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Agency

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Rating
★★★★★
5
from
6 reviews
Categories
Country
United States
This podcast has
143 episodes
Language
English
Publisher
Dain Walker
Explicit
No
Date created
2021/05/18
Latest episode
2026/10/27
Average duration
102 min.
Release period
10 days

Description

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.

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#141 - She Thanked the Boss Who Fired Her. Here's Why | Sharon Blain
2026/10/27
Followers aren’t expertise. Sharon Blain OAM, hairdressing icon, hair educator and founder of HAIR The Movement, explains why social media experts don’t last, and why real skill, communication and a personal brand built on substance outlast every trend.Sharon left school at 14, was sacked three months into her first apprenticeship and told she’d never be a hairdresser. She turned $10,000 from her dad into a business with 19 staff across two salons, took out a bank loan to train at Vidal Sassoon in London, and went on to receive the Medal of the Order of Australia for her service to the hairdressing industry. Six decades later, she’s still adapting to every era, from rollers and hood dryers to Instagram, TikTok and AI.In this episode of the Agency Podcast, Sharon breaks down the business lessons behind a career that’s outlasted every trend. Why followers don’t make you an expert. Why personality beats skill in business, and why the next generation is losing its voice to texting and screens. How she kept her best staff with a free creche inside her salon, and why leaders should look in the mirror before blaming staff for leaving. How she uses AI in her education business, what separates the 10% who reach mastery, and the teaching rules she lives by, from small bites to never teaching the same style twice.If you’re a business owner, leader, creator or educator trying to build real credibility in the age of social media, this conversation on expertise, communication skills, leadership and mastery is for you. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (01:29) Meet Sharon Blain OAM (03:47) Why Followers Don't Create Educators (05:46) Sacked At 14, "You'll Never Be A Hairdresser" (09:47) Turning Dad's $10,000 Into Her First Salon (13:31) The Bank Loan That Sent Her To Vidal Sassoon (20:25) What The 60s Teach You That Instagram Can't (25:52) Thanking The Boss Who Sacked Her (31:12) The Free Creche That Kept Her Best Staff (34:30) Be The Boss You Never Had (39:17) What Happens After You Win (43:26) When Staff Leave, Look In The Mirror First (48:50) Why So Many Apprentices Never Qualify (51:11) Texting vs Talking, The Confidence Gap (54:51) "They Don't Have A Voice" (57:50) Find Your Tribe (01:00:11) How She Uses AI In Her Business (01:10:13) Only 10% Become Masters (01:15:24) Not Everyone Wants What You Want (01:18:23) Teaching In Small Bites (01:29:28) What Makes A Great Teacher (01:33:34) Never Teach The Same Style Twice (01:41:42) Why We Fear Being Vulnerable When Learning (01:42:24) What Taking Agency Means To Sharon
#140 - How She Built A Global Beauty Brand With Zero Ad Spend | Elena Asher
2026/10/14
Elena Asher, founder of Lashmakers, built a global beauty brand and lash industry empire selling to 57 countries without spending a single dollar on ads. In this entrepreneur interview, Elena breaks down exactly how she built her business with zero ad spend, and why most founders chasing the same result are solving the wrong problem entirely.Elena walks through why she only manufactures, never buys through a supplier or middleman, how a $5,000 website turned her kitchen table glue business into a real company, and the counterintuitive content strategy she's used since day one of Instagram. She also shares her hard line on willing versus capable, the belief that's shaped who she hires, mentors and invests her time in, and why she walked away from teaching people for free once she saw the pattern repeat.We also get into her years selling from mall kiosks, the two lessons from that job she still uses to close deals today, why she refuses to use slides or a script when she's paid to speak on stage, and her own very candid, very unfiltered take on money, safety and relationships, which she offers purely as her own opinion from fifteen years working almost exclusively with women.If you're building a brand, a service business, or trying to work out whether you're actually capable or just willing, this one's worth the full ninety minutes.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj/ (00:00) Intro (00:23) Building Lashmakers From Nothing (03:32) Why She Only Works With Manufacturers, Never Suppliers (06:30) The Glue Dealer Story, How Lashmakers Started (10:29) Building A Website For $5,000 (13:25) The Philosophy Behind "Your Business Never Says No" (19:42) From Serbia To Miami, Her Global Upbringing (22:52) Why Most Women End Up In The Beauty Industry (28:21) How She Engineers A Product From Scratch (30:13) Zero Ad Spend, How Lashmakers Actually Sells (36:08) The Content Trend Nobody Else Is Talking About (45:28) Willing vs Capable, The Line Most People Never Cross (54:20) Why She Stopped Teaching For Free (58:36) Money, Safety And Her Take On Relationships (1:15:15) Lessons From Years Selling At Mall Kiosks (1:29:09) Why She Refuses To Use Slides On Stage (1:36:43) What Taking Agency Really Means
