
Advertise on podcast: Always Off Brand
Rating
5from
This podcast has
101 episodes
Language
EnglishPublisher
QuickFire Podcast NetworkExplicit
Yes
Date created
2021/05/18
Latest episode
2026/10/29
Average duration
31 min.
Release period
5 days
Description
Where Ecommerce insights meet unfiltered truth. Brace yourself for a show that's as unpredictable as it is invaluable. Forget safe and comfortable. We're all about raw, real-life experiences from pros who've been battling in the trenches for decades. It's not just informative; it's crazy good!
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Check latest episodes from Always Off Brand podcast
Live at Amazon Accelerate - Better Amazon Data = Better AI!" with Tim Stocks (Feat Jason Landro)
2026/10/29
Excited to have Tim Stocks back on the show. He is now steering his own ship called Consumerly.AI. Taking his years of market research with Analytic Index / Mars and other digital shelf tools to create his new venture. Founder and CEO of Nectar, Jason Landro walked by so he sat down for a few minutes as well! Always Laugh and Learn with Always Off Brand! Listen/Watch and share ASAP!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Tim Stocks
LinkedIn: https://www.linkedin.com/in/timothydstocks/
https://consumerly.ai/
Jason Landro: https://www.linkedin.com/in/jasonlandro/
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
You Might Also Like: The Oprah Podcast
2026/10/29
Introducing Niecy Nash: The Power of Loving Yourself Out Loud from The Oprah Podcast.
Follow the show: The Oprah Podcast
The two-time Emmy award-winning actress and star of Hulu’s all women divorce drama All’s Fair - Ms. Niecy Nash-Betts - joins the Podcast. Nicknamed “The Range” in Hollywood for her extraordinary ability to transcend both comedic and dramatic roles on television and in the movies. Oprah talks to Niecy about how from a young age she manifested her acting career. The two discuss Niecy’s marriage to her ‘’hersband,” Jessica Betts, after being married twice in the past to men. Niecy shares why she didn’t feel the need “to come out” and the mistakes she’s made as a mother to her three adult children. Niecy also takes questions from listeners about her fan-favorite show, All’s Fair on Hulu - now in its second season - and reveals what it’s like working on and off the set with her powerhouse co-stars Kim Kardashian, Sarah Paulson, Naomi Watts, Teyana Taylor and the legendary Glenn Close. And caregivers take note, Niecy talks about the challenges she faces providing care for her elderly father.
00:00:00 - Welcome Niecy Nash
00:02:30 - Niecy knew she was a performer
00:03:15 - Her nickname “The Range”
00:08:00 - Niecy’s Emmy speech
00:10:40 - Has fame changed her?
00:12:45 - Niecy’s greatest luxury
00:14:30 - All’s Fair role
00:19:00 - Favorite outfit from All’s Fair
00:20:20 - Fatal Attraction with Glenn Close
00:22:20 - Niecy’s wig obsession
00:24:00 - Niecy on motherhood
00:26:30 - 6 year wedding anniversary
00:28:30 - On wife Jessica Betts
00:33:45 - Going public on their relationship
00:41:30 - Caretaking her father
00:46:00 - Niecy’s ideal role
00:48:40 - What she would not share
00:49:24 - Rapid fire questions
Follow Oprah Winfrey on Social:
https://www.instagram.com/oprahpodcast/
https://www.facebook.com/oprahpodcast/
https://www.instagram.com/oprah/?hl=en
https://www.facebook.com/oprahwinfrey/
DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].
