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55 Tours of Europe, 25 albums, Catfish Keith has established himself as one of the most exciting country blues performers of our time. Catfish’s innovative style of foot-stomping, deep Delta blues and American roots music has spellbound audiences the world over. He has reinvented the guitar with great power and artistry, and brings a rare beauty and vitality to his music. Handing down the tradition, Catfish continues his lifelong journey as one of the brightest lights in acoustic blues and roots music. A living encyclopedia of blues music, we present you, Catfish Keith.

Tim is a collector- in this case, a collector. Time specializes in super-rare, hard-to-find reclaimed tonewood, a perfect match for Santa Cruz Guitars. A little different and a lot of fun!

An innovator, inventor, luthier, businessman, and an amazing human being, Lloyd talks about the AEG acoustic-electric guitar and the Hi-Fi DNA acoustic guitar pickup. A Masterclass in circuit and pickup design, this is one of my favorite podcasts ever.

Larry Sogolow talks with Tad and Richard about Organic Sounds Select Acoustic Guitars. The group discusses Larry's 4 years in business and how his business and the guitar world has changed. Organic Sounds Select Guitars also hosts in-store artists and workshops. It's Larry's third time on the show, and we're pleased to have him as a guest. For more information, check out: https://organicsoundsguitars.com

40 years ago, Keith Greeninger bought a new Santa Cruz OM. Darren Web, Master Luthier and set-up wizard, has kept it going for that time as Keith and his OM have traveled the world. This is a great conversation and should tell you all you need to know about setting up a guitar. https://keithgreeninger.com

Join Brandon Lee Adams and Jessie Ainslie Thorp as they talk about SoundPure in Durham, NC, and Brandon's upcoming show.. . They podcasts also discusses Brandon's new Album and his recording techniques for it. This podcast also features 2 songs from Brandon's performance. Here's a link to SoundPure https://www.soundpure.com and Brandon's web site: https://brandonleeadams.com/home

Marcus LaVate of Haggerty's Music in Rapid City, South Dakota, shares his passion for getting instruments into kids' hands and his love of being a hometown guitar shop. Marcus also shares quite a stable of Santa Cruz guitars along with all of the leading guitar brands. A fun hour, find out more here: https://haggertysmusic.com

Austin Fingerstyle guitarist Dave Fowler talks about developing a practice routine and how he selected his OM Grand SCGC Guitar. His approach to learning and performing new material is refreshing and fun.

Mike from Sylvan Music in Santa Cruz, CA. came in on his day off to be on the show. We talk about SCGC 50 Anniversary guitar models, ordering a custom guitar, and what's new at Sylvan Music. There is even some Eric Clapton content, hope you enjoy it!

Jazz Guitarist Lisa Liu catches up with the Podcast and also talks about her upcoming Workshop and House Concert in San Francisco, March 21st. Details in the link:https://lisaliuguitar.com/event/6429282/751050928/lisa-liu-greg-ruby-workshop-house-concert-combo-ticket You can also check Lisa's website at https://lisaliuguitar.com

Brenda Martinez joins the show to talk about NAMM 2026. Brenda talks about what's ahead as SCGC celebrates its 50th year of creating the wolrds best acoustic guitars. Brenda gives a peek at what's ahead this year but for the most up to date information, sign up for the web site here: https://www.santacruzguitar.com

Musician and producer Adam Traum talks about his latest projects, both with Homespun Music Instruction and his personal work, Including his new 14 song Album with his band Wolf Run. Adam discusses the new Video lessons he's prducing for Homespun along with playing us a new song he's just written with his writing partner, Mike Lounibos. Find out more here: https://adamtraumguitar.com Also at https://www.homespun.com

Daniel Flanigan of TOKEN picks discusses his background and creating a quality pick every time. Founded in Petaluma, California, Token was born of a love for music and a quest to focus intensely on one small part of it. With decades of product development, material science, and manufacturing optimization experience, we offer a unique approach to making picks. Grounded in our own love of picking and refined by collaborations with guitar and mandolin players from all around, we’ve created a suite of picks that brings joy and inspiration to our customers. We hope you’ll join our family of Token pickers. Check them out here : https://tokenmade.com

Richard Hoover talks about the 20,000 Guitar SCGC made and 50 years in Guitar Making

Tim Dingus from Drum and Strum Music in Warrenton VA. joins the conversation about being a Santa Cruz Guitar Dealer in a brick and mortar store. Tim's insights on how to keep a busy growing is a real look inside a Mom and Pop store. Genuine and unique this is a wonderful interview. Find out more about Drum and Strum here https://drumnstrum.com