Advertise on podcast: Boss Bitch Radio w/IFBB Pro, Diane Flores

Does that nightly glass of wine affect your sleep, hormones, and fat loss more than you think? In Episode 2 of Unf*ck Your Midlife: 12 Weeks to Hot AF, we're talking all about alcohol after 40, why hangovers hit harder in midlife, and how drinking can affect your health and fitness goals. I'm sharing my personal experience with alcohol, from relying on wine during stressful seasons of life to finding a healthier balance at 48. We're getting into how alcohol can affect sleep quality, fat burning, muscle recovery, hormones, cravings, and energy levels, plus why counting calories doesn't tell the whole story! But this isn't about taking away your wine or telling you to stop having fun. It's about understanding what alcohol might be doing to your body and finding a balance that works for your lifestyle. I'm sharing four practical strategies to help you rethink your drinking habits, along with some of my favorite non-alcoholic drink swaps that still make happy hour feel special. #AlcoholAfter40 #WomenOver40 #FatLoss #HormoneHealth   Key Takeaways: 00:45 Welcome to Unf*ck Your Midlife 01:41 What Your Drinking Habits Reveal 03:57 What Actually Counts as One Drink? 05:16 My Wake-Up Call With Alcohol 09:09 What Alcohol Does to Your Body After 40 13:45 Drinking, Social Pressure, and Weekend Habits 15:21 A Plan, Not a Ban 16:53 My Favorite Drink Swaps and Staying Accountable 19:21 When to Get Help With Alcohol 19:59 Where I Stand With Alcohol Today 22:03 Your 7-Day Challenge   Links mentioned: Listen to last week's episode, "Why You Wake Up at 3AM After 40": https://bossbitchradio.libsyn.com/why-you-wake-up-at-3am-after-40-unfck-your-midlife-ep-1 Join the Zero F***s A Clock Newsletter TODAY 👉https://www.bossbitchradio.com/newsletter Call the National Alcohol Support Hotline (US): 1-800-662-4357 for free Learn more about Beth Feraco's fitness journey and experience with sobriety: https://bethferacofitness.com/ Check out Andrew Huberman's Alcohol Episode - https://youtu.be/DkS1pkKpILY Get my FREE Sleep Like a Queen Guide: Get ahead of next week's sleep episode and start unfucking your sleep now → https://www.bossbitchradio.com/sleep-like-a-queen   Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

If you're waking up at 2 or 3 AM, dealing with racing thoughts, night sweats, or feeling exhausted even after getting enough hours in bed, you are definitely not alone. In this episode of Boss Bitch Radio, I'm breaking down why sleep can change so much in your 40s and how perimenopause, hormones, stress, caffeine, alcohol, and your nighttime routine can all play a role.  I'm sharing the simple things that have helped me improve my own sleep, plus five things you can start doing tonight to create a better sleep routine, wake up feeling more rested, and stop letting those 3 AM wake-ups wreck your day. #Perimenopause #SleepBetter #WomenOver40   Key Takeaways: 00:58 Making Sleep Your #1 Habit 02:32 How Sleep Affects Fat Loss 05:12 Why Sleep Changes During Perimenopause 08:01 The Sleep Trap So Many Women Hit in Their 40s 10:08 How to Quiet a Racing Brain 13:24 My "Stop Sign" Breathing Trick 16:57 Waking Up to Pee? Let's Talk Fluids 19:23 Why I'm Team No TV in the Bedroom 21:17 Creating the Perfect Cool + Dark Sleep Setup 24:37 What to Do About a Snoring Partner 25:51 Caffeine, Alcohol & Light: The Sleep Saboteurs 28:42 When It's Time to Talk to Your Doctor 31:10 My Simple Bedtime Consistency Plan 35:44 Tonight's Big 5 for Better Sleep 36:56 Wrap-Up + Your Sleep Guide   Links mentioned: Listen to last week's episode, "Why Nothing Works After 40," and start here before you Google anything: https://bossbitchradio.libsyn.com/why-nothing-works-after-40-start-here-before-you-google-anything Get my FREE Sleep Like a Queen Guide: Get ahead of next week's sleep episode and start unfucking your sleep now → https://www.bossbitchradio.com/sleep-like-a-queen Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter 385 extra calories after short sleep: King's College London meta-analysis of 11 studies, European Journal of Clinical Nutrition, 2016. Same diet, less fat lost on 5.5 vs 8.5 hours of sleep: Nedeltcheva et al., Annals of Internal Medicine, 2010 (University of Chicago). Morning light, dim evening light, cool room, caffeine timing: Huberman Lab, "Sleep Toolkit" episode. Caffeine 8-10 hours before bed: Huberman; 10 hours: Bryan Johnson, Blueprint "10 Habits for Sleep." Stacy Sims points (65°F cool dark cave, women run hotter, last meal 2 hours before bed, feet in cool water, tart cherry juice, insulin sensitivity, CBT-I): drstacysims.com articles "Why Women Struggle With Sleep" and "Save Your Sleep."   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

