Advertise on podcast: Link Up Leaders

We've talked all about Amazon Ads, Facebook and Instagram Ads, and Google Ads, but what about YouTube ads? On this episode of Link Up Leaders, Francois and Lisa are sitting down with Marco Grishaber of WunderAds to learn how eCommerce business owners can leverage YouTube ads to grow their business. -- 💥About Our Guest!💥 Marco Grishaber is the Founder and CEO of WunderAds, an agency focused on helping eCommerce businesses increase sales by getting high-quality visitors to their sites and increasing conversion rates. Marco is knowledgeable and passionate about what he does with a deep understanding of eCommerce and SEM. WunderAds is a proud volunteer partner of Bright Side, a non-profit organization devoted to supporting children’s education. Its mission is to empower children and communities by hosting content-rich activities via pro-intersectional approaches to information that can be used in the classroom and in everyday life. Learn more at https://wunderads.agency/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

We spend a lot of time on this show talking about the frustrations caused by Supply Chain delays in the US, but what's going on in the European markets? On this episode of Link Up Leaders, Francois and Lisa are speaking with Daniel Hannig of SellerLogic to learn what's going on with European Supply Chain. -- 💥About Our Guest!💥 After finishing his legal studies, Daniel started out as a copywriter in the field of competition law. The experience he drew from working so closely with marketing moved him to shift his career into a more creative direction, and he now specializes in content creation for software companies. When Daniel's not trying to figure out various SEO algorithms, you can find him working on his jump shot or on a new sushi recipe. The mission of SellerLogic is the development of new and intelligent solutions for Amazon Sellers. Their current products – the SellerLogic Repricer and Lost & Found – allow customers to save time and increase productivity while generating maximum profit. Learn more a https://www.sellerlogic.com -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media!  🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are speaking with Oren Schauble to learn how eCommerce brands are utilizing micro-acquisitions to scale their brands. -- 💥About Our Guest!💥 Oren Schauble most recently built and was the President of a public cannabis company, Unrivaled Brands, a brand house for west coast cannabis. Prior to that, he worked as product development and marketing executive specializing in regulated and luxury products, including helping to establish the consumer drone product channel in big box retail across the world. Oren now serves as a partner in drones and robotics-focused product development agency Guinn Partners, and also advises and invests in businesses creating physical products. Guinn Partners is an experienced product development agency specializing in emerging technology, drones and mobility. -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Data is at the heart of any sustainability effort and no matter how far along a brand is in its sustainability journey, most aren’t using their data as effectively as they could be. On this episode of Link Up Leaders, Francois and Lisa are joined by Caleb Nelson who will provide insight into harnessing this data to eliminate packaging waste, track and benchmark fuel surcharges, and optimize the distribution network - which will inevitably save the shipper money too. -- 💥About Our Guest!💥 Caleb Nelson, Chief Growth Officer at Sifted, oversees the growth of the company’s new Marketplace Intelligence platform, leads product enhancement efforts for the core business, and serves as the company’s industry thought leader.  As one of the original co-founders, Caleb has helped build Sifted from the ground up and was instrumental in its merger with VeriShip in 2020. He is passionate about using data to solve complex problems for shippers and providing solutions through Sifted’s software platform. Caleb is an executive entrepreneur with 15+ years of experience in sales, marketing, and account management. Prior to joining Sifted, Caleb was co-founder of Unishippers, where he successfully fostered a top-performing team within his company’s region. He was recognized as a top producing location many years in a row. Sifted is the leading logistics data-science platform that helps shippers save money by optimizing business decisions. Fueled by powerful AI, Sifted simplifies supply chain complexities through clarity, control, and visibility into shipping operations. Learn more at https://sifted.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

