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In this episode, Cory Connors welcomes Hugo Adams, CEO of Kelpi, to discuss how the company is using seaweed-based coatings to replace fossil fuel-derived plastics in packaging. Hugo explains how Kelpi combines seaweed carbohydrates with vegetable oils to create high-performance barrier coatings for paper, card, and fiber packaging that are designed to be recyclable and biodegradable. The conversation explores the challenge of small-format flexible packaging, particularly sachets and multilayer laminates, which are difficult to recycle and can contribute to plastic pollution. Hugo shares Kelpi's journey from research and development to industrial-scale production, highlighting the importance of an agile team, collaborative manufacturing partners, and real-world testing. Cory and Hugo also discuss Kelpi's partnerships with L'Oréal and Amcor, the company's B Corp certification, and its recent U.S. FDA food-contact clearance. These milestones demonstrate how emerging biomaterials can move from promising concepts toward commercial applications. The episode also explores why established brands and packaging manufacturers need to embrace external innovation, invest in emerging technologies, and work collaboratively to accelerate the transition away from fossil fuel-based plastics. Hugo emphasizes that the industry has a shared opportunity to reduce plastic pollution and protect the oceans through innovation, validation, and collaboration. Chapters: 00:00 Introduction to the plastic waste problem and Kelpie's mission 01:08 Hugo explains Kelpie's seaweed-based coating technology 02:54 The environmental impact of non-recyclable sachets 04:02 The significance of scale-up and partnerships 11:59 Kelpie's collaboration with L'Oreal and testing process 13:30 Participation in L'Oreal's accelerator program 16:07 Partnership with Amcor and validation of Kelpie’s technology 19:08 Kelpie's B Corp certification and company values 21:23 Upcoming industry events and future plans Resources Mentioned: Kelpi: https://www.kelpi.net/ Ellen MacArthur Foundation https://www.ellenmacarthurfoundation.org/ PaperFlex Consortium https://www.paperflexconsortium.org/ https://www.ellenmacarthurfoundation.org/press-release-the-paperflex-consortium-launched-to-accelerate-paper-based-flexible-packaging-innovation L'Oréal — Beyond Plastic Challenge https://www.kelpi.net/news L'Oréal — L'Accelerator Program https://www.kelpi.net/news/kelpi-loreal-laccelerator-program Amcor — Kelpi Partnership https://www.kelpi.net/news/kelpi-amcor-partnership-fiber-packaging Sustainable Packaging Coalition https://sustainablepackaging.org/ Sustainable Packaging Summit — Utrecht https://www.packagingsummit.earth/ Specialty Papers https://www.specialtypaperconference.com/home Contact: Listeners interested in connecting with Hugo Adams are encouraged to reach out via LinkedIn. https://www.linkedin.com/in/hugoadams/ Support our Sponsors: 3M: https://www.3m.com/3M/en_US/packaging-shipping-fulfillment-us/applications/sealing-recycled-corrugate/  Specright: https://www.specright.com/  FOREST-PKG: https://www.forest-pkg.com/ https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode of Sustainable Packaging with Cory Connors, Cory sits down with Ian Welsh, Co-Founder and Chair of Innovation Forum, and David Lickstein, Global Head of Packaging, Innovation, Sustainability & Experience at Kenvue, ahead of the upcoming Sustainable Packaging Innovation Forum in Chicago. The conversation explores why the future of sustainable packaging depends on collaboration across the entire value chain, from brands and designers to recyclers, policymakers, innovators, and consumers. David shares his perspective on moving beyond simply "design for recycling" toward a broader Circular by Design mindset — one that considers the entire product journey, from manufacturing and consumer use through recovery. He also discusses how real-world recycling data and AI-enabled insights can help packaging teams make better design decisions. The episode also takes a closer look at the Nicorette lozenge packaging redesign, which reduced plastic by 85% while maintaining child resistance, product protection, and a discreet, consumer-friendly experience. Resources Mentioned: Sustainable Packaging Innovation Forum — ChicagoInnovation Forum AgendaInnovation Forum SpeakersKenvue — Nicorette Packaging InnovationKenvue — Sustainable Packaging InnovationInstitute of Packaging Professionals (IoPP)CalRecycle Chapters: 00:00 Introduction to the Innovation Forum and Guests 01:51 What Makes the Innovation Forum Important 03:19 The Value of Collaboration in Sustainable Packaging 05:31 Evolution of Sustainable Packaging Over the Last Decade 07:01 Understanding Design for Recycling and Circularity 09:41 The Role of Data and Real-World Insights 12:28 Reusability and Refill Models in Packaging 14:52 Exciting Speakers and Industry Insights in Chicago 16:33 Nicorette Packaging Redesign and Consumer-Centric Innovation 19:56 Future Trends: Material Science and Innovation 21:39 Biomimicry and Nature-Inspired Packaging Solutions 23:06 How to Join the Innovation Forum and Special Discount 24:38 Final Thoughts on Industry Collaboration and Innovation Contact: Listeners interested in connecting with David Licksteinew and Ian Welsh are encouraged to reach out via LinkedIn.  https://www.linkedin.com/in/dlickstein/ https://www.linkedin.com/in/ian-welsh-91aa232/ Support our Sponsors: 3M: https://www.3m.com/3M/en_US/packaging-shipping-fulfillment-us/applications/sealing-recycled-corrugate/  Specright: https://www.specright.com/  FOREST-PKG: https://www.forest-pkg.com/ https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