#139 - How To Build An Investable Company From Scratch | Jason Georgatos and Lachlan Cameron
2026/10/06
Discover the exact system to raise capital, unlock your next phase of growth, and avoid the term-sheet traps that make 95% of founders fail. In this episode, we sit down with two heavyweights of the investment world: Jason Georgatos (President of Partners for Growth, who has deployed hundreds of millions in capital) and Lachlan Cameron (Managing Director of Canopy Green, who has scaled massive enterprise teams and property funds). Together, they strip away the glamor of startup culture to reveal what investors are actually looking for. They break down the realities of raising money, exactly how to build out your pitch deck, and why giving up equity is a permanent marriage you need to be prepared for. In this episode, we break down:• The Cost of Control: How to choose the right growth vehicle for your business, and why making the wrong partnership decision can cost you your entire company.• The Preparation Blueprint: The exact structural "hygiene" you need in your data room and unit economics before bringing on a growth partner.• The 3 Fs Trap: Why taking early money from Friends, Family, and Fools can destroy relationships and complicate your cap table.• Founder Ego & Key Man Risk: Why your inability to step out of the daily operations makes you completely un-investable to smart money.• The Reality Check: How complex term sheets and 2X liquidation preferences can leave founders with absolutely zero payout even after a massive exit. (00:00) - Introduction(08:51) - Bad Reasons to Raise Capital(11:37) - The Preparation Blueprint(18:07) - Do You Need Experience?(23:27) - The Stigma of Failure(38:54) - Equity vs. Debt Explained(46:47) - The "3 Fs" Funding Trap(50:37) - Built a Business or Bought a Job?(01:04:18) - Avoiding Predatory Lenders(01:12:38) - Dilution & Term Sheets(01:24:35) - Post-Funding Mistakes(01:35:02) - What to Do When Cash Runs Out(01:54:14) - Bonus: Rapid Fire Questions
#138 - Are You Actually Built For This? The Real Price Of Entrepreneurship | Omar Zenhom
2026/09/04
Are you actually built for entrepreneurship and scaling a startup, or do you just like the founder title? We sit with Omar Zenhom, who survived 17 failed businesses to build a SaaS software empire and The $100 MBA. Omar strips away the glamor of startup culture, detailing how he lived in poverty and went years without a day off just to stay in the game. He breaks down why following your passion will often leave you broke, why he walked away from a highly profitable clothing company, and why you must document your systems if you ever want true freedom. In this episode: The Ultimate Trade-Off: Why saying "yes" to your business means saying "no" to everything else, and how to choose your sacrifices.The Profitable Prison: Why Omar shut down a booming fashion business, and how to avoid building a company you hate.Product vs Market: Why your product idea is worthless until the market validates it, and how to stop falling in love with your own ideas.The $500/Month Code: How to make your first hire, build standard operating procedures (SOPs), and stop acting like a glorified employee.The Resilience Reality Check: Why business is a game of playing to win rather than playing not to lose, and why failure is the only way to grow. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio 00:00:00) – Introduction(00:02:18) – Why Saying "Yes" Means Saying "No" (The Trade-Off)(00:05:21) – Treating Business Like a Video Game(00:08:39) – Why You Must Get Comfortable With Failing(00:20:19) – Walking Away From a Safe Career(00:27:06) – The "Old Navy" Days(00:37:42) – The Shift From Employee to Entrepreneur Mentality(00:44:17) – The Hire That Buys Your Time Back(00:48:01) – Why Undocumented Businesses Are Worthless(00:54:38) – The Truth: Entrepreneurship Isn't For Everyone(00:57:51) – Failing 17 Businesses Before Finally Winning(01:04:06) – Shutting Down a Booming Business(01:15:09) – Stop Disappointing Yourself (How to Build Confidence)(01:26:06) – Why Following Your Passion Will Bankrupt You(01:46:10) – The Ultimate Sacrifice: What Are You Willing To Give Up?
