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Send us Fan Mail I am so excited for today’s conversation because we are talking about something I get asked about all the time: LinkedIn. Specifically, how to take the content you are already creating on Instagram and use it to build visibility and authority on LinkedIn without starting from scratch. My guest today is Michelle J Raymond, a globally recognized B2B LinkedIn strategist, founder of B2B Growth Co, international speaker, and co-author of two books on LinkedIn. She has spent over two decades in B2B sales and built one of the most practical, no-hype LinkedIn podcasts available today. What I love most about Michelle is that she is not going to tell you to abandon Instagram or that LinkedIn is better. She is going to show you how the two platforms work together to build a business that gets found by more of the right people. WHAT YOU’LL LEARN IN THIS EPISODE 04:52 Why LinkedIn is no longer just for corporate job seekers and why small business owners and coaches are leaving serious money on the table by ignoring it10:18 The key difference between Instagram and LinkedIn audiences and why the same person behaves differently on each platform16:35 How to repurpose your best Instagram content for LinkedIn without it feeling recycled or out of place22:47 What the LinkedIn algorithm rewards right now and why it is actually easier to get organic reach on LinkedIn than Instagram in 202629:14 The Power of Two: Michelle’s signature framework for how personal profiles and company pages work together to amplify your LinkedIn results34:58 The biggest mistakes small business owners and coaches make when they try LinkedIn and how to avoid them41:22 Michelle’s practical starting point for anyone who wants to get going on LinkedIn without adding hours to their content calendarABOUT OUR GUEST: Michelle J Raymond Michelle J Raymond is a globally recognised B2B LinkedIn strategist, founder of B2B Growth Co, international speaker, and co-author of two books on LinkedIn strategy: Business Gold and The LinkedIn Branding Book: Power of Two. With over two decades in B2B sales and more than a decade specialising in LinkedIn, Michelle helps businesses and entrepreneurs turn LinkedIn into a trusted, practical channel for growth. She hosts Social Media for B2B Growth, one of the most respected LinkedIn strategy podcasts globally, and is known for practical, no-hype advice that actually works. b2bgrowthco.comMichelle J Raymond on LinkedInSocial Media for B2B Growth PodcastBusiness Gold book and The LinkedIn Branding Book: Power of Two LINKS MENTIONED DMs to Dollars Course Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideHot Reels My 12-month Instagram content labApply for a Complimentary Instagram Breakthrough SessionWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail I am so excited for today’s conversation because it is one of my favorite kinds of episodes to record: a real, honest client success story told by the person who lived it. I am sitting down with Talia Schneiderman, a multi-passionate entrepreneur, Meisner-trained actress and acting teacher turned creative identity mentor, millennial mom of two, and someone who has spent the last 12 months in private mentorship with me building her coaching business from the ground up. And I mean the ground up. When we started working together, Talia did not yet have a clearly defined audience, a signature offer, a way to accept payments, or a finished framework. What she had was the desire to build something real and the willingness to keep going even when it got hard. And it did get hard. Today she is going to share the honest version of that journey. WHAT YOU’LL LEARN IN THIS EPISODE 06:00 How Talia found Elizabeth through a podcast interview and the moment of recognition that made her send the DM11:30 What Talia’s life and business looked like when she first stepped into private mentorship and why she chose to get support before she had it all figured out18:00 What they built in the first 90 days: target market research, her first coaching offer, business systems, and her first paying clients24:30 When things got hard: the self-doubt, comparison, and temptation to pivot that arrived in the middle of the journey31:00 The breadcrumb from a research interview that led Talia back to her Meisner acting background and changed the direction of her entire offer38:00 What Talia’s coaching business looks like today and the offer she has built that finally feels completely like hers44:30 Why Talia says she needed a business mentor and not another business partner and what that distinction made possibleLINKS MENTIONED Talia’s InstagramTalia's websiteApply to work with TaliaDMs to Dollars Course Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideHot Reels My 12-month Instagram content labApply for a Complimentary Instagram Breakthrough SessionWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail I am sitting down with Keenya Kelly, a video and social media strategist who turned short-form video marketing into a seven-figure business. Keenya has helped over 10,000 entrepreneurs build brands on TikTok and Instagram, she has spoken on stages at Fortune 500 events and entrepreneurial summits, and she is one of the most energetic and knowledgeable people I know when it comes to making real money from short-form video content. Today we are talking specifically about TikTok: what the