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Why the heck would you subscribe to Breakthrough Marketing Secrets? Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want. The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies. Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU? And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form. At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.

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Check latest episodes from Breakthrough Marketing Secrets podcast

The #1 Marketing Strategy for 2024

2023/11/10

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⚖ Proof, Credibility, and Believability Copywriting Course ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers The marketing environment has shifted again, going into 2024… What has worked for the last few years is NOT working nearly as well as it did before. And if you don’t adapt to this new reality, new economy, and new marketplace… Your marketing and your business will likely struggle. The good news is there’s one foundational principle that will be the lynchpin of your success… And with it, one key strategy to focus on to thrive. It’s all revealed in today’s episode… The #1 Marketing Strategy for 2024 Yours for bigger breakthroughs, Roy Furr

Dan Kennedy's #1 Rule of Direct Marketing Success

2023/11/03

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 Dan Kennedy's No B.S. Direct Marketing Book 🎁 Irresistible Offers Marketing Training from Roy Furr ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers What is Dan Kennedy’s #1 Rule of Direct Marketing Success? … And why is it so important? Yesterday, I reviewed a piece of marketing that broke this rule… And it was no wonder the business owner said it hadn’t gotten results. Because it broke Rule #1! When you develop a doggedness for following Rule #1 — and work it into every piece of marketing you do… It will be easier to get results… More leads, customers, sales, and profits! I share the story and the lesson in today’s episode. Dan Kennedy's #1 Rule of Direct Marketing Success Yours for bigger breakthroughs, Roy Furr

The Future of Breakthrough Marketing Secrets | Time for a Change

2023/10/27

⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers It’s time for a change… Starting next week, Breakthrough Marketing Secrets will look very different (again). Today’s episode is the official announcement… An explanation of the changes… And why they’re happening. The Future of Breakthrough Marketing Secrets Yours for bigger breakthroughs, Roy Furr

The Winds of Change Are Blowing | What does the future hold?

2023/10/26

⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers The winds of change are blowing… Do you feel that? The world feels like a different place from how it felt a year ago… And certainly very different from 10 years ago. For today’s episode I’m reflecting on that… And giving you a heads up about another very important announcement coming tomorrow. The Winds of Change Are Blowing | What does the future hold? Yours for bigger breakthroughs, Roy Furr

Copywriters: Pull These 3 "Levers" to Take Your Career & Business to the Next Level

2023/10/25

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📣 Unlimited Clients System 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets There are 3 “levers” you can pull in your copywriting business and career, to take it to the next level… Whether you’re just starting out… Or if you’re looking for your next career and business breakthrough… One of these levers is probably exactly what you need… To take you from where you are now… To where you want to go next. What are the 3 levers? And what’s the #1 lever YOU should pull next? The answers are in today’s episode… Copywriters: Pull These 3 "Levers" to Take Your Career & Business to the Next Level Yours for bigger breakthroughs, Roy Furr

If you want lots of clients, you need this… [how to get high ticket clients]

2023/10/24

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📣 Unlimited Clients System ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets The #1 most important thing to getting clients is… Revealed in today’s episode. Yeah, I’m gonna do that to you. But don’t worry. I won’t tease you too long, once you press play. I’ll share the #1 thing you need, if you want lots of clients. Why clients hire you in the first place (no matter your niche or market or offer)... The easiest way to clients — and get them to love you… What it all comes down to… All of it, in today’s episode… If you want lots of clients, you need this... Yours for bigger breakthroughs, Roy Furr

Why Facebook, Instagram, Google, & YouTube Ads are so hard

2023/10/23

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ❓ Ask Roy Your Question ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets When paid traffic doesn’t work, why not? If you’re running Facebook ads, Instagram ads, Google ads (search or display), YouTube ads, or running on any other ad network… And you can’t get conversions, can’t get ROAS, can’t get it to work like you want it to… What’s the problem? Do you just need better copy to increase conversions? Or is there something else? I got a few questions recently about subscribers’ struggles with paid advertising. And instead of addressing them superficially, I decided to go deep, to the root of how to make paid advertising work today. Why Facebook, Instagram, Google, & YouTube Ads are so hard Yours for bigger breakthroughs, Roy Furr