Welcome to U****k Your Midlife: 12 Weeks to Hot AF - my brand-new 12-week series for women over 40 who are tired of doing "all the things" and still wondering why the f**k their body isn't cooperating! If you're walking, eating healthy, doing your workouts, and still struggling with weight loss after 40, this series is for you. We're done chasing every shiny new supplement, peptide, diet, or quick fix. Instead, I'm breaking down one simple habit each week - sleep, alcohol, protein, strength training, steps, stress, and more! In this kickoff episode, we're talking about: Why quick fixes don't work Why your foundation matters Midlife weight loss and women over 40 Why sleep, protein, and strength training matter Why the scale isn't the whole story How to stop putting yourself on the f*****g back burner Your Week 0 homework: track your sleep, protein, steps, strength training, and alcohol No judgment. No trying to be perfect! #UnfuckYourMidlife #WomenOver40 #WeightLossOver40   Key Takeaways: 00:00 Why the F**k Can't I Lose Weight? 00:24 Okay, Here's What We're Doing 00:55 The Treadmill Girl Question 02:11 Why I Know This Shit 03:44 Here's How This Is Gonna Work 04:54 The 12-Week Game Plan 06:43 F**k the Quick Fix 09:00 Let's Revisit That Plateau 15:53 Stop Being a Back Burner Bitch 21:10 This Week? Just Notice. 22:25 Your Week 0 Homework 25:20 Alright Bitches, See You Next Week   Links mentioned: Listen to my episode with Beth Feraco of Beth Feraco Fitness: We talked about simplifying midlife health, fitness, and cutting through the bullsh*t → https://directory.libsyn.com/episode/index/show/bossbitchradio/id/42278165 Get my FREE Sleep Like a Queen Guide: Get ahead of next week's sleep episode and start unfucking your sleep now → https://www.bossbitchradio.com/sleep-like-a-queen   Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro    Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

I've spent 20+ years in the fitness industry, and after leaving bodybuilding, I had to completely rethink what exercise means to me. In this episode of Boss Bitch Radio, I'm breaking down the 5 pillars of exercise for longevity: strength training, Zone 2 cardio, sprint interval training, mobility, and balance. I'll walk you through what I personally do each week and why I believe women over 40 need to think beyond weight loss and calorie burn. I'm also sharing why I approach HIIT differently for women in perimenopause and menopause, how I incorporate strength training, walking, Pilates, mobility, and sprint intervals into my routine, and why getting strong now can make a huge difference as we get older. If you're a woman over 40 who wants to prioritize strength, fitness, longevity, and healthy aging, this one's for you. And remember: consistency beats perfection every damn time. ❤️ #WomenOver40 #StrengthTraining #HealthyAging   Key Takeaways: 00:30 — Why Fitness Advice Is So Damn Confusing 02:55 — The Wellness Event That Made Me Think 08:42 — Stop Chasing Calories 12:53 — Exercise for Longevity: The 5 Pillars 13:42 — Pillar #1: Strength Training 18:58 — Pillar #2: Zone 2 Cardio 23:28 — Pillar #3: Sprint Interval Training 31:04 — Pillar #4: Daily Mobility 34:17 — Pillar #5: Balance 37:02 — The Mindset Shift: Train for Longevity 38:37 — My Weekly Takeaways + Resources   Links mentioned: Check out Bryan Johnson's "Everyone Is Wrong About Exercise" and see his take on the five pillars of exercise and longevity: https://www.youtube.com/watch?v=JNuORofHhrk Try ClassPass and use my link to get 20 BONUS CREDITS. Explore Pilates, yoga, strength training, cycling, and more - all in one place!  https://classpass.com/refer/QDFSEM2C18?utm_medium=referral&utm_campaign=raf_pre_reservation&u   Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

In Part 2 of Competitive Bodybuilding Truths You Need To Hear, I'm getting even more real about the side of women's bodybuilding that nobody really talks about. I'm talking about GLP-1s and appetite suppressants in contest prep, losing your period, RED-S, perimenopause, post-show binge eating, relationships, body image, and the emotional cost of making bodybuilding your entire identity. I'm also sharing why your stage body is something you're "renting for the day" - not something you're meant to live in forever.   After nearly 15 years in bodybuilding, almost 20 competitions, becoming an IFBB Pro, and coaching women through contest prep, I'm sharing what I wish more women knew before stepping on stage and what I've learned now that I'm on the other side of it. If you're considering competitive bodybuilding, currently in contest prep, or wondering what really happens to women's bodies and lives behind the scenes, this episode is for you. #Bodybuilding #WomensBodybuilding #ContestPrep   Key Takeaways: 01:18 The Truth About GLP-1s in Bodybuilding 05:21 Losing Your Period Isn't a Flex 07:18 Contest Prep, Hormones & Being Over 40 08:59 Why Post-Show Recovery Matters 12:51 Nobody Really Cares - Do It For You 14:24 Take ALL the Photos While You're Lean 15:52 The Toll Prep Can Take on Relationships 19:40 Who Are You Without Bodybuilding? 21:24 What Bodybuilding Actually Taught Me 24:53 Am I Happier Now?    Links mentioned: Haven't listened to Part 1 yet? Go back and catch it here first: https://bossbitchradio.libsyn.com/competitive-bodybuilding-truths-you-need-to-hear   Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

I spent nearly 15 years in bodybuilding, competed almost 20 times, became an IFBB Pro, and coached other women through contest prep. So why did I eventually walk away? In this episode, I'm getting brutally honest about the side of women's bodybuilding that nobody really talks about - steroids and performance-enhancing drugs, post-show rebound, body image, genetics, the insane cost of competing, judging, coaching, posing, and what happens when bodybuilding becomes your entire identity. I'm sharing what I wish someone had told me before I stepped on that first stage, including the reality of contest prep, what happens to your body after a show, and why "just stick to the plan" isn't always enough. And this is only Part 1. Next week, we're getting into perimenopause, your cycle, fat burners, GLP-1s, and how bodybuilding can affect your relationships. #Bodybuilding #WomensBodybuilding #BodybuildingWomen   Key Takeaways: 00:13 Why I Stayed for So Long 01:45 What Happened After My First Show 03:39 How Bodybuilding Became My Identity 06:07 Becoming the Go-To Bodybuilding Girl 10:15 When I Started Seeing the Cracks 12:14 My Biggest Backstage Wake-Up Call 14:48 The Reality of Post-Show Rebound 17:46 The Biggest Post-Show Danger Zones 20:06 Why You Never Really Come Out Ahead 22:00 How Much Does Bodybuilding Actually Cost? 24:43 The Real Cost of Competing 26:22 Can You Actually Make Money Competing? 28:11 The Ego Trap of Bodybuilding 28:45 You're the Product, Not the Customer 29:47 Why the Goalpost Keeps Moving 33:06 Where's the Protection for Athletes? 34:45 Red Flags to Watch for in a Coach 36:54 The Reality of Life After a Show 39:55 Why Posing Can Make or Break You 43:09 Steroids, Drugs & The Genetics Factor 47:54 The Health Risks You Can't Undo 48:47 I Literally Passed Out Trying to Win 50:58 What's Coming in Part 2 + Share This Episode   Links mentioned: Listen to last week's episode here: https://bossbitchradio.libsyn.com/is-bodybuilding-actually-healthy-a-pros-honest-answer Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

