Advertise on podcast: Tourism Business Chat

Recorded live on 12 June 2025 as part of the Tourism Business Survey results seminar, Chris Scargill hosted a panel conversation with Steve Magnall, MD of Two Magpies Bakery, Adam Goymour MD of Goymour Group, and Philip Turner, MD of Chestnut Group. The conversation explored the challenges and strategies faced by businesses in the tourism sector, particularly in relation to employment costs, consumer behavior, and economic pressures. The panel give personal insight into the importance of training and maintaining customer confidence while navigating pricing strategies. They also highlighting the need for resilience and innovation and the importance of collaboration and community engagement.  This was a fascinating chat amongst three titans of the East Anglian tourism scene - not to be missed! Watch the full video of the Tourism Business Survey results seminar here. Find the full 2025 survey results brochure here! GET IN TOUCH! We would love to hear your thoughts on today's episode, email us at [email protected]. We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us! Find more episodes from the series by visiting larking-gowen.co.uk/tourism-insights  Check out our website to see how our team or tourism experts could help you and your business www.larking-gowen.co.uk Listen to Philip Turners keynote presentation here. Find out more about Two Magpies Bakery Find out more about ROARR! Find out more about Chestnut Group © Larking Gowen LLP  The views and opinions expressed in this recording are solely those of the individuals involved and do not necessarily reflect the official policy or position of Larking Gowen.  

"If you can't BE the destination, be the destination WITHIN the destination" so says Philip Turner, founder and owner of Chestnut Group, and keynote speaker the 2025 Larking Gowen Tourism Business Survey results seminar, held on 12 June in Norwich. If you missed being there on the day, let this special episode of Tourism Business Chat take you into the room where it happened, and hear Philip cover everything from his backstory, to his approach to growth and investment, staying as an East Anglian business, the importance of the relationship with your bank, the power hospitality holds in communities, his run in with Jeremery Clarkson, and more in between. Find out more about Chestnut Group Watch the full video of the Tourism Business Survey results seminar here. Find the full 2025 survey results brochure here! GET IN TOUCH! We would love to hear your thoughts on today's episode, email us at [email protected]. We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us! Find more episodes from the series by visiting larking-gowen.co.uk/tourism-insights  Check out our website to see how our team or tourism experts could help you and your business www.larking-gowen.co.uk

During the Tourism Business Survey Seminar, held at ROARR! on 22 May 2024, the audience heard from some inspirational local business leaders on the tourism and hospitality sector. One of them is a familiar face on TV and in bookshops, and owner of Jimmy's Farm & Wildlife Park, Jimmy Doherty. Jimmy chatted to Chris Scargill about the changes he has seen over the years in customer behavior and trends, the importance of investment and funding for tourism based businesses, what tourism really means to him, and of course, how you go about embarking on a rescue mission that means building Europe's largest  polar bear reserve, on a UK farm! You can view the full survey results brochure here, and listen to Jimmys Park Director, Stevie Sheppard, on another episode of Tourism Business Chat here   Find out more about the survey, including other conversations on the day, and other Tourism based content from Larking Gowen by visiting larking-gowen.co.uk/Tourism-Insights  Find out more about Jimmy's Farm & Wildlife Park and their Lost Lands of the Tundra project here 

During the Tourism Business Survey Seminar, held at ROARR! on 22 May 2024, the audience heard from some inspirational local business leaders on the tourism and hospitality sector. Chris Scargill chaired a panel discussion on the day, and the audience heard commentary on the results of the survey and insight on other key issues impacting the sector. The panel included Park Director at Jimmy's Farm & Wildlife Park, Stevie Shepperd, Director of Visit North Norfolk and Manager at Woodland Holiday Park, Andrew Hird, and the owner of Hidden Talents Iain Wilson, which operates an array of local businesses including The Assembly House in Norwich, Byfords Hotel in Holt, and cake company Sponge.  They discussed issues around staffing, government and council red tape, investment, the change in consumer habits and much more. You can view the full survey results brochure here, Find out more about the survey, including other conversations on the day, and other Tourism based content from Larking Gowen by visiting larking-gowen.co.uk/Tourism-Insights 

During the Tourism Business Survey Seminar, held at ROARR! on 22 May 2024, the audience heard from some inspirational local business leaders on the tourism and hospitality sector. In this episode, Tourism & Leisure Partner Chris Scargill discusses the results of the survey in detail, with further insight from specialists Emma Hayward and Sarah Pickett. View the full survey results brochure here.

The power of generative AI, and what we can learn from sustainable New Zealand tourism  During the Tourism Business Survey Seminar, held at ROARR! on 22 May 2024, the audience heard from some inspirational local business leaders working in tourism and hospitality. Richard Turvel from SwissCamplings, a leading laundry supplier to the sector, reflects on what he calls 'steady boring growth' and how he believes in the power of his people, even though a huge part of his business is based in machines, and where he sees technology and AI taking us. Tori Burns is a business advisor who also owns a holiday park in New Zealand, she discusses the sustainability pledge that thousands of New Zealand businesses have signed up to help educate tourists, and focus businesses on the value in community, employment and responsible supply chains. Jules Rickman from Flair Content is an expert on all things AI, she provides a whistle stop tour on how generative AI can be your 'multi-talented assistant', help with your marketing and provide you with cost efficient assets. She also highlights the benefits it brings in analyzing your own data, how your customers may be using it to research and book their holidays and days out,  and why keeping your website up to date and impactful will be key going forwards. View the full survey results brochure here. You can view Tori's presentation video Tiaki & the Guardians – Air New Zealand, here View Jules presentation video Virgin Voyages: Jen AI – here

How does a headteacher at the top of her career come to live and work on the Broads? We find out, as Mary takes us on a journey that 'cruises' through a career working with troubled teens, into a battle with cancer, and out into the warmth and wonder of Beccles, a hugely popular part of the Norfolk Broads.  After being told that the stress of her job was the likely cause of her cancer returning, Mary and her husband took this as a sign to pack up their London life and pursue their dream, starting a business in boat repairing. Mary was adamant, though, that she didn't want to work in tourism! Some number crunching later, and they realised that tourism was where their creativity and success lied, and the floating pods, day cruisers and water sports soon followed.  Mary is outspoken about the challenges tourism faces when it comes to customer behaviour and trends, banning alcohol on board. She discusses how they have embraced social media, and the problem with green washing.  The Sparrows see themselves as 'custodians of the river' and, with rewilding and other projects, aim to leave the river better than they found it.  This is not to be missed for anyone thinking of investing in tourism, or who ever doubted why they got into it in the first place. Mary's story, with her passion, is a shining example of what can be achieved in the sector, particularly with sustainability in mind, and why so many visitors continue to flock to the Broads. Visit Hippersons Boatyard here Visit the Broads  GET IN TOUCH! We would love to hear your thoughts on today's episode, email us at [email protected].  We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us! You can also now watch on YouTube too, just click here   Find more episodes from the series by visiting larking-gowen.co.uk/tourism-insights  Check out our website to see how our team or tourism experts could help you and your business www.larking-gowen.co.uk © Larking Gowen LLP 

The Tourism Business Survey was relaunched for 2023, after a 'COVID-19 break' and the results were announced at a seminar on 25 April to an audience of sector leaders. We recorded the panel discussions hihglights for listeners to enjoy who were unable to attend on the day.  You can hear reflections on the results of the survey from the team of experts at Larking Gowen, and commentary from Andy Wood, CEO of Adnams, Claudia Roberts, CEO of Zoological Society of East Anglia which operates Banham Zoo and Africa Alive, and Mary Sparrow, owner of Hippersons Boatyard in Norfolk. Valerie Watson-Brown from the Visitor Economy Network Initiative provided detail on the work of this innovative project driving careers in the sector, and you can also hear questions from the audience there on the day. This is the perfect accompaniment to the full survey brochure which you can download here. The brochure has the full results of the survey, and insightful commentary articles from leading businesses including Holkham Hall, ROARR! and many more. Many thanks to sponsors Adnams, Lloyds Bank, Swiss Camplings and insight6 For more details on the survey, including past results and why you should consider taking part next year, visit www.tourismsurveys.co.uk  GET IN TOUCH! We would love to hear your thoughts on today's episode, email us at [email protected].  We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us! Check out our website to see how our team or tourism experts could help you and your business www.larking-gowen.co.uk The Tourism and Leisure Business Survey is produced by Larking Gowen Chartered Accountants and Business Advisers. Please contact [email protected] if you have any questions or would like to speak to one of our tourism specialists.   © Larking Gowen LLP 