Live at Amazon Accelerate - "Agencies & Brands Around The Globe Are Pivoting!" with Paul Sonneveld
2026/10/19
Every year Paul Sonneveld the co-founder and CEO of Merchantspring comes to Seattle for the Accelerate conference. He always makes a point to get together and we just talk about what is happening with Amazon, agencies and brands around the world. MerchantSpring is a full stack multi-marketplace SAAS IA tool that puts everything in one easy place so you can manage all your channels in one screen. Well, this time we just happened to have the mics going and Hayley Brucker was there! So much fun and always insightful. Always Laugh and Learn with Always Off Brand! Listen/Watch and share ASAP!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Paul Sonneveld
LinkedIn:https://www.linkedin.com/in/paulsonneveld/
MerchantSpring: https://merchantspring.io/
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Live at Amazon Accelerate - "DSP Can Be A Game Changer For Brands!" with Gibby Hoggatt
2026/10/14
So cool to get to hang out with one of the Amazon advertising thought leaders, especially in the DSP space, Gibby with BTR Media! We have had Destaney Wishon on many times and it is great to have another brilliant BTR Media team member! Gibby was one of the speakers at Accelerate, so we covered what he spoke about? Always Laugh and Learn with Always Off Brand! Listen/Watch and share ASAP!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Gibby Hoggatt
LinkedIn: https://www.linkedin.com/in/gibby-h-2132b71a4/
BTR Media - https://www.btrmedia.com/
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
"Chat, TikTok, Shein Then Chat again & Checkout! GenZ Shopping!" with Rory Wingo
2026/10/08
WOW, what a treat to talk to someone who is part of one of the most important generations in our countries history, Gen Z. Yes, Rory Wingo is a Sophomore at University of South Carolina and is studying computer science. Her father happens to be one of the pioneers in ecommerce and is on the forefront of agentic shopping. Rory wrote an article talking about her journey and she shared it with Summer, Scott and Hayley. Just an incredible episode!The Always Off Brand is always a Laugh & Learn!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Rory Wingo
LinkedIn: https://www.linkedin.com/in/rory-wingo-548771212/
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Live at Amazon Accelerate - "Amazon Ad Biz Is Booming!" with Jeff Cohen
2026/10/06
Always great to see the legend in our space, Jeff Cohen. Now the Chief Business Development Officer at Skai. We talk that Retail Media is fine, there are so many exciting new ways to advertise on Amazon and more! Always Laugh and Learn with Always Off Brand! Listen/Watch and share ASAP!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Jeff Cohen
LinkedIn:https://www.linkedin.com/in/jeffreycohen/
Skai : https://skai.io/
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Live at Amazon Accelerate - "Your Amazon Biz On One Screen!" with Marc Blumberg
2026/10/05
Great to meet Marc Blumberg CRO at Kapoq and the mastermind behind the very cool Kapoq software that is so popular with sellers and beyond. Hayley Brucker and the NEWS is with Scotty O on location from Seattle's Amazon Accelerate! That means we had "What's That Keyword?" game! Always Laugh and Learn with Always Off Brand! Listen/Watch and share ASAP!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Marc Blumberg
LinkedIn:https://www.linkedin.com/in/blumbergmarc/
Kapoq: https://kapoq.com/
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Live at Amazon Accelerate - "Ecomm is About To Get Weird This Holiday!" with Andrew Maff
2026/09/30
What an incredible time to get to meet a friend of the program, BlueTuskr fearless leader and founder Andrew Maff! We talked all about how omnichannel is more important than ever. Ecommerce Marketing is going fast and changing but maybe it's more the same as it was before digital started? Andrew explains why. Hayley Brucker and the NEW is with Scotty O on location from Seattle's Amazon Accelerate! That means we had "What's That Keyword?" game! Always Laugh and Learn with Always Off Brand! Listen/Watch and share ASAP!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Andrew Maff
LinkedIn: https://www.linkedin.com/in/andrewmaff/
BlueTuskr - https://www.bluetuskr.com/
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Live from Amazon Accelerate - "Big FBA Changes!" with Rob Hahn & Andrew Bignell
2026/09/24
Ok, had to get this episode out asap. There are huge changes coming to the Fulfillment network at Amazon and we had the two absolute experts join us today live from Amazon Accelerate in Seattle. Pattern COO and VP of Supply Chain walk us through what has changed and how sellers should adapt this holiday season! Unbelievable insights here! Listen/Watch and share ASAP!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Rob Hahn
LinkedIn: https://www.linkedin.com/in/rob-hahn-12136736/
Pattern: https://www.pattern.com/
Gues: Andrew Bignell
LinkedIn: https://www.linkedin.com/in/andrew-bignell-8043091a/
Pattern: https://www.pattern.com/
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Live from Shoptoberfest - "Shopware CEO/Co-Founder Sebastian Hamann"
2026/09/21
An incredible opportunity to sit down with the co-founder and CEO of Shopware. What a story, creating the company when they were 16rs old or so, figuring out how to solve complicated problems and has been shepherding with his brother into a major global platform. Such a great conversation about how the product is always first and focus is the key to their success. Always Off Brand is always a Laugh & Learn!