This episode kicks off with a special announcement brought to you from See Change Sessions 2026. Sander Defruyt of the Ellen MacArthur Foundation and today's guest, Allison Lin of Mars, discuss the launch of the PaperFlex Consortium, an R&D consortium aimed at accelerating innovation for paper-based flexible packaging. This consortium is convened by the Ellen MacArthur Foundation, powered by their partner (Re)Set, and the founding members are Mars, Colgate-Palmolive, Nestle, PepsiCo, Procter & Gamble, and Unilever. We're proud to feature this special announcement here on the Sustainable Packaging Podcast. Cory Connors welcomes Allison Lin of Mars for a long-awaited conversation about the company's efforts to make its packaging more circular, and the broader work Allison is doing globally to advance sustainable packaging. Allison shares her non-traditional path into the industry, starting in investment banking before moving through Procter & Gamble, Starbucks, and Coca-Cola on her way to Mars. She discusses how her Taoist Buddhist upbringing shapes her view of humanity's relationship with nature, her active role in the UN-led Global Plastics Treaty negotiations, and the structural and product innovations Mars has made to elevate sustainability, including tying packaging and greenhouse gas goals to executive compensation, launching paper-based packaging for brands like Snickers and KIND, and designing packaging around real-world end-of-life and recycling infrastructure. Key Topics Discussed: Allison's career journey from investment banking to sustainability leadership at P&G, Starbucks, Coca-Cola, and MarsHow her Buddhist upbringing shapes her perspective on humanity's connection to natureThe UN Global Plastics Treaty: progress, challenges, and the Business Coalition for a Global Plastics TreatyCompassionate listening as a negotiation approach, inspired by Paris Agreement architect Christiana FigueresMars's structural sustainability commitments, including tying packaging and GHG metrics to executive compensationMars packaging innovations: paper-based packaging for Snickers and Mars bars in Australia, KIND bars in Whole Foods, increased recycled content, and mono-material transitionsDesigning packaging based on actual local recycling and waste infrastructure rather than a one-size-fits-all "designed to be recyclable" approachExtended Producer Responsibility (EPR): lessons from Europe, the current US landscape, and the importance of well-designed, eco-modulated EPRTools and partners supporting EPR data and reporting, including EPI Lorax and ReclayTotal cost of ownership considerations for packaging as EPR fees and requirements evolveAdvice on networking authentically, including personalized LinkedIn outreachResources Mentioned: https://www.paperflexconsortium.org/UN Global Plastics Treaty / UNEP Intergovernmental Negotiating CommitteeBusiness Coalition for a Global Plastics Treaty (convened by the Ellen MacArthur Foundation and WWF)Ellen MacArthur FoundationMars Healthy PlanetChapters: 00:13 PaperFlex Announcement from See Change Sessions 02:07 Introduction to Sustainability and Career Path 04:57 The Role of Buddhism in Sustainability 07:35 The Global Plastics Treaty and Its Challenges 12:09 Mars' Innovations in Sustainable Packaging 15:01 Extended Producer Responsibility and Its Impact 17:32 Future of Sustainability and Collaboration 19:41 Final Thoughts and Personal Insights Contact: Listeners interested in connecting with Allison Lin are encouraged to reach out via LinkedIn. Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG https://anewearthproject.com/collections/new-earth-approved https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode, Cory Connors reconnects with Lara Botta, Vice President of Bota Eco Packaging, joining from Italy. They discuss the intricacies of new sustainability regulations and the paperwork burden they place on consumers and companies alike, and how Lara's team works to make compliance as simple as possible. Lara shares how Bota Eco Packaging, founded by her grandmother in 1947, has stayed ahead of European recyclability standards for decades, and how the company's innovation practices since 2017 have positioned it as a trusted resource for finding new, more sustainable materials. They also cover Italy's economic and energy challenges, the shift from purpose-driven to regulation-driven sustainability, the difficulty of convincing procurement teams that sustainable materials can be cost-effective, and Lara's role as an ambassador at the upcoming Sustainable Packaging Summit in Utrecht, where she'll moderate a panel on the controversial "paperization" trend. Key Topics Discussed: Lara's grandmother founding Bota Eco Packaging in 1947 and selling paper packaging around Milan by tramwayThe company's evolution from corrugated cardboard into a sustainable packaging innovation leader since 2017Why Italy and Europe have led the way on recyclability and packaging