Copywriting: How to actually use a swipe file [true story]

2023/10/20

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ High-Velocity Copywriting Course 🔍 Why Ads Worked Copywriting Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets I once got in a fight with a copywriter over swipe files… I called him out on using one. He was trying to get hired by the company I was working for at the time, as Copy Chief. He got pissed, and ended up calling customer service and making a big stink. There were way too many phone calls about it. Thankfully it was all remote — so it was mostly him having a temper tantrum by email and phone. If we’d been in person, maybe he would’ve tried to take a swing at me. He was that upset. That’s where I’m coming from when I say I hate swipe file copywriting. But… I just did it — on a client project, with an A-list client. The trick is I did it very differently. Today, that true story and a lesson in ethical and effective use of your swipe file. Copywriting: How to actually use a swipe file [true story] Yours for bigger breakthroughs, Roy Furr

How to Summon the A-List Copywriter Within You [Ego States Exercise]

2023/10/19

⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets You have an A-list copywriter “self” inside of you… This is that part of your subconscious mind that remembers all the books you’ve read… The courses you’ve gone through… The bajillion podcast episodes… The part of you that has collected all this knowledge… Has learned from all your experience… Has great ideas… Writes easily and effortlessly, cranking out profit-pulling copy… And when that part of you is in charge, you write your very best, most brilliant marketing copy. Today’s episode gives you a simple “Ego State” exercise you can do in the 60 seconds before you sit down to write, to summon that A-list copywriter within you. How to Summon the A-List Copywriter Within You Yours for bigger breakthroughs, Roy Furr

Freelance Copywriters: Are you running a business, or is it a J-O-B in disguise?

2023/10/18

⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Are you treating your freelance copywriting like a business? Or are you just trying to get a glorified job that lets you work from anywhere? You have to decide. Because if you think it’s one but it’s really the other, you’re gonna be unhappy. You’ll also wonder why it’s so hard to get the results you dreamed of. So what’s the difference? I share it in today’s episode… Freelance Copywriters: Are you running a business, or is it a J-O-B in disguise? Yours for bigger breakthroughs, Roy Furr

How to take your business and life to the next level | Tough Love Motivational Speech

2023/10/13

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧠 Training Your Subconscious Success Mechanism ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets If you’re ever feeling stuck or like you can’t break through to the next level… Today’s episode is for you. It’s part motivational message… Part wake-up call… With a little sprinkling of rant thrown in. Most people aren’t willing to do what is really required of them to reach that next level in life and work. But with one key decision, you can turn it around. You can make it happen. How to take your business and life to the next level Yours for bigger breakthroughs, Roy Furr

Joe Karbo's Greatest Regret | The Lazy Man's Way To Riches | Customer Lifetime Value

2023/10/12

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Joe Karbo’s book, The Lazy Man’s Way To Riches, was wildly successful… He sold over 3 million copies at $10 apiece… Which adds up to a small fortune, especially considering he launched it 50 years ago. But he later admitted he had a massive regret about how he ran his business… And if he’d changed just one thing, he could’ve easily made another $100 million or more in additional revenue. In today’s episode, I share that one regret, and the lesson it reveals for you today. Joe Karbo's Greatest Regret RE: The Lazy Man's Way To Riches Yours for bigger breakthroughs, Roy Furr

Podcast reviews

Read Breakthrough Marketing Secrets podcast reviews

5 out of 5

7 reviews

★★★★★

WilliamAttaway 2023/06/26

So helpful and insightful!

Roy’s show is PACKED with practical and helpful ideas to help you learn and grow your marketing skills. With the heart of a teacher and the insights t...

★★★★★

BookGuy96 2023/02/06

Powerful, wisdom-packed show!

Roy Furr is an experienced direct response marketer that hosts a great show for marketing insights, tactics, and strategies that work! Highly recommen...

★★★★★

Alex J Sanfilippo 2022/12/19

Roy knows his stuff

Not only is Roy a brilliant marketer and podcaster, but he brings on guests to elevate his own experience in a way that benefits listeners. A+ show! K...

★★★★★

YOLO faro 2021/04/15

Warning: This is HIGH Caliber material

I took a leap of faith and created a business solely from Roy’s free content and have been profitable the last 2 years - especially early on in the pa...

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