Advertise on podcast: Pilates Business Podcast

Why is your Pilates studio full but not profitable? In this episode of The Pilates Business Podcast, host Seran Glanfield takes on one of the most uncomfortable questions in boutique fitness: how can your classes be packed, your waitlists growing, and your bank account still not reflect any of it? 💛 Drawing on years of coaching studio owners and looking at the numbers behind the numbers, Seran explains why a busy studio isn't always a profitable one, and why some of the busiest Pilates studios are also the most financially fragile. If you're teaching, hiring, adding classes and working harder than ever while your profit barely moves, this conversation is for you. In this episode, you'll hear: 📊 The difference between revenue and profit, and why it changes how you measure success 🪑 How full classes can hide pricing problems, rising instructor wages and discounted spots 📐 Why every empty spot and every square foot affects the profitability of your Pilates business 🧭 How the most profitable boutique fitness studios design their business with intention instead of reacting from fear 🔑 Why profit brings options and flexibility, and why more members alone won't get you there There is no one-size-fits-all path to a profitable studio. What matters is building one that gives you income, impact and flexibility on your own terms. Ready to build a profitable, sustainable studio? Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

What if the reason you’re exhausted isn’t because you’re teaching too many classes or need better time management—but because you’re carrying an invisible workload that never switches off?  In this episode of The Pilates Business Podcast, host Seran Glanfield explores the hidden mental load behind studio owner burnout: the constant decisions, client follow-ups, instructor concerns, marketing questions, financial worries, and unfinished tasks quietly consuming your energy. Seran explains why growing a Pilates studio or boutique fitness business doesn’t automatically make this mental load disappear—and why working fewer hours isn’t always the answer.  You’ll discover how stronger systems, clearer priorities, leadership skills, and boundaries can reduce decision fatigue and help you build a profitable, sustainable studio that creates not just revenue, but the capacity to think, lead, switch off, and actually enjoy the business you’ve worked so hard to build. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

More clients. Full classes. Waitlists. Growing revenue. That’s the dream… right? ✨ But what happens when your Pilates studio finally starts growing—and instead of feeling more freedom, you find yourself busier, more overwhelmed, and carrying even more responsibility? In this episode of The Pilates Business Podcast, host Seran Glanfield explores the side of Pilates studio growth that nobody really talks about: growth doesn’t eliminate problems—it changes them. Seran explains why fuller classes and more clients can expose capacity issues, why hiring instructors doesn’t automatically give you all your time back, and how systems that worked beautifully for a smaller studio can quietly stop working as your business evolves. She also dives into the important shift from being the person who does everything to becoming the leader your growing studio needs. If your Pilates business looks successful from the outside but feels increasingly exhausting behind the scenes, this episode will help you understand why—and what needs to evolve so you can continue growing without simply adding more work to your plate. Because the goal isn’t just a busy Pilates studio. It’s a profitable, sustainable boutique fitness business that gives you the capacity to keep growing—and actually enjoy what you’ve built. 💛 Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Laura Munkholm, co-founder of Walla Studio Management Software, to unpack the real relationship between technology and connection in a boutique fitness business.  Seran and Laura explore how the strongest pilates studio owners are using AI for repeatable training and smarter reporting, why AI-generated marketing copy is quietly costing studios trust, and how the right tech stack can actually deepen client relationships instead of replacing them.  From personalized client "audiences" to handwritten wow moments and leadership self-awareness, this conversation is full of practical insight for any pilates business owner trying to grow without losing what makes her studio feel human. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