After 15 years competing, a pro card, and coaching women through prep, I'm saying the thing this industry avoids: bodybuilding, bikini competition prep, and extreme dieting come with real costs - lost menstrual cycles, RED-S, thyroid and bone density problems, post show blues, and binge eating that hits 7 out of 10 competitors. I was on steroids for half my career, so this isn't theory. #Bodybuilding #WomensHealth #REDs   Key Takeaways: 00:43 Why I Had to Talk About This 01:38 That Instagram Clapback 02:14 My Bodybuilding Background 04:23 Let's Talk About Steroids 06:57 What Happens After a Show 10:30 What Bodybuilding Taught Me 14:22 Why Golf Isn't the Same 17:02 Can You Really Have a Healthy Relationship With It? 20:21 When You Lose Your Period 21:29 WTF Is RED-S? 25:12 The Reality of Coming Off Steroids 30:15 Why Contest Prep Isn't Exactly "Normal Life" 33:44 Jay Cutler and the "Box" Mentality 36:17 What I Want You to Ask Your Doctor & Coach 38:00 My Final Thoughts   Links mentioned: Read the 2026 study exploring disordered eating, exercise addiction, and body image among competitive bodybuilders - Disordered Eating, Exercise Addiction, and Body Image in Competitive Bodybuilders (2026, n=60) Explore this case report on the physical and psychological effects of preparing for a first bodybuilding competition - Case Report: First-time Bikini Competitor — physiological and psychological responses Learn more about RED-S, its warning signs, and how low energy availability can affect your health - RED-S — National Eating Disorders Association resource page Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

In this episode, I'm getting really honest about body image, comparison, aging, and the pressure we put on ourselves to get back to our "old" bodies. After years as a professional bodybuilder and coach, I've learned that getting leaner, winning trophies, or hitting a certain number on the scale never actually fixed how I felt about myself. I'm sharing what I've learned about comparing myself to other women, being attached to my former physique, and realizing that sometimes the jeans aren't the problem. The real question is: How am I showing my body love? We'll talk about body confidence, social media, self-care, getting older, and why loving your body is something you practice - not something you have to feel first. If you've ever struggled with body image or wished you could get your old body back, this one is for you. #BodyImage #BodyConfidence #WomenOver40   Key Takeaways: 01:08 Why This Isn't a "How-To" 03:28 What 400+ Women Taught Me 06:27 The Comparison Trap 10:56 Is Skinny Really Sexier? 15:03 When You're Judged by Your Old Body 20:30 The Jeans Trigger That Got Me Thinking 30:09 Making "Love Your Body" a Verb 34:56 When Fitness Isn't Your Whole Identity 37:32 Your "Embrace" Documentary Assignment 41:21 Be More Intentional With What You Consume 43:20 Your Final Challenge   Links mentioned: Watch Taryn Brumfitt's Embrace documentary and challenge yourself to rethink the way you see and treat your body: https://youtu.be/b5-pVIcA1e8?is=kGglRKKFwew1Ce39 Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

If you've ever felt like your life looks successful on paper but doesn't feel good anymore, this episode is for you. I'm Diane Flores, and after nearly 20 years in the fitness industry, I made the scary decision to walk away from the career that defined me. Now I'm documenting what it really looks like to reinvent yourself in midlife, build a creator business from scratch, and design a life that feels lighter, calmer, and a whole lot more aligned. This month, I'm sharing exactly how I contracted nearly $9,000 in creator income, why I actually sent fewer pitch emails than before, and the biggest lessons I've learned about brand deals, saying no, protecting my energy, and creating a business that supports the life I want - not the other way around. If you're a woman over 40 who's craving change, questioning your career, feeling stuck, or wondering if it's too late to start over, I hope this conversation reminds you that it's absolutely not! #MidlifeReinvention #SofterLife #WomenOver40    Key Takeaways: 01:21 Why I Walked Away From My Old Life 04:01 What "Delulu Maxing" Actually Means 05:39 Breaking Down My July Income 06:37 How I Price Brand Deals 11:51 The Paid Brand Deals I Landed 19:56 Gifted Deals: Worth It or Not? 23:25 Why I'm Done With "Girl Math" 26:16 My Free Stuff Wake-Up Call 27:21 The Best Gifted Deal So Far (My Sauna!) 28:34 The Haircare Brand Fail 31:10 Creating Content With My Daughter 33:22 What's Coming in August 36:04 Welcome to Soft Maxing September 37:59 Why I'm Focusing on Longevity 41:54 The Boundary Challenge I Want You to Try 45:54 Before You Go...   Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