Congratulations! You have a new customer! Now how do you plan to keep them? On this episode of Link Up Leaders, we are joined by Will Evans, Co-Founder of FlowCandy to learn how eCommerce business owners can retain their customers via SMS and email marketing. -- 💥About Our Guest!💥 Will Evans is the Co-Founder of FlowCandy, an email & SMS retention marketing agency for fast-growing eCommerce stores. They handle everything retention for eCommerce store owners, completely done-for-you strategy and execution. From planning and segmentation to building the flows and campaigns - they take of everything so that you can focus on growing your business. Learn more at https://flowcandy.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa reconnect with returning guest Amy Wees! We'll be learning more about the opportunities for Amazon businesses when sourcing from Mexico and the upcoming sourcing trip. -- 💥About Our Guest!💥 Amy Wees is the CEO of Amazing at Home E-Commerce Consulting, a world-renowned company that has helped thousands of brands launch private label products on Amazon and beyond! Amy's knowledge in product development, sourcing, marketing, and sales have enabled her to help countless entrepreneurs develop their own successful businesses. Amy's courses and consulting are ranked among the best in the world in the Amazon seller poll. She shares her skills teaching classes at business organizations locally in San Antonio Texas, coaching entrepreneurs around the world through virtual coaching sessions and in-person events at (https://Amazingathome.com). She also covers these concepts on her E-Commerce Tips and Tricks podcast called "The Seller Round Table" (https://sellerroundtable.com/) -- ❗ Important Links ❗ Register for The Mexico Trip at https://themexicotrip.com/ Rewatch the webinar at https://themexicotrip.com/webinar/ Attend the trade show! https://evolatam.com/ Branded by Women LIVE! https://brandedbywomen.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

With Prime Day just around the corner, (and yes, we consider 3 months away just around the corner) now is the time for Amazon Sellers to prepare their supply chains for the influx of orders to come. On this episode of Link Up Leaders, Francois and Lisa are joined by Adam Shaffer to discuss the best practices Amazon business owners should implement to have a successful Prime Day. -- 💥About Our Guest!💥 Adam Shaffer is currently the President of Phelps United LLC. Shaffer found success helping Amazon sellers through his company’s proprietary technology, services, and distribution platform. Ultimately, helping clients navigate the most complex waters of the largest E-commerce site in the world. Shaffer’s brands include Sourcing Solutions, Omni-Channel Distribution, Advanced Micro, Zell Technologies, and Plaid Beaver which serves the distribution, reseller, eCommerce and marketplace sales channels. Shaffer is a pioneer in direct marketing and digital eCommerce of technology products and solutions to both consumer and commercial markets. Shaffer was involved in one of the earliest eCommerce websites selling technology and electronics products direct to consumers and businesses. At TigerDirect, Shaffer was responsible for launching and managing the Company’s eCommerce Marketplace business on Amazon, eBay and later Walmart. Both companies achieved over $200 million in sales annually on these marketplace platforms. Omni Channel Distribution makes it easy for technology brands to extend their reach and accelerate their growth by providing access to and managing multiple channels simultaneously through our proprietary platform, while protecting brand integrity and enhancing profitability. Learn more at https://omnichanneldistribution.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are joined by Tyler Gregg of Ampd to learn more about how Amazon Sellers can drive traffic to their Amazon storefront via Google Ads. -- 💥About Our Guest!💥 Tyler Gregg is the Director of Operations at Ampd. Tyler’s passionate about helping growing brands leverage Google Ads to take the next step in their growth journey. Prior to Ampd, Tyler worked for a management consultancy specializing in helping growth stage brands expand their operations and grow sales. Tyler and his team at Ampd are big data analysts who previously worked very closely with the Google Analytics team. They’ve now brought that knowledge to the Amazon industry and have developed a major breakthrough that allows Amazon Sellers to unlock Google Ads. Ampd’s cutting-edge self-serve technology provides the best-guided path to launch a customized Google Ads to Amazon campaign (makes it easy!) and automatically applies full Keyword level Amazon Attribution. Ampd uses its proprietary technology to first launch the best ad for the specific Amazon product then uniquely and accurately connect Google and Amazon data to reveal precisely which Google Keywords drove “add to carts” and which drove “conversions/sales”, to deliver the Amazon Seller the curated visibility and action clicks to hone in on the highest performing keywords to continually improve campaign performance. All done in just a few clicks and without ever leaving Ampd. Learn more at https://www.ampd.io/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!   Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