platform is doing right now in 2026, how small business owners can finally start treating it as a revenue stream instead of just a content channel, and the five ways Keenya sees entrepreneurs leaving money on the table every single week. WHAT YOU'LL LEARN IN THIS EPISODE 04:18 How Keenya turned TikTok into a seven-figure business and what she sees most entrepreneurs getting wrong about the platform09:45 Why TikTok is a discovery engine and Instagram is a nurturing platform and why you need both working together14:32 Revenue stream 1: TikTok Shop and how small business owners are generating passive income directly inside the app20:11 Revenue stream 2: TikTok Live and the underrated power of live selling for coaches, product sellers, and service providers26:44 Revenue stream 3: brand partnerships and creator programs and what you actually need to qualify31:08 Revenue stream 4: driving traffic to your own offers through strategic content and DM automation37:22 Revenue stream 5: repurposing TikTok content across platforms to multiply your reach without multiplying your effortABOUT OUR GUEST: KEENYA KELLY Keenya Kelly is a video and social media strategist, keynote speaker, and the woman who turned short-form video marketing into a seven-figure business. She has helped over 10,000 entrepreneurs build brands on TikTok, Instagram, and beyond, and is known for her high-energy teaching style and practical, results-driven approach. She is a sought-after keynote speaker who has presented to Fortune 500 companies and entrepreneurial summits, and hosts The Download, her weekly newsletter on what is actually turning content into clients and cash. keenyakelly.comKeenya on Instagram @keenyakellyKeenya on TikTok @keenyakellyLINKS MENTIONED DMs to Dollars Course Use code BIRTHDAY at checkout to get $200 off through Sunday, October 4th at 11:59pm MTFree DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideHot Reels My 12-month Instagram content labApply for a Complimentary Instagram Breakthrough SessionWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail  Are you still telling people to click the link in your bio? Or maybe you are dropping your full URL into your caption? No judgment, but there is a much easier way to share your most important links with your audience. Today I am showing you how I leverage DM automation to turn Instagram comments and interactions into leads and sales. And I have a pretty freaking fabulous birthday surprise waiting for you at the end of today's episode. You are not going to want to miss it. WHAT YOU'LL LEARN IN THIS EPISODE 04:10 What DM automation actually is and why it is one of the most powerful tools in your Instagram marketing system06:59 How keyword automations work in practice and the exact setup Elizabeth uses for her free Instagram visibility jumpstart kit14:19 Why DM automation outperforms "link in bio" and how reducing friction leads directly to more sales18:37 What you can send through DM automation: lead magnets, product links, calendar links, podcast episodes, promo codes, and more23:17 The two funnel types every beginner should know: the simple link funnel and the email collection funnel29:30 Why you do not need thousands of followers or comments for DM automation to work for your business34:39 The birthday gift: introducing DMs to DollarsLINKS MENTIONED DMs to Dollars Course Use code BIRTHDAY at checkout to get $200 off through Sunday, October 4th at 11:59pm MTFree DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideHot Reels My 12-month Instagram content labApply for a Complimentary Instagram Breakthrough SessionPart 1 Ep134: The Key to Making Money on InstagramPart 2 Ep135: The Instagram Sales Funnel I Used to Build Two Six-Figure Businesses Without Paid AdsWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail  Last week I kicked off this two-part series on the key to making money on Instagram by walking you through why most business owners are missing a clear path from their content to their offer. Today I am pulling back the curtain on the exact Instagram sales funnel I have used to build two six-figure businesses without spending a single dollar on paid ads. I am going to show you what this funnel looks like in practice, how to build it for your specific business, and what to do if you already have great content but it is still not converting. WHAT YOU'LL LEARN IN THIS EPISODE 03:14 The exact five-step Instagram sales funnel Elizabeth has used to build two six-figure businesses without paid ads09:28 How to choose the right lead magnet for your business and why most people pick the wrong one15:42 How ManyChat connects your content to your funnel automatically and why it is the most important tool in this system21:07 What to do in the first 48 hours after someone joins your email list and why this window matters more than any other27:33 The three places on Instagram where your offer should live and why most people only use one of them33:19 How to audit your current Instagram marketing in 20 minutes to find exactly where people are falling out of your funnel38:45 The mindset shift that ties the whole system together: you are not posting content, you are running a marketing systemLINKS MENTIONED Hot Reels My 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberryApply for a Complimentary Instagram Breakthrough SessionFree DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail I want to talk about something that I