What happens when you completely reinvent your life at 42? In this episode of Boss Bitch Radio, I sit down with Beth Feraco to talk about the life-changing decision that set everything else in motion. After quitting alcohol at 42, Beth rebuilt her life from the ground up - finding sobriety, discovering fitness, growing a successful coaching business, and helping thousands of women over 40 take control of their health. This conversation goes far beyond fitness. We get honest about alcohol, menopause, hormones, fat loss, strength training, GLP-1 medications, social media, and what it really takes to create lasting change. Beth shares the lessons she's learned over the past 11 years and why the simplest habits are often the ones that make the biggest difference! If you're navigating midlife, struggling to lose weight, feeling overwhelmed by menopause, or wondering where to start, this episode is packed with practical advice and real-life experience. #WomenOver40 #Menopause #FitnessOver40   Key Takeaways: 00:14 Meet Beth Feraco 02:27 The Moment Everything Changed 04:33 How Fitness Saved Her Life 06:58 Starting a Fitness Journey at 42 08:30 Do You Really Need to Quit Drinking? 11:17 The Truth About Menopause 13:32 Finding the Right HRT Doctor 16:56 The Habits That Actually Work 18:10 Supplements vs. Real Results 18:40 The Truth About GLP-1s 20:43 Portion Sizes Changed Everything 23:39 Why Beth Still Tracks Macros 24:26 How She Grew on Social Media 26:23 Being Yourself Online 28:19 Why She Doesn't Plan Content 30:51 Turning Down Brand Deals 32:59 The Reality of Work-Life Balance 34:30 A Day in Beth's Life 36:35 Growing Beyond 1-on-1 Coaching 39:22 What's Next for Beth 41:18 Get Out of Your Own Way Links mentioned: Connect with Beth Feraco: Instagram: @bethferacofitness TikTok: @bethferacofitness Podcast: Cut the Crap with Beth & Matt Check her out on her website: https://bethferacofitness.com/ Need support? The National Alliance for Eating Disorders offers free resources, treatment referrals, and support for anyone affected by eating disorders https://www.allianceforeatingdisorders.com/ Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

If you've ever thought, "I'll be happy when I lose 10 pounds," this episode is for you. As an IFBB Pro who competed in 16 bodybuilding shows, I reached my leanest at 128 pounds - and I was the most miserable I'd ever been. In this episode, I'm sharing the truth about body dysmorphia, extreme dieting, hormone health, and why losing weight didn't give me the happiness I thought it would. We'll talk about why the scale isn't the best measure of health, how chasing the "perfect body" can steal your joy, and what truly matters if you want to feel strong, healthy, and confident. If this episode speaks to you, share it with a woman who's been waiting to live her life until she loses the weight! #BodyDysmorphia #WeightLossJourney #Bodybuilding    Key Takeaways: 00:43 If You're Waiting to Lose 10 Pounds... 01:56 What Being 128 Pounds Was Really Like 04:03 The Reality of Contest Prep 05:10 When the Compliments Start Rolling In 07:47 The Truth About Body Dysmorphia 11:35 What Happens After the Goal Is Over 14:49 Learning to Heal My Relationship with Food & My Body 18:16 Why I Stopped Comparing Myself Online 19:12 The Scale Isn't the Whole Story 23:33 Why I Don't Trust BMI 27:21 Would I Do Bodybuilding Again? 28:52 What I Hope You Take Away from This 32:53 If You're Struggling, Please Reach Out 34:09 One Last Thing Before You Go Links mentioned: Need support? The National Alliance for Eating Disorders offers free resources, treatment referrals, and support for anyone affected by eating disorders https://www.allianceforeatingdisorders.com/   Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

