Advertise on podcast: Sprowt-cast

A brand built on creating impact, OGGs is on a mission to provide plant-based alternatives to everyday foods. This week's episode is with founder Hannah Carter about economies of scale, the subtle but important difference between what the consumer is getting vs what you as a brand are giving, and how consistency is king. This episode is perfect for anyone committed to building a sustainable brand without compromise. Website Instagram

This week I am joined by ex marketing director of one of the most recognisable beauty brands on the planet, Benefit Cosmetics and now beauty entrepreneur in her own right. Founder of The Blow, Phoebe Simmonds talks about the difference between a customer and your target audience, how events are not just for the people in the room and how building a brand DNA is the essential ingredient to create a brand that stands out and is relevant. Website Instagram   Businesses discussed Share the dignity, a charity working to end period poverty in Australia.

This week’s episode is with the incredible Elin Roberts the co-founder of Better Nature. We talk about the importance of a single-minded strategy that can be articulated in a sentence, building principles into the business to ensure that you live and breath your mission and how being distinctive is the secret ingredient to cutting through.   Elin’s energy and passion is infectious. I hope you enjoy   Find Better Nature: Website Instagram

This week’s Sprowt-cast features Rogue, a condiment brand founded on innovation, with a dream to transform the at home brunch occasion. Starting with just £500 in the bank in the bank, founder Asher Flowers has challenged the status quo of the spreads category, ripped up the rule book and is calling for ways to level the playing field for black-owned businesses entering the food and drink industry. A must listen to for any founder who needs the motivation to keep following their dreams. Rogue can be found here: Website Instagram Businesses mentioned in the episode. Jamii is the home for Black creators and makers. A discovery platform for British brands on the up. One feeds two: a charity that partners with brands and businesses to deliver a school meal for every product sold.

We believe in a world where people, planet and profit are not mutually exclusive.  We believe that businesses can and should be a force for good.   We believe that the household names of tomorrow will be the brands that stand out, stand up and exist for the triple bottom line (people, planet AND profit).  In each episode, we speak to the brains behind the brands doing things differently, and understand if there is a magic formula to a brand being memorable and one that is instantly forgettable. 

This week I am joined by Joe Hill co-founder of One Planet Pizza, a tasty frozen pizza, that just happens to be vegan. We talk about the importance of customer feedback, building a strong and distinctive brand identity and keeping it real.