SHOPTOBERFEST episodes are brought you by SHOPWARE! For the best ecommerce platform in B2B, there is no other choice to make complex hard customized merchant needs simplified! Go to https://www.shopware.com/en/
Open Source.. Open Commerce, Agentic by design. Huge thank you to everyone at Shopware for making this possible.
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
CO-HOST for these shows! BRENT PETERSON who has hosted and produced TALK COMMERCE for many years. We collaborate on these shows and it is a great mashup!
Linkedin: https://www.linkedin.com/in/brentwpeterson/
Website: https://contentcucumber.com/
Podcast: https://talk-commerce.com/
Apple: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656
GUEST Sebastian Hamenn
LinkedIn: https://www.linkedin.com/in/sebastianhamann/
Shopware: https://www.shopware.com/en/
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Live from eTail -"What if AI Agents Are Better Media Buyers?" with Mark McMaster
2026/09/17
Such an interesting conversation with Mark McMaster, Head of Sales/Partnerships from MAI Agents. This incredibly cool new AI tech brings smarter buying on paid media, but uses the best marketers as the guide. So it is performance marketers as agents! They can forecast better, gain efficiencies faster and adapt to the algorithms of google, meta, Bing and more. Always Off Brand is always a Laugh & Learn!
eTail episodes are brought to you by TALKOOT! Go to https://talkoot.com/ to find out how you can scale your content, copy, story telling. Faster Product Content Operations for the AI Era!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Mark McMaster
LinkedIn: https://www.linkedin.com/in/markmcmaster/
MAI Agents: https://www.mai.co
Huge Shout Out to everyone at eTail for the great support and giving us the place to record at their great events.
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Live from eTail -"The Art & Science of True Personalization! & a Fire Alarm with David Burrows
2026/09/10
When Scotty O gets to moderate panels at these conferences, he is lucky to meet some of the brightest and smartest in the industry. That is how he met David Burrows who has been in retail and on the cutting edge of ecommerce for decades. Founder at Arkearth, Hivessence, & Hiveshine. We experienced a Fire Alarm during recording and as usual, we did not edit it out! Enjoy the real honest conversation. Always Off Brand is always a Laugh & Learn!
eTail episodes are brought to you by TALKOOT! Go to https://talkoot.com/ to find out how you can scale your content, copy, story telling. Faster Product Content Operations for the AI Era!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST David Burrows
LinkedIn: https://www.linkedin.com/in/dmburrows/
https://www.hivessence.com/
Huge Shout Out to everyone at eTail for the great support and giving us the place to record at their great events.
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Live from eTail -"TALKOOT Can Squish The Funnel for Brands!" with Anna Rillahan Dan Flood
2026/09/03
Wow, this episode is so critical for the state of all content, copy, story telling and branding, I wish everyone in digital commerce could listen! Anna Rillahan, COO of Talkoot and Dan Flood, Head of Customer Growth for Talkoot join me at eTail Boston for an incredible conversation. Talkoot is faster product content operations for the AI ERA. They work with some of the biggest brands in the world and share how and why they are helping brands achieve optimal content at scale! Having consistency across multiple platforms, countries and marketplaces is more important now than ever! Always Off Brand is always a Laugh & Learn!
eTail episodes are brought to you by TALKOOT! Go to https://talkoot.com/ to find out how you can scale your content, copy, story telling. Faster Product Content Operations for the AI Era!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Anna Rillahan
LinkedIn: https://www.linkedin.com/in/anna-rillahan/
Website: https://talkoot.com/
GUEST Dan Flood
LinkedIn: https://www.linkedin.com/in/dtflood/
Website: https://talkoot.com/
Huge Shout Out to everyone at eTail for the great support and giving us the place to record at their great events.
