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Why do 85% of employees have no idea what their company's strategy actually is? In this episode of the Measure Success Podcast, I sit down with Evan Campbell, a former Green Beret and seasoned technology executive who founded Chinook Ranch Consulting, to discuss why most strategies fail, the real difference between OKRs and old-school MBOs, and what it actually takes to get a strategy executed instead of just written down. Episode highlights: • Why only about 20% of big consulting firms' strategies actually get implemented • The three phases of strategy: formulation, deployment, and execution  • What separates an effective OKR from an old-school MBO • Why quarterly check-ins let strategy quietly decay • How Evan went from freezing on a cell tower to two IPOs to founding his own consulting firm Watch the full episode and ask yourself: could your team repeat your company's strategic objectives back to you right now? Connect with Evan: LinkedIn: https://www.linkedin.com/in/evcampbell/ Website: https://www.adapttowin.co/ Book: Adapt to Win: A Framework to Overcome Strategy Decay Using OKRs and Lean Portfolio Management Book Link: https://www.adapttowin.co/

Are you still selling the way you did in 2022? Frank Sondors says that's why you're falling behind. In this episode of the Measure Success Podcast, I sit down with Frank Sondors, co-founder and CEO of Salesforge, to talk about how his company went from $3M in year one to running 10 AI agents across its go-to-market team, why the best salespeople are the ones adopting AI fastest, and what's actually breaking sales outreach today. Episode highlights: • How Frank and two co-founders took Salesforge to $3M in their first year • Running 10 AI agents — including "Agent Frank," an AI SDR modeled after himself • Why 60% of any sales team is what Frank calls "dead wood," and what separates the rest • The software compound model: scaling revenue without scaling headcount • Solving email deliverability problems that quietly kill outbound campaigns Watch the full episode and ask yourself: Are you still using the same sales playbook you had in 2022? Connect with Frank: LinkedIn: https://www.linkedin.com/in/franksondors/ Website: https://www.salesforge.ai Twitter / X: https://x.com/franksondors

Most people build their financial plan backward. In this episode of the Measure Success Podcast, I sit down with Mando Sallavanti, CFP, certified exit planning advisor and founder of Freedom Path Wealth, to discuss why goals have to come before tactics, how to give yourself permission to actually spend the money you worked for, and what really changes a client's behavior. We cover: • Why the order is goals, then plan, then tactic — and what breaks when you flip it • Level one goals versus level two goals, and why most people stop at level one • The 4% rule, and why people with millions still feel scared to spend • Never letting the tax tail wag the dog — Section 179, cost segregation, and deferrals • How Mando built 50,000+ LinkedIn followers one relationship at a time Watch the full episode and ask yourself: are you choosing tactics, or working toward a goal? Connect with Mando: LinkedIn: https://www.linkedin.com/in/sallavanti/ Facebook: https://www.facebook.com/mando.sallavanti Instagram: https://www.instagram.com/moneywithmando/reels/ Website: https://freedompathwealth.com/

Private equity wants to buy you before you know what you're worth. In this episode of the Measure Success Podcast, I sit down with Tom Bradbury, founder and CEO of Broad-Gauge, an execution risk intelligence platform, to discuss how to prepare your business for a sale, why execution risk is the earliest warning sign leaders miss, and how to de-risk before you ever hire an investment banker. We cover: • Why you should get sale-ready before you hire an investment banker • What a SIM and a quality of earnings report actually do to your price • Why roughly 70% of business owners are unhappy after they sell • Execution risk as the earliest signal — before KPIs sag or engagement drops • How a 15-year-old's honest question reshaped an entire business If you plan to sell your business someday, watch this before you take a single meeting. Watch now and start building a business that's ready. Connect with Tom: LinkedIn: https://www.linkedin.com/in/thomaspbradbury/ Website: https://broad-gauge.ai Book: The Culture Project: 30 Days to Reboot Your Organization Book Link: https://www.amazon.com/Culture-Project-Days-Reboot-Organization/dp/0578330067

What if leadership was never about the title? In this episode of the Measure Success Podcast, I sit down with Dr. Seger Morris, DO, MBA — osteopathic physician, healthcare executive, and author of the new book Let Me Lead — to talk about why impact doesn't wait for a title, how to escape the "experience bias," and what AI means for the next generation of leaders. We cover: • Why leadership is an attitude, not a position • How to take calculated risks early in your career • Fluid vs. crystallized intelligence — and why youth drives innovation • Physician 3.0: what changes when information becomes free • The "go big or go home" decision that doubled a residency program Watch the full episode and ask yourself: who on your team is ready to lead, and just waiting for permission?  Connect with Seger: LinkedIn: http://linkedin.com/in/segermorris Instagram: https://www.instagram.com/segermorris/ Website: https://www.segermorris.com/ Book: Let Me Lead: Escaping the Experience Bias and Excelling as an Early-Career Professional Book Link: https://www.amazon.com/Let-Lead-Seger-Morris-MBA/dp/B0G69GRYPD/