The Pilates industry is growing—and with that growth comes more competition, more choice, and more pressure on studio owners to stand out. But does differentiation really mean adding more classes, more amenities, more content, and more to your already overflowing plate?  In this episode of The Pilates Business Podcast, host Seran Glanfield shares her biggest takeaways after spending several days at a Pilates industry conference in Miami alongside studio owners, instructors, educators, franchise leaders, and other industry experts. She explores why an exceptional client experience may be your Pilates studio’s greatest competitive advantage, why building and retaining the right instructor team requires more intention than simply filling gaps in the schedule, and why successful studio ownership isn’t about reaching a point where the challenges disappear.  If you want to grow a profitable, sustainable Pilates or boutique fitness business without constantly doing more, this episode will help you focus on what really matters. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Your Pilates studio is growing. Classes are fuller, revenue is climbing, and new clients are walking through the door… so why does running your business somehow feel harder than before? 😵‍💫 In this episode of The Pilates Business Podcast, host Seran Glanfield explores a stage of Pilates business growth that few studio owners expect: when success creates more complexity, more responsibility, and more reliance on YOU. Seran shares why the systems and leadership habits that helped you build your studio may not be the same ones you need to scale it—and why working harder isn't the answer.  From strengthening your systems and developing your team to stepping confidently into your role as CEO, you'll discover how to build a profitable, sustainable boutique fitness business that supports your growth and your life. Because the goal isn't simply more clients, more classes, and more revenue. It's creating a successful studio that doesn't require more and more of you to keep it successful. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield reveals the hidden signs of client churn most boutique fitness studio owners miss entirely.  Clients rarely quit a Pilates studio in one dramatic moment. They quit emotionally, weeks or even months before they ever cancel, and by the time the numbers move, the decision was already made.  Seran breaks down why competition is rarely the real reason clients leave, how consumer behavior in boutique fitness is driven by identity rather than transactions, and why identity-based retention will always outlast motivation-based retention.  If your classes still look full but something feels off, this episode will help you catch the disconnection early.  Learn more about Thrive at www.springthree.com/thrive. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Growth sounds exciting—more clients, more classes, a bigger team, maybe even another location. But if your fitness studio already feels chaotic, growth won’t fix the problem. It’ll simply make the chaos bigger. 😬 In this episode of The Pilates Business Podcast, host Seran Glanfield shares the four foundational systems every Pilates studio and boutique fitness business needs before scaling. From creating an intentional client journey that improves retention, to building team systems, simplifying decision-making, and protecting your time as CEO, Seran explains why sustainable growth starts behind the scenes. If you’re a Pilates, yoga, barre, or boutique fitness studio owner who feels like you’ve become the system in your business, this episode will help you see exactly where your next stage of growth needs to begin. Because a successful Pilates business isn’t simply one with more clients and more revenue—it’s one that can grow profitably, sustainably, and without requiring you to hold everything together. Before you push harder on marketing, hiring or expansion, it may be time to strengthen the infrastructure underneath the business. Because the goal isn’t simply to build a bigger studio. It’s to build a robust, profitable and sustainable business that can grow without losing you in the process. If you’re ready to strengthen your systems, retention, leadership and operational clarity, learn more about Thrive at springthree.com/thrive. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