It's clear to most now that Google Translate, while a helpful tool, is not always accurate. On this episode of Link Up Leaders, Francois and Lisa are joined by Vanessa Hung who will share with us key components of selling to the Hispanic community, including proper listing translation and optimization. -- 💥About Our Guest!💥 Vanessa is a problem solver of the unsexy stuff of Amazon. She began transforming Amazon businesses in 2017. As the founder and CEO of Online Seller Solutions, she has helped many sellers free themselves from the pain of dealing with and managing their Seller Central account. She is a public speaker and the co-host of the podcast "Wizards of Ecom en Español." Her passion is to share knowledge about strategies, trends, and tips on starting, scaling, and transforming eCommerce businesses, specifically Amazon. Online Seller Solutions is a data-oriented, problem-solving agency that helps sellers with running Amazon business by focusing not only on quick fixes and handling emergencies but on long-term planning, having as specialized areas: Catalog, Inventory, and Account Health and Performance. Learn more at https://www.onlinesellersolutions.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are speaking with Travis Price of Mercury to learn about the unique daily banking needs of eCommerce businesses. -- 💥About Our Guest!💥 Travis started his career in eCommerce when he invented Santa’s Flask, The Original Christmas Wine Stocking, and started selling it on Amazon, eventually growing it to become the #1 best-selling product in the drinking flasks category. He then sold that business and went on to work for Wish.com, the world’s #1 most-downloaded shopping app. At Wish, Travis helped launch Wish Local, a parcel pickup program spanning 3 continents and 36,000 locations. Travis now leads eCommerce growth at Mercury, the banking stack built for eCommerce businesses. Mercury is a free, online-first banking stack designed for startups and DTC Brands. Mercury is an online banking stack* that includes a business checking account and business savings account with no monthly fees. Learn more at https://mercury.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

It's 3PL week here on Link Up Leaders! On this episode, Francois and Lisa are speaking with another speaker from their panel at Prosper 2022, Eddie Levine! We'll hear from Eddie his predictions for the logistics and 3PL space in the coming months and years as we continue to try and find some normalcy in the supply chain. -- 💥About Our Guest!💥 Eddie Levine is the President and co-founder of Hub Dub, Ltd, an eCommerce sales industry leader. Officially established in 2012, Hub Dub’s vision for success revolves around their full-service eCommerce brand management and 3PL partnerships that they develop with their clients. Eddie Levine carries over 15 years of combined eCommerce and logistics experience, having worked for several Fortune 500 corporations. He attended the University of Kansas and currently resides in the northern Chicago suburbs. Eddie is a widely recognized expert in the industry, presenting at dozens of conferences worldwide. Eddie is a year-round volunteer entrepreneurship instructor and mentor at 4 local high schools, and judges regional and national competitions for DECA, the nationwide youth business program. Hub Dub is a full-service brand management and 3PL logistics leader. We help our clients navigate the complexities and adapt to the ever-changing eCommerce landscape. The combination of these two services all under one roof is unlike any other offering in the industry. Learn more at https://hubdubltd.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are joined by Izabella Ritz, CEO of Ritz Momentum. She'll explain to us how Amazon Sellers can reverse engineer their product selection by beginning with a demand analysis and how to gain a competitive advantage by conducting deep dive of your competitors' sales and marketing channels. -- 💥About Our Guest!💥 Izabella Ritz is serial entrepreneur and Amazon Seller. Was speaking on a stage since 17 years old. After creating and selling her first business, a coaching center, at 17 years old, she took off running and began making waves in the rising e-commerce business. Through her involvement in hundreds of e-commerce projects, Izabella has delved deeply into SEO, digital advertising, and virtually scaling any business. She is the CEO and founder of Ritz Momentum, an agency that serves as a one-stop-shop for e-commerce business services and consulting, especially for Amazon sellers. Izabella founded Ritz Momentum to help propel entrepreneurs into the 21st Century style of doing business. Izabella was born in Moscow, Russia and moved to the U.S. with her three wonderful children in 2015. Ritz Momentum is an Amazon Seller founded, Amazon business services agency with high-level expertise in launching and running a Done-For-You Amazon Business. They specifically specialize in finding products that sell with high-demand and low competition. Learn more at https://www.ritzarm.com/ -- 👋Connect with our hosts Lisa and Francois on LinkedIn 🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ 🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! 🌐 Find us on Facebook: https://www.facebook.com/linkupleaders 🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/ 🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- 🔔 Don't forget to subscribe and turn on notifications! 🔔 Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com