think is one of the most misunderstood parts of Instagram marketing for small business owners. People come to me all the time saying: I am posting, I have a great offer, I know my audience, so why is Instagram not making me any money? And what I have found, after coaching hundreds of business owners, is that the answer is almost never what they expect. It is not a better hook. It is not more reels. It is not a new trending audio. It is almost always one of two things: either they do not have a clear path for people to take from their content to their offer, or they have the path but they are not showing people how to walk it. Today I am kicking off a two-part series on the key to actually making money on Instagram. Not just growing followers, not just getting views, but turning your content into consistent revenue. WHAT YOU'LL LEARN IN THIS EPISODE WHAT YOU'LL LEARN IN THIS EPISODE03:22 Why most business owners are missing a clear path from their content to their offer and what that costs them in revenue every single month07:45 What a customer journey actually is and how to map yours from total stranger to paying client13:10 The three types of content every Instagram account needs and why most people are only creating one of them19:38 How to use DM automation to turn your most popular content into an always-on lead generation system25:14 Why your call to action matters more than your hook and the most common CTA mistakes Elizabeth sees29:52 The Instagram profile audit: the five things your profile must do before any content will convert36:07 Your homework: map your own customer journey from first touch to paid offer in five stepsLINKS MENTIONED Hot Reels: My 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberryApply for a Complimentary Instagram Breakthrough SessionFree DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail If you have ever wondered whether you are ready to run Meta ads, or whether ads are going to save your business or just speed up your losses, today's episode is for you. I am sitting down with Jenn Possick, known as The Ads Maven, a Facebook and Instagram ads strategist who has been in this space since 2015. She has helped hundreds of coaches, course creators, and service-based business owners grow their email lists, fuel their launches, and attract more clients using paid ads. WHAT YOU'LL LEARN IN THIS EPISODE 05:17 The honest question every business owner needs to answer before running a single Meta ad and why Jenn will tell you to wait if you are not ready10:42 What it means to have a proven offer and why ads cannot fix a funnel that is not converting organically first16:08 The four things you need to have in place before Meta ads will work for your business21:33 What is actually working in Meta ads in 2026: lead generation ads, list building, and the Instagram DM ad format that is changing the game28:54 How organic Instagram content and paid Meta ads work together to create a marketing system that compounds34:11 The minimum budget Jenn recommends for small business owners who are just starting with ads40:22 The biggest mistakes business owners make when they start running ads too early or with the wrong expectationABOUT OUR GUEST: JENN POSSICK Jenn Possick, known as The Ads Maven, is a Facebook and Instagram ads strategist, speaker, and consultant who has been helping coaches, course creators, and service-based business owners grow their email lists and attract more clients using paid ads since 2015. A former elementary school teacher, Jenn brings a step-by-step, easy-to-understand approach to an often overwhelming subject. She has helped clients generate masterclass sign-ups for as low as $1.89 per person and has worked with six and seven-figure business owners across multiple industries. jennpossick.comJenn on Instagram @jennpossickLaunch Fuel Jenn's signature ads course for coaches and course creatorsHOT REELS IS OPEN Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included: Live coaching twice a month on ZoomWeekly trending content idea with exact hook formulas and AI implementation workflowsUp to two pieces of content reviewed per week inside the private communityActive coaching support Monday through ThursdayA program capped at 20 business owners so Elizabeth knows your name, your business, and what you are working towardA private bonus coaching session for everyone who enrolls during this launchCurrent investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment. Enroll in Hot Reels now WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail If you have been using AI to create content and it still is not converting into sales, you are not alone and you are not doing it wrong. You are just missing one crucial ingredient. Today I am sitting down with Molly Mahoney, known as The Prepared Performer, a digital marketing strategist who launched the world's first AI-focused content membership back in 2021, long before AI became everyone's favorite buzzword. She has built a seven-figure business entirely on organic content, she has had videos reach 39 million views, and she is one of the most brilliant people I know when it comes to blending AI strategy with genuine human connection. WHAT YOU'LL LEARN IN THIS EPISODE 05:14 What buying beliefs are and why they are the missing ingredient in most AI content strategies09:38 How to use AI to uncover the hidden objections and fears standing between your ideal client and a buying