regulationCurrent market conditions in Italy: energy prices, geopolitics, and slow growthThe shift from purpose-driven sustainability to regulation-driven complianceReframing "cost" conversations with procurement teams around total cost of ownershipBeing named an ambassador for the Sustainable Packaging Summit in UtrechtModerating a panel on "paperization" and why it's a trending but controversial topicConsumer decision-making, System 1 vs. System 2 thinking, and sustainable purchasing behaviorGenerational differences in sustainability expectationsAdvice for attendees heading to the Sustainable Packaging Summit in UtrechtChapters: 00:00 Introduction and Welcome 01:30 The Complexity of New Sustainability Regulations and Consumer Paperwork Fatigue 03:15 Lara's Grandmother and the Founding of Bota Eco Packaging in 1947 06:00 From Corrugated Cardboard to Sustainable Innovation Since 2017 09:30 Why Italy and Europe Have Led on Recyclability and Regulation 12:15 Current Market Conditions in Italy: Energy, Geopolitics, and Growth 15:00 Regulation vs. Purpose: How the Push for Sustainability Has Shifted 18:00 Total Cost of Ownership and Changing the Conversation with Procurement 21:00 Becoming an Ambassador for the Sustainable Packaging Summit in Utrecht 23:15 Moderating the "Paperization" Panel: A Trending but Controversial Topic 26:00 Consumer Perception, Decision-Making, and System 1 vs. System 2 Thinking 29:00 Generational Differences in Sustainability Expectations 31:30 Advice for Attendees Heading to Utrecht 33:00 Final Thoughts and How to Connect Resources Mentioned: Bota Eco PackagingSustainable Packaging Summit, Utrecht (10-12 November 2026)Packaging Europe (magazine referenced by Lara as a key industry resource)Contact: Listeners interested in connecting with Lara Botta can reach out via her website or LinkedIn. -Website - LinkedIn (company): Bota EcoPackaging Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode, Cory Connors sits down with David Glover of 3M to preview what attendees can expect from 3M's booth at PACK EXPO, taking place October 18–21 in Chicago. David shares his 14-year journey at 3M — from product specialist to global sales trainer to portfolio marketing manager — and explains why he considers himself a "tape nerd." The conversation covers 3M's long history of packaging innovation, the growing challenge of sealing high-recycled-content corrugate, and the new products 3M is bringing to PACK EXPO to help customers meet sustainability goals without sacrificing performance. Key Topics Discussed: David Glover's career path at 3M: product specialist, converter markets, packaging territory sales, global sales trainer, and now portfolio marketing manager for box sealing tapesWhy packaging is the "last line of defense" for manufacturers and the cost of getting it wrong3M's history of innovation: invention of Scotch Brand tape in 1929 (Richard Drew and William McKnight) and the case sealer in 1969The rising challenge of sealing boxes made with higher percentages of recycled content, including reduced flexural stiffness and inconsistent fiber surfacesThe "chemistry vs. physics" framework David uses to evaluate any packaging applicationNew product launches debuting at PACK EXPO: RC Plus tape head — designed for consistent sealing on lightweight, highly recycled-content boxes, with bolt-on attachments for customization571 Plus sustainable paper tape — a high-performing adhesive that bonds to up to 100% recycled materialWhere the packaging industry is headed on sustainability: custom-printed tape, recycled content, and evolving state and global legislationThe scale of PACK EXPO International — roughly 48,000 attendees at Chicago's McCormick PlaceChapters:  00:35 Introduction to Sustainable Packaging 01:07 Introduction to Sustainable Packaging and David Glover's Background 04:14 The Importance of Packaging in Manufacturing 07:15 3M's Innovation and History in Packaging 12:02 Upcoming Innovations at Pac Expo International 15:10 Sustainability Trends in the Packaging Industry 18:08 Future Directions in Sustainable Packaging Resources Mentioned: PACK EXPO International3M Booth: N57203M3M RC Plus + Sealing SystemContact: Attendees can visit 3M at Booth N5720 at PACK EXPO International to see the equipment and new products in person. Closing Thoughts: Cory and David highlight how 3M's century of innovation continues to evolve alongside the packaging industry's shift toward recyclable, reusable, and more sustainable materials — and invite listeners to stop by the 3M booth in Chicago to see it firsthand. Thank you for tuning in to Sustainable Packaging with Cory Connors! Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG https://anewearthproject.com/collections/new-earth-approved https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode, Cory Connors talks with Teresa Williams, Director of Strategic Accounts for GS1 US, about Sunrise 2027 — the biggest shift in retail packaging data in 50 years. Teresa explains how the industry is transitioning from the traditional 1D linear UPC barcode to a data-rich 2D barcode (a QR code powered by GS1 Digital Link), why it matters for brands and retailers, and how companies can start preparing now. The two also discuss Teresa's path into the AIDC (automatic identification and data capture) space, what GS1 US actually does, and the regulatory forces — from the Food Supply Chain Modernization Act to EPR laws — accelerating the change. Key Topics Discussed: Teresa's background in AIDC (automatic identification and data capture) and her path to GS1 USWhat GS1 and GS1 US are, and how they support 300,000+ businesses across 25+ industriesWhat Sunrise 2027 (globally, Ambition 2027) actually means — and why there's no hard "sunset" date for 1D barcodesHow the new 2D barcode (GS1 Digital Link) can hold expiration dates, batch/lot numbers, allergen info, and sustainability stories on a single scanThe first UPC-coded product ever sold: Wrigley's Juicy Fruit Gum, in 1974Consumer demand driving the shift — nearly 80% of shoppers say they're more likely to buy if they can scan a code for more product informationRegulatory drivers: the Food Supply Chain Modernization Act, DSCSA (healthcare), and state EPR (Extended Producer Responsibility) lawsWhat happens if a brand doesn't adopt — no register rejection, but a growing competitive disadvantagePractical first steps: starting with accurate GS1 identifiers, dual marking (printing both barcode types), and using labels before committing to new packagingGS1 US's solution provider directory for point-of-sale hardware, software, and barcode printing partnersGS1 US Connect and the "Beyond the Barcode" exhibitAdvice for brands: don't go it alone — loop in solution providers, marketing, and product development; take a "crawl, walk, run" approachChapters: 00:00 – Preparing for Sunrise 2027 00:27 – Introduction 00:53 – Meet Teresa Williams 03:41 – What Is GS1? 05:58 – What Is Sunrise 2027? 09:28 – The First UPC Barcode 10:26 – Why 2D Barcodes Matter 11:31 – What Happens If Brands Don’t Transition? 12:36 – Industry Response & Regulations 14:19 – Sunrise 2027 Resources 15:42 – How Brands Can Prepare 17:21 – Finding a Solution Provider 18:31 – Challenges of Transitioning to 2D 20:08 – What’s Next for Sunrise 2027? 21:35 – Connect with Teresa & GS1 US Resources Mentioned: GS1 US Sunrise 2027 hubGS1 US homepageSunrise 2027 dedicated emailTeresa Williams on LinkedInContact: Listeners with questions about the 2D barcode transition can reach the GS1 US Sunrise 2027 team at [email protected], visit gs1us.org, or connect with Teresa Williams directly on LinkedIn. Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG https://anewearthproject.com/collections/new-earth-approved https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

Recorded live on stage at Atlantic Packaging's National Sales Meeting, this special episode traces Atlantic Packaging's remarkable 80-year journey from a small-town North Carolina newspaper to a billion-dollar, family-owned leader in sustainable packaging. Host Cory Connors sits down with CEO Rusty Carter, VP Bill Balkcum, and President Wes Carter to unpack the company's origin story, its evolution into packaging, the sales-driven culture that has defined it for decades, and the values the family hopes will carry the business into its next generation. Key Topics Discussed: Rusty Carter's roots in the newspaper business at the Tabor City Tribune, and the "band of brothers" who shaped his early view of hard work and loyaltyThe company's gradual migration from newspapers and office supplies into industrial and institutional distributionBill Balkcum's early career at Dillard Paper Company and his first encounters with Rusty as a competitorThe 1980 move to Wilmington, the acquisition of Crown Box, and Atlantic's pivotal shift toward packagingThe rise of stretch film, garment film, and linear low-density film in the 1980s packaging boomCompeting against industry giant Dillard Paper Company and using innovation and differentiation to win businessBuilding a value-added business through die cutting, converting, and printing capabilitiesThe transformational 1999 Henley acquisition and its role in creating a true regional and eventually national footprintWhy Atlantic has remained a sales-driven organization, with leadership staying close to customersWhat Rusty Carter is most proud of: the people, the culture, and passing the torch to the next generationThe core values guiding Atlantic's future: integrity, honesty, gratitude, and environmental responsibilityChapters:   00:24 Introduction and Legacy of Atlantic Packaging 01:07 Introduction to the Sustainable Packaging Podcast 02:10 Early Days in the Newspaper Business 08:15 Transition to Atlantic Packaging 12:04 Competing in the Packaging Industry 18:21 The Move to Wilmington and Crown Box Acquisition 25:07 Evolution of Packaging and Automation 32:10 Differentiation in the Packaging Market 36:16 The Evolution of Leadership and Sales Culture 43:22 Transformational Acquisitions: The Henley Impact 48:23 Investing in Value-Added Services 59:50 Pride in Legacy and Culture 01:03:23 Core Values for Future Generations Resources Mentioned: Atlantic Packaging HistoryContact: Listeners interested in learning more about Atlantic Packaging can visit atlanticpackaging.com. Wes Carter - LinkedIn Atlantic Packaging - LinkedIn Atlantic Packaging - Linktree Closing Thoughts: Rusty and Bill reflect on eight decades of risk-taking, relationships, and reinvention, from hot-type newspaper tables to a national packaging powerhouse, and share why culture, not just growth, is the legacy they're most proud of building. Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG Thank you for tuning in to Sustainable Packaging with Cory Connors! https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode, Cory Connors sits down with Anna Perlina, a sustainable packaging and EU PPWR consultant with Integrity Solutions, to unpack why the EU's Packaging and Packaging Waste Regulation (PPWR) is reshaping how companies — even those outside Europe — think about packaging strategy. Anna traces her path from leading global packaging procurement at a major FMCG company to founding her own consultancy, and explains how the PPWR has turned "sustainable packaging," once a vague and subjective goal, into a concrete, common playing field with a roadmap running through 2040. The two also preview this November's Sustainable Packaging Summit in Utrecht, where they both serve as ambassadors. Key Topics Discussed: Anna's journey from corporate packaging procurement to founding Integrity SolutionsWhy PPWR gives companies a concrete, common definition of "sustainable packaging" for the first timeThe business case for regulatory certainty: why clear rules unlock long-term investment in new materials and equipmentThe real-world testing and scale-up challenges of switching packaging formats (including a cautionary tale about pickle jars)Anna's role as an ambassador for the Sustainable Packaging Summit and her speaking history with Packaging Europe webinars and panelsReflections on last year's Sustainable Packaging Summit in Utrecht, including moderating the "paper vs. plastic" panelWhat's new for the 2026 Summit: three full days of programming, EU commissioner participation, and lessons learned from the PPWR's first milestone (August 12, 2026)Why non-EU companies should study the PPWR now, even if they don't sell into EuropePractical tips for attending the Summit, including train travel to UtrechtChapters:  00:16 Introduction to Sustainability and Consulting 02:59 Understanding PPWR and Its Impact on Packaging 05:37 Challenges in Sustainable Packaging Implementation 10:06 The Role of the Sustainable Packaging Summit 12:46 Insights from the Last Summit and Future Expectations 15:23 Practical Tips for Companies on Sustainability 18:07 Conclusion and Networking Opportunities Resources Mentioned: Integrity Solutions — Anna Perlina's sustainable packaging and EU PPWR consultancyAnna Perlina on LinkedInSustainable Packaging Summit, Utrecht — November 10–12, 2026, at the Beatrix Theatre, JaarbeursEuropean Commission PPWR overview and guidanceContact: Listeners can connect with Anna Perlina on LinkedIn, where she regularly publishes free expert content and practical guidance on navigating the PPWR. Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode, Cory Connors sits down with Delegate Jackie Hope Glass of the Virginia House of Delegates to talk about the road that led her from community organizing to the statehouse, and what that experience has taught her about building real partnerships between policymakers and the packaging industry. Jackie shares how a habit of "minding other people's business" turned into a grassroots homework program for neighborhood kids, then a school board run, and eventually a seat in the General Assembly. She and Cory also dig into their shared experience at See Change Sessions in Vermont, the case for a national Extended Producer Responsibility (EPR) framework, and why she believes industry has a bigger role to play at the policymaking table than most people realize. Key Topics Discussed:  Jackie's path from Navy veteran and community organizer to Virginia state legislatorThe origin story of her neighborhood "homework house" and how it led to public serviceReflections on See Change Sessions in Vermont and why the event felt different from a typical industry conferenceHow packaging and sustainability professionals can build real relationships with state legislatorsCalifornia's SB 54 and the challenges of getting states aligned on Extended Producer ResponsibilityWhy Jackie sees packaging waste as a design and systems issue, not a moral oneJackie's "6 Cs" framework for guiding her legislative focus (creative, circular, coastal resilience, crime aversion, care, and cyber)CitizenU, Jackie's summer civic education program and policy pitch contest for constituents of all agesThe realities of serving as a citizen legislator in Virginia's part-time General AssemblyChapters:  00:00 Introduction to Delegate Jackie Glass 02:14 Journey to Politics: From Community Service to Delegate 04:31 The Impact of C-Change: A Unique Policymaking Experience 08:54 Bridging the Gap: Industry and Politics Collaboration 11:19 The Six Cs: Guiding Principles for Policy 13:34 CitizenU: Empowering Citizens Through Education 15:55 Legislative Projects: Making a Difference in Virginia 19:39 Extended Producer Responsibility: A National Perspective 23:06 The Urgency of Environmental Action 26:06 SSP intro animation v1.mp4 Resources Mentioned: Delegate Jackie Hope Glass, Virginia House of Delegates, 93rd DistrictSee Change Sessions, Burlington, VermontPackaging Matters at See Change SessionsContact: Listeners interested in connecting with Delegate Glass's office about legislation, community programs, or CitizenU can reach out through her official Virginia House of Delegates page. Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode, Cory Connors sits down with Crystal Bayliss, Executive Director of the U.S. Plastics Pact, to unpack a pivotal year for the organization. Crystal shares how a sustainability sign on an office water cooler sparked her personal journey from food and ingredient procurement into packaging sustainability, and how that path led her to the Pact — first as a member representative, then as a program manager, and eventually to the organization's top leadership role. Cory and Crystal dig into the departure of major member companies ahead of the 2025 targets, why the original goals were always meant to be a "blank sheet of paper" starting point, and what comes next as the Pact rolls out new, more flexible ways for companies to engage. The conversation also covers the recent leadership transition at the Pact, the case for voluntary industry action paving the way for smart regulation, and the newly released Film & Flex Circularity framework tackling one of packaging's most contentious materials. Key Topics Discussed: Crystal's path from procurement into plastics sustainability and up through the U.S. Plastics PactWhy major brands (Walmart, Mars, Mondelez, Nestlé) stepped back from the Pact ahead of the 2025 deadlineThe reality behind the 2025 targets: only ~50% of packaging reusable/recyclable/compostable and 11% recycled/bio-based content achieved, against 100% and 30% goalsNew, more flexible engagement tiers coming soon for Pact members with narrower packaging portfoliosThe recent CEO transition and Crystal's move from Director of Strategy & Engagement to Interim CEO to Executive DirectorVoluntary industry action vs. mandatory regulation, and how the Food Safety Modernization Act offers a precedentCalifornia's SB 54 and the Pact's role advising policymakersThe new "Journey to Film & Flex Circularity" framework and the unique challenges of flexible film packagingAtlantic Packaging's circular stretch film recycling system in North CarolinaWhat gives Crystal hope for the future of sustainable packaging amid regulatory uncertaintyChapters:   00:00 The Complexity of Sustainable Packaging 01:00 Crystal Bayliss’ Journey into Sustainability 02:55 Challenges Facing the U.S. Plastics Pact 08:11 Why the 2025 Plastics Targets Fell Short 10:25 Building a Circular Packaging System 13:17 Leadership Changes at the U.S. Plastics Pact 14:45 Voluntary Commitments vs. Government Regulation 18:15 The Challenge of Flexible Film Packaging 20:26 Commercial Film & Stretch Film Recycling 22:09 What’s Next for Sustainable Packaging? Resources Mentioned: U.S. Plastics PactJourney to Film & Flex Circularity: A Framework of Necessary Design, Collection, and End Market LeversCalifornia SB 54, Plastic Pollution Prevention and Packaging Producer Responsibility ActFDA Food Safety Modernization ActEllen MacArthur Foundation's New Plastics Economy InitiativeContact: Listeners interested in learning more about the U.S. Plastics Pact or its upcoming membership options can visit usplasticspact.org. Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG Thank you for tuning in to Sustainable Packaging with Cory Connors! https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode, Cory Connors reconnects with longtime industry friend Emily Williams to discuss her new role leading How2Recycle. Emily traces her path from chemical engineering through roles at Michelman and TC Transcontinental (now ProAmpac) into a career built around product sustainability, policy, and partnerships. The conversation dives into the chaos surrounding California's SB 343 truth-in-labeling law and the recent injunction affecting it, how How2Recycle is guiding members through the uncertainty, and what's ahead at the organization's September 30th event in San Diego. Along the way, Emily and Cory swap stories about being recognized in public, obsessively sorting recycling bins at airports, and the growing culture of pre-competitive collaboration across the packaging industry. Key Topics Discussed: Emily's path from chemical engineering into packaging sustainability, and her new role at How2RecycleThe evolution of sustainability from a niche "side room" topic to a central industry focusThe SB 343 injunction: what it does and doesn't change, and How2Recycle's "hold the line" guidance for membersCalifornia's 60/60 recyclability threshold and the confusion it creates for brandsHow companies are responding differently to SB 343, from full compliance to pausing label rolloutsThe label redesign process: consumer studies, working groups, and industry jargon that doesn't translate to shoppersOngoing research into better consumer messaging around cleaning and emptying packagingContamination in recycling streams, including a look at the "wall of shame" at recovery facilitiesThe role of trust, transparency, and credibility in keeping recycling systems functionalNonprofit advocacy vs. lobbying: how How2Recycle can influence policy within legal limitsA sneak peek at the September 30th How2Recycle event in San Diego, including a cross-association panel on changing laws like SB 343The rise of pre-competitive collaboration as an industry normHow2Recycle's expanded member engagement efforts, including booths at Advance and the Summit and high-attendance member town hallsChapters:  00:00 Introduction to Emily Williams and the episode 01:01 Emily's background and