If your Pilates studio marketing feels like a lot of work for very little return, the answer may not be to post more, create more Reels, send more emails, or spend more money on ads. The real problem might be your message. In this episode of The Pilates Business Podcast, Seran Glanfield explores one of the most common marketing challenges among Pilates, barre, and yoga studio owners: marketing the method instead of marketing what the method makes possible. Because effective boutique fitness marketing isn’t simply about creating awareness of what you offer. It’s about creating relevance. In this episode, you’ll learn: Why creating more content won’t fix an unclear marketing messageThe difference between marketing the “vehicle” and marketing the “destination”Why clients are buying much more than a 50-minute Pilates classHow to turn studio features like small classes and expert instructors into meaningful client benefitsWhy broad messaging such as “build strength” or “feel your best” can become almost invisibleHow specificity helps the right client recognize that your studio is for themWhy strong marketing joins the conversation already happening in your client’s mindHow a clearer message can improve your content, sales conversations, offers, and overall studio positioningThis episode is for you if you’ve been consistently posting, emailing, trying different offers, or experimenting with social media - but you still aren’t seeing the steady flow of qualified new clients you want. If you’re ready to build a more profitable, sustainable boutique fitness studio with clearer marketing, stronger systems, better retention, and a business that works as a whole, learn more about Thrive, my business coaching program for boutique fitness studio owners, at springthree.com/thrive. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Can a fully booked schedule still leave you struggling financially? In this episode of The Pilates Business Podcast, host Seran Glanfield challenges one of the biggest myths in the boutique fitness industry—that full classes automatically equal a successful business. While a busy Pilates studio may look thriving from the outside, many studio owners are quietly battling cash flow challenges, rising payroll costs, and the overwhelming pressure of being the person their business depends on. Seran explores the critical difference between revenue and profitability, why growth without strong systems can create more stress than success, and the leadership shifts required to build a business that is both profitable and sustainable. She shares practical insights into improving margins, pricing, client retention, operational systems, and building a business that supports your life—not one that consumes it. If you're ready to stop chasing busy and start building a profitable boutique fitness business that gives you freedom, stability, and long-term success, this episode is for you. In this episode you'll discover: Why full classes don't always translate into healthy profitsThe hidden costs of growth without business strategyThe difference between being a busy studio owner and an effective CEOHow systems, pricing, and retention drive long-term profitabilityWhy your business shouldn't rely entirely on you to succeedThe mindset shift that creates a scalable, sustainable Pilates businessWhether you own a Pilates, barre, yoga, or boutique fitness studio, this episode will help you rethink what real success looks like—and how to build a business that supports both your clients and the life you want Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

When you invest in a business coach, what should you really expect in return? A longer to-do list? More ideas? A formula that worked for someone else in a different market, with a different team and a completely different business model? I don’t think so. Good business coaching should help you build a stronger business and become a smarter, more capable business owner. It should improve your profit, sharpen your decision-making, strengthen your systems and help you understand how every part of your studio works together. Because the goal is not to become dependent on a coach. The goal is to become more confident, more strategic and more in control of your growth. In this episode of The Pilates Business Podcast, I’m sharing my philosophy on business coaching and what boutique fitness studio owners should expect when they invest in support. We explore the difference between strategy and tactics, why there is no single formula for building a successful Pilates, barre or yoga studio, and why advice without context often creates more noise rather than more progress. Your marketing affects your sales. Your sales affect onboarding. Onboarding affects retention. Retention affects capacity. Capacity affects pricing. Pricing affects profit. And profit affects your ability to hire, lead and grow. Your studio is an interconnected business ecosystem. Great coaching should help you see the whole picture. In this episode, you’ll learn: Why good coaching should build capability rather than dependencyThe difference between receiving advice and developing strategic judgmentWhy another studio owner’s successful tactic may not work in your businessHow to evaluate the return on investment from business coachingWhy your goals, market, capacity, strengths and desired lifestyle should shape your strategyHow sustainable growth differs from chasing short-term revenueWhat questions to ask before choosing a business coach or coaching programWhy your energy and wellbeing are part of your business strategyThis episode is for Pilates, barre and yoga studio owners who are considering business coaching, questioning whether their current support is producing meaningful results or feeling overwhelmed by conflicting advice. The right coach should not simply tell you what to do next. She should help you understand why a decision makes sense, how it fits into the wider business and what trade-offs you need to consider. Ultimately, your business should become stronger through coaching—and so should you. If this approach resonates with you, learn more about Thrive, my business coaching program for boutique fitness studio owners who want to build profitable, sustainable businesses with stronger strategy, systems, leadership and financial performance. Visit springthree.com/thrive to learn more. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Is your studio feeling full, but your revenue still feels capped? In this episode of The Pilates Business Podcast, host Seran Glanfield challenges one of the biggest myths in the boutique fitness industry—that the only way to grow a Pilates studio is by adding more classes, raising prices, or opening a second location. Drawing on more than a decade of experience coaching boutique fitness studio owners, Seran explores how a smarter Pilates business model can unlock sustainable growth without increasing your workload or expanding your space. She shares why relying on a single revenue stream creates unnecessary financial pressure and explains how strategically layering complementary income streams can improve profitability, strengthen client retention, and build a more resilient business. Whether you own a Pilates, barre, or yoga studio, this episode will help you rethink what's possible inside the four walls you already have. In this episode you'll discover: Why adding more classes eventually limits your growthThe hidden risks of relying on one primary revenue streamHow to create additional income without overwhelming your businessThe difference between growing your schedule and growing your profitabilityRevenue streams that enhance your client experience instead of distracting from itHow small studios can build highly profitable boutique fitness businessesWhy sustainable growth starts with your business model—not your square footageIf you're ready to build a more profitable Pilates business without adding more hours to your week, this episode will give you a fresh perspective on what's possible. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

