Advertise on podcast: Online Marketing That Works!

Here we are ready for another podcast. Let’s get to it. Online marketing has two different viewpoints. One viewpoint is from the customer, while the other is from the creator [the marketer]. As a prospective customer, you have a unique viewpoint based on your perception of the marketers' product or service. In the case of Disney, there are probably not many people that do not know the brand. Disney has theme parks, movies, animation technology, and travel destinations which include hotels in many parts of the world. So any Disney advertising would have a good chance of attracting attention because Disney has built up a good reputation. But if a marketer is new to the world of marketing or introducing a new product, it becomes very important to establish a reputation and to create resonance with the prospective customer. Today's podcast is entitled “After the Click?!”. So naturally, you may be thinking about what happens after someone reads a marketing piece, and decides to click on the link. That was what I wanted you to think, but it is not what I want to talk about. Confused? Not for long. Remember, a while back we talked about planning out things (you know our goals) and working from the end backward. Our goals are what we want, but to achieve them, we must create a plan that ends with our goals in mind. Clicking on a link is the goal. Maybe though, what happens after the click is the true destination. So you have a goal… The prospective customer has just finished reading something captivating. Or… They watched an impressive video. And maybe… They were told an exhilarating story that took them down a path toward a fairy tale dream they may have had themselves. They were ALL motivated to click on a link BECAUSE it just made sense to do so. [Listen in for all the good stuff] ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/after-the-click/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

Welcome back, my friends. Let me ask you this. Were you here last week? I hope so because we are going to pick up right where we left off. But on the ODD chance you missed last week's podcast, just click on the link in the show notes for the Blog Post, or just scroll back to Episode 68. Nobody wants to start in the middle. Not if you don’t want to miss out on any of the good stuff. Good... You're still here. So let's get to it... ======================== Episode 68: "8-5-7" Episode 40: "dreamers dream doers do" Episode 41: "du more tu day" Episode 65: "beyond the dream" Episode 48: "in search of gold" and I forgot another episode related to dreams: Episode 67: "dream killers - what to do when they come for you?" ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/unlocking-the-vault/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

I woke up this morning from a dream about unlocking a dial-type lock. The combination was 8-5-7. I’m not sure of the significance of the dream, or the numbers. But for some reason, it inspired today's Podcast. If after hearing the podcast, you think you understand the meaning, let me know. I’m in the show notes. Your comments are always welcome. ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/8-5-7/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

In case you didn’t figure it out, today we're talking about feelings. There is a total of three (3) Steps to handle Dream Killers. Step One - Recognize it. Step Two - Reframe Step Three - Resume This is a longer podcast today. I need it. You need it. I think we ALL need it. So let’s just dive on in. Listen in for the clarity WE ALL need! ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/dream-killers/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

Hey there friends… James here. Remember the movie “You’ve Got Mail”? It was 1998, starring a younger Tom Hanks and Meg Ryan. An email was still fun back then. I remember people just walking around saying “you've got mail”, then giggling all the time. You didn't mind getting an email or two. IF YOU EVER HAD AN EMAIL ACCOUNT (back then). Am I right? Of course, I am. Computers we're still a novelty for most people. And if you wanted to check your mail or your email, most people had to listen to their modem make some weird alien sounds. Remember that? I do. Those were some exciting times for sure. Gurus we're still figuring out how to make money online. There was no Facebook. There was no Google. No Instagram. No YouTube. No Windows as we know it. It was still getting figured out. Many people were still using DOS and Windows 95 was struggling to catch on. It was the crappy Windows Version, after Windows 3.11. Then, Windows 98 is released. Finally, something that made people smile again. A windows environment that just worked. That was then... Fast forward, 24 years later. Listen in to HEAR all the great content ... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/making-email-fun/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

As you know, together, we have discussed having dreams. Your dreams... My dreams... Our audience's dreams... And Still, we haven't fleshed out any of those dreams at all. Now have we? How do you take what is in your head and your heart, and break it down into actionable steps that can be acted upon? First of all - this is NOT a topic gurus usually address, because we all have different dreams (goals). Maybe they [the guru] are afraid to say something that may not always be correct for everyone - so instead they just ignore it. I don't want to ignore it - because it is a real question people do have. “How do I make my dreams real?” So, I will speak about this topic as simply as I possibly can while still giving you a canvas that can be modified to meet your needs. So you can paint the picture in your heart. Listen in for more detail... ======= As Promised: Links to Blog Posts for... FB ad Welcome email Relationship building emails Bridge email Part 1 and Part 2 Promotional email sequence ======= If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/beyond-the-dream/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