#137 - Stop Looking For A-Players. Become An A-Leader. | Doza
2026/08/28
Are you actually an A-Leader capable of attracting elite talent, or are you accidentally diminishing your team? Discover how to avoid founder burnout, scale your business, and start building a super team.In this episode, we sit down with Doza, founder of The Geronimo Academy, to deconstruct the exact frameworks he uses to build autonomous, high-performing "super teams" without corporate middle management. After surviving a heart attack at 40 while building a business he hated, Doza completely redesigned his approach to leadership, team culture, and CEO time management.He breaks down why founders settle for the dangerous "7/10 business trap," why traditional SOPs and checklists repel top talent, and how writing a 48-page physical Vision Book changed the trajectory of his entire company.In this episode, we break down:The "A-Leader" Reality Check: Why you don't have a talent problem, you have a leadership problem, and how to stop accidentally diminishing your team.Separation Sunday: The exact 20-minute weekly reset Doza uses to plan his week to scale.Scorecards vs. SOPs: Why standard work manuals are over, and how to use visible scorecards to build a culture of high accountability and high support.The 48-Page Vision Book: Why Doza hand-wrote a physical magazine for his team, and how it attracts elite "partner energy" instead of standard staff.Escaping The 7/10 Trap: Why saying business is "fine" is the ultimate prequel to founder burnout, and how to redesign your company for a 10/10 life.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00:00) – Introduction(00:03:33) – What exactly is a "super team"?(00:06:21) – Why peer-led standards beat corporate structure(00:08:00) – The truth about removing middle management(00:10:11) – Why an "A-Leader" attracts A-Players(00:15:09) – What a high-performance scorecard looks like(00:18:37) – High trust & high accountability(00:27:05) – Doza's heart attack and writing his own eulogy(00:36:00) – The "Separation Sunday" framework explained(00:48:51) – The 4D's of leadership (Scorecards, Standards, Playbooks, Work-ons)(00:54:03) – Why scorecards are more effective than work manuals(01:02:06) – The 48-Page Vision Book(01:16:17) – How to build your own physical Vision Book
#136 - Delegate The Outcome: The System For Building Autonomous Teams | Jess Whatman
2026/08/21
Master effective delegation, scale your business, and start building autonomous teams. Discover how to escape the daily grind and leverage AI to drive 400% growth.In this episode, we sit down with Jess Whatman, Founder and CEO of AgentSync, to deconstruct how she scaled her agency by 400% in just two years by mastering the art of delegation. Jess breaks down why founders inevitably become the biggest problem in their own companies and shares her exact framework for stepping out of the day-to-day operations.She shares exactly why you need to stop hiring junior roles and how to use AI to build an internal company intranet.In this episode, we break down:The $10 vs. $100 Rule: How to calculate your true hourly rate and why doing your own admin is costing your company money.Building an AI Intranet: How Jess uses Claude and Superhuman Docs to automate 80% of her team's internal questions.Delegating Outcomes: Why micromanaging tasks destroys your company culture, and how to delegate judgment instead.Maker vs. Manager: How to identify your true founder identity and structure your entire team to support it.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkjLevel up your agency with Wix Studio today: https://www.wix.com/studio (00:00) - Introduction(03:21) - Why Delegation is a Skill You Must Learn(08:28) - The Delegation Game: When to Use AI vs. Humans(14:05) - Why You Should Never Trust AI With High-Stakes Deals(17:08) - Will AI Actually Replace Your Team?(21:29) - Why AI is Destroying Entry-Level Jobs(28:08) - How to Build an AI Intranet(31:03) - How to Audit Your Time(36:06) - The 90-Day Plan to Fire Yourself from the Day-to-Day(42:08) - The $10 vs. $100/Hour Task Framework(48:59) - Why Great Leaders Delegate Outcomes, Not Tasks(01:09:44) - Maker vs. Manager: Finding Your True Founder Identity
#135 - Stop Making This Costly Mistake in B2B Pitches | Ed Chambers
2026/08/14
Master B2B marketing, high-stakes negotiations, and modern leadership. What happens when you walk into a multi-million dollar boardroom pitch and executives try to tear you down?In this episode, we sit down with Ed Chambers, an expert in finance and corporate strategy, to deconstruct his proven methods. From his early days in Dubai to leading massive marketing teams across Australia and the UK, Ed reveals what it actually takes to win in today's corporate landscape.He shares exactly why he actively encourages his team to share their failures to destroy the corporate "yes culture," how his 80/20 rule prevents employee burnout, and why relying purely on AI to build business relationships is a guaranteed way to lose deals.In this episode, we break down:Hostile Negotiations: How to read a room, handle condescending executives, and use radical vulnerability as your ultimate closing tool.The Data Outlier Strategy: Why ignoring the masses and investigating the extreme outliers is the secret to uncovering massive market gaps.The 80/20 Rule: The exact capacity management framework Ed uses to prevent team burnout and stop deadly scope creep.Eradicating "Yes Culture": Why you need to build a flat-structure team that is comfortable sharing failures, and why forced corporate fun is destroying your brand pride.Bite-Sized ROI: How Ed’s team ditched traditional 36-page reports for 6-second visual assets to drive massive commercial growth.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkjLevel up your agency with Wix Studio today: https://www.wix.com/studio (00:00) - Introduction(03:20) - What Marketing in Dubai Looked Like Before Digital(08:24) - Rebuilding Brand Trust(11:06) - Why AI Can Never Replace Human Trust in Sales(13:20) - Vulnerability in High-Stakes Negotiations(25:27) - The Mistake Founders Make in B2B Pitches(37:17) - Body Language & Reading a Boardroom(43:21) - How to Handle Condescending Executives in Pitches(56:32) - Building Internal Culture and True Brand Pride(01:03:19) - The Outlier Strategy: Finding Growth in Ignored Data(01:11:54) - The Flat Team Structure & Empathetic Leadership(01:15:50) - The 80/20 Rule to Stop Employee Burnout(01:24:49) - Dropping the Ego(01:34:30) - Why Raw Creative is Useless Without Commercial ROI
#134 - Finder's $680M Success: What Most Agencies Get Wrong About The Algorithm | Jeremy Cabral
2026/08/07
In this episode, we sit down with Jeremy Cabral to deconstruct his exact method for building Finder into a global comparison powerhouse. Learn all about his reverse engineering success, mastering the PR machine, and building an untouchable business moat. Jeremy reveals his most unconventional and effective tactics, from changing job titles to hide top talent from recruiters, to intentionally trying to dissuade candidates in interviews, and the exact framework he used to outsmart massive search algorithms. In this episode, we break down: Beating Google: Surviving a manual webmaster penalty that took their traffic to zero and the serendipitous 72-hour recovery. Hiding Top Talent: Why Jeremy intentionally changed employee job titles to stop recruiters from poaching his best people. The Content Factory: The scalable system that allowed his team to publish 180 handwritten articles a day to completely outpace the industry. Mastering Global PR: The exact formula for reverse engineering the news cycle to get massive national coverage and high-authority links. Match and Exceed: The ultimate framework for analysing competitors, neutralising their advantages, and completely dominating your market. (00:00) - Introduction (03:38) - Surviving a Google Penalty (10:55) - Building a Culture Driven by Radical Values (17:58) - Why Jeremy Actively Dissuades Candidates in Job Interviews (22:52) - The 5 Ways to Retain Top Talent (Without Them Leaving) (28:52) - Hiding Top Talent from Recruiters (35:27) - The Growth Strategy for Ultimate Scale (45:26) - Why Distribution Beats a Great Product Every Time (50:53) - The "Match and Exceed" Competitive Framework (52:46) - Global PR & Reverse Engineering the News Cycle (01:04:55) - Following Natural Traction & Testing Concepts Early (01:13:13) - Producing 180 Handwritten Articles a Day (01:17:23) - Reverse Engineering Social Algorithms for Viral Reach (01:23:51) - Creating an Untouchable Business Moat (01:34:08) - Sell the Service Before You Build the Software
#133 - Booking Global Icons in 48 Hours: How We Built Australia's #1 Festival | Mike Christidis
2026/07/31
Here is how the co-founder of Australia's largest independent music and events company navigated a $3.6M loss while scaling a $150M live music empire.In this episode, we sit down with Mike Christidis of Untitled Group to deconstruct exactly how he navigated industry failures, managed massive egos, and ultimately Built Australia's #1 Festival.This is a masterclass in high-stakes negotiation, crisis management, and scaling a business in one of the toughest industries on earth. Mike pulls back the curtain on the economics of global music festivals, the reality from nightclubs to massive arenas, and the data-driven systems his team uses to spot massive artists before the rest of the world catches on.In this episode, we break down:The $3.6M Loss: How Untitled Group navigated a massive hit while actively scaling their operations.The "Uncle Test": The data-driven system Mike's team uses to spot "$100M artists" before the rest of the industry catches on.Promoter Mayo: The truth behind shows and the economics of global music festivals.Outsmarting Agents: How a strategic 10-minute silence became the ultimate code for negotiating with massive industry egos.Building Australia's #1 Festival: The unfiltered reality of how Mike went from local nightclubs into a $150M live music empire.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00) - Introduction(06:15) - From Local Nightclubs to Massive Arenas(12:40) - How to Spot a $100M Artist First(26:55) - The Economics of Global Music Festivals(34:10) - Outsmarting Music Industry Agents(42:30) - Managing Massive Egos & High-Stakes Negotiations(49:45) - The 48-Hour Strategy That Landed Nelly Furtado(57:15) - Risk Management When Millions Are on the Line(1:13:20) - What Happens When a Headline Act Pulls Out(1:21:05) - The Pitch That Secured Their First Major Arena Show(1:28:40) - You Can't Buy Culture: Building Australia's #1 Festival(1:36:15) - The Future of Live Events & Untitled Group's Next Move(1:43:50) - Mike’s Ultimate Advice for Operators
#132 - The "Invoice" Every Founder Pays For The 16-Hour Day | Robert Van der Moigg
2026/07/24
Founder burnout is real, and Robert Van der Moigg can prove it. You work 16 hour days, you skip the recovery, and you tell yourself you'll fix your health once the business is built. Robert spent 20 years managing the private lives of self made billionaires and royalty, and he has bad news for you. Your biology is keeping a ledger, and one day it sends the invoice. In this episode of The Agency Podcast, Robert, the founder of Life X DNA, breaks down preventative health, longevity, and epigenetics, and what the ultra wealthy understood about optimising their bodies decades before the rest of us. He explains why he believes the system focuses on treating illness more than preventing it, how DNA testing and genetic testing went from millions of dollars to a few hundred, and the exact toll the entrepreneur grind can take on your body. We cover the science of burnout and chronic nervous system overload, why the founder grind can accelerate aging, inflammation, methylation, gut health, cold plunge and sauna protocols, circadian rhythm and sleep, and why he thinks most supplements are a waste of money. Robert also shares his take on where the wellness and food industries fall short, from supplement marketing to what ends up in the food supply. If you are a founder, entrepreneur, or high performer running yourself into the ground, this conversation on health optimisation, biohacking, and longevity is the wake up call before the invoice arrives. This conversation is for general information and entertainment only and is not medical advice. Always consult a qualified healthcare professional. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00) Intro (01:35) 20 Years Managing Billionaires' Private Lives (07:10) Your Genes Are a Roadmap, Not a Destiny (10:01) Treating Illness vs Preventing It (16:49) The Business Model Behind Modern Medicine (20:19) Your Laptop Isn't Your Most Important Device (22:46) The 16-Hour Founder Day, Dissected (25:04) Chronic Nervous System Overload (a.k.a. Burnout) (27:40) Fix Your Morning: Get the Phone Out of the Bedroom (37:21) Cold, Heat & Sun: Comfort Is Making You Soft (46:11) Why He Can Eat Gluten in Europe but Not at Home (53:07) How the Founder Grind Accelerates Aging (01:03:43) Why Blind Supplements Are "Expensive Urine" (01:11:08) Robert's Pacemaker Wake-Up Call (01:16:59) Don't Be the Richest Man in the Graveyard
#131 - Stop Treating Social Media Like a Billboard: Showpo's Content Strategy | Jane Lu
2026/07/17
Jane is the mastermind and "The Lazy CEO" behind Showpo, a massive global E-commerce empire. Jane realised that spending 40 years climbing the corporate accounting ladder wasn't financial security, it was a life she didn't want. So, she took a leap. But when her first business failed and her partner quit, telling her that "nobody shops online," Jane didn't back down. Determined to prove everyone wrong, she built a new website in a single night and launched what would eventually become Showpo. Because she had no money and couldn't bear the shame of telling her parents she quit her prestigious job, Jane lived a double life. For two full years, she put on a corporate suit and rode the bus into the city with her mum, secretly building her business on the side. She bootstrapped her inventory by carrying giant bags of clothes on public transport and utilized a zero-cash consignment hack to get stock without paying upfront. In this episode, Jane breaks down the strategies she used to grow Showpo, the marketing that put it on the map, and the lessons she learned along the way. In this episode, we break down: • The 2-Year Secret: Why Jane kept Showpo from her immigrant parents until she could buy them a car and pay off their mortgage.• The Zero-Inventory Strategy: How to launch an online store without buying stock upfront.• Growing Without a Marketing Budget: The $0 strategy that took Showpo from 3,000 to 20,000 followers in a month.• Defying the Gatekeepers: Why Jane refused to give equity to a CTO who said she'd never reach $100M without him.• Surviving the E-Commerce Trap: How to manage dead stock, avoid endless discounting, and protect your margins.• The Power of Taking Action: Why execution beats intelligence every time. (00:00) Intro (06:44) Leaving the corporate "prison sentence" (10:55) Her first business & "nobody shops online" (12:07) The shame of failing and hiding it from her parents (15:17) Why you shouldn't quit your job (20:16) The second business: first sale in a week (24:14) Telling her parents (two years later) (27:24) What no one tells you about e-commerce (34:12) Going viral: the Facebook growth hack (38:49) Becoming the "Lazy CEO" (43:15) Why every founder needs a personal brand (53:36) Value vs. selling: social isn't a license to sell (1:04:22) "You'll never hit $100M". Let's prove them wrong (1:14:16) Family, business & having it all (1:30:37) Agency beats intelligence
#130 - How to Build A Business When You Have No Money | Yasser Zaki
2026/07/11
When Yasser Zaki left Egypt for Australia, his father gave him one warning: "Don't come back crying". Within months, he found himself broke, sleeping under a tree in Campsie, and eating one meal a day at 4 PM just to survive the night.  Fast forward to today, Yasser is the powerhouse CEO of Tender Loving Care spanning 7 industries, 9 businesses, 8 countries, and 3,000 employees.In this episode, Yasser reveals the secrets to his systems. He shares the story of how he called out the boss's integrity, only to be betrayed by a coworker and fired in month one. More importantly, he breaks down the exact high-level business mechanics he used to scale, from the horizontal ecosystem strategy he learned from Richard Branson to the "backward" butcher paper planning method that guarantees success. In this episode, Yasser reveals the secrets to his systems. He shares the story of how he called out the boss's integrity, only to be betrayed by a coworker and fired in month one. More importantly, he breaks down the exact high-level business mechanics he used to scale, from the horizontal ecosystem strategy he learned from Richard Branson to the "backward" butcher paper planning method that guarantees success. In this episode, we break down:• The Reality of Starting Over: Surviving extreme poverty and outsmarting a rigged system.• The Vengeance Mindset: How getting stitched up by a coworker fueled Yasser to become the number one salesman.• The Branson Blueprint: Why vertical scaling is dangerous and how horizontal ecosystems de-risk your empire.• Acquisition Arbitrage: How to buy companies that service your own business and instantly multiply their value.• The Butcher Paper Strategy: Why you should reverse engineer your goals and completely ignore your current skills.• Scaling to 3,000 Employees: Why processes create culture and why relying on people will break your systems.• Building Elite Leaders: How Yasser dared his Head of Growth to beat his skill set and how she eventually took his job as Group CEO. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00) - Introduction(01:27) - "Don't Come Back Crying": Arriving in Australia(10:06) - Fired in Month One: The Sales Betrayal(14:56) - Surviving on One Meal a Day at 4 PM(27:21) - The 2-Day Butcher Paper Business Strategy(32:29) - The Backward Business Plan: Reverse Engineering Success(41:00) - How to Control the Conversation with Mentors(43:55) - The Richard Branson Horizontal Scaling Strategy(45:32) - Acquisition Arbitrage: Buying Your Own Supply Chain(58:35) - Daring His Employee to Take His Job as CEO(1:04:11) - Scaling to 3,000 Employees: Systems vs. People(1:13:15) - The True Cost of Fear in Business Growth(1:25:23) - A Ship Without Goodness Sinks
#129 - The Truth About Success From A 2x Guinness World Record Holder | James Castrission
2026/07/03
In this episode, we sit down with James Castrission, founder of MyAdventure Group and a 2 x Guinness World Record holding explorer who left a safe job at Deloitte to tackle the most treacherous environments on Earth. James shares the unfiltered reality of stripping away corporate ego, building elite teams, and using extreme adversity to forge an unbreakable mindset.We dive straight into the mechanics of survival and leadership. From paddling across the Tasman Sea for 62 days, to dragging 160kg sleds 2,200km across Antarctica, James unpacks what it takes to survive and translates those lessons into business.In this episode, we break down:• The Corporate Escape: Why James quit his Big 4 accounting job and risked everything to escape a predetermined life.• Surviving the Tasman Sea: The reality of 13-meter waves, zero sleep, and sharks bumping their kayak in the dark.• The Antarctic Rivalry: How an unexpected rival turned a 2,200km ski into the ultimate test of endurance.• The Execution Rule: Why talent is overrated in business, and how meticulous planning allows you to adapt to chaos.• Extreme Accountability: The psychological shift that happens when leaders take absolute blame for a team's failure.• Stripping the Ego: How James breaks down corporate titles in the wilderness to build true vulnerability in high-performing teams. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00) - Introduction(03:38) - Finding Adventure & The Murray River Trip(05:32) - The Murray River Lesson: Aligning Objectives(11:09) - The Decision to Paddle to New Zealand(17:30) - Planning the Tasman Sea Crossing & Sponsorships(23:27) - Extreme Accountability: Why Leaders Take the Blame(27:14) - Surviving 13-Meter Waves & Sharks(32:19) - 62 Days Later: Arriving in New Zealand(37:15) - The 1% Execution Rule & Why Talent is Overrated(42:42) - Antarctica: The "Super Bowl" of Adventure(49:50) - Weight Cutting & Strategy(57:05) - Meeting the Norwegian "Polar Ninja"(01:03:20) - Severe Infections & The Decision to Quit(01:14:02) - The Final Test
#128 - Navigating The 2026 Economy: Your Wealth Preservation Strategy | Scott Kuru
2026/06/26
