Advertise on podcast: FWRD: An EasyCare Podcast

AI is everywhere in automotive right now, but not all “AI” is the same. On this episode of FWRD, Corey Smith and Erick Jauregui sit down with Sean Hartman, VP of Sales at Toma, to talk about the practical side of AI for dealerships, especially in service and customer communications. Sean shares how dealers can avoid the hype, start with clear goals, and choose solutions that actually move the needle. You’ll learn: The simplest way to think about AI in a dealership: start with the use caseTwo common dealer scenarios where AI delivers fast wins (overwhelming call volume vs. repetitive BDC calls)How to spot real AI vs. advanced IVRThe “Art of AI” framework: Adoption, Resolution, TailoringWhat to ask vendors (learning over time, benchmarks, call-tree placement, integrations)Where the human touch still matters most (status calls, tough conversations, upset customers)What the next 3–5 years may bring: smarter, more dynamic workflows and communicationsIf you are exploring AI, this is a strong starting point to evaluate tools with clarity and confidence.

In this episode of the FWRD Podcast, Corey Smith and Erick Jauregui sit down with Eric Meahan to explore how data-driven reconditioning helps dealers reduce cycle time, control costs, and protect used vehicle margins. Eric shares how EchoPark cut reconditioning cycle time to five days by improving process visibility, labor allocation, and supplement management. The conversation highlights why idle time between recon steps is often the biggest bottleneck, not technician productivity, and how integrated tools eliminate manual tracking and errors. They also discuss how tighter controls, upstream recon decisions, and mobile repair strategies will become critical as used vehicle market conditions shift. The episode reinforces how aligning people, process, and technology can turn reconditioning into a competitive advantage. 🎧 Listen now to learn how smarter recon processes can improve throughput, efficiency, and profitability across your dealership.

What does leadership look like when profit is no longer the priority? For Brent Smith, it looks like showing up for people who are often forgotten. In this episode, Brent opens up about founding Love’s Reflection after years of hospice volunteering and a near-death experience that permanently shifted his perspective on life, death, and purpose. You’ll hear how Love’s Reflection focuses on fast, meaningful, deeply personal acts of service, from granting final wishes to simply ensuring no one feels alone at the end of life. Brent also shares how a major partnership with Akron Children's Hospital is expanding the nonprofit’s reach and why leadership grounded in compassion has reshaped his dealership culture, team morale, and long-term vision. This conversation goes beyond nonprofit work. It’s about redefining success, building community when none exists, and understanding how one small act of kindness can impact everyone involved.

In this episode of the FWRD Podcast, Corey Smith sits down with Laurie Halter to discuss why authenticity and clear communication are essential to building trust, culture, and performance in automotive. Laurie explains how brand promises only work when they are consistently delivered at every customer touchpoint. From sales and service conversations to leadership communication, she shares why customers and employees quickly lose trust when words and actions do not align. The conversation explores how understanding emotional drivers helps teams communicate more effectively, improve loyalty, and strengthen internal culture. Corey and Laurie also discuss leadership language, personal brand alignment, and why authentic video and storytelling resonate more in today’s digital landscape. They also touch on crisis communication and reputation management, highlighting the importance of transparency, accountability, and follow-through. The episode closes with a reminder that honest, human leadership builds stronger relationships and long-term success.

In this episode of the FWRD Podcast, Corey Smith and Erick Jauregui unpack one of the biggest transitions in fixed operations: moving from service advisor to service manager. Together, they break down what it means to step into leadership, highlighting the importance of shifting from individual performance to team success. The discussion covers key management skills like understanding and teaching metrics, maintaining shop balance, managing inventory, and forecasting effectively. The hosts also explore how to handle tough conversations, set healthy boundaries, and foster a positive team culture built on communication and accountability. Throughout the episode, they emphasize the importance of leading by example and investing in professional development to keep growing as a manager.

In this episode, Matt Raymond, COO of Bowtie Solutions, joins Erick Jauregui to share how dealerships can modernize their service BDCs without sacrificing quality or breaking the budget. Matt explains why his team defines AI as “Actual Individuals,” and how the right balance of people and automation can transform a call center from a cost center into a profit driver. They discuss how customer expectations have evolved, why dealers need to track the right performance metrics, and how outsourcing can fill process gaps while keeping operations scalable. Matt also shares real results, including how one dealership captured 67 missed calls and turned 47 of them into appointments within two days. The conversation wraps with three simple takeaways: if you can’t manage it, outsource it; know your numbers and compare results; and stay focused on what your team does best. 🎧 Listen now to learn how human connection, smart technology, and consistent tracking can take your BDC performance to the next level.

What if your dealership website worked like your best employee—always converting, engaging, and selling 24/7? In this episode, Russell Hill returns to the FWRD Podcast to share how Fixed Ops Marketing rebounded from a near acquisition to scale past 600 stores through digital innovation and smarter service strategies. Russell and host Corey Smith dive into: Why 30% of dealership website visitors come for service content—and often leave unsatisfied The “three-click rule” and how it impacts engagement and retention The growing role of AI in predictive maintenance and mobile service How to reduce customer defection by improving digital transparency Why your website deserves the same attention as any employee Russell also gives a glimpse into his personal journey—building a family compound, slowing down after decades in automotive, and redefining what success looks like after 40+ years in the industry.

