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Part 2 of our series on marketing and doing it differently. In this episode we're talking about the difference between transactional and relational marketing. And we start to dive into the principles of influence that were defined by Robert Caldini, and have gone on to shape the foundations of much of the status-quo-traditional marketing approaches - from the psychology of marketing to the product launch formula. We'll run it all through the lens of: - your values - humanity affirming and centering consent - trauma informed principles Let's dive in. Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

So, marketing maybe makes you feel some sort of way, or.... perhaps you feel like you are no good at marketing, or.... perhaps you aren't sure how to market in a way that feels comfortable? There are so many reasons why marketing can feel 'icky' when you don't know how to do it in a way that's grounded in your values.  A way that's about being authentic and easeful. And that's exactly what we are diving into in this four part series.  So, let's start here, at part one with a shared understanding, some word nerdery and a clear picture of why marketing gives most health & helping professionals the 'ick'. Let's dive in. Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

Hello hello there, join me for a little check in & life update. I'm also offering up my seasonal noticing and sharing how it impacts my business and work. I hope that this regular practising of sharing this will invite you to do some noticing of your own AND over time, shift things in your business/work where you need, to make it more you-centred. Let's dive in. Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

You might have seen this question, 'does anybody know what they are doing?'  or it's close friend 'don't worry, nobody knows what they are doing either', pop up on the socials (or even thought it yourself!) And I wanted to talk to that today and give you a place to ground in if you resonate with either of those questions in any way. What we'll cover in this episode: - why 'what to do' may feel unclear - how to figure our 'what to do' for you! - actionable strategies and tools to find your way - reminders to include your humanity - and of course, a values grounded lens for it all.... Let's dive in Podcast eps & resources to dive deeper: Finding your values part 1, part 2, part 3 Unearth - self paced series to get clarity on your values Social Change Map Deepa Iyer Rest is... Ep 132 Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

We don't have community, we do it. If you want more community and or connection in the communities your part of it's an active thing. Being in a community is more than just being there! In this episode we cover: - what is community, definitions & general word nerdery - community spaces as fertile ground not fait accompli - In person vs online community, is there even a difference? - practical tips, strategies and thoughts to support you to get cultivating - and all the rest of the things (gardening references as expected!). Let's dive in. Other podcast eps to dive into: Cultivating community ep 128 Community isn't a commodity  ep 189 Radical community strategies: making a difference ep 187 Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

Often in the world of business-as-usual we are presented with options and decisions that lead to pendulum swinging. Either or decision making. You're either getting with the program and leaving your values behind (or simply not having the space or time to consider them) OR you're feeling like to choose your values you have to swing in a whole other direction. Good vs bad. Right vs wrong. This or that. Business savvy or not. BUT what if there is another option? Or, to be more accurate, another infinite amount of options guided by your values, your resourcing, your capacity, your vision for your business, yourself, your community and the wider world. Let's dive into pendulum swings and discernment points. Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

Business growth is an often purported term that has become defined by expectations of continual growth, 'more, more, more' and a constant state of doing business. But is constant growth even possible? In todays' episode we are diving into things: - defining growing and growth - looking to nature for example of growth - challenging some of the preconceived 'facts' about growth in the status-quo-upholding business spaces (and highlighting some contradictions) - looking at growth as a stage of your business and how to define it grounded in your values so that you can go after sustainable, cyclical growth that takes you where you want to go. Growth isn't bad....just a little misunderstood. Let's dive in. Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

Planting a seed for reflection, curiosity and a critical analysis today (something different!). You may have internalised messages and programming that tell you that certain things are for everyone else, but not for you. So let's bust that BS hey? In this episode we'll cover: - how to get curious about what you've been asked to believe about what is and isn't for you - values disconnects and layering that lead to you turning your values in one direction only: outwards - how to start getting curious and (hopefully) unpacking some of the bs you've been asked to take on - and so much more... Let's dive in Want to dive deeper: Values layering Ep 113 Default values Ep 196 Are you shoulding on yourself Ep 177 Radicle waitlist Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