7 Signs Your Body Is Begging You to Make a Life Change (I Ignored Them for 3 Years)  In this episode of Boss Bitch Radio, I'm sharing something deeply personal - the seven warning signs that kept showing up before I finally made one of the hardest decisions of my life: closing the business I'd spent nearly two decades building. The truth? It wasn't one dramatic moment. It was years of subtle signals that I kept brushing aside. The work I once loved started feeling heavy. I couldn't sleep. My creativity disappeared. My mind was consumed by the same problems every single day. Looking back, my body was trying to tell me something long before my brain was ready to listen. If you're a woman over 40 feeling burned out, emotionally exhausted, disconnected from your work, relationship, or even yourself, this conversation is for you. Whether you're questioning your career, your business, a relationship, or simply the direction your life is heading, I hope these signs help you recognize your own patterns before you spend years stuck like I did! #WomenOver40 #BurnoutRecovery #PersonalGrowth    Key Takeaways: 00:39 Why I Started This Podcast 01:32 The Instagram Poll That Changed Everything 02:46 Why We Stay Stuck Way Too Long 05:25 The 7 Signs I Couldn't Ignore 05:41 When What You Love Starts Feeling Heavy 07:40 The Sleep & Overthinking Spiral 09:33 Constantly Asking, "Am I Crazy?" 12:20 The Tiny Thing That Finally Broke Me 14:07 When You Finally Hit Your Limit 15:36 The Mindset That Helped Me Move Forward 19:53 Fix the Root, Not the Symptoms 21:30 Sponsor Break: iVologist 22:27 The Part I Didn't Tell Anyone 23:24 Why I Disappeared From Social Media 23:50 The Program That Changed Everything 25:42 Learning to Feel Instead of Suppress 27:08 How I Learned to Trust Myself Again 30:08 What Is Your Body Trying to Tell You? 31:18 Send This to the Friend Who Needs It 31:50 Delulu Updates & Behind-the-Scenes 32:47 Thanks for Listening ❤️ Come Say Hi Links mentioned: Ready to feel like yourself again? Visit Ivologist and use code DIANE50 for 50% off! https://ivologist.com/ Watch my inspiring conversation with Tracy Litt, "You're Not Behind, Broken, or Stuck — You're Becoming." If you're feeling stuck or standing at a crossroads, this episode is exactly what you need:  https://www.youtube.com/watch?v=fRUwXFZG-bM Didn't catch the previous Delulu Maxxing episodes? Listen here:  Episode #1 - https://bossbitchradio.libsyn.com/delulu-maxxing-i-burned-down-a-19-year-career-retired-the-fitness-girl-and-stopped-waiting-to-feel-ready Episode #2 - https://bossbitchradio.libsyn.com/i-made-almost-4k-in-15-days-on-purpose-this-time Episode #3 - https://bossbitchradio.libsyn.com/delulu-maxxing-if-you-dont-ask-the-answer-is-always-no-my-first-full-month-every-number   Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

It Was Never in Your Head: When Anxiety & Depression Are Actually a Hormone Problem If you've ever been told you have anxiety or depression without anyone checking your hormones first... this episode is for you. In this episode of Boss Bitch Radio, I dive into a conversation that I believe every woman needs to hear. Too many women are walking out of doctor's offices with prescriptions for antidepressants without ever getting a full hormone panel. While medication absolutely has its place, I'm asking a different question: What if your hormones are part of the real story? We're talking about how estrogen, progesterone, and testosterone affect your mood, sleep, energy, motivation, brain fog, and anxiety - especially during perimenopause and menopause. I also share my own experience with hormone changes, why I believe so many women are being misdiagnosed, and the lifestyle habits that can help support your hormones before we even get into treatment options. This episode isn't about fear or blaming doctors. It's about becoming your own advocate, asking better questions, and making sure you're getting the full picture before accepting that feeling anxious, exhausted, or emotionally flat is "just part of getting older." #Hormones #Perimenopause #Menopause #MentalHealth   Key Takeaways: 01:41 The 3 Hormones That Control Your Mood 02:46 Why Estrogen Affects Your Happiness 03:58 Progesterone, Anxiety & Better Sleep 05:26 Low Testosterone = Low Motivation? 08:50 Why So Many Women Get Misdiagnosed 10:26 The Stats That Will Shock You 12:26 Why Blood Work Should Come First 13:39 Simple Habits That Actually Help 19:10 When Healthy Habits Aren't Enough 20:39 Getting Real Answers with Hormone Testing 22:39 What I Hope You Take Away From This Episode Links mentioned: Ready to feel like yourself again? Visit Ivologist and use code DIANE50 for 50% off! https://ivologist.com/   Sources & References Menopause & Depression Risk (SWAN Study): Research shows women are 2–4 times more likely to experience a major depressive episode during the menopause transition. https://pubmed.ncbi.nlm.nih.gov/21306662/ https://www.swanstudy.org/womens-health-info/depression-menopause/ Antidepressants vs. Hormone Therapy: Approximately 1 in 3 women in perimenopause are prescribed antidepressants or anti-anxiety medications for mood symptoms, though current guidelines recommend considering hormone replacement therapy (HRT) when appropriate. https://pharmaceutical-journal.com/article/letters/assessing-the-suitability-of-antidepressant-use-during-perimenopause CDC (2023): Women are more than twice as likely as men to take antidepressants (15.3% vs. 7.4%) https://www.cdc.gov/nchs/products/databriefs/db528.htm How Estrogen Affects Mood: Estrogen plays a key role in regulating neurotransmitters such as serotonin, dopamine, and GABA. Fluctuations in estradiol levels during perimenopause and menopause can significantly influence mood https://pmc.ncbi.nlm.nih.gov/articles/PMC7075107/ https://www.sciencedirect.com/science/article/pii/S0378512224001828 2025 Research on HRT: A recent study suggests that hormone replacement therapy - particularly when combined with testosterone - may reduce the need for antidepressants in menopausal women https://academic.oup.com/jsm/article/22/Supplement_1/qdaf068.081/8119509 Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