decision14:22 The awareness ladder: unaware, problem aware, solution aware, most aware and how to create content for each stage19:45 Why most business owners are only creating content for people who are already ready to buy and what they are missing26:03 How Molly uses ManyChat automation to move people through the awareness stages and into sales conversations33:17 The exact AI prompt framework Molly uses to train AI on buyer psychology before creating any content39:52 Why your weird is your superpower and how authenticity is what separates AI content that converts from content that just sounds goodLINKS MENTIONED  The Perfect Person Profile Creator thepreparedperformer.commollymahoney.comMolly on InstagramAI Content Club Molly's AI content membershipEnroll in Hot Reels nowManyChat The DM automation platform both Elizabeth and Molly use and recommendWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail Today is a special episode. I am celebrating 16 years in business and I want to do something a little different. Instead of teaching you a strategy or walking you through a framework, I want to sit down with you the way I would sit down with a good friend over coffee and share the things I know now that I wish I had known sooner. The lessons that changed my business, my mindset, and honestly my life. We are talking about Instagram, we are talking about coaching, we are talking about what growth actually looks and feels like from the inside. And I am also sharing a very exciting announcement: Hot Reels is officially open for enrollment. This is the last time I will be offering it at this investment level. WHAT YOU'LL LEARN IN THIS EPISODE 02:47 16 years of business in 16 minutes: the pivotal lessons Elizabeth has learned about growth, visibility, and staying in the game08:14 Why your business can only grow as fast as you grow and the identity work that nobody talks about in marketing podcasts13:22 The moment Elizabeth almost quit Instagram and what she did instead17:55 Why investing in coaching has been the single biggest ROI decision in Elizabeth's business, every single time22:08 The Hot Reels enrollment announcement: what is included, what has changed, and why this is the last enrollment at this investment level28:36 What the next 16 years will look like and the vision Elizabeth has for her business and her clients33:14 A love letter to the business owner who is still figuring it outHOT REELS IS OPEN Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included: Live coaching twice a month on ZoomWeekly trending content idea with exact hook formulas and AI implementation workflowsUp to two pieces of content reviewed per week inside the private communityActive coaching support Monday through ThursdayA program capped at 20 business owners so Elizabeth knows your name, your business, and what you are working towardA private bonus coaching session for everyone who enrolls during this launchCurrent investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment. Enroll in Hot Reels now LINKS MENTIONED: Join Hot Reels Here:  Descript (video editor)  My Social Media Marketing Podcast Interview: Listen  Watch Read: https://www.socialmediaexaminer.com/new-ways-to-expand-reach-and-engagement-on-instagram WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail Today I want to answer the question every entrepreneur quietly asks themselves: can I actually do this? I am introducing you to my Hot Reels graduate, Dani Alvarez. When Dani first joined Hot Reels, she did not know how to make a reel. She was not comfortable on camera. She did not know what a trending audio was, and she seriously questioned whether Instagram was ever going to work for her business. Fast forward one year later: she had grown her audience from around 1,800 to more than 22,000 followers, created multiple viral reels including one with more than 15 million views, and added over $100,000 in revenue to her business. This is not really a story about Instagram. It is a story about what becomes possible when you commit to mastering one skill long enough for it to change not just your marketing, but your confidence, your identity, and your business. What You’ll Learn in This Episode: 09:45 Why commitment is the biggest thing standing between where you are today and where you want to be10:44 Meet Dani Alvarez: beverage burro business owner, homeschool mom, and Hot Reels graduate who grew from 1,800 to 22,000 followers and added $100,000 in revenue in one year15:01 Dani in her own words: what it felt like the first time she got on camera and why she almost cried posting her first reel20:48 The 90-day plateau before the breakthrough: how Dani posted consistently for three months with almost no results before one reel hit six million views24:09 The unexpected opportunity Instagram created: how Dani and a business partner launched an entirely new coaching business for farm and beverage animal owners around the world27:36 How Elizabeth landed a live international TV segment on one of the biggest UK morning shows because a producer found her on Instagram30:28 The series wrap-up: five lessons, five client stories, one invitation Links Mentioned: Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusApply for a private Instagram Breakthrough SessionFree Monetize Your IG GuidePart 1 Ep126: The Truth About Instagram Growth in 2026Part 2 Ep127: Why Your Instagram Content Isn't Turning Followers Into ClientsPart 3 Ep128: The Biggest Instagram Mistake That's Repelling Your Dream ClientsPart 4 Ep129: How to Make Money on Instagram Without Thousands of Followers93: How She Made $100K from Instagram in Under 12 Months with Dani Alvarez (A Hot Reels Success Story)WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail If I could wave a magic wand right now and give you one of two things: tomorrow morning you wake up and your Instagram account has 50,000 new followers, or tomorrow morning you wake up with an additional $100,000 in revenue for your business.  