Chris whisked away some leaders in the tourism sector after the Tourism Business Survey seminar on 25 April 2023, and hosted a very special chat. His guests were Oliver Paul, co-owner of Suffolk Food Hall, Tarnia Robertson, a Hospitality Consultant and Business Coach (and former MD of Ufford Park) and Elliott Attew, Manager of Deer's Glade Caravan and Camping Park.  In this bitesize episode, they reflect on the results of the Tourism Business Survey and how the data has reflected concerns and stories around trends and sustainability. They discuss how to make sustainability part of your brand; the change in what customers want, including the rise of veganism; how they look for Environmental, Social and Governance (ESG) structure; and the 'ramifications of green washing'.   They also drive home the message that tourism business owners should remember that they are comrades of other businesses around them, and their community should be part of their decision-making process. They advocate that team members need to be empowered to be the masters of first impressions. Highlights from the full event will be available soon, follow us so you dont miss out! You can download your copy of the full tourism survey results brochure here For more information on the survey and why you should take part next year, visit www.tourismsurveys.co.uk   Visit Suffolk Food Hall here Visit Deer's Glade Caravan and Camping here Contact Tarnia on LinkedIn here (c) Larking Gowen 

What does your mind conjure up when we say Great Yarmouth? Whether we've been there or not, we likely all have something come to mind. That's the power of marketing and positive experiences. Asa Morrison is Chief Executive of Visit Great Yarmouth, a Destination Marketing Organisation (DMO) and tourism business improvement district, of which there are only three in the UK.  Asa is passionate about where he lives and works, and his role is to increase support and visitors to Great Yarmouth, in a sustainable and responsible way. He chats to Chris about the issues with the public transport infrastructure, why visitors are good for ALL businesses in the area, and the issues business owners are facing with wages, costs and promotion.  He discusses how Visit Great Yarmouth works with Visit East of England, and potential future central funding and the proposed Local Visitor Economy Partnership (LVEP).  Asa's career in the tourism sector is a great example of how there's room for growth, diversity and progression in the sector, and how tourism is not 'just a stepping stone' to a career elsewhere. They also discuss the power of 'the influencer' and why businesses should be embracing technological updates arising from lockdown.  You can find out more by visiting Visit Great Yarmouth online here.  GET IN TOUCH! We would love to hear your thoughts on today's episode, email us at [email protected].  We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us! You can also now watch on YouTube too Click here Find more episodes from the series by visiting larking-gowen.co.uk/tourism-insights  Check out our website to see how our team or tourism experts could help you and your business www.larking-gowen.co.uk  © Larking Gowen LLP 

This week, Chris speaks to two of East Anglia's big hitters, Park Director of ROARR!, Adam Goymour, and the park's Managing Director, Martin Goymour. ROARR! is the UK's biggest dinosaur themed adventure park, beloved by thousands of families, both locally and across the country. This successful father and son team has taken the park to dizzying heights in recent years. They reflect on what prompted their decision to start up what is now one of the UK's biggest Halloween scare attractions, PrimEVIL! They even discuss their legal battle surrounding a certain famous dinosaur called Dippy! They see themselves as 'memory makers' and chat to Chris about how people, namely, their team members, and the families they serve, are at the heart of every decision they make. Adam is open and honest about challenges they've faced, how new ideas get off the ground, how they managed during the COVID-19 lockdowns, and what they've done to make their attractions accessible during the cost-of-living crisis that is impacting so many visitors. Martin reminisces about his time running Banham Zoo and Africa Alive, and why the decision was made to form a charitable trust, the Zoological Society of East Anglia, and 'hand over' his life's passion in the interest of conservation and animal welfare. This is a fascinating behind-the-scenes look into what it really takes to run one of the region's biggest tourist attractions.  Visit ROARR! here  GET IN TOUCH!  We would love to hear your thoughts on today's episode, email us at [email protected].  We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us! Check out our website to see how our team of tourism experts could help you and your business  www.larking-gowen.co.uk © Larking Gowen LLP 

