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Text us your thoughts on the episode or the show! What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K? In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked. Michael walked into an 18-month rebrand that looked polished on the surface but was fundamentally disconnected from real customer insight. Instead of finishing it, he scrapped the entire effort and rebuilt the brand using AI in a completely different way. What followed was not just a faster rebrand, but a change in how decisions get made. From analyzing customer conversations for emotional signals to rethinking how content is structured for LLM-driven discovery. This conversation challenges many of the assumptions behind traditional marketing, SEO, and brand strategy. This is not a tools discussion. It is about how marketing and operations teams need to rethink data, signals, and decision-making in an AI-shaped environment. Topics covered include: • Why a nearly complete $500K rebrand was scrapped • How AI was used to listen to customers instead of just generating content • What analyzing tone, intent, and “aha moments” reveals beyond transcripts • How Marketing Ops teams should think about capturing new types of signals • Why optimizing for LLMs is different from optimizing for traditional search • The shift in content, backlinks, and site structure for AI-driven discovery • Why traffic can drop while conversions improve • What metrics matter when traditional SEO signals become less reliable • Why brand may become more important, not less, in an AI-first world If you are in Marketing Ops, RevOps, or growth, this episode forces a hard rethink. Not about tools, but about how decisions should be made going forward. Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI? With massive funding announcements, rapid product releases, and constant noise around AI, it is easy to assume everyone is seeing results. But when you look closer, most teams are still struggling to measure real impact beyond surface-level efficiency gains. In this episode, we discussed the gap between hype and reality, exploring why ROI is so difficult to quantify, where AI is genuinely useful today, and the expectations that users have for what the technology can actually deliver. In this episode, you will learn: 1. What OpenAI’s massive funding signals for the future of AI and operations 2. Why most teams cannot clearly measure ROI from AI initiatives 3. The difference between time savings and real revenue impact 4. Hidden costs of AI tools that make ROI harder to track 5. Why AI adoption often fails without proper change management 6. The belief gap, skill gap, and expectation gap are slowing teams down 7. How fear and uncertainty are shaping AI adoption inside organizations 8. Why the “AI gold rush” does not guarantee real business value 9. What AI agents can and cannot do without human oversight 10. Why strong operators become more valuable in an AI-driven world This episode challenges the assumption that AI automatically drives value and offers a more grounded perspective on how operators should think about adoption, measurement, and long-term impact. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage. In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict, to explore why conflict is not something to eliminate, but something to understand and navigate. If you work in Marketing Ops, RevOps, or any cross-functional role, you are constantly operating between teams with different priorities, incentives, and perspectives. The question from this conversation is whether you avoid it or learn how to work through it effectively. Anna brings more than 25 years of experience leading multicultural teams and working across global organizations. She shares practical ways to reframe conflict, build trust, and turn difficult conversations into productive outcomes. Topics covered include • Why conflict naturally shows up in operations roles • The concept of “loving conflict” and what it actually means in practice • How different teams operate with different “languages” and priorities • Why people feel stuck in the middle and how to shift that mindset • How to prepare for difficult conversations with stakeholders or leadership • Common mistakes that escalate conflict instead of resolving it • How strong operators and leaders handle tension differently This episode is not about frameworks or tools. It is one of the most overlooked skills in operations, the ability to solve conflict in a way that builds alignment rather than breaks it. Loving Conflict by Anna Lecat If this conversation feels relatable, Anna’s book goes deeper into the ideas discussed in this episode. This offers a practical framework for turning tension into trust, alignment, and stronger relationships across teams. Here's the link to buy the Loving Conflict: https://www.amazon.com/dp/1966629974 Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! What happens when an Ops leader thinks like a marketer? In this episode of Ops Cast, Michael Hartmann sits down with Julie Hamada, Chief Operating Officer at Monarch Dentistry, to explore the connection between marketing, operations, and customer experience. Julie’s path from marketing into operations shapes how she leads today. She views marketing as promise-making and operations as promise-keeping, and she focuses heavily on retention, customer psychology, and the full journey from first touch to long-term loyalty. This conversation challenges the way many organizations think about growth. It looks at why retention is often overlooked, how operational design directly impacts customer experience, and why some of the most valuable insights come from conversations rather than dashboards. Topics covered include: • The transition from marketing into operations and executive leadership • Why the gap between marketing promises and operational delivery matters • Retention vs acquisition and why most companies get the balance wrong • Designing operations around the full customer or patient journey • How understanding human behavior improves internal leadership • The limits of dashboards and why conversation-driven leadership matters • Practical ways to break down silos between marketing, ops, and frontline teams If you’re leading or working in Marketing Ops, RevOps, or business operations, this episode offers a different lens on growth. One that starts with the customer experience and works backward into systems and execution. Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! Why do marketing teams keep adding approvals, processes, and controls… yet still struggle to move faster or perform better? In this episode of Ops Cast, Michael Hartmann sits down with Joe Bockerstette, Partner at Business Enterprise Mapping, to discuss what is really happening inside modern marketing organizations. Joe brings over 30 years of experience helping companies redesign how their business systems function. A former PwC partner and CPG leader, he focuses on mapping entire operational systems to reveal why teams produce the results they do and where friction actually lives. This conversation goes beyond surface-level process optimization. It explores how hidden system design drives delays, why adding more controls often makes problems worse, and how marketing teams can diagnose the root causes behind slow execution and inconsistent outcomes. Topics covered include: • What a “business system” actually means in a marketing context • Why organizations are structured to produce their current results • How approval layers and control mechanisms create bottlenecks • The difference between documenting processes and mapping systems • “Red Clouds” and how they expose operational friction and missed opportunities • Key differences between in-house teams and agency operating models • Practical ways smaller teams can start improving their systems without external help If your team feels stuck in cycles of rework, delays, or constant firefighting, this episode offers a clear framework to understand why and what to do about it. Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! Social media is changing fast. Platforms are becoming search engines, video continues to dominate, and AI tools are rebuilding how people discover brands and information online. In this episode of Ops Cast, Michael Hartmann speaks with Stephanie Gardner, a freelance social media and marketing strategist who works across B2B, B2C, nonprofits, and small businesses. Stephanie focuses on helping organizations build purposeful social strategies that align with real business outcomes rather than vanity metrics. The conversation explores how social platforms like Instagram and LinkedIn are evolving into discovery engines, why brands need to think in terms of searchable intent instead of hashtags and trends, and how the lines between search, social, and AI-driven discovery are rapidly disappearing. Stephanie also explains why follower counts and engagement can be misleading indicators of success, shares real examples of how smaller but more targeted audiences can drive better results, and discusses why executive visibility and employee amplification are becoming essential trust signals in B2B environments. Topics covered include:  • The shift from social media feeds to search-based discovery  • How Instagram, LinkedIn, and YouTube are evolving into search engines  • Why intent-based visibility matters more than hashtags or trends  • The difference between vanity metrics and real business impact  • How smaller, targeted audiences can outperform large follower counts  • The growing role of executive visibility on LinkedIn  • How Marketing Ops teams should think about social, search, and AI together If you work in Marketing Ops, RevOps, or digital marketing strategy, this episode offers a practical look at how discovery behavior is changing and what organizations should start preparing for now. Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! Many Marketing Ops professionals eventually hit a ceiling. The work is important, the systems are running, but the influence over the broader go-to-market strategy remains limited. In this episode of Ops Cast, Michael Hartmann speaks with Jackson Fisher about what it takes to move beyond execution and step into a more strategic role inside the business. Jackson recently completed ten years at the American Hospital Association, where he began in Marketing Operations and later moved into Product Development.  As an early member of the MarketingOps.com community and part of the Founding 100, Jackson shares how his operations background helped him transition into a role focused on pipeline structure, revenue performance, and product strategy. The conversation explores how operators can translate their skills into business impact by connecting marketing activity to pipeline, pricing, and financial outcomes.  Jackson also explains what it looks like to introduce pipeline discipline in organizations that lack a clear revenue structure and how Marketing Ops professionals can learn to communicate in the language of finance and revenue leadership. Topics covered include:  • Recognizing when you have hit the Marketing Ops ceiling  • Translating Marketing Ops skills into broader business impact  • Building pipeline discipline in organizations without clear revenue structures  • Connecting marketing activity to pricing, Salesforce data, and revenue outcomes  • Creating strategic impact with a lean tech stack  • Moving from order-taker to trusted GTM partner  • Preparing for leadership roles in Revenue Operations and GTM strategy If you are a Marketing Ops professional thinking about the next phase of your career, this episode offers practical insight into how operators can expand their influence beyond campaign execution. Be sure to subscribe, like, and share Ops Cast, and join the conversation at MarketingOps.com. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! The traditional B2B marketing playbook is becoming irrelevant. At the same time, AI is fundamentally transforming how buyers research, evaluate, and purchase. In this episode of Ops Cast, Michael Hartmann is joined by Naomi Liu and Mike Rizzo for a wide-ranging conversation with Jon Miller. Jon co-founded Marketo, helped define modern Marketing Operations, later co-founded Engagio, and is now the Co-Founder and CEO of a stealth AI startup focused on the future of buying behavior and revenue systems. This conversation challenges long-held assumptions about campaigns, MQLs, attribution, and the systems Marketing Ops teams have relied on for over a decade.  Jon explains why rules-based automation is not sufficient now, how AI changes what marketing platforms must do, and what it means to move from campaigns to AI-orchestrated experiences. The panel also explores buying groups, lifecycle orchestration across anonymous and known buyers, and how Marketing Ops can operationalize trust, brand, and customer experience in a world where AI filters much of what buyers see. The topics that we covered include:  • Why the traditional B2B playbook is no longer working  • How AI shifts marketing from campaigns to orchestration  • What it really takes to operationalize buying groups  • Why MQLs and last-touch attribution are losing relevance  • How Marketing Ops can build infrastructure for modern buying behavior  • The evolving role of Marketing Ops in 2026 and beyond  • Where AI is genuinely useful today versus oversold If you work in Marketing Ops, RevOps, or revenue leadership, this episode will push you to rethink the systems you are building and how artificial intelligence can transform them. Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we explore a side of operations leadership that rarely appears in roadmaps or system diagrams but determines whether teams thrive or burn out. Kimi Corrigan, Vice President of Marketing Operations at Huntress, joins Michael Hartmann on our latest Ops Cast episode. Kimi shares her perspective on servant leadership, psychological safety, and the emotional intelligence required to lead effectively inside fast-growing, complex organizations. The conversation goes beyond tools and processes to focus on the human side of operations. Kimi discusses how to lead with empathy without lowering standards, how to navigate difficult conversations with honesty and accountability, and how to create sustainable team rhythms in environments that often default to constant firefighting. They also examine how ops leaders can enter new organizations thoughtfully, read culture before pushing change, and decide where to invest their energy early.  Kimi shares where AI can genuinely support leadership development, not as a replacement for judgment, but as a tool for reflection, communication, and clarity. What you will learn:  • How to balance servant leadership with high performance expectations  • Why psychological safety is essential in ops teams  • How to lead through growth and organizational transition  • Ways to build sustainable team trust outside of crisis moments  • The non-technical skills that prepare operators for leadership roles  • Where AI can strengthen communication and self-awareness If you are leading a Marketing Ops team or aspiring to step into leadership, this episode highlights the interpersonal skills that often matter more than technical mastery. Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! In this episode of Ops Cast, Michael Hartmann sits down with Jacqueline Freedman, CEO and Founder of Monarch Advisory Partners and Global Head of Advisory at The Martech Weekly, to discuss where modern marketing outreach has crossed the line from helpful to harmful. Jacqueline brings experience across B2B and B2C environments and challenges one of the most uncomfortable truths in marketing today: much of what we call cold outreach is still spam, just better branded.  The conversation explores how incentive structures drive volume at the expense of trust, why deliverability issues are often symptoms of deeper misalignment, and what leaders need to rethink about how they show up in buyers’ inboxes. They also discuss the difference between compliance and consent, how fragmented sending erodes inbox credibility, and why marketers cannot subject-line their way out of systemic problems.  Along the way, Jacqueline shares what B2B can learn from B2C about respecting attention, and what B2C can learn from B2B about discipline, governance, and durability. What you will learn:  • Why cold email fatigue is an incentive problem, not just a messaging problem  • The behaviors that quietly damage deliverability over time  • How to know when it is time to bring in specialized deliverability expertise  • Why serious tone does not equal credibility in B2B  • How to distinguish real thought leadership from polished noise  • What responsibility operators have when narrative drifts from reality If you care about sustainable growth, brand trust, and long-term deliverability, this episode will challenge how you think about outreach and accountability. Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven. Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns, go-to-market evolution, and operational transformations. She opens up about the challenges of driving technical change while keeping the engine running, the importance of transparency in distributed teams, and the real limits of frameworks like Agile. The conversation covers how to lead change without disrupting execution, communicate with executive stakeholders, and create a growth path for your team in a high-pressure environment. If you are in the middle of building or rebuilding a Marketing Ops function, this one will hit close to home. What you will learn:  • How to manage run versus change in Marketing Ops  • Why transparency matters more in global teams  • When Agile helps and when it gets in the way  • The risks of layering transformation on top of BAU  • Tips for earning leadership buy-in  • How to help your team grow during times of flux Be sure to subscribe, rate, and review Ops Cast. Join the community at MarketingOps.com for more conversations like this. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we dig into what it really takes to build demand generation and revenue marketing capability inside a large enterprise organization. Michael Hartmann is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake. Before Snowflake, Rachel spent more than four years inside a legacy enterprise technology company, where she helped lead a cross-functional tiger team tasked with building modern demand generation and revenue marketing capabilities at scale. This conversation explores the reality of enterprise marketing, where strategy and execution often live far apart, tech stacks are outdated, ownership is fragmented, and meaningful change must happen without direct authority.  Rachel shares what it was like working inside systems that felt frozen in time, uncovering unused or partially implemented tools, and compensating for missing fundamentals like attribution and source tracking through manual processes and spreadsheets. You will hear how marketing and operations teams often struggle to understand each other’s worlds, why that gap persists in large organizations, and what happens when those two sides finally align.  Topics covered include:  • Building demand generation inside large enterprises  • Leading cross-functional change without formal authority  • The gap between marketing strategy and operational execution  • Working around outdated or underutilized tech stacks  • Lessons from enterprise transformation efforts  • How marketers and ops teams can become better partners This episode is especially relevant for Marketing Ops, Demand Gen, and Revenue Marketing leaders working inside complex, legacy organizations who are trying to modernize systems, processes, and mindsets. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake. Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a business operations perspective to reporting and analytics, working closely with leadership teams to identify which numbers actually matter and how to use them to make better decisions. This conversation focuses on the shift from reporting activity to driving action. Josh shares why many teams produce technically impressive metrics that fail to influence leadership, and how Ops professionals can reframe data in a way that connects directly to revenue, profitability, and how the business truly makes money. You will hear Josh break down which metrics executives care about most, including financial measures like LTV and CAC, how those metrics change as companies mature, and why explainability often matters more than precision. The group also discusses how Ops teams can decide when data is “good enough” to act on, how to prepare for executive conversations beyond pulling numbers, and the common mistakes teams make when data is presented without context. This episode is especially relevant for Marketing Ops, RevOps, and BizOps professionals who want to move from being seen as report builders to trusted business advisors. Topics covered include:  • The gap between reporting and decision-making  • Metrics that matter most to executives  • Financial literacy for Ops leaders  • Explainability versus complexity in analytics  • Communicating data in a way that drives action Make sure to watch this episode if you want to better align your reporting with business outcomes and elevate the impact of your Ops work. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! In this special episode of Ops Cast, Michael Hartmann is joined by Mike Rizzo and Naomi Liu for a wide-ranging, unscripted discussion about the origins of Ops Cast, the early days of live audio experimentation, and how the show has evolved alongside the Marketing Ops profession itself.  What starts as a casual anniversary conversation turns into a thoughtful look at what has truly mattered over the years. They reflect on memorable episodes, first-time speakers finding their voice, career-changing moments sparked by the podcast, and why honest, vendor-neutral conversations have always been central to the show. Most of all, this episode is a thank you. To the guests who took risks, the listeners who showed up, and the community that turned a passion project into a platform for learning, validation, and opportunity. In this episode, you will hear about: How Ops Cast started and why it stayed intentionally unscriptedThe hidden emotional labor of Marketing Ops workCreating space for first-time speakers and underrepresented voicesWhy were some of the most impactful episodes the least predictableOverrated and underrated topics in Marketing Ops todayWhat five years of conversations reveal about the professionWhether you have been listening since the beginning or just discovered the show, this episode offers a rare behind-the-scenes look at how Ops Cast became what it is today and why the conversations are still far from over. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

Text us your thoughts on the episode or the show! In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspective shaped by a background in accounting and deep experience across manufacturing and healthcare insurance.  Her work focuses on connecting Marketing Ops, RevOps, and Business Operations into a single, cohesive system that supports revenue, efficiency, and customer outcomes. The discussion explores what happens when marketing is embedded across the business instead of being treated as a standalone service function. Ivelisse shares why operational disconnects often explain underperforming marketing, how regulated industries expose these gaps faster, and why executives are paying closer attention to GTM operations than ever before. In this episode, you will learn: Why marketing struggles when it is isolated from business operationsHow embedding marketing into revenue, finance, and delivery changes outcomesWhat Marketing Ops professionals can learn from Business Ops and financeWhy starting with revenue and cost impact resonates with executive leadershipHow modern technology and AI are reshaping Ops career pathsThis episode is ideal for Marketing Ops, RevOps, and GTM leaders who want to expand their influence beyond marketing, align more closely with the business, and help organizations operate as one connected system. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show