journey into sustainability 01:45 Evolution of sustainability in the packaging industry 03:08 Role of How to Recycle and Emily’s core competencies 04:02 Upcoming industry event in San Diego 04:50 Emily’s experience at industry events and public recognition 09:20 Legal landscape: SB 343 and recent injunctions 10:00 Impacts of legislation and legal challenges on packaging 12:05 Strategies for compliance and risk management 12:57 Consumer perceptions and labeling challenges 14:02 Designing compliant and effective packaging labels 16:02 Consumer studies and communication strategies 17:06 Waste stream quality and contamination issues 18:56 Optimism and future outlook for recycling and policy 21:01 Preview of the September 30th event and panels 22:02 Advocacy, lobbying, and industry collaboration 24:50 The importance of pre-competitive collaboration 27:01 Member engagement and opportunities at industry events 27:53 Emily’s outreach and town hall initiatives 28:52 Closing remarks and future engagement opportunities Resources Mentioned: How2RecycleSustainable Packaging Coalition (SPC) events: Advance and the SummitCalifornia SB 343 (Truth in Labeling law)Circular Action Alliance (Oregon)Ameripen and the PAC ActFPA's Fall Flex Forward meetingFPI's Spring meetingSCS GlobalContact: Listeners interested in How2Recycle's labeling program, upcoming events, or member resources can connect with Emily Williams and the How2Recycle team at their September 30th event in San Diego, or at upcoming SPC events including Advance and the Summit this fall. Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode, Cory Connors talks with Kim Holmes about Oregon's landmark position as the first U.S. state to implement Extended Producer Responsibility (EPR) for packaging. Kim traces her path into sustainability — from a paralegal detour to a master's in urban studies at Portland State University, through hands-on recycling and waste characterization work with Community Environmental Services — before landing in her current role leading Oregon's CAA team. She breaks down what a producer responsibility organization actually does, how Oregon's "shared responsibility" model differs from other states, and what's driving the buildout of the Recycle On network of drop-off sites across the state. Key Topics Discussed: Kim's career path into recycling and sustainability policyWhat the Circular Action Alliance is and how it supports producer compliance across Oregon, California, Colorado, Maine, Minnesota, and WashingtonOregon's shared responsibility model between producers, local governments, and haulersThe Recycle On brand: public education, outreach, and drop-off collection networkHow producer fees are calculated and why they vary state to stateBuildout of Oregon's 144 planned collection points, including partnerships with transfer stations and Southern Oregon GoodwillMaterials accepted at drop-off centers (film, rigid plastics, foil, shredded paper, glass) versus the curbside systemHow Recycle On differs from Oregon's Bottle Bill deposit systemThe NAW constitutional challenge to Oregon's EPR law and its narrow preliminary injunctionEPR's long track record internationally (Canada, Europe, and beyond) versus its newness in the U.S.Recent wins: roll cart rollouts in The Dalles, new truck deliveries in Southern Oregon, and transportation cost reimbursement for rural communitiesThe Contamination Audit Center and Contamination Reduction Funding mechanismWorking toward a national responsible end-market verification standard with SCS GlobalHow other states are watching Oregon's implementation and where harmonization may emergeResources Mentioned: Recycle On Oregon page Oregon Department of Environmental Quality (DEQ)SCS GlobalContact: Listeners can learn more about Oregon's EPR programs, find drop-off locations, and get in touch with the Circular Action Alliance team at recycleon.org/oregon. Thank you for tuning in to Sustainable Packaging with Cory Connors! Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode, Cory Connors welcomes back longtime friend of the show Ryan Fox from Bloomberg Intelligence for his fourth or fifth appearance. Ryan shares how he stumbled into the corrugated industry by accident in 2010 after a career detour through ministry and fitness equipment sales, and how he eventually landed at Bloomberg Intelligence in 2020 to cover the industry full time. The conversation dives deep into Ryan's one-of-a-kind Box Makers' Certificate (BMC) collection, the surprising history behind why BMCs exist at all, and what's really driving corrugated demand (or the lack of it) in 2025.  