Advertise on podcast: Ad To The Bone

WE ARE BACK! Our long-awaited season 2 is finally here and we couldn't be more excited to share this new set of episodes with all our listeners. In this episode, we had the pleasure to have Andreas Neu, current Regional Sales Lead at Oracle Advertising as our guest. We spoke all about contextual targeting - challenges, current trends, and the future. Andreas gave us a clear understanding of what contextual advertising is, what it brings to the table for advertisers, and how to use this technology in our favor.  About our host: Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/

We hosted Stas Tushinskiy, CEO & Co-Founder at Instreamatic, to talk about voice marketing and conversational ads. We wanted to understand what those are and which impact we could expect them to have on brands and on the advertising world. Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/

We hosted Joanna Burton, Chief Strategy Officer at ID5, for a conversation about digital advertising IDs in the post GDPR era, the death of the 3rd-party-cookie, and the future of digital advertising outside the walled gardens amid those changes. Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/

We hosted Cadi Jones, Commercial Director EMEA at Beeswax, for a conversation about the future of independent DSPs in the AdTech landscape, amid the changes in the industry, specifically the death of the 3rd party cookie. Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/

This episode was recorded Live in Tel Aviv, hosting Rotem Dar, Director of Media Operations at eyeo. We had a much-needed conversation about the ads' role in an Era of ad-blockers, first-party data hunting, and data-collection consent. Rotem gives us a fresh point of view of the future of programmatic advertising, both for advertisers and publishers. Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/

This is our first recording, and we're excited. We've been playing around with the idea for a long time, and bringing it to life took a bit longer, but we are delighted to share our first recording with you. We know it's only a Prolog, but it's a start. Plus, the first episode is already recorded, so it'll follow soon. We're inviting you to listen but also take an active part in the community.  Let's help each other to get better and understand that perfect doesn't exist and that there's always one more report tomorrow :)  Yours,  Ara & Adrian

In this episode, we've hosted Fabian Zimmermann, Group Account Director DACH/Nordics at DQ&A (Incubeta), having a basic conversation about the status of DSPs in 2021 and the relationship between clients, buy-side technology, and agencies/adtech service companies. Adrian Knoll is the Founder & CEO of IndieAd, an AdTech-as-a-service company, helping advertisers and agencies to excel in adtech and paid media implementation and execution. https://indiead.tech/