In today’s digital-first environment, your dealership's long-term success hinges on more than just what you sell — it depends on how you listen. On this episode of FWRD, hosts Corey Smith and Eric Jauregui sit down with Jeane Reitelbach, a brand strategist with 27 years of marketing experience and over a decade in automotive retail, to unpack how the Voice of the Customer can shape your operations, leadership style, and even your Google rankings. Jeane shares dealership-tested strategies like: How AI and search engines are ranking your dealership based on review sentiment and responsivenessTurning one-star reviews into team-building moments with “lunch and learn” sessionsThe power of asking “Did this feel thoughtful and professional?” as a standard closing questionTracking CSAT, NPS, and market share down to the individual team memberHow professional platforms like LinkedIn influence brand perception — and recruitment — through AI sentimentIf you're a GM, Fixed Ops leader, or anyone focused on retention and reputation, this episode will give you a fresh perspective on using feedback as fuel for growth.

Most customers don’t even know dealerships sell tires—and that’s a major opportunity. In this episode of FWRD, Corey Smith sits down with Eddie Campbell, GM of Forest Lane CDJR, to break down how they became a top tire-selling store in the CDJR network. Eddie shares how their success came down to three key areas: consistent quoting, advisor certification, and embracing technology like video inspections and advanced tire scanning. You’ll also hear why 78% of tire buyers go with the first person who asks, how advisor compensation and showroom displays build tire culture, and how social media can fuel awareness. If you’re in fixed ops, sales leadership, or looking to increase service lane profitability—this episode is packed with tactical takeaways.

Mobile service is no longer just a future trend — it’s actively reshaping how dealers deliver value, drive retention, and grow their fixed ops revenue. In this episode of FWRD, host Corey Smith welcomes Jeremy Stevens to unpack how mobile service is creating meaningful customer relationships, why dealerships need to go “all in” to make it work, and how to overcome operational hurdles. With over 800 perfect surveys and powerful real-world experience, Jeremy shares what success looks like when mobile techs are trusted, equipped, and empowered to bring the dealership experience straight to the customer’s driveway. Whether you’re considering launching mobile service or looking to optimize what you’ve already started, this episode gives you the strategic lens — and the firsthand proof — to get ahead.

With a 49% turnover rate among service advisors, today’s fixed ops challenges go far beyond customer satisfaction — they begin with the employee experience. In this episode of FWRD, Corey Smith is joined by Chris Craig — industry trainer, content creator, and author of Becoming a Better Service Professional — to explore how dealership leaders can create stronger, more resilient teams. They dig into the real-world challenges facing service departments: from communication gaps between advisors and technicians, to broken survey practices, to retaining new techs through their first year. Chris also shares actionable ways leaders can create clarity around career growth, improve onboarding, and foster long-term loyalty. Whether you’re a GM, fixed ops director, or someone committed to supporting your people, this episode offers a thoughtful look at how better leadership leads to better outcomes — for your team and your customers.

In today’s market, attention is currency—and if your dealership isn’t showing up online, you’re missing the sale before it starts. In this episode of the FWRD Podcast, host Corey Smith sits down with Jordan Cox, a dealership video strategist with 11+ years of experience, to unpack the real strategies that top-performing rooftops are using to win on social. Jordan shares how dealerships of any size can create effective, scalable video content that boosts visibility, drives fixed ops engagement, and builds long-term customer trust—without a full-time video team or fancy production setup. Get actionable guidance on: Creating consistent short-form videos that cut through the noiseTurning your sales and service teams into on-camera brand advocatesShifting from promo-based content to authentic storytellingUsing CRM and social analytics to track ROI from your videosWhether you’re a GM, service manager, or marketing lead, this episode gives you a clear, low-barrier blueprint for dealership video success in 2025 and beyond.

In this episode of the FWRD podcast, Christine Vinatieri-Erickson, President of the South Dakota Auto Dealers Association, joins hosts Corey Smith and Erick Jauregui for a wide-ranging conversation on the challenges today’s dealers face — and where real opportunities lie. From protecting franchise rights and solving the technician shortage to why EV adoption is lagging in rural markets, Christine shares practical insights every dealership can use. If you're focused on retention, recruiting, or staying ahead of industry shifts, this episode delivers real takeaways to help you strengthen your strategy and stay future-ready.

In Episode 102, Corey Smith and Erick Jauregui sit down with Sean Reyes, Chief Marketing Officer at Recall Masters, to discuss the untapped opportunity in proactive recall outreach. Reyes shares insights from the 2024 State of Recalls report, highlighting that only 2.5% of recalls are resolved passively through OEM outreach. The episode explores how dealers can lead the way with accurate data, empathetic communication, and a customer-first service approach to improve recall compliance, re-engage lost customers, and drive revenue. Topics include: The impact of live agent outreach versus passive schedulingHow education, not upselling, leads to more customer pay workAligning sales and service to create long-term loyaltyRetention trends as customers keep vehicles longer than everThis is a must-listen for dealership leaders focused on maximizing service opportunities and creating better customer experiences.

On this episode of FWRD, hosts Corey Smith and Erick Jauregui sit down with Gary Locicero, VP of our sister company Crystal Fusion Technologies, to talk about the science, strategy, and safety behind modern windshield protection. With over a decade at Crystal Fusion and a front-row seat to its growth under the APCO umbrella, Gary shares how a 10-minute product install is transforming visibility on the road and profitability in the dealership. From hydrophobic glass coatings and LED glare reduction to OEM-level warranties and cross-department profit potential, this episode is a must-listen for anyone looking to bring real value to the customer experience.