Which one would you choose? Today I am sharing two stories that illustrate exactly what I mean, and I am answering the question every business owner is really asking: how does Instagram actually make me money? WHAT YOU'LL LEARN IN THIS EPISODE 06:35 Why you do not need a huge audience to make serious money on Instagram and what actually determines whether followers convert into revenue08:26 Meet Martine: a Pilates studio owner with fewer than 1,000 followers who made $3,000 in a single day from two clients who had been quietly watching her content for months11:18 Meet Amber: a burnout recovery coach and former veterinarian who built a marketing system that turned her Instagram visibility into consistent leads and a $12,000 client15:57 The framework Elizabeth teaches inside Hot Reels: visibility leads to trust, trust leads to action, action leads to revenue21:22 How the $12,000 client found Amber, what the funnel looked like, and why it felt like the easiest sale she had ever made26:27 Why every interaction with your content is a deposit into the trust bank and how that compounds into predictable revenue over time31:05 Why you do not get an award for doing it by yourself and what Amber says about the real value of coaching and implementationCLIENT SUCCESS STORIES Martine Martine owns a Pilates studio in Seattle. When her breakthrough moment happened, she had fewer than 1,000 Instagram followers. No viral video, no influencer status. Just a business owner who consistently showed up and shared content that resonated with her ideal Pilates client. Two potential clients reached out on the same day after quietly watching her content for months. Between those two sales, she generated $3,000 in a single day entirely from her Instagram marketing efforts. Amber Amber is a burnout and stress recovery coach and former veterinarian of 17 years who helps high achievers, creatives, and vet med professionals heal from burnout. When she came to Elizabeth, she was speaking to everyone and seeing no traction. Together they refined her messaging and audience specifically toward veterinarians, built out a masterclass funnel, and Amber closed a $12,000 client from the very first time she ran it. Since recording her podcast interview, she ran a second masterclass that drew over 150 sign-ups. The funnel is working. Links Mentioned: Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusApply for a private Instagram Breakthrough SessionFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail Have you ever spent 20 minutes writing the perfect Instagram caption, carefully choosing every word, making sure you sounded knowledgeable, only to post it and hear crickets?  Then five minutes later, someone posts a reel that feels almost ridiculously simple, and somehow it takes off. People are commenting, sharing it, booking with them. And you find yourself wondering: how is that content outperforming mine? Mine is so much more valuable.  After coaching hundreds of entrepreneurs across dozens of industries, I've noticed something fascinating — the people with the most expertise are often the ones who struggle the most to communicate it. Not because they aren't brilliant, but because they've forgotten what it feels like to not know what they know. Today I'm sharing the story of my Hot Reels client Christa Rypins, and the messaging shift that completely changed how she creates content. WHAT YOU'LL LEARN IN THIS EPISODE 07:28 What the "curse of expertise" is and why the more experience you have, the more likely you are to fall into this trap10:55 Why people don't hire the smartest expert. They hire the person who makes them feel understood12:16 Meet Christa Rypins: chronic pain specialist, Hot Reels client, and the messaging shift that changed everything18:23 Why bite-sized educational tips aren't enough and the courage it takes to speak to the problem instead of the solution21:14 Your homework: how to find your next five hooks using the exact words of your ideal client25:45 The client who quietly watched Christa's content for months and what finally made her hire33:27 Three lessons to take away from Christa's story LINKS MENTIONED  Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusFree Monetize Your IG GuideChrista Rypins' WebsiteChrista on Instagram @christarypinsChrista's previous Strut It interview Ep113 WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail Have you ever looked at your Instagram and thought — I'm doing everything I'm supposed to do. I'm posting consistently, I'm showing my face, I'm making reels. People even comment that my content is helpful. So why isn't anyone actually converting into a paying client or customer? If that's you, you're not crazy and you're not alone. Today I want to challenge one of the biggest misconceptions floating around the online business world: that if you just create enough content, the sales will eventually come. And today I'm sharing the story of one of my Hot Reels graduates who learned that lesson firsthand. She went from feeling completely defeated by Instagram to getting 7x more reel views and attracting clients directly from her content.  