Do you accept the cycles of your motivation, consistency and productivity in your business? This is front of mind for me as I cycle back into podcasting after an unplanned month off and with conversations I've been having with others around cycles and acceptance. Too often we impose linear expectations and time frames on what is a cyclical rhythm for beings like us that are part of nature. Reminder: you are not a machine. So, let's chat about: - what I mean by all this - how to notice your cycles and cyclical patterns - acceptance of cycles - actions and practices that support transitions in and out of different cycles - how to plan for the cyclical nature of things inside your business and so much more. Let's dive in... Want to dive deeper? Check out these related podcast eps I mention: When is it time to push? Ep 110 Seasons, cycles & business Ep 27 You are not a machine Ep 105 Seasons offer an opportunity for noticing Ep 178 Planning through a values based lens: rhythms Ep 79 Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

First off, congratulations to me! I always encourage you to celebrate yourself and I'm taking this opportunity to do the same - 5 years of (mostly) weekly podcasts, 200+episodes and countless hours connecting with you. To celebrate and mark the occasion I wanted to share 5 lessons from 5 years of podcasting. Let's dive into it.... Episode ONE: What kind of dietitian do you want to be? #1 downloaded episode: Building a trauma mindful business ep 73 How to get more clients ep 99 Connection & values threads ep 200 Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

If you've been asking yourself 'what can I be doing?' or some flavour of that question I want you to know you are not alone. AND I want to offer up some thoughts and ideas for practical action that you can take. No shoulds, simply offering up some seeds to plant. Let's dive in. Dive deeper with these podcast eps: Wrap words around it Ep 174 Does your business meet your needs ep 75 Needs & Business ep 127 Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

Trauma Informed care is not new BUT it's not necessarily a well used or known term for everyone and it definitely is not something that is often talked about when it comes to doing business. But what does it mean for doing business? Is it another thing to add to the to-do list? Do you need a certain training to do it? Will it mean addressing trauma? In today's episode I answer all these questions and create a shared understanding of what being 'trauma informed' in business means. Let's dive in. Further episodes: Trauma informed business practices Ep 15 Trauma informed business - the whys & whats Ep 70 Practical steps to build a Trauma mindful business Ep 73 Is your marketing triggering Ep 71 Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

If you do work that makes a difference and want a different kind of world that has to extend to how you do business. Doing work that makes a difference, doesn’t guarantee that your business is not perpetuating dehumanising systems and possibly doing harm. AND this is not meant as a criticism or a shame/blame inducing statement…instead it’s an invitation to get curious (with a big side of self compassion). In this episode I’m offering up space, seeds and contemplation questions to do a little critical analysis or audit of what is actually happening in your business so that you can get clear on whether it’s continuing the difference making of your work or in tension to it. Let’s dive in. LINKS: Capitalism, commerce & all that jazz Ep 88 Are you really doing things differently Ep 156 Values Audit Ep 173 Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

Social media is changing all round and that means it's role in your business might be changing too. If your relationship with social media needs a little rejig and some boundaries this ep has got you covered with: - staying on social media in a values aligned way - getting clear on the role social media will play in your biz - following through on your commitment to your values on SM ie boundaries!! - red flags for your relationship with social media to catch things early and change course when you need - the importance of check-ins and recalibrations as you go let's dive in.... Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues

Does using social media make you feel some sort of way?  Does it feel unaligned with your values? Does it feel unsupportive for your mental wellbeing? Or is it simply a time suck for you? Hands down one of the most fraught business  tools for health and helping professionals is social media. In this podcast we'll cover: - is it possible to do business without social media - identifying your best communication avenues - practical strategies and techniques for doing business outside of social media Whether you're wanting to leave social media altogether or just find other ways to support your business outside of socials, then this episode is for you Let's dive in! Show notes, links, mentions & transcripts dietitianvalues.com/podcast Continue the conversation on Instagram @dietitianvalues