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
REPLAY Alert - The TWISTED COOKBOOK IS AVAILABLE! With Mandy Silverman (Feat Danny Silverman
2026/09/01
A rare but very worth it REPLAY of the great episode with Mandylicious and Dannylicious! Mandy's new book TWISTED is out today, so we wanted to make sure everyone runs out to buy this incredible cookbook. Its challah and so much more! The Always Off Brand is always a Laugh & Learn!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Mandy Silverman
LinkedIn: https://www.linkedin.com/in/mandy-silverman-0685b0292/
Buy it today on AMAZON here:https://www.amazon.com/dp/B0GQNTQKTL?lv=shuf&channelId=500&plpRedirect=mhFallback
GUEST: Danny Silverman
LinkedIn: https://www.linkedin.com/in/danieljsilverman/
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Live from eTail - "Getting The BUGS out of your Ecomm Site!" with Callum Turner
2026/08/27
So there was a guy walking around the conference in a praying mantis outfit, so naturally we invited him on the show! What a smart move that was. Callum Turner with SPUR joins the show to talk through the popular AI tool that is complete Quality Control for each step of your D2C site! Working behind with customer service tickets all the way to your checkout. SPUR has you covered and let's just say we talk about a lot of bugs! Always Off Brand is always a Laugh & Learn!
eTail episodes are brought to you by TALKOOT! Go to https://talkoot.com/ to find out how you can scale your content, copy, story telling. Faster Product Content Operations for the AI Era!
FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email
GUEST Callum Tuner
LinkedIn: https://www.linkedin.com/in/callum-turner/
Website: https://www.spurtest.com/
Huge Shout Out to everyone at eTail for the great support and giving us the place to record at their great events.
QUICKFIRE Info:
Website: https://www.quickfirenow.com/
Email the Show: [email protected]
Talk to us on Social:
Facebook: https://www.facebook.com/quickfireproductions
Instagram: https://www.instagram.com/quickfire__/
TikTok: https://www.tiktok.com/@quickfiremarketing
LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/
Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451
HOSTS:
Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.
LinkedIn https://www.linkedin.com/in/summerjubelirer/
Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/
Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.
LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/
Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic
Instagram https://www.instagram.com/cytrusmusic/
Twitter https://twitter.com/cytrusmusic
SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg
APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449
"Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Podcast reviews
Read Always Off Brand podcast reviews
Dbaioni 2023/12/15
Best online selling podcast around
I have learned so much from listening to AOB. So fun and SO much information. I used some of their tips to have the best holiday season ever on Amazon...
Bomilli 2023/11/12
Lots of great information!!
As a social marketing sales person, I have found this podcast to be very educational. I have gleaned a lot of useful information that I have applied t...
EmC7256 2023/08/23
Great Insights
Love this podcast! Great info in an easy to digest format.
smyers55 2023/03/10
Great Show
Very informative and entertaining!!
ASobering 2023/01/13
Such a wealth of knowledge! 🧠
Finally, an e-commerce podcast that’s just as fun to listen to as it is informative! Every episode of Always Off Brand is jam packed with actionable t...
Skimmingby 2022/10/10
Honesty in ecommerce
Ecommerce is hard and it’s great to have three people tell you the honest and frustrating truth about it! I learn something new every time I listen an...
nicoler428! 2022/07/14
Funny & real
Appreciate the ecomm best practices and cutting edge growth ideas but also love the personalities & realness.
CycleKween 2022/03/11
I learn & laugh every time
Insightful and always current, Summer & Scott cut through all the noise and tell you what you need to know.
DocJLK88 2022/01/29
So informative and fun!
Enjoying learning & laughing every time!
VonBruckenstein 2021/09/23
Informative and funny
Love this podcast! I learn and laugh at the same time. Highly recommended!
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