WHAT YOU'LL LEARN IN THIS EPISODE 04:03 Why consistency alone isn't enough and the real reason content isn't converting into clients05:26 The most important question to ask before you film anything: what is the job of this piece of content?08:11 Meet Caroline Hull: podcast strategist, Hot Reels graduate, and someone who had the expertise but couldn't get Instagram to work for her business12:43 Why attention without clarity rarely becomes revenue and the four things your profile must communicate instantly18:43 Caroline's client story: thousands of podcast downloads, zero conversions and the content shift that changed everything21:33 Caroline's Hot Reels results: 7x reel views, increased engagement, and her highest revenue month since her brand pivot24:28 Why a million views on the wrong message produces less revenue than 5,000 views to the right person LINKS MENTIONED Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail If you posted content consistently for five straight months and your follower count barely moved, would you keep going? Would you keep showing up every week if it felt like nobody was watching? Today I'm sharing the story of one of my Hot Reels clients who did exactly that. She joined my program with about 2,500 followers and a totally dormant account she hadn't posted on for years. She spent the first few months of Hot Reels wondering if any of it was working. By the end of our year together, she grew to more than 70,000 followers. If you've ever felt like you're posting, trying, learning, showing up, and still wondering if Instagram is even worth it anymore for your business, this episode is for you. What You’ll Learn in This Episode: 01:36 What this new 5-part series is all about (real client stories, real strategies, real data)06:34 The yellow pages analogy: why Instagram is the greatest marketing opportunity small business owners have ever had13:41 The mindset that allowed me to post every day for over a year with little to no growth and keep going anyway17:21 Meet Asli Wade: seven-figure Etsy seller, handmade gift creator, and Hot Reels graduate22:27 The truth about what Asli's growth actually looked like — five months of almost nothing28:34 Why the viral reel revealed the foundation she spent months building, not the other way around30:02 Why I cap Hot Reels at 20 business owners and what close-proximity coaching actually changes LINKS MENTIONED SHOP for Heartfelt Personalized Gifts handcrafted by Asli Wade HEREAsli Wade's previous Strut It interview — Ep61Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us Fan Mail I am so excited to bring on one of the leading Instagram strategists for business owners — Michelle Gifford. She helps six and seven-figure brands grow their audience, sell out their offers, and generate real revenue through Instagram. She's also a coach, agency owner, podcast host of The Social Strategist, and a mother of five proving every day that it's possible to build a thriving business without sacrificing what matters most.  When I invited Michelle onto the show, I knew we'd be talking Instagram strategy. What I didn't expect was how deep we'd go into the mindset behind building a successful business on Instagram. Grab your notebook. WHAT YOU'LL LEARN IN THIS EPISODE  03:15 How Michelle went from teaching photography as a business to becoming one of the leading Instagram strategists for six and seven-figure brands05:07 The moment Michelle realized she wasn't growing on Instagram even though she was teaching it, and exactly what she changed07:30 Why sitting on the fence wastes more time and energy than just deciding to go all in08:23 How to use Instagram results as information instead of validation09:22 The two types of Instagram users every business owner needs to recognize and the decision point each of them faces10:19 Why Instagram now rewards the best content creators and why that's actually a gift11:17 The identity mindset shift required when you move from Instagram consumer to Instagram business owner16:20 What's working for organic Instagram growth right now: carousels, reels, and the share rate metric you need to watch18:44 The content test Michelle uses before posting anything: save it, share it, or watch all the way through20:59 How to keep people watching reels all the way through: layered hooks, visual movement, and ruthless editing22:21 How long your reels should actually be and why Michelle uses a "mini skirt" rule23:20 Why not all content has to go viral and how to separate attract, nurture, and sell content30:17 How Michelle runs a business and creates content with five kids, a dog, and two cats35:36 How Michelle uses AI including Claude Co-Work for competitor analysis and Instagram content research39:05 How Claude Co-Work opens a Chrome browser and analyzes Instagram accounts in real time41:00 How Michelle uses AI to automate daily social media news briefings and podcast guest thank-you emails41:52 Michelle's Descript workflow for podcast editingLINKS MENTIONED  Hot Reels (my 12-month Instagram content lab): Michelle Gifford's Website:Michelle on Instagram: The Social Strategist Podcast: Michelle AI (Michelle's custom GPT): WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.