Advertise on podcast: Your Marketing SUCKS with Kyle Milan

Is your B2B revenue dashboard actually driving results? Learn how to stop tracking vanity metrics and start making decisions. Many companies spend significant time building reports, yet fail to utilize the information to improve performance. The core issue is that teams prioritize KPI tracking over the actual management of their pipeline. If you are reporting on numbers but not changing your strategy based on those numbers, you are missing the point of your data setup. True value comes when your reporting directly informs strategic choices. You need to shift your focus toward active revenue management, ensuring that every chart and metric on your screen serves a purpose in your decision-making process. This approach helps you move away from static updates and toward a system that guides your daily operations. This breakdown is for sales operations teams and leaders who need to turn their raw metrics into actionable data-driven decisions. By refining how you approach your B2B revenue dashboard, you can build a tool that effectively supports your growth goals rather than just occupying space on your screen. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Feeling stuck in your business? Learn a repeatable workflow to identify root cause problems and implement effective changes today. Whether you are a business owner, manager, or working in sales and marketing, hitting a plateau is common. This episode outlines a practical method to navigate those moments of stagnation. By following this strategy adjustment process, you can move past current obstacles and regain your professional momentum, regardless of the time of year. If you find yourself stuck in your current situation, this guide provides the clarity needed to pivot. We focus on diagnosing operational issues systematically so you can execute necessary changes with confidence. Implementing this workflow helps you reclaim control over your strategy and get back on track. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Learn why sales and marketing alignment is the engine for revenue growth. See how every role in your company directly drives profit. Most organizations struggle because departments operate in silos. This episode explains how breaking down those barriers creates a unified focus on revenue. Whether you work in operations, shipping, or leadership, you are a critical part of the process that generates the money needed for salaries, growth, and new features. By prioritizing sales and marketing alignment, businesses can stop wasting effort on disconnected tasks. We discuss why a shared goal is essential for long-term sustainability and how your specific contribution as a team member impacts the bottom line. Understanding this connection is the first step toward better business revenue strategy and stronger operational results. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Sign up FOR FREE to my Trade Show Bootcamp Series: https://www.skool.com/industrialgrowthhub/about  Getting a strong ROI from trade shows doesn’t happen by simply showing up with a booth. You need a clear strategy before, during, and after the event. In this episode, I break down how to improve your trade show ROI by setting clear objectives before the show, engaging attendees effectively at your booth, and focusing on capturing high-quality leads instead of just collecting as many contacts as possible. I also cover one of the most important parts of trade show success: follow-up. Having a structured follow-up process ready to go immediately after the show helps turn conversations and leads into real sales opportunities. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Marketing and sales are changing fast, and a lot of the tactics that worked a few years ago need a different approach today. In this episode, I break down what's actually working across LinkedIn, search, paid media, outbound email, and trade shows—and where I see industrial companies making the biggest mistakes. I explain why building your personal LinkedIn network is still one of the most effective ways to connect with decision-makers, even if company pages make it difficult to measure direct lead generation. I also cover the shift from traditional SEO to Answer Engine Optimization (AEO) and what manufacturers need to do to ensure their content gets surfaced by AI platforms like ChatGPT, Claude, and Gemini. We also discuss why paid advertising requires constant optimization, how AI-generated search experiences are changing demand generation, and why email marketing still works—provided you focus on deliverability and make it part of a coordinated outreach strategy that includes phone calls and LinkedIn. Finally, I share how trade shows have evolved. Today, the companies that generate the best ROI aren't waiting for attendees to stop by their booth—they're booking meetings weeks or months in advance and treating trade shows as part of a larger outbound sales campaign. If you're responsible for growing sales in manufacturing or industrial markets, these are the strategies you need to be thinking about today. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

March wraps up Q1, which makes this the right time to take a hard look at how the year is actually starting. In this pre-recorded live session, Kyle and Cristian talk through how to audit Q1 the right way so you are not creating revenue problems for 2026. Most teams look at the top line number and either celebrate or panic. That is not enough. You have to dig into the pipeline, deal movement, win rates, stalled opportunities, and whether your current activity actually supports your goals for the year. If you want predictable growth in 2026, it starts with being honest about Q1 right now. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Full Pipeline vs Healthy Pipeline | What Most Sales Teams Miss Join Kyle Milan and Cristian for a live session where they dive deep into effective sales techniques and essential sales skills. They discuss the sales process and offer valuable sales tips to help you understand how to sell better. This session provides practical sales training for anyone looking to improve their approach. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Most companies are still quoting with outdated processes—manual, slow, and full of errors. In this episode, I’ll be joined by Cristian from Milan Media to break down how we're using HubSpot CPQ to streamline sales quoting and close deals faster. We’ll cover: - Why your quoting process is probably costing you deals - How to implement and optimize HubSpot CPQ for speed and accuracy - Real examples from industrial and B2B companies - What your sales team needs to be doing inside HubSpot to stay ahead - How CPQ fits into CRM and sales enablement strategy If you’re in sales, marketing, or ops and you're tired of quote delays and bottlenecks, this is for you. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

In this episode, we break down 3 moves you need to make so your 2026 marketing strategy isn’t a dumpster fire: 1. AEO (Answer Engine Optimization) — why organic traffic is dropping (hello, zero-click + AI Overviews), and how to start showing up in Google’s AI results and tools like ChatGPT, Perplexity, and Claude. 2. Cold email infrastructure — why “send rate” ≠ “deliverability,” what’s changed with ESPs using AI, and how to build outbound systems that actually land in the inbox and start conversations. 3. Content in 2026 — why “more content” isn’t the answer anymore, how we’re thinking about standing out, and how to use AI the right way (strategy, analysis, brainstorming) without losing your brand voice. If you want a clean action plan: start with Google Search Console, find the pages/queries that dropped, and optimize the low-hanging fruit for AEO first. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

Cold email doesn’t have to suck. In this video I jam with Christian about how to turn a “meh” product into something people actually want to click on—without blowing up your domain or spamming the planet. We start with the unsexy stuff (multiple domains, warmups, patience… yeah, I know) and then get into the fun part: crafting an offer that hits the biggest pain, shows real value, adds a little healthy urgency, and makes “yes” the easiest button in the room. No fluff, no novel-length copy—just tight, relevant messages that sound like a human wrote them. We swap real examples—from SaaS to industrial to roofing—and I share the simple skeleton I use when I’m writing cold emails that get replies. If you’ve seen your organic traffic dip thanks to AI overviews/zero-click land, we also talk about how to pivot your hook and offer so you still win attention. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll