Advertise on podcast: The Wize Way

Avoid the mistake of collecting timesheet data and doing nothing with it, or you will keep running a firm that feels busy but cannot tell you whether it is actually profitable. In this episode of The Wize Way Podcast, Thomas breaks down the metrics that sit beneath your Fab Five and shows you how to use them to diagnose exactly where your firm is leaking money. ✅ What recoverable rate actually means, and why it is becoming the most important KPI in your firm  ✅ The difference between tracking write-ons and write-offs and truly understanding what they are telling you  ✅ Why your WIP balance is one of the clearest signals your capacity is under pressure  ✅ How to use your capacity planner to pinpoint whether your problem is team structure, charge-out rates, or cost of goods sold  ✅ Why offshoring is no longer optional if you want to hit 40% cost of goods sold  ✅ Current onshore and offshore salary benchmarks for senior accountants, and how the market has shifted in the last 12 months If you have the data but are not sure what to do with it, this episode gives you the framework to turn your timesheet numbers into real decisions that protect your margins and drive your firm forward. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Avoid the mistake of posting a job ad before you know what you are actually looking for, or you will either attract the wrong people entirely or watch great candidates talk themselves out of applying before they even reach out. In this episode of The Wize Way Podcast, Danny Bray breaks down exactly what makes a job ad work, and what quietly kills your chances of finding the right person before the process even begins. ✅ Why too much information in your job ad is driving the right candidates away before they apply  ✅ The unrealistic expectations hiding in most accounting firm job ads, and how to set requirements that attract quality over volume  ✅ Why prioritising software experience over core skills is one of the most common and costly mistakes firm owners make  ✅ How a clear, specific job title changes who sees your ad and who applies  ✅ The six elements every strong job ad needs to stand out in a crowded market  ✅ Why an advert video is no longer optional, and how to create one that works across multiple roles over time  ✅ How transparency around salary, flexibility and working arrangements saves you from wasting time on the wrong conversations If you are tired of posting ads and getting either nobody or the wrong people, this episode gives you a practical framework to write job ads that attract the right candidates from the very first line. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Avoid the mistake of blaming the market every time a hire does not work out, or you will keep repeating the same costly cycle without ever fixing the real problem underneath it. In this episode of The Wize Way Podcast, Ed Chan sits down with Bren Ward to cut through the noise on what is actually driving the people challenge in accounting firms right now. ✅ Why AI will not make accountants redundant, and the historical proof that efficiency gains have always created opportunity rather than unemployment  ✅ The real reason you cannot find good people, and why its less related to labor shortage than you think. ✅ Why flat team structures are the root cause of most hiring failures, and what a deep and narrow team blueprint looks like instead  ✅ How hybrid and remote work can maintain or even lift productivity when you stop managing by feeling and start managing by numbers  ✅ The BPO versus direct hire debate, and why Ed is a firm believer in the direct offshore model  ✅ Why chasing unicorn candidates is costing you more than you think, and what a championship team structure delivers instead  ✅ How to tailor your recruitment and testing process to the specific role you are hiring for Tune in to hear where Ed stands on AI's real impact on the profession, how recruitment has shifted from the traditional model to where it needs to be today, and why getting your team structure right is the foundation everything else is built on. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Avoid the mistake of rushing into a hire without a clear process — or you'll end up paying the price with bad hires, wasted time, and the whole exhausting cycle starting over again. In this episode of The Wize Way Podcast, the Dani Bray breaks down their proven step-by-step hiring blueprint so you can find the right person every time. ✅ The capacity planner that tells you exactly what role to hire for before you post a single ad  ✅ Why a candidate scorecard removes emotion from the process and leads to smarter decisions  ✅ The red flags hiding in resumes, career history forms, and reference checks that most owners miss  ✅ How integrity analysis and personality testing take the guesswork out of hiring  ✅ The onboarding process that sets your new hire and your firm up for long term success If you're tired of hiring on gut feel and hoping for the best, this episode is your playbook for building a team that actually works. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Scaling your firm requires more than just generating leads, the services you offer determine whether growth is actually possible. If your model is built around high-end advisory work that only you can deliver, there's a hard ceiling on how far you can go. In this episode of The Wize Way Podcast, Wize Growth mentor Jamie Johns breaks down how to build a service model designed for scale: ✅ Why advisory-heavy firms plateau and what to pivot to instead ✅ The #1 most scalable service in accounting (hint: it's not what most owners expect) ✅ How to use the Wize Monetisation Sheet to audit your service lines and identify growth bottlenecks ✅ The "ideal client" reframe that makes hiring, marketing, and scaling dramatically easier ✅ Real examples from niched firms already cracking the code on scalable, recurring revenue If you're ready to stop building a business that depends entirely on you and start building one that can grow beyond you, this episode is essential listening. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Building a thriving accounting firm is impossible without the right systems - but most firm owners are still creating SOPs from scratch, one painful document at a time. In this episode of The Wize Way Podcast, Kristy and the Wize Team break down the real secret to scaling your firm without chaos and it all comes down to building a centralised policy factory. ✅ Why having an SOP for your SOPs is the most important system you'll ever create  ✅ The simple impact vs. ease framework for knowing which SOPs to tackle first  ✅ How to delegate SOP creation so it's never all on the firm owner  ✅ The tools top firms are using to build, store and share SOPs (Loom, Scribe, ClickUp and more)  ✅ How to onboard new team members so they're productive from day one If you're a firm owner tired of things falling through the cracks, frustrated by inconsistent team performance, and ready to finally step back from the day-to-day, this conversation is a must-listen. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Remote work sounds like the dream but without the right communication rhythms and cadences, even the best accounting teams fall apart. In this episode of The Wize Way Podcast, Dani and the Wize Team break down the real secret to making remote and hybrid work actually work and it all comes down to communication rhythms and cadences. ✅ Why senior staff thrive remotely but juniors struggle (and what to do about it)  ✅ The simple meeting cadences that keep remote teams connected and accountable  ✅ How to onboard remote staff without losing culture or productivity  ✅ The open Zoom room strategy that replaces the office "water cooler" instantly  ✅ How to handle data security, trust, and time zones without the overwhelm If you're a firm owner trying to attract top talent, reduce staff turnover, and build a team that works seamlessly from anywhere in the world, this conversation is a must-listen. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

You're doing everyone else's job but your own. Client requests pile up, tasks that should belong to your team keep landing on your desk, and no matter how hard you work, the list never gets shorter. In this episode of The Wize Way Podcast, we break down a powerful delegation framework that helps firm owners finally get the right work to the right hands: ✅ Why 80% of what you do daily probably isn't your job as CEO  ✅ The "task bucket" exercise that reveals where your firm's work really belongs  ✅ The difference between delegating and deleting — and why both matter ✅ How to stop micromanaging and start setting outcomes that empower your team  ✅ Why simplicity is the most underrated efficiency gain in your firm If you're ready to stop being the bottleneck in your own business and start building a firm that runs without you, this one's for you. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Is your team “busy” but still out of sync, because nobody has a simple daily rhythm to align priorities and surface issues early? Most firm owners try to fix productivity with bigger meetings, more tools, or more chasing. The result is the same: scattered communication, silent bottlenecks, and leaders carrying the mental load of the whole firm. A Daily Huddle solves that by creating a short, repeatable moment where the team reconnects every morning. In this episode of The Wize Way Podcast, the Wize coaching team breaks down how 15 minutes a day can reset alignment, improve follow-through, and build a calmer operating rhythm, sharing practical insights on: ✅ Why the huddle must stay short and structured. ✅ The three questions that keep everyone aligned: what’s on today, what roadblocks are you facing, and who can help  ✅ How daily huddles reinforce your team structure by keeping work and communication in the right lanes  ✅ Why owners must show up early to cement the habit, before handing it off with confidence  ✅ A simple add-on that stops “quick questions” from derailing the day If you want a team that feels aligned, accountable, and clear every day, and a firm that runs smoother without you needing to be everywhere at once, this conversation is essential listening. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Is your firm suffering unnecessary churn because you’ve lost real connection with your staff? Most firm owners try to grow their teams without ever building the connection rhythms that actually keep people engaged. The result? Surprise resignations, scattered communication, and leaders stretched thin trying to hold everything together. In this episode of The Wize Way Podcast, the Wize coaching team breaks down how just 30 minutes a week can transform retention, performance, and clarity across your firm, sharing practical insights on: ✅ Why weekly one-on-ones (through your leadership chain, not all on you) are critical to retention  ✅ How to structure simple, repeatable one-on-ones around wins, goals, productivity, and development  ✅ The meeting rhythm that creates calm: daily huddles, weekly manager touchpoints, and monthly all-hands  ✅ How to build real connection so issues surface early, not through surprise resignations  ✅ Practical ways to scale communication as your team grows, without burning yourself out If you want a team that feels supported, aligned, and accountable, and a business that doesn’t depend on you being everywhere at once, this conversation is essential listening. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Are you tracking dozens of numbers but still unsure how your firm is really performing? More data does not equal more clarity. What matters is knowing which five metrics actually drive decisions. In this episode of The Wize Way Podcast, Wize Mentor Thomas breaks down the Fab 5, the five high-level KPIs every firm owner should be watching if they want clarity, control, and sustainable growth: ✅ Why revenue and profitability only matter when viewed through the right lens  ✅ How fees won and lost reveal your future hiring needs months in advance  ✅ The hidden story behind WIP, lockup, and cash flow  ✅ Why client and team NPS quietly drive referrals, retention, and performance  ✅ How to use benchmarks to spot problems early without getting buried in numbers If you want to stop tracking everything and start focusing on what actually moves your firm forward, this conversation will give you a practical framework to lead with confidence. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Are you keeping track of the metrics that actually drive profit and control…  or getting sidelined by vanity metrics that make you feel busy? In this episode of The Wize Way Podcast, Thomas breaks down the Fab 5 KPIs and why they’ve been refined over the last 10–15 years into a simple scoreboard that gives firm owners a full-spectrum view of how the business is really performing. You’ll learn: ✅ Why output metrics matter more than input metrics (and how to spot the difference)  ✅ The Fab 5: Revenue, Profitability, Lockup, Sales, and NPS, and what each one reveals  ✅ Why write-ons / write-offs is often the hardest KPI to track, but the most powerful for protecting margin  ✅ How KPI patterns tell a story and help you diagnose what’s actually happening inside the firm  ✅ The monthly manager meeting rhythm that turns KPIs into ownership, accountability, and calm leadership If you want to stop tracking numbers for the sake of it, and start using a KPI dashboard that makes decisions obvious, this episode is a must-listen. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Most firm owners don’t hit a growth ceiling because they lack talent in their team. They hit it because they haven’t built ownership in their team yet.  The result? Managers who stay dependent. Performance conversations that feel emotional. And a firm that can’t scale because everything still rolls back up to the owner. In this Wize Coaching Call, Tim breaks down the simplest (and most powerful) lever to create alignment and accountability in your firm: a monthly strategic meeting built on objective KPIs — plus the “no bypass” rule that stops you from accidentally sabotaging your leaders as they grow.  Inside the session, you’ll learn: ✅ Why most firms hit a real ceiling around $500k–$1M revenue (and what actually breaks through it)  ✅ The monthly KPI rhythm that builds ownership mindset in client managers  ✅ How to coach performance through the “story behind the numbers” (without personal conflict)  ✅ Why “no bypass” is the hidden skill behind scalable leadership and real delegation  ✅ The metrics that reveal whether your firm is truly healthy: revenue, productivity, write-offs, lockup, growth, and NPS  If you want a firm that grows beyond your personal capacity — and a team that performs without constant rescue — this is a must-listen.  ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Most firm owners try to scale by tracking more numbers yet still feel stuck in the weeds. The result? KPI overload, inconsistent results, and a business that still depends too heavily on the owner. In this episode of The Wize Way Podcast, we unpack how SOPs are the missing link between KPIs and real performance. Not as paperwork, but as the operational muscle that turns targets into daily behaviour. Drawing from a live Wize coaching session, this conversation explores: ✅ Why KPIs fail when systems don’t support them  ✅ How SOP ownership drives accountability for results  ✅ The link between micro-training and consistent KPI outcomes  ✅ How to get buy-in so teams act on the numbers, not just report them If your KPIs look good on paper but don’t change how work gets done, this is a must-listen. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Most firm owners think leadership is about driving harder, fixing problems faster, and holding everything together themselves. But real freedom doesn’t come from doing more, it comes from lifting others to lead. In this episode of The Wize Way Podcast, Jane Pollard shares an honest reflection on leadership, legacy, and what changes when a firm owner stops centering the business around themselves and starts building people instead. You’ll hear Jane unpack: Why leadership is about impact, not controlThe mindset shift from serving clients to developing leadersWhat it means to paint a future your team can’t yet seeHow building yourself first creates a better life for everyone around youWhy it’s never “too late” to lead differently - or more meaningfullyIf you’re building a firm and wondering what your work is really for, this conversation will challenge how you think about leadership, success, and the legacy you’re creating through your team. This is one for firm owners who want their business to mean something, not just run. ________________   PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:    1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here  2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here  3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here