understand their stakeholders beyond the numbers. It’s not only understanding others that Funto highlights, but it is also about ensuring you are staying true to yourself. Funto advice: don’t settle — be the driver of your own locomotive.

Download our checklist, The 8 CFO Stategies for Smart Scaling Enter the competition today: www.soldo.com/competition What does it mean to build a finance function that is truly aligned with product, operations and customers? In this episode of The CFO Playbook, David McClelland is joined by Ben Averis, CFO of Yoto, the screen-free audio platform helping children explore stories, music and learning on their own terms. Ben shares his strategic journey of steering Yoto through its ambitious expansion across five countries, including the US, which stands as its largest market. Listeners will gain a firsthand account of balancing operational growth with financial discipline in a seasonal business, as well as insights into the distinct challenges of raising capital and making sound decisions in a fast-paced startup environment. Our conversation takes a deep dive into Ben's transition across industries, from navigating the turbulent waters of the travel sector during the pandemic to embracing the vibrant startup landscape at Yoto. His reflections on cash flow management during crises offer valuable lessons and underscore the critical nature of agility and foresight in financial leadership. We also explore the broader scope of Ben’s role, which encompasses finance, operations, and supply chain management, highlighting the importance of strategic planning and collaboration for informed decision-making. Ever wondered how AI and outsourcing can revolutionise productivity? Ben unveils the innovative ways Yoto is leveraging these tools to enhance efficiency and maintain flexibility, especially in a seasonal market. Through strategic playdates and community-driven content creation, Yoto fosters a vibrant ecosystem that stands resilient against competition. Ben shares his vision for progressive finance, where clarity and simplicity reign supreme, and invites listeners to transform insights into action with a unique high-value resource crafted to guide finance leaders on their journey.