Delulu Maxxing: If You Don't Ask, the Answer is Always No - My First Full Month, Every Number In this episode, I'm pulling back the curtain on everything that happened in June - from exactly how much I earned to how many brands I pitched, what actually landed, what completely fell apart, and the biggest lesson I've learned so far: if you don't ask, the answer is always no. I break down my real numbers, including the paid brand deals I signed, gifted partnerships, and the hundreds of pitches and follow-up emails that happened behind the scenes. You'll also hear about a collaboration that unexpectedly fell through, the daily system I've been using to stay consistent, and why persistence has been far more valuable than talent or luck! If you're thinking about becoming a content creator, building a UGC business, reinventing your career after 40, or simply need the push to bet on yourself, I hope this episode reminds you that reinvention isn't about having everything figured out. It's about taking the next bold step before you feel ready. #ContentCreator #UGC #WomenOver40   Key Takeaways: 01:31 The "Just Ask" Mindset That Changed Everything 03:28 How I Made Money This Month 05:41 The Truth About Gifted Brand Deals 09:50 My Pitching Numbers (The Real Receipts) 13:07 The UGC Apps I'm Using Right Now 15:31 Why I Only Pitch Brands I Actually Love 18:20 The Brand Deal That Fell Through 20:25 My Simple Daily Pitching Routine 23:16 This Week's Homie Hookup  24:46 My Current Delulu Goals  29:44 Your Growth Assignment This Week 30:47 Final Thoughts & Newsletter Update   Links mentioned: Ready to feel like yourself again? Visit Ivologist and use code DIANE50 for 50% off! https://ivologist.com/ Didn't catch the previous Delulu Maxxing episodes? Listen here:  Episode #1 - https://bossbitchradio.libsyn.com/delulu-maxxing-i-burned-down-a-19-year-career-retired-the-fitness-girl-and-stopped-waiting-to-feel-ready Episode #2 - https://bossbitchradio.libsyn.com/i-made-almost-4k-in-15-days-on-purpose-this-time Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program

Delulu Maxxing: I Made Almost $4K in 15 Days - On Purpose This Time If you've ever wondered what it really looks like to rebuild your career from scratch, this episode is for you. I'm pulling back the curtain on the first 15 days of June and sharing exactly what happened after I decided to stop waiting for opportunities and start asking for them. In this episode, I break down how I landed $3,225 in paid brand deals, another $760 in gifted products, pitched nearly 250 brands, and why being audacious has completely changed the direction of my career. This isn't a "how to become a content creator" tutorial - it's the messy, honest, behind-the-scenes reality of starting over, figuring things out as I go, and showing you the numbers most creators never share! #ContentCreator #UGC #WomenOver40   Key Takeaways: 01:58 Breaking Down My June Numbers 02:45 My Gifted Products Strategy 04:34 How I Pitch Brands Like Crazy 08:52 The Confidence & Systems That Changed Everything 13:51 How I Landed a Podcast Sponsor 15:56 Sponsor Spotlight: Ivologist 16:59 Deals I'm Working on Right Now 20:50 My Take on Activewear Brand Ads 24:50 Final Thoughts: Be Audacious   Links mentioned: Ready to feel like yourself again? Visit Ivologist and use code DIANE50 for 50% off! https://ivologist.com/ Didn't catch the previous Delulu Maxxing episode? Listen here: https://bossbitchradio.libsyn.com/delulu-maxxing-i-burned-down-a-19-year-career-retired-the-fitness-girl-and-stopped-waiting-to-feel-ready Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio    Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program