I get it, believe me! No one... And I mean, NO ONE wants to continue going to school. Especially if you are busy with other things, that are more pressing, or otherwise tugging at your strings. We're ALL busy. It's 2022. Everybody is busy. Did you know that even busy doctors, attorneys, realtors, and many other professional business persons MUST get continuing education (CE) credits to keep their professional license? Wait long enough and our governments will have that for online businesses. Thankfully we don't - right now. But that does not mean we don't need to keep re-educating ourselves! We ALL need to be re-educated. How you do it, is completely up to you. You can pay for it, or you can learn it the old-fashioned way, by making mistakes. I did the old-fashioned way for a long time. You may be in that club as well. I do not recommend it. Listen in to hear more... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/re-education-provides-success/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

We ALL want things to work exactly the way they are in our minds. Our business plan is perfect. The goals we set will become real. But, life gets in the way. Reality takes over. Things change. In 1993 I left the US Navy. My dream was to become a business person. That was the goal. It wasn’t something I just woke up and did. And it wasn’t a pipe dream either. Let’s not be confused - I HAVE spent a huge amount of time dreaming. As a child, like ALL children, you included, I spent a lot of time dreaming of what life would be like when I become 16, 21, and beyond. But my plan to become a successful business person was something I had in mind for a very long time. So I began to devise a way to make it real. I spent a lot of time researching the business I was buying into. Essentially I was purchasing a turn-key business. The business model was proven to work. [You can still see it in commercials even now, over 30 years later.] So, naturally, I convinced myself that I too could make a place for myself in this world of business. I don’t think there was this cool word, entrepreneur, being used in 1993. So I purchased this turn-key business, which cost me $14,000 at the time. I drove from Connecticut to Indiana to take possession of the hardware and software that together formed the foundation of this new business. I was happy. I was free. And still… I was scared! I didn’t know it yet, but I would soon learn, that purchasing a business - even a turn-key business, did NOT make you a business person. But I had a dream, and I was on my way. Have you ever felt that way before? Listen in for more ... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/non-linear-growth/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

This is a continuation of last week. I hope you enjoy it! ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/more-stories-that-matter/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

Today we are going to be talking about “The Stories That Matter”. Think about anyone that you consider to be famous. What made you decide how important they were? Did you read about them? Are they some movie star? We’re you introduced to them by someone close to you; maybe a friend or family member? Now, let’s consider you and your reputation. Nothing is more important to your success than the stories others believe about your work, along with your personal, and community life. It is important to think about this. People are story-driven. You are I am We all are Pretty much everything we do is somewhat based on a story someone told us or one we have told ourselves. These stories even create the way we [you and I] see ourselves because it helps define how the world reacts to us. After reading a few books on the brain, and how it sees, [or better said] how it perceives our view of reality, it is clear, that the brain we use to navigate the world we live in, may just be making some of it up. Listen in for ALL the good stuff ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/stories-that-matter/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

Because the world we live in is ever-changing, if we are not growing along with it, we are effectively embracing stagnation. Marketing online can at times feel like your walking up the down escalator. The moment you stop your forward movement, you cannot help but be dragged back down. Yes, there is no time to just hang out; nor is there a lot of time to figure out all this marketing stuff. I know that seems to be a little bit out there. But I promise you this… If you do your best to find something that you can improve on, over time, you will see that the world will slow down somewhat to allow you to keep up. If you had listened to the podcast last week, the episode talked about being a solopreneur. And you may be thinking - right about now - how can one person keep up with companies that may have teams of people working for them. My answer to you is to become efficient in what you DO do. The 80/20 principle - says that there are things that take up only 20% of your time and yet they contribute to 80% of your growth. Your job is to find those things… >> Even more, to listen to ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/growth-or-stagnation/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

I know you know because I’ve said it plenty of times… Online marketing is a business. But for some reason - I kind of just left it like that. Today, I’ve got a bit more to say about it. Because… Most people that start online do so as individuals. Right? They get an idea in their head and then go about trying to bring it to life online. First of all, most newly minted online marketers are the equivalent of Hollywood actors… …you know, starving artists. They want to be the next big thing, but until that happens they are a waiter, a dishwasher, or a valet. They still need to pay the rent. So it makes sense to start out as a Solopreneur. Listen in for more exciting information... ======================== If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] ======================== Get Your Questions Answered HERE! ======================== Link to Blog Post with more information. https://mkt2online.com/solopreneurs/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message/ ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message