Ready to build wealth, generate passive income, and achieve financial freedom in 2026? Stop waiting for the system to save you. In this episode, property investing expert Scott Kuru (Co-founder of Freedom Property Investors) reveals the exact strategies you can use to grow your net worth.The reality is that relying on the traditional path won't save you anymore. If you want true financial independence, you need a highly strategic, data-driven plan to reach your $3 to $5 million "Freedom Number".We bypass the generic financial advice and dive straight into the hardcore, unfiltered reality of wealth creation. Forget about taking crazy risks, jumping on the latest trend, or trying to copy Elon Musk, this episode is about the highly effective, and guaranteed strategy to build multi-generational wealth.In this episode, we break down:The 5-Step Wealth Strategy: The exact blueprint to build true wealth, starting with securing your income.The Property Tax Shield: How to legally and strategically leverage brand-new property to maximise your returns and keep the taxman out of your pocket.The Old vs. New Property Trap: Why holding an old property could drain you of $300–$600 a week, while new properties cost just $50–$150 to hold."Live Like A Monk": The mindset required to get rid of your bad debt, cancel unnecessary subscriptions, and find an extra $50,000 hiding in your household budget.The Leverage Playbook: How to beat the minimum repayment delusion, negotiate with banks, and use "safe debt" to multiply your returns without risking your family's future.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio 00:00 - Introduction 07:00 - From Sleeping on a Couch to Multi-Millionaire 14:50 - The May Budget & The Squeeze on Small Business 20:33 - Your $3 to $5 Million "Freedom Number" Explained 24:47 - The Hidden AI Data Center Crisis 36:50 - Why You Should Never Copy Elon Musk in Business 43:09 - The 5-Step Formula to Escape the System 49:30 - How to Ask for a Pay Raise (And Actually Get It) 56:26 - "Live Like a Monk": The War on Your Expenses 59:51 - How to Eliminate Your Bad Debt 01:15:50 - Using "Safe Debt" to Multiply Your Wealth 01:26:16 - Old vs. New Property: The Ultimate Tax Loophole
#127 - The AI Era: The Illusion Of AI Productivity | Frank Greeff & Marissa Kos
2026/06/19
Are you actually scaling your business with AI, or are you just addicted to the dopamine of prompt engineering and chasing the next generative AI trend? In this episode, we sit down with Frank Greeff (Co-founder of Kinso) and Marissa Kos (Founder of MXM and AI Technician) to expose the truth about the current AI gold rush and the future of artificial intelligence. We bypass the generic "how to use ChatGPT" and "AI productivity hacks" advice, diving straight into the terrifying, contrarian, and unfiltered realities of the new AI era. If you think you are seamlessly automating your business, replacing your entire team, and printing money with a few lines of code, you are falling for the ultimate tech startup trap. In this episode, we break down: • The "Slop Cannon" Epidemic: Why firing out automated, perfectly polished AI content is actually destroying your brand's value. • Spotting the "AI Smell": How to identify the visual and written giveaways of AI that expose your work as fake. • The Productivity Illusion: Why you aren't working faster, but just wasting 13 hours chasing a dopamine hit while shipping absolutely nothing. • The Premium on "Ugly": Why raw, unedited, and highly human content is the only true competitive advantage left in a sea of AI-generated noise. • The Digital Afterlife: The dystopian reality of generating AI clones. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:08) - Introduction (02:11) - The 5-Second AI Paradox Game (05:28) - What Happens to Founders Who Ignore AI? (09:10) - The Hype Cycle vs. The Reality of the "Slop Cannon" (15:58) - Can a 20-Year-Old with AI Outpace Real Experience? (19:10) - The Playbook of Big Tech (28:52) - The "AI Smell": Visual and Written Giveaways (39:44) - Re-Engineering Customer Support for a 400-Person Company (47:07) - Overcoming Internal Paranoia and Managing Stressed Teams (52:47) - The 13-Hour Prompting Trap & AI Dopamine Loops (01:08:18) - Endless Tool Hopping (01:18:25) - Why AI Output Disgusts Your Audience (01:24:48) - Why Imperfect Humanity Outperforms AI (01:41:31) - Quantum Computing and a Dystopian Sense of Self

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Dmark05 2021/07/27
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