Advertise on podcast: Heads In Beds Show

In this episode, Conrad and Paul talk about all things smarter advertising budgets, booking seasonality, return on ad spend, Google Ads, Meta retargeting, creative testing, diminishing returns, conversion tracking, customer acquisition costs, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad and Paul talk about all things AI adoption, AI travel agents, the future of travel planning, changing guest booking behavior, AI search visibility, direct bookings, the future of OTAs, and a lot MORE! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad and Paul talk about all things Google vs. Meta ads, capturing vs. creating demand, splitting your ad budget, adjusting spend based on seasonality, non-brand search, shoulder season marketing, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Jeff Brown of IntelliHost and Conrad O’Connell talk all things Airbnb optimization, impressions and clicks, listing conversion, ranking factors, Airbnb myths, direct bookings, Google vs. Meta ads, email and SMS marketing, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Jeff BrownIntellihostYoutube VideoConrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad and Paul cover homeowner acquisition, building better owner prospect lists, personalized outreach, AI-generated marketing, direct mail, getting homeowners to opt in, building brand credibility, improving your sales and follow-up process, and more!  Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Paul and Conrad talk about all things homeowner lead generation, why cost per lead can be misleading, qualifying the right property owners, paid social targeting, homeowner lead forms, tracking cost per signed contract, improving your owner acquisition strategy, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad and Paul talk all things Google, the future of Google Vacation Rentals, AI-powered travel booking, how AI agents could change the guest booking journey, Google AI Mode, what WebMCP could mean for vacation rental websites, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101WebMCPMuse AIArticle Link 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad and Paul talk about all things vacation rental marketing, the changing value of ranking #1 on Google, the limits of SEO and paid search, creating demand through social media, building a multi-channel marketing strategy, why every market and property requires a different approach, and a lot MORE!  Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101LinkedIn Post 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad O’Connell sits down with William Howard from Mailchimp to share how vacation rental managers can use email marketing to turn past guests and prospects into future bookings. We talk list building, segmentation, automations, abandoned booking campaigns, win-back strategies, email performance, and a lot MORE! Enjoy! ⭐️ Links & Show Notes Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101William HowardMailchimpWebinar YouTube Link 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad and Paul break down when your vacation rental business is actually ready for different marketing channels and why jumping into more ads, SEO, email, or direct mail isn’t always the answer. They walk through the before, during, and after of both guest and homeowner marketing, from finding your niche and crafting the right message to converting leads, delivering a great experience, driving referrals, tracking the right KPIs, and a lot MORE! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad and Paul talk all things marketing metrics, misleading agency reports, inflated ROAS, broken conversion tracking, brand vs. non-brand performance, the numbers vacation rental managers should actually trust, building your own marketing scoreboard, and a lot MORE! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad and Paul talk about all things mobile. Why nearly three out of four organic search visitors are browsing on their phones, where mobile users are dropping out of the booking funnel, the website mistakes that could be costing you direct bookings, and why “responsive” doesn’t always mean “optimized.” From clunky date pickers and buried booking buttons to slow load times and frustrating checkout experiences, they break down what vacation rental managers should actually be testing on mobile and a lot MORE! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad and Paul revisit the five-step Google Analytics booking funnel through a 2026 lens to explore what's changed, where AI-referred traffic actually enters the customer journey, how it behaves compared to traditional traffic sources, what today's analytics can (and can't) tell us, and a lot MORE! Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad and Paul unpack the current state of AI in travel marketing, separating the headlines from reality. They discuss where AI is actually influencing the guest journey, why trust still matters, how travelers are really using AI today, and why vacation rental managers shouldn't lose sight of the marketing fundamentals that continue to drive bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Conrad and Paul discuss why most vacation rental managers overlook outbound marketing, how to reconnect with past guests and inquiries, and the best ways to use calls, texts, emails, and automation to increase bookings. Enjoy! ⭐️ Links & Show Notes Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101 🔗 Connect With BuildUp Bookings WebsiteBook A Call With Us🚀 About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.