Chances are, by now, you'll have seen Steve's bakeries on one of your days out, or if you haven't, you likely will do soon! Steve chats to Chris about how he met the founder of Two Magpies Bakery, Rebecca Bishop, and left the corporate life behind him back in 2018, to help invest and grow the then small bakery into the well-known chain it is today. Steve speaks honestly on the financial situation they found themselves in during lockdown, and what they did to ensure the future of the business, and therefore the mortgages of his team, whom he speaks of with great pride. He elaborates on the current impact of the cost-of-living crisis, and the 600% hike in their electricity costs, but how this is not diminishing his hopes for the future of the business and its continued expansion. A self-confessed risk taker, Steve is also a measured thinker (not a great baker though!). He chats to Chris about his hands-on business approach and reflects candidly on the last few years and how customer behaviour has changed post lockdown. This is a conversation that might well ignite a fire in many, and will certainly make other business owners feel less alone in the face of ongoing challenges for the sector. GET IN TOUCH!  We would love to hear your thoughts on today's episode, email us at [email protected].  We would also love it if you could rate us 5 STARS on Apple Podcasts or Spotify, this really helps people find us! Check out our website to see how our team of tourism experts could help you and your business  www.larking-gowen.co.uk © Larking Gowen LLP   

Norfolk is famous for a lot of things, and back in 2015 when the BBC commissioned a behind the scenes reality TV series about life on Wiveton Hall Farm; Normal for Norfolk, Desmond MacCarthy and his infamous eyebrows were added to the list! Chris chats to Desmond about life on and off camera; Desmond's passion for the environment; and how you pivot a business model from fruit picking and farming, into a successful tourist destination. Desmond highlights the importance of sustainability within the tourism sector, how agricultural firms need to embrace this, and how all those in the sector need to start engaging with the concepts of sourcing local, reducing their carbon footprints and how returning to traditional farming techniques may be the key. They also delve into life in lockdown, and the impact that this had on the farm café and, along with Brexit, the ongoing struggle of recruitment within the fruit farming facet of the business, which is intrinsic to the USP of the café. They also discuss the practical changes that COVID brought to the day-to-day running of the business, and what will stay as a result of the positive impact they had on profit and minimising outgoings. They discuss the potential for growth in the sector throughout Norfolk, and the unique positioning it has in the region, and how investment has been key for them, particularly with their holiday cottage lets. Desmond also takes us back in time, on a whimsical journey into his family heritage, and the evolution of the family business. Chris gets Desmond to open up about his time being filmed by the BBC, what impact his celebrity status had on the farm and its visitor numbers, and the pro's and con's this brings when you have a message you want to get out into the world, but all they are interested in are your 'animated' eyebrows! This is an unmissable chat with one of Norfolk's most eccentric, interesting, and well-known figures, working successfully, and consistently pivoting within the sector. Desmond is proof that a positive attitude and a love of people is key to success in customer facing business. You can learn more about Wiveton Hall Farm here Catch up on Desmond's antics on Normal for Norfolk on BBC iPlayer, or on YouTube here Thank you for listening, and for supporting the podcast into series three! We would love if you could subscribe, and rate and review us where you can, it helps others to find our podcasts.  We would love to hear from you, get in touch with us on [email protected] or [email protected].  We will be back for more Tourism Business Chat in the Autumn when series 3 continues, looking at life after the first school holiday fully open... www.larking-gowen.co.uk/tourism-insights  (c) Larking Gowen LLP