AI is writing your reputation right now, whether it's accurate or not. In this episode of the Measure Success Podcast, I sit down with Dave Fulk, entrepreneur, investor, and CEO of Reputation Rhino, to discuss why your online reputation now decides more sales than your pitch does, how AI is rewriting the story people find about you, and what leaders can do to take control of it. Episode highlights: • The real difference between marketing, branding, and reputation — and why most leaders only work on one • Why 74% of buyers decide whether to do business with you before you ever talk • How AI and LLMs build your narrative from scattered sources — and get it dangerously wrong • The "own the entire city block" strategy for dominating page one of Google • How to earn authentic reviews without gaming the system Watch the full episode and ask yourself: if a stranger looked you up today, would they find the story you'd actually tell?  Connect with Dave: LinkedIn: https://www.linkedin.com/in/davefulk/ Website: https://davefulk.com

Most people are told real estate is all about location. What if that's the wrong rule? In this episode of the Measure Success Podcast, I sit down with Dr. Axel Meierhoefer, former German Air Force fighter pilot and founder of Ideal Wealth Grower, to discuss how to build real estate wealth that replaces earned income and buys back your time. Episode highlights: • Why performance beats location when you invest for cash flow • The IDEAL framework: income, depreciation, equity, appreciation, and leverage • How turnkey providers and property clusters make investing scalable • Why professionalizing with an LLC changes how banks and sellers treat you • Building reserves that let you buy a new property every 12–18 months Watch the full episode and ask yourself: Are you building assets that will pay you when you stop working? Connect with Axel: LinkedIn: https://www.linkedin.com/in/ameierhoefer/ Twitter / X: https://x.com/IdealGrower Website: https://idealwealthgrower.com/ Book: Ideal Wealth Grower Book Link: https://idealwealthgrower.substack.com/about

In a world drowning in AI content, why do humans still only buy from humans? In this episode of the Measure Success Podcast, I sit down with Robb Fahrion, Co-Founder and CEO of Flying V Group, to discuss how trust and authenticity win in the AI age, why he signed a high-rent office lease when everyone else went remote, and what small businesses must do to get found as search shifts from Google to AI. We cover: • Why he bet on an office and community when everyone said go remote • How AI broke traditional SEO — and what actually wins now • Why video is the #1 way to get cited in AI-powered search • Using AI agents to catch red flags in your data before they become wildfires • How coaching high school football shaped his approach to accountability Watch the full episode and ask yourself: In a world full of AI content, what makes your business unmistakably real? Connect with Robb: LinkedIn: https://www.linkedin.com/in/robbfahrion/ Facebook: https://www.facebook.com/flyingvgroup Instagram: https://www.instagram.com/robbfahrion Twitter / X: https://x.com/robbfahrion Website: https://www.flyingvgroup.com/

What if the crash that almost killed your company was the best thing that ever happened to it? In this episode of the Measure Success Podcast, I sit down with Dan Novaes, co-founder and CEO of Mode Mobile, to discuss surviving a near-collapse after explosive growth, pivoting from growth-at-all-costs to profitability, and building a community-driven company that pays users for their screen time. Episode highlights: • How Mode Mobile hit 32,481% growth and became the #2 fastest-growing company in America • Why the 2022 crypto collapse nearly wiped them out — and how Dan responded • The "focus on what you can control" mindset that got him through • Turning 60,000 users into investors through community crowdfunding • Rewarding people for screen time in the emerging AI economy Watch the full episode and ask yourself: When everything is falling apart, are you spending energy on what you can't control, or on what you can? Connect with Dan: LinkedIn: https://www.linkedin.com/in/danielnovaes/ Facebook: https://www.facebook.com/stopmediocrity/ Instagram: https://www.instagram.com/novaes.ai/reels/ Website: https://www.modemobile.com/

Most CPA firms are terrified of AI. We used it to go from 2 employees to 10 in one year. In this episode of the Measure Success Podcast, I sit down with Tommy Breedlove, CPA-turned-executive-coach and bestselling author of Legendary, to talk about the fear driving business owners right now, why AI still gets the basics wrong, and why reinvesting in yourself might be the only real hedge against an uncertain economy. Episode highlights: • Why fear — not the economy — is the real threat to business owners right now • How AI gets basic accounting wrong, and why human judgment still wins • Reinvesting 10% of revenue into yourself and your business every year • Why private equity is loading CPA firms with debt, and what that means for the industry • Building an ESOP instead of selling: creating a legacy that outlasts you Watch the full episode and ask yourself: What are you doing today that you'll wish you'd done sooner? Connect with Tommy: LinkedIn: https://www.linkedin.com/in/legendarybook/ Website: https://www.livelegendary.today/ Legendary Book Link: https://www.amazon.com/Legendary-Tommy-Breedlove/dp/1642795534

SEO is dying. Do you know what's replacing it? In this episode of the Measure Success Podcast, I sit down with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, TEDx speaker, and former professional magician, to discuss how AI search is replacing traditional SEO and what business owners must do now to stay visible. Episode highlights:  Why 60% of Google searches now end in zero clicks The research showing 46% of business owners are invisible to AI Why personal branding now drives company visibility Three moves any owner can make today to get found by AI The $5.6M cost of staying invisible over the next three years Listen the full episode and ask yourself: Can your customers find you when they ask AI? Connect with Jimi: LinkedIn: https://www.linkedin.com/in/jimi-gibson/ Facebook: https://www.facebook.com/ThriveAgency Instagram: https://www.instagram.com/thriveinternetmarketingagency/ Website: https://thriveagency.com

Is it really possible to pay almost zero in taxes, legally? In this episode of the Measure Success Podcast, I sit down with Bronson Hill, founder and CEO of Bronson Equity and author of Fire Yourself, to discuss how high earners legally reduce their taxes, the real estate professional designation, oil and gas investing, and why most CPAs never find these strategies. Episode highlights: How a couple cut a $2M tax bill to $125K after selling their business  The real estate professional designation — and how a spouse can qualify Why oil and gas drilling can deduct 80–90% against any income The difference between a CPA and a real tax strategist How to measure success beyond the next financial milestone Watch the full episode and ask yourself: how much of your income are you losing to taxes you could legally defer? Connect with Bronson: LinkedIn: https://www.linkedin.com/in/bronson-hill-b4843910/ Facebook: https://www.facebook.com/bronson.hill.37 Instagram: https://www.instagram.com/bronsondavidhill/ Twitter / X: https://twitter.com/BronsonHill6 Website: https://bronsonequity.com Book: Fire Yourself: Replace Your Working Income with Passive Income in 3 Years or Less Book https://www.amazon.com/Fire-Yourself-Replace-Working-Passive/dp/B0CLFG4P83

AI just handed you 100 leads. That might be the worst thing that could happen to your business. In this episode of the Measure Success Podcast, I sit down with Gal Borenstein, founder and CEO of The Borenstein Group and author of Beating Goliath with AI, to discuss why more leads won't grow your business, how small companies can out-position much bigger competitors, and what replaces traditional SEO in the age of AI search. We cover: • Why AI amplifies your brand — or your sameness — by 100x • The lead-generation trap that quietly drowns small businesses • The one question you must answer before you use AI in marketing • Why traditional SEO is dead and digital trust wins • How David beats Goliath with a "digital slingshot" Watch the full episode and ask yourself: Are you using AI to stand out, or just to sound like everyone else faster? Connect with Gal: LinkedIn: https://www.linkedin.com/in/galborensteinexecutiveprofile/ Facebook: https://www.facebook.com/Gal.Borenstein.Author Twitter / X: https://x.com/GalBorenstein Website: https://www.BorensteinGroup.com Book: Don't Believe the Hype: When Trust Is on the Line Book Link: https://a.co/d/a1rHGZA

Most business owners celebrate the sale. Most also regret it. In this episode of the Measure Success Podcast, I sit down with Bob Bedritis, founder and managing director of Oswego Private Wealth Management and a certified exit planning advisor, to discuss why nearly 75% of owners regret selling their business, the "wealth gap" that blindsides them, and how to plan the most important act of your life — the one that comes after the business. We cover: • Why nearly 75% of business owners regret the sale — and the wealth gap driving it • The real math of a deal: how $5M on paper becomes $1.5M in your pocket • Why exit planning is really growth planning that should start 5 years out • Making yourself dispensable, not indispensable, so the business runs without you • Your "third act" — building a life of significance after you step away Watch the full episode and ask yourself: if you sold your business tomorrow, would you know what comes next? Connect with Bob: LinkedIn: https://www.linkedin.com/in/bob-bedritis-certified-exit-planner%C2%AE-crc%C2%AE-05140613 Website: OswegoPrivateWealthManagement.com

What is wealth really for? In this episode of the Measure Success Podcast, Carl sits down with Tyson Ray, CEO and Founding Partner of Form Wealth Advisors, to discuss building wealth that creates a better life. Tyson shares lessons from his career helping business owners, a powerful experience in Israel that reshaped his perspective, and why financial success should always support purpose, relationships, and legacy. Together, they explore retirement, succession planning, giving while you're living, and how business owners can avoid spending their lives chasing more money without enjoying what they've built. Listen now for practical wisdom on wealth, leadership, and measuring success beyond your balance sheet. Connect with Tyson:  LinkedIn https://www.linkedin.com/in/tysonray/  Book Total Succession: https://totalsuccession.com/  Website https://totalsuccession.com/