Key Topics Discussed:  Ryan's winding path into corrugated: ministry, fitness equipment sales, an MBA in innovation management, and a chance connection into a box plant sales jobHow Ryan became a full-time industry analyst at Bloomberg Intelligence starting April 1, 2020Ryan's collection of over 500 Box Makers' Certificates (BMCs), how he organizes and classifies them, and his "This Old Box" LinkedIn seriesThe 100+ year history of the BMC: corrugated's origins in the late 1890s, Robert Gare's accidental invention, and Sam Langston's early corrugating machineThe 1914 Pridham decision, railroad price gouging, and how Rule 41 created the need for box certificationThe 1960s shift with NMFC Item 222 and how the 42-lb kraft linerboard / 26-lb semi-chemical medium index shaped "should-cost" pricing for 200-lb Mullen boardThe industry's move from Mullen to ECT (Edge Crush Test) starting in 1990, and why 32 ECT (C-flute) dominates as the commodity grade for single-wall boxesThe science of box strength: the McKee formulation, predicting ECT from paper properties, and tools like the Chalmers Dynamic Stiffness TesterBehind-the-scenes craftsmanship: corrugator operations, die-mounting, flexographic print plates, and why a cutting die can cost $5,000The value of skilled trades on the plant floor and the case for box buyers to tour a corrugated plant2025 industry trends: square footage of boxes produced matching 1994 levels, the impact of offshoring pre-packaged imports, and 400,000+ open U.S. manufacturing jobsWages and opportunity in box plants, from $22/hour entry-level to $35/hour for skilled press operatorsWhy corrugated demand spiked during the pandemic and has since receded: shifting consumer spending, GLP-1 drugs, e-commerce paper mailers, and macro headwinds like conflict in Iran and rising freight and gas pricesOutlook for corrugated volume heading into the next 12-18 monthsResources Mentioned: Bloomberg IntelligenceFibre Box Association dataLinkedIn: Ryan FoxLinkedIn: BloombergContact:   Listeners interested in Bloomberg Intelligence's corrugated and box industry research can reach out to Ryan Fox. Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG Thank you for tuning in to Sustainable Packaging with Cory Connors! https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode, Cory Connors welcomes three influential leaders — Matthew Wright, Laura Foti, and Matt Saunders — to discuss the new partnership between Specright and New Earth Ventures. Together, they explore how digitizing packaging data, leveraging AI, and strategically deploying venture capital can accelerate sustainability, compliance, and product innovation across global supply chains. The conversation highlights the growing need for accurate packaging data, the impact of extended producer responsibility (EPR), and how purposeful investment can support both the planet and profitable business growth. Key Topics Discussed: Specright’s origin and mission to eliminate waste through better data.Why packaging data accuracy is essential for sustainability and compliance.New Earth Ventures’ investment strategy and partnership goals.How EPR regulations drive the need for digitized, centralized spec data.The role of AI in transforming packaging and product development.Broader uses of Specright beyond EPR, including search, NPD, and procurement.Resources Mentioned: Specright – Specification Data Management PlatformNew Earth Ventures – Hybrid corporate venture fund from Atlantic PackagingAtlantic Packaging Solution CenterContact: New Earth Ventures: InstagramLinkedInWebsite Specright:  LinkedIn WebsiteSupport our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG Thank you for tuning in to Sustainable Packaging with Cory Connors! https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

In this episode, Cory Connors welcomes Greg Poirier to discuss how hotels and resorts can operate more sustainably and how travelers can reduce their impact on the road. Greg shares his path from dishwasher and night auditor to hotel general manager, and how his interest in sustainability and social equity led him to Audubon International. He explains the origins of Audubon International — founded in 1987 as a certification body rooted in the legacy of the New York State Audubon chapter — and walks through how its hospitality certification program works, from membership and a detailed designation application to on-site, third-party audits. Greg and Cory dig into practical sustainability opportunities in the industry, including waste tracking, energy savings, refillable programs, and the emerging trend of planned sustainable resort communities. Key Topics Discussed:  Greg's career journey through independent hotels and into sustainability leadershipThe history and mission of Audubon International across golf, communities, and hospitalityUsing tools like EZ3 Data to track haulers, containers, and waste metricsSmart thermostats and occupancy-based energy savings of 20–40% on electric billsRefillable water programs, filtered water stations, and moving away from single-use plastic bottlesThe nuance of bulk shampoo/conditioner dispensers and the role of Clean the WorldAudubon International's four certification levels: Bronze, Silver, Gold, and PlatinumAdvice for travelers on how to choose and advocate for more sustainable propertiesResources Mentioned: Audubon InternationalEZ3 Data (waste tracking platform)Clean the World (bulk amenity recycling program)Populus Hotels (Denver, Seattle)Cabot developmentsBlack Desert Resort (Utah)Contact: Listeners can learn more or reach out to Greg directly: - Website: auduboninternational.org - Email: [email protected] Thank you for tuning in to Sustainable Packaging with Cory Connors! Support our Sponsors  Learn more here: - 3M - Specright - FOREST-PKG https://anewearthproject.com/collections/new-earth-approved Connect with Cory Connect with Cory on LinkedIn here:  https://www.linkedin.com/in/cory-connors/ I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.  This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.