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In this episode of The Tactical Entrepreneur podcast, Steve talks about  Business marketing mistakes that can be fatal:  treating your marketing as an expense, instead of an investment. not having written a fully worked-out marketing plan that comes along with the budget targeting the wrong audience not being unique  not knowing what competitors are doing not recognizing how critical your current customers are having a weak online presence not knowing marketing metrics   “It's so important to make sure that you know your your numbers and honestly, probably one of the most, if not the most important thing. If you know your numbers, all these other things are going to fall into place.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about making sure that your cash flow is on point, focusing on the customers that you have, taking advantage of competition pulling back, and being intelligent with the possible cuts within your business, and much more.   “Usually when everybody in the market is pulling back, it opens up new windows, advertising gets cheaper. There's definitely a chance to go out there and capture some new customers.”     - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the questions entrepreneurs should ask themselves before starting a business, being clear about what you want, and much more.   “Take the time, figure out what it is you want for your business, what it is you want for you or your family within your business. And strongly think about why that matters.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about influencer marketing, short videos, social media as a customer service tool, mobile optimization, live experience marketing, and organic marketing.   “So definitely be mindful of where you're always right now and the things you could do to make it better.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about testing if you have a job or a business, dividing and teaching your workload to other people, what your endgame should look like and so much more.   “If you have to constantly be involved and you can't pick and choose how you want to be involved, then you have a job.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about 5 great ways to increase your business revenue, get more customers, encourage existing customers to be repeat buyers, add new products, take advantage of sales channels, and create a tribe.   “Continuous improvement, continuous trying new things. That's how we get to the next level with our businesses.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the 6 biggest challenges to small businesses in 2023, potential economic downturn, issues with supply chain, meeting customers' expectations, finding great people to help the business, and having secure cyber security.   “Being known for innovation is far better than being known for lagging behind.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the 5 things you must do when communicating with your customers: be responsive, set some clear expectations, meet your Customers where they are, leverage technology, and go above and beyond. “Go above and beyond, the little things really matter.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about things to do to grow your Instagram, grow your Facebook, grow any other social media that you use, and most importantly, grow your email list with people that will actually become your customers. “Remember why you're doing it and then focus on doing it the right way.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about 5 tips to help you crush the holiday sales season. Make a plan. Be aggressive. Mix things up. Harness the power of social media. Keep pushing. “Make a plan, work the plan, and get all your media done ahead of time”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the 6 keys to building the value of your business. You need to work on your business and not just in your business. Document everything. Build your tribe. Don't overlook the power and the value of your email list. Hire the right people and hire for the future. Focus on the problem you solve for people. Don't focus on the product you sell.   “You need to work on your business and not just in your business.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about guerilla marketing, learning to define your goals, knowing your audience, making sure your brief and the importance of doing your research.   “You have to be very careful to make sure that you know your audience and you know what they think is funny. Make sure that your customers... are going to not be offended by what you're doing.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at [email protected].   Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!