For many established studio owners, watching a new Pilates studio open nearby can trigger self-doubt, frustration, and the question: Why are clients leaving when we've built a great business?  In this episode of The Pilates Business Podcast, host Seran Glanfield, founder of Spring Three Studio Business Consulting, explores why newer studios often capture attention—not because they're better, but because they're new. She shares why long-term success isn't built on novelty, but on intentional positioning, client loyalty, exceptional experiences, and a brand that continues to evolve.  Whether you own a Pilates studio, yoga studio, or boutique fitness business, this episode will help you strengthen your market position, deepen client relationships, and build a business that continues to grow despite increasing competition. In this episode you'll learn: Why new studios naturally attract attention (and why that's completely normal)The difference between novelty and long-term client loyaltyWhy positioning—not pricing—is your greatest competitive advantageThe mistakes established studios make when reacting to competitionHow to create an emotional connection that keeps clients coming backWhy evolving your brand is essential for long-term growthPractical mindset shifts to help your studio remain relevant in a crowded market Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

The Pilates industry is evolving rapidly — and studio owners who want to stay relevant need more than great classes to thrive. In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with CJ Zarb, founder of Pilates Journal and creator of the Pilates Journal Expo, to discuss the future of the Pilates industry and what boutique fitness studio owners need to understand to build sustainable growth over the next five years. Together, they unpack the biggest shifts happening across the global Pilates business landscape — from changing consumer expectations and instructor shortages to leadership, community, collaboration, and innovation inside the boutique fitness industry. CJ shares her unique perspective from working closely with Pilates professionals around the world and explains why strong leadership, authentic connection, and adaptability are becoming essential for pilates studio owners who want to grow profitable, resilient businesses. If you’re a Pilates, yoga, or barre studio owner feeling overwhelmed by constant industry changes, this conversation will leave you inspired, informed, and equipped with practical insights to help your studio stand out in a competitive market. Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with boutique fitness business broker and exit planning expert Mitch McGinley to unpack a conversation many studio owners avoid — what are you actually building? While many Pilates and boutique fitness studio owners focus on revenue, class numbers, and client retention, few stop to consider the long-term value of the business itself.  Seran and Mitch dive into what truly creates business value, how to build systems that make your studio sustainable, and why creating a business that can run without you matters whether you ever plan to sell or not. They explore boutique fitness business valuation, leadership, studio systems, exit strategy planning, and the emotional realities of transitioning away from a business you've poured your heart into. If you're a Pilates studio owner looking to create a profitable, scalable business while avoiding burnout, this episode is filled with practical insights to help you build something with lasting value. In this episode you'll learn: • What actually determines the value of your studio business • Why many owners accidentally build themselves a job instead of an asset • The systems every boutique fitness business should have in place • How business valuations really work • Common mistakes that reduce studio value • Why owner dependency can hurt long-term growth • What Mitch is seeing right now in the Pilates industry • How to de-risk your business for the future Connect with Mitch here: https://boutiquefitnessbroker.com/ Got a question for Seran? Add it here 👉 ~~~ GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS  📲 Follow Seran on Instagram @seran_spring_three ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one! 🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date Work with Seran: 🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio 🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition