Advertise on podcast: Mic'd Up with MAAS

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MAAS, powered by Affle, brings you “Mic’d Up With MAAS,” a monthly podcast series that unlocks mobile user acquisition and the world of AdTech. Each episode features an interview with thought leaders and industry experts from across the globe who speak on the current industry landscape while sharing their learnings, challenges, and successes in the mobile-first world. Whether you are a new app trying to make it in the mobile AdTech space or an advertiser looking to break new grounds, then this podcast is for you!

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Check latest episodes from Mic'd Up with MAAS podcast

Mic’d Up With MAAS Episode : Modern Day Brand-Building With Anish Daryani

2023/11/21

What does it take to build a modern-day brand in the era of Math Men? M&C Saatchi Indonesia's Anish Daryani reveals the golden mantra.

Modern-Day Brand Building With Anish Daryani

2022/11/23

What does it take to build a modern-day brand in the era of Math Men? M&C Saatchi Indonesia's Anish Daryani reveals the golden mantra.

FoodTech & Festivities : How Brands Deck Up for the Festive Season

2022/10/20

t's that time of the year when food and festivities come together for the annual gala of indulgence. In our latest episode of Mic'd Up With MAAS, we welcome Mayank Singh to spill the secret sauces of FoodTech UA in APAC in the upcoming months.

Exploring the workings of a European Ad Agency

2022/10/04

Wakeapp's CEO Nikolay Belikov discusses how his ad agency approaches performance marketing and how marketers can be prepared for the future.

Solving the Latin American Mobile Growth Puzzle with RocketLab

2022/07/29

From the sunny land of Brazil, Matias Fernandez Battolla, RocketLab's VP of Strategy, joins us to solve the Latin American mobile growth puzzle.

Shamanth Rao Unveils the New Mobile World Order

2022/07/01

Mobile maverick Shamanth Rao is our latest guest on Mic'd up with MAAS where he talks about the evolution of the app economy, how marketers are dealing with changes to IDFA and ATT, and what new world order would emerge for mobile advertising.

Zipping Through Q-Commerce Trends With Zepto

2022/05/31

What's driving the Q-Commerce trend in India and how will buying behaviors change? Zepto's Divesh Sawhney spills the beans in this latest podcast episode.

Cracking the New Age FinTech UA Code in Southeast Asia

2022/03/29

On one hand, almost 50% of southeast Asians are underbanked. On the other side, the region is also home to one of the most tech savvy young generation. For the new financial year, the FinTech industry in the region is all set to close the gap of financial inclusion through a digital revolution of new age FinTech models. Mudasir Bashir, Business Director - MAAS (Singapore, Malaysia, Philippines) catches up with Vishal Thakur, Director - Performance Marketing, Happy Marketer to get some answers on what focal areas app marketers should pay attention to grow their FinTech business in the region.

Talking Business and Tech Trends in Advertising with Affle Leadership - Charles Yong

2022/02/03

In a privacy-first world, what role will data, AI, and ML play to personalize mobile marketing? Ankit Rawal, Senior Director - Sales & Marketing, MAAS chats with Charles Yong, Chief Architect & Technology Officer, Affle to understand the technological trends that will pave the path for a consumer oriented UA strategies in 2022.

Talking Business and Tech Trends in Advertising with Affle Leadership - Anuj Kumar

2022/01/28

2022 is set to be a challenging year for app marketers with the rising adaptability of privacy policies among app marketers. In the first episode of the two-part series, Ankit Rawal, Senior Director - Sales & Marketing, MAAS, and Anuj Kumar, Co-founder & CRO, Affle reminisce the disruptive trends of the past year and what the future of mobile marketing looks like in the year ahead.

Deciphering the App Ecosystem of the New Normal with AppTweak

2021/12/09

The past two years have set the world on a path of increased digital adoption in day-to-day lives. As hopes of a pandemic free world brews, Mudasir Bashir, Business Director - Malaysia, Singapore & Philippines, MAAS chats with Simon Thillay, Head of ASO, AppTweak to understand the mobile user acquisition trends and practices that will play a big role in shaping the global app economy of 2022.

Tracing the Startup Growth Curve in Vietnam with Infina.vn

2021/11/15

The mention of Vietnam recreates a sensation beyond its aromatic cuisine, terraced hills, and beautiful blue oceans. Today, Vietnam is also a force to reckon with in the startup ecosystem with several disruptive apps being birthed in the country. Ankit Rawal, Senior Director - Sales & Marketing, MAAS catches up with James Vuong, Founder & CEO, Infina.vn to get a first-hand experience of what goes into cracking the Vietnamese app market