Nick oversees the well-known, and well-respected, Imperial Hotel, in Great Yarmouth. In February 2020, the business won the title of 'Customer at the heart of everything' at the Norfolk & Suffolk Tourist Attractions awards. No sooner had they got the award on the mantle-piece, COVID-19 hit and Nick reflects on the headless chicken feeling they experienced. As a hotel that could remain open, they found themselves constantly moving goalposts and pivoting at every turn. They were offering rooms to the East Anglia 1 wind farm offshore teams but, whilst servicing key workers, they still needed to follow guidelines, and protect their staff. Nick talks in detail about their experiences in the early stages of lockdown, and what they have learned and implemented. Chris also chats to Nick about the pitfalls, and necessity of TripAdvisor; how investment is key for seaside towns and businesses; and the importance of a USP – in their case, Nick's knowledge as a wine sommelier and the experience they offer connoisseurs in the region. They also talk all things 'supply and demand' in the world of COVID-19 delays and Brexit inflation; not being afraid to price things at what they are worth; the importance of first impressions; whether Eat Out to Help Out really worked; and what councils need to do to help support seafront businesses in particular. Nick also treats us to a history lesson, as he looks back on the early days of hospitality in Great Yarmouth, as well as the foresight his father had and investments they have made. Also, Nick advocates for businesses to become members of UK Hospitality Association, who were a support to their team during lockdown. You can find out more about the Imperial Hotel here, and can contact Nick on LinkedIn Thank you for listening, and for supporting the podcast into series three! We would love you to rate and review us where you can, it helps others to find our podcast.  We would love to hear from you, get in touch with us on [email protected] or [email protected]. www.larking-gowen.co.uk/tourism-insights  (c) Larking Gowen LLP 

We are back for series three with a bang! There are not many with more experience or passion for the tourism sector than Peter Williamson, former Chair, now Vice Chair of the Destination Marketing Organisation (DMO), Norfolk & Suffolk Tourist Attractions. Peter is the former owner of the hugely popular Merrivale Model Village, but when he sold the village in 2017 retirement didn't suit him, so he returned to work by launching The Old Penny Arcade. This attraction allowed him to pursue his passion of refurbishing vintage fairground and amusement arcade machines, where families can revel in exchanging their modern money for big old pennies! His love for the leisure sector and the promotion of tourism in East Anglia is infectious, and his insights into the future recovery of businesses in this region make for a must listen. Peter chats to Chris about how attractions need to invest in order to improve the customer experience, and how that's not just about plumbing in new toilets! They discuss how investment needs to be made in new experiences, because this is the key to ongoing survival (past the initial excitement of the post-pandemic freedoms). They chat about the changes COVID-19 brought and sped up, and how they will probably continue into the future. They discuss why businesses should embrace these changes, particularly with remote bookings, and how this will help with day-to-day planning, and potentially make expenditure savings in areas such as staffing. Peter believes that customers and their expectations have changed and whilst businesses need to meet those expectations, they also need to consider revamping how they provide their service to customers moving forwards e.g. just because you CAN open 7 days a week, doesn't mean you should. A theme running through this chat is reinvention, with Peter discussing the need for businesses to look at how they can 'bring families together', and how social media will be key for reputations. He reminisces about a time that he managed to turn a complaint at the model village into global PR gold, proving the old adage of 'sex sells' really works! This episode is worth a listen for this anecdote alone and is a fantastic example of how to turn a negative into a positive, and the power media can have over your business. Peter believes that businesses need to embrace the inevitable changes that will come from life after lockdown but harnessing the themes of tradition and nostalgia might still be good for business in the 'new normal' tech era, particularly for seaside town attractions. You can check out the work of Norfolk & Suffolk Tourist Attractions here Find out more about The Old Penny Arcade here. We would love to hear from you, get in touch with us on [email protected] or [email protected]. If you enjoy this episode, please subscribe and whilst you are there, we would really appreciate a 5* review, as this helps other people find our podcast! www.larking-gowen.co.